Consumers = Customers

Professor David Cameron-Smith

Chair in Nutrition

Science Director - High Value Nutrition

University of Auckland

• Population 4.529 Million

• Total Exports NZ $59.6 Billion

• 54% of all exports (by value) food & beverage

• 3rd largest dairy trader (by volume)

DAIRY

25%

MACHINERY

3% WOOD

7% MEAT

12%

PETRO-

CHEMICALS

4% FISH

3% FRUITS

& NUTS

3%

BEVERAGES

3%

The Business Growth Agenda: Future Direction 2014. ISBN 978-0-478-43311-1 Online Crown Copyright 2014

Consumers = Customers

And the customers pay on purchase