consumer snapshot - march 2017

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March 2017

Consumer Snapshot

www.ProsperDiscovery.com © 2017, Prosper®www.ProsperDiscovery.com © 2017, Prosper®

sentiment strategy

Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.

March 2017

credit

quarterly


sentiment

consumer sentiment

heading into spring, sentiment climbs 7+ points m/m to 57.8% who are confident/very

confident in the economy in March

very confident/confident in chances for a strong economy {adults 18+}

Source: Prosper Insights & Analytics

while members of the Silent and Boomer generations have been driving gains in consumer

confidence, sentiment among younger generations (Gen X and Millennials) rose 15%

m/m, in line with the overall average

47.4%50.1%

57.8%

30%

35%

40%

45%

50%

55%

60%

this month’s reading represents a 15 year high (March 2002 = 61.1%)


sentimentvery confident/confident in chances for a strong economy {adults 18+}


historical perspective

this month’s reading represents a 20%+ improvement over Mar-16 as well as pre-

recession Mar-07

consumer sentiment

heading into spring, sentiment climbs 7+ points m/m to 57.8% who are confident/very

confident in the economy in March

46

.9%

47

.4%

57

.8%

0%

10%

20%

30%

40%

50%

60%

70%

this month’s reading represents a 15 year high (March 2002 = 61.1%)

while members of the Silent and Boomer generations have been driving gains in consumer

confidence, sentiment among younger generations (Gen X and Millennials) rose 15%

m/m, in line with the overall average


strategypracticality & focus on needs{adults 18+}

practical purchases

while consumers are bullish on the outlook for the economy in March, they remain relatively bearish when it comes to their personal plans

to spend

focus on needs

likewise, shoppers’ focus on necessities also declines m/m, but remains elevated y/y


this month, 36.9% indicate that they’ve become more practical with purchasing, down 2+ points m/m, but remaining more

than a point above Mar-16

43.1% indicate they are zeroing in on just what they need when at the store in March,

continuing above the 13 month average (42.5%)

35.7%36.9%

40.5%

43.1%

20%

25%

30%

35%

40%

45%

50%

I have become more practical and realistic in my purchases

I focus more on what I NEED rather than what I WANT


credit quarterly

current credit card debt

while just over one in four (28.9%) report $0 credit card balances each month, the majority of

consumers maintain balances of $1 to $2,500 (42.2%) or $2,501 to $5,000 (13.1%)


average monthly household credit card debt{adults 18+}

28.9%

42.2%

13.1%

0% 10% 20% 30% 40% 50%

$0

$1 to $2,500

$2,501 to $5,000

$5,001 to $10,000

$10,001 to $15,000

$15,001 to $20,000

More than $20,000


credit quarterly


average monthly household credit card debt{adults 18+}

5 year trends

it appears that over the past holiday season, consumers were more inclined/able to take on

some credit card debt, with balances under $5,000 increasing y/y – which might help explain why consumers are feeling a bit more practical

with the spending versus Mar-16

over the longer-term, consumers seem confident taking on smaller balances, with the percentage

of $0 balances declining at an average annual rate of 3% over the past 5 years

current credit card debt

while just over one in four (28.9%) report $0 credit card balances each month, the majority of

consumers maintain balances of $1 to $2,500 (42.2%) or $2,501 to $5,000 (13.1%)

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

$0 $1 to $2,500 $2,501 to $5,000


Pam GoodfellowConsumer Insights Director

Prosper Insights & Analytics™[email protected]

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consumer snapshot - march 2017

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