consumer trend canvas - assignment for strategic communications

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2. APPLY 1. ANALYZE TREND CANVAS CONSUMER What new consumer needs, wants and expectations are created by the changes identified above? Where and how does this trend satisfy them? Which (new) customer groups could you apply this trend to? What would you have to change? How are other businesses applying this trend? Which deep consumer needs & desires does this trend address? Why is this trend emerging now? What’s changing? Shifts: Long-term, widespread macro changes Triggers: Recent, short-term changes or technologies Emerging Consumer Expectations TREND: Basic Needs Drivers of Change How and where could you apply this trend to your business? Innovation Potential Inspiration Who Remotely Great Self-Improvement Connection with the world Societal Development Emancipation Globalisation Going Green Convergence Divided Africa = More Losers Opportunities in Africa Smartphone Market Growth Digital Everything = Health Care / Weather / Augmented Reality Climate Change Sustainable SOlutions Social Value Brand Contribution Business Growth + More Reach Providing Remote Areas with Internet Educating The masses Connecting Health Care Facilities Improving Agriculture for Africa Creating Business Opportunities Re-Architect Communities Farmers Developers Governments Educational Institutions SMME’s INter -WIFI- Glide

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2. APPLY1 . ANALYZE

TREND CANVASCONSUMER

What new consumer needs, wants and expectations are created by the changes identified above? Where and how does this trend satisfy them?

Which (new) customer groups could you apply this trend to? What would you have to change? How are other businesses applying this trend?

Which deep consumer needs & desires does this trend address? Why is this trend emerging now? What’s changing?

Shifts: Long-term, widespread macro changes Triggers: Recent, short-term changes or technologies

Emerging Consumer Expectations

TREND:

Basic Needs Drivers of Change

How and where could you apply this trend to your business?

Innovation Potential

InspirationWho

Remotely Great

Self-Improvement

Connection with the world

Societal Development

Emancipation

Globalisation

Going Green

Convergence

Divided Africa =

More Losers

Opportunitiesin Africa

SmartphoneMarket Growth

Digital Everything=

Health Care / Weather / Augmented Reality Climate Change

SustainableSOlutions Social Value

Brand Contribution

Business Growth +

More Reach

Providing Remote Areas with Internet

Educating Themasses

ConnectingHealth Care

Facilities

Improving Agriculturefor Africa

Creating BusinessOpportunities

Re-Architect Communities

FarmersDevelopers

GovernmentsEducational Institutions

SMME’s

INter-WIFI-Glide