consumerizacao e byod: grande desafio para ti
DESCRIPTION
O fenômeno da consumerização e a politica de BYOD traz beneficos significativos para as empresas, mas cria um grande desafio para TI. A resposta não é impedir nem deixar correr solto, mas mudar o mind-set de TI.TRANSCRIPT
© 2012 IBM Corporation
Cezar Taurion
Executivo de Novas Tecnologias/Technical Evangelist
Consumerização e BYODComo enfrentar esta mudança de paradigma em TI
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© 2012 IBM Corporation2
Vivemos uma rápida evolução da internet
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© 2012 IBM Corporation4
© 2012 IBM Corporation
The Mobile Computing gold rush is in full swing. The “train has left the station”
5
“Between 2010 and 2015, the global installed base of smartphones will increase at a compound annual
growth rate (CAGR) of 33 percent. The tablet market will move even faster, achieving a CAGR of 81
percent during the same period. Along with this incredible explosion of devices, network capacity,
applications, video, mobile transactions and M2M deployments will grow to match global demand” – Yankee
Group
“By 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs” – IDC
“ Global mobile subscriptions will reach over six billion by
the end of this year and the Asia-Pacific region will
account for more than half of the worldwide figure in 2011”
– ABI Research
Evidence of Market Growth
“ Demand for tablets in Asia-Pacific will increase by 95 percent in 2012, outstripping equivalent shipments in North America or Europe.” – Gartner
“In 2012, mobile workers and consumers will embrace
tablets, mobile content, mobile video and personal cloud
services at unprecedented levels..” – Yankee Group
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Mobile innovation is slated to be the next big wave in computing
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© 2012 IBM Corporation
Consumerization of IT – New paradigm
Company acquisition
User acquisition
© 2012 IBM Corporation
Consumerization of IT – Trend Overview
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Drivers • consumer mobile computing
• consumer social media
• remote and mobile workforce
• rise of corporate social business
Challenges• CIOs must be flexible and provide new ways for employees to access corporate applications from their own personal devices.
• Have to support different devices, platforms, carriers and countries
• Secure access to corporate data
Implications• IT departments have to accommodate more and more demands placed upon their services while keeping
corporate systems secure• The line between business and person continues to blur
• Consumerization is a major, transformational trend with significant impact on business processes business
and IT services market
“By 2016, more than 900 million tablets will be in the hands of users. As more consumers buy them, they then
tend to bring them to the workplace and use them for their jobs – often led by executives” – Gartner
“Consumerization … describes the trend for new information technology to emerge first in the
consumer market and then spread into business organizations, resulting in the convergence of the IT
and consumer electronics industries, and a shift in IT innovation from large businesses to the home” –Wikipedia
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© 2012 IBM Corporation9
O fenômeno da consumerização
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“Employees are behaving more like consumers, demanding a
wider choice of devices, exploiting consumer devices and
applications from app stores, and adopting new strategies such as “bring your own” IT. As a result, the distinctions between a
person's role as an employee and as a consumer are more
blurred than ever. ” – Gartner
“You can blame the iPhone, Salesforce.com, and Facebook,
but the truth is that business itself has driven the shift to
employee-directed tech” – InfoWorld
“The consumerization of IT—the influence that personal devices,
the app store paradigm, gaming, social tools and more have on
the expectations of employees and customers for workplace
tools and innovation—is on a trajectory of blazing growth.'” – IDG
Press Release
It’s more than “Bring Your Own Device”
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© 2012 IBM Corporation
The Consumerization trend is disruptive for IT departments, causing them to have to respond with new strategies to meet demand
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“Consumerization is now the primary driver of the
mobile universe, and CIOs must be ready to embrace a
range of more-flexible approaches to their mobile
strategy” – Gartner
“Security Minefield: 'Bring Your Own Device' Will
Bedevil IT Security in 2012” – CIO.com
“CIOs globally are faced with the unprecedented
challenge of an explosion of popular devices and applications in their enterprises that they are struggling
to control from a technological, policy, and cultural
perspective” – IDC
Challenges
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Explosão da Mobilidade no ambiente corporativo
“By 2013, mobile phones will overtake PCs as the most common Web access device worldwide”
Source: Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond
Researchers reported that time spent on apps
began to outpace time spent on the desktop or
mobile Web
Researchers reported that time spent on apps
began to outpace time spent on the desktop or
mobile Web
BY 2015 mobile application development projects
targeting smartphones/tablets will outnumber
native PC projects by a ratio of 4-1
BY 2015 mobile application development projects
targeting smartphones/tablets will outnumber
native PC projects by a ratio of 4-1
The market for mobile application development services, which includes things like app creation, management, distribution and extension will grow to US$ 100 billion by 2015.
The market for mobile application development services, which includes things like app creation, management, distribution and extension will grow to US$ 100 billion by 2015.
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While mobile apps initially had a consumer focus, with wide adoption of mobile devices by enterprises, enterprise mobility has gainedprominence
• One in five phones sold is a smart phone. Businesses are connecting with employees and customers
• 43% of businesses report plans to incorporate more mobility in the future
• iPhone is being deployed or tested at 80% of Fortune 500 companies
• iPad is being deployed or used in 65% of Fortune 500 companies
1.2B
34.9%
60-65%
75%
corporate workers will be using mobile technology
of the workforce consuming information through smartphones and tablets
of companies mobilizing supply chain processes
of business decision makers agree mobility is key to success
Excerpts from SAP Sapphire 2011 event
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Mobile Computing vai impactar processos de negócio, demandando novas aplicações específicas para explorar a potencialidade dos smartphones/tablets
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“Mobile business is the number one IT issue pre-occupying the minds of IT
professionals in Asia/Pacific, according to IDC's CIO Innovation Survey
2011. ” – IDC
“Second generation mobile strategies differ considerably from those of the first generation. They must be multichannel, part of your holistic digital
strategy, and include innovative mobile-only capabilities.” – Gartner
IBM 2011 Tech Trends Report
“By 2015, mobile Web technologies will have advanced sufficiently, so that
half the applications that would be written as native apps in 2011 will instead be delivered as Web apps. ” – Gartner
New Strategies / Solutions Needed
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© 2012 IBM Corporation
Mobility looks to be the next competitive frontier for technology
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Percent of respondents who identify as a market leader
Source: Gartner- The 2012 CIO Agenda, February 2012
Mobility by Industry
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Firms cite increased worker productivity as a top benefit of mobility
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Mobility is top priority for CIOs with budget expected to increase
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51.4%
27.0%
15.3%
6.3%We plan to invest more in mobiletechnologies in the next 12-18months (51.4%)
We plan to invest the same in mobiletechnologies in the next 12-18months (27.0%)
We plan to invest less in mobiletechnologies in the next 12-18months (15.3%)
Don’t Know (6.3%)
Source: IDC- The State of Mobile Enterprise Software in 2011, September 2011
To leverage mobile technology benefits, 51% of organizations that have already invested in mobile technology are planning to invest more
Planned Investments
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© 2012 IBM Corporation18
Disrupção à frente!
InternetWeb2.0
Web 3.0 (Cloud, Mobile, Social)
1964 2008200319941981
Mainframe
Client Server/PC
Mobile Devices (Smartphones,
Tablets, etc)
Volume de dados coletados e armazenados
Evolução das plataformas computacionais
Fases da Internet
2012
2020-2
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© 2012 IBM Corporation
Case study: IBM
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BYOD: Lessons Learned
� Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement)
� Create a BYOD policy developed in conjunction with legal and HR
� Create guidelines on who is eligible or not: grouping employees and defining support and access for each
� Adjustments to service levels
� Service desk training
� Employee education
� List of acceptable devices
� Costs to consider (new technologies, international usage fees, taxation…)
� Structured approach to planning, piloting, executing and reviewing BYOD plans
� Proof of concept before implementation
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© 2012 IBM Corporation
BYOD: Lessons Learned
� Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement)
� Create a BYOD policy developed in conjunction with legal and HR
� Create guidelines on who is eligible or not: grouping employees and defining support and access for each
� Adjustments to service levels
� Service desk training
� Employee education
� List of acceptable devices
� Costs to consider (new technologies, international usage fees, taxation…)
� Structured approach to planning, piloting, executing and reviewing BYOD plans
� Proof of concept before implementation
IM AR
© 2012 IBM Corporation
BYOD: Lessons Learned
� Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement)
� Create a BYOD policy developed in conjunction with legal and HR
� Create guidelines on who is eligible or not: grouping employees and defining support and access for each
� Adjustments to service levels
� Service desk training
� Employee education
� List of acceptable devices
� Costs to consider (new technologies, international usage fees, taxation…)
� Structured approach to planning, piloting, executing and reviewing BYOD plans
� Proof of concept before implementation
IM AR
© 2012 IBM Corporation
BYOD: Lessons Learned
� Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement)
� Create a BYOD policy developed in conjunction with legal and HR
� Create guidelines on who is eligible or not: grouping employees and defining support and access for each
� Adjustments to service levels
� Service desk training
� Employee education
� List of acceptable devices
� Costs to consider (new technologies, international usage fees, taxation…)
� Structured approach to planning, piloting, executing and reviewing BYOD plans
� Proof of concept before implementation
IM AR
© 2012 IBM Corporation
BYOD: Lessons Learned
� Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement)
� Create a BYOD policy developed in conjunction with legal and HR
� Create guidelines on who is eligible or not: grouping employees and defining support and access for each
� Adjustments to service levels
� Service desk training
� Employee education
� List of acceptable devices
� Costs to consider (new technologies, international usage fees, taxation…)
� Structured approach to planning, piloting, executing and reviewing BYOD plans
� Proof of concept before implementation
IM AR
© 2012 IBM Corporation
BYOD: Lessons Learned
� Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement)
� Create a BYOD policy developed in conjunction with legal and HR
� Create guidelines on who is eligible or not: grouping employees and defining support and access for each
� Adjustments to service levels
� Service desk training
� Employee education
� List of acceptable devices
� Costs to consider (new technologies, international usage fees, taxation…)
� Structured approach to planning, piloting, executing and reviewing BYOD plans
� Proof of concept before implementation
IM AR
© 2012 IBM Corporation
BYOD: Lessons Learned
� Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement)
� Create a BYOD policy developed in conjunction with legal and HR
� Create guidelines on who is eligible or not: grouping employees and defining support and access for each
� Adjustments to service levels
� Service desk training
� Employee education
� List of acceptable devices
� Costs to consider (new technologies, international usage fees, taxation…)
� Structured approach to planning, piloting, executing and reviewing BYOD plans
� Proof of concept before implementation
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© 2012 IBM Corporation
BYOD: new opportunities, news challenges
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© 2012 IBM Corporation
Mobile Enterprise Application Platforms (MEAPs) provide a unified environment to firms working with diverse mobile platforms
• Gartner's Rule of 3: Any organization
that supports either 3 mobile apps, 3
mobile OS’s or is integrating at least 3
back-end data sources should deploy
a MEAP
• By 2012, 95% of organizations will
choose a MEAP as their primary
mobile development platform
The Aberdeen Group has identified
several mobility enablers that produce a
best-in-class strategy at a lower TCO
per mobile employee, all of which are offered by MEAP:
• Support more than one mobile device type and mobile OS
• Support in-house capacity for mobile app development and customization.
• Centrally manage all mobile devices
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© 2012 IBM Corporation, 2012
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