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CONSUMER SURVEY ON ROLE OF CHEMIST ON PURCHASING

BEHAVIOUR OF OTC DRUG

1. Which product / medicine do you frequently buy from a medical shop?(Rank them on 1 5 scale, 1 as most frequently and 5 as least frequently)

CATEGORY RANK

Painkillers 3

Antacids 3

Vitamins and protein supplement 4

Dental care products 4

Personal care products 2

2. For which condition of pain do you visit medical shop frequently?(Rate them as 1 as most frequent and 5 as least frequent)

CATEGORY RATE

Headache 1

Toothache 5

Body pain 2

Sprain 3

Cuts / injuries 3

3. According to you to what extend the following factors influence your purchase decision.(Rate 1 as to large extend and 5 as to least extend.)

CATEGORY RATE

Advertisement 3

Popularity of brand 1

Product display in chemists shop 3

Previous experience 1Chemist recommendation 2

Product information 3

Packaging 3

Availability 3

substitute 2

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4. From the following brand of painkiller, which brand you prefer most?(Rank them on 1 5 scale, 1 as most frequently and 5 as least frequently)

BRANDS RANK

Crocin 1Dispirin 4

Combiflam 1

Dcold 1

Vicks action 500 1

5. When it comes to painkiller, do you prefer ointment?Yes No

If yes, please specify,

1.moov

2.dyclofenac

3.

4.

5.

o Are you aa) Student

b) House wife

c) Working person

Name: Ronnie kuriakose Your education: MMS/MBA

AGE GROUP MONTHLY INCOME

BELOW- 20 NO INCOME20-30 10000-30000

30-50 30000-50000

ABOVE 50 ABOVE 50000