CONSUMERS:THE DRIVING FORCE OF THE MARKET ECONOMY

Consumers have the most important role in a Market

Economy…Why?

Consumer Sovereignty

Consumers are in control because of their power to buy goods and services

If a producer is producing goods that are not being bought the producer goes out of business Supply and Demand..YOU are the demand

DO CONSUMERS REALLY HAVE A CHOICE IN THE ECONOMY?

Advertising

Is a way for the producers to try to generate a market for their product

Remember the idea of unlimited human wants and limited resources? Advertising works to create more wants

Some Examples:

Some Examples:

Positives of Advertising

Ads give us information

Allow us to comparison shop

Lower prices by uniting producers with consumers

Critics say:

Advertising is a way of manipulating consumers into buying something that you did not need

The purpose of advertising is to sell not to educate, we never see in an ad the bad side

Critics often point out that advertisements have created a culture of dissatisfied people

Help to spread fads

CONSUMER ISSUES:WHO REALLY RUNS THE ECONOMY?

Consumer Power

What do you do if you find out that your favourite company: Employs slave or child labour? Doesn’t use recycled products? Tests its products on animals? Uses/produces materials harmful to the

environment?

Ralph Nader: Unsafe at any speed (1966) Looked at the Automotive industry and the

unsafe products that they were producing Is an example of someone looking for

Government intervention in the economy

Consumer Power: Boycotts

A boycott is a decision by a group of consumers not to buy certain products

Environmental organizations use boycotts as one way to take action. In 2007, Greenpeace called for a boycott on oil and gas products

Animal rights groups boycotted the products of cosmetic companies because companies used animals to test product

Modern Boycotting Examples

Canadian Seafood Boycott by U.S Chefs 2013 In an attempt to stop Canadian annual seal

hunt, many Celebrity chefs are calling for a boycott of all Canadian seafood products

Sochi Olympics 2014 People around the world calling for

Countries to boycott attendance at the Sochi 2014 Olympics in order to protest Putin’s “Anti-Gay Propaganda Laws”

ENVIRONMENTAL CONCERNS

Limited Resources, why?

Earth from space

Adam Smith thought that the economy needed constant growth, which means more resources

Environmental problems:

Pollution is one of the major problems that industrialized nations face

Not only from removal of resources, but of where to put our waste

Problems:

Major cities in our world are becoming unsafe to live in due to the air pollution

Acid rain destroys crops and trees

Greenhouse effect

Environmental problems…: Global warming

could potentially cause super storms

CFCs have deteriorated the ozone layer over both poles

Renewable natural resources have been over exploited (forests, fisheries)

Environmental Problems

At some point we have to say STOP and start protecting the environment Where do industry and consumers factor

into this?