consumer snapshot - march 2015

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March 2015

Consumer Snapshot

www.ProsperDiscovery.com © 2015, Prosper® www.ProsperDiscovery.com © 2015, Prosper®

sentiment strategy

Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.

March 2015

credit quarterly


sentiment consumer sentiment

month-over-month, confidence climbs 1.5 points to 50.5% in March

very confident/confident in chances for a strong economy {adults 18+}

Source: Prosper Insights & Analytics

40.7%

50.1% 50.5%

25%

30%

35%

40%

45%

50%

55%

13 month summary reaching its highest level since pre-recession Feb-

07 (53.2%), consumers continue an optimistic outlook, likely buoyed in large part by relief at

the pump


sentiment

confidence tips the scale with the majority of consumers feeling confident

for a strong economy this month, consumers seem to have moved past recession-era

pessimism


very confident/confident in chances for a strong economy {adults 18+}

consumer sentiment month-over-month, confidence climbs 1.5

points to 50.5% in March

13 month summary reaching its highest level since pre-recession Feb-

07 (53.2%), consumers continue an optimistic outlook, likely buoyed in large part by relief at

the pump

46.9%

40.7%

50.5%

0%

10%

20%

30%

40%

50%

60%

how will consumers react with their wallets?


strategy practicality & focus on needs {adults 18+}

practical purchases consumers appear to be slowly loosening the

reins on practicality, continuing the slow descent that began mid-summer 2014

continued focus on needs those focused on just what they need when

at the store remains relatively even with February and lowers a point from Mar-14


fewer than two in five (38.3%) maintain pragmatic purchase intentions, lowering half a

point from February and resting 10% below Mar-14

42.7%

38.3%

46.2% 45.2%

30%

35%

40%

45%

50%

55%

I have become more practical and realistic in my purchasesI focus more on what I NEED rather than what I WANT


strategy plans for tax refunds {adults 18+ expecting a refund}

practical purchases consumers appear to be slowly loosening the

reins on practicality, continuing the slow descent that began mid-summer 2014

continued focus on needs those focused on just what they need when

at the store remains relatively even with February and lowers a point from Mar-14

lack of more dramatic movement in these indicators in response to rising economic

confidence may signal uncertainty, caution with spending…and paying down debt and

increasing savings remain priorities Source: Prosper Insights & Analytics; National Retail Federation

fewer than two in five (38.3%) maintain pragmatic purchase intentions, lowering half a

point from February and resting 10% below Mar-14

NRF Release: Americans Planning to Save, Not Splurge With Tax Refunds This Year

37.7%

46.0%

25.3%

10.7%

12.8%

39.1%

46.9%

25.1%

10.5%

10.2%

13.0%

0% 10% 20% 30% 40% 50%

Pay down debt

Savings

Everyday expenses

Major purchase

"Splurge"� purchase

Vacation20142015

NA

https://nrf.com/media/press-releases/americans-planning-save-not-splurge-tax-refunds-this-year-according-nrf-survey

https://nrf.com/media/press-releases/americans-planning-save-not-splurge-tax-refunds-this-year-according-nrf-survey


credit quarterly

current credit card debt while three in ten (29.1%) report $0 credit card

balances each month, the majority of consumers maintain balances of $1 to $2,500 (41.1%) or

$2,501 to $5,000 (12.9%)


average monthly household credit card debt {adults 18+}

29.1%

41.1%

12.9%

4.8%

3.8%

2.8%

1.5%

0.8%

0.9%

2.3%

0% 10% 20% 30% 40% 50%

$0

$1 to $2,500

$2,501 to $5,000

$5,001 to $7,500

$7,501 to $10,000

$10,001 to $12,500

$12,501 to $15,000

$15,001 to $17,500

$17,501 to $20,000

More than $20,000


credit quarterly

current credit card debt while three in ten (29.1%) report $0 credit card

balances each month, the majority of consumers maintain balances of $1 to $2,500 (41.1%) or

$2,501 to $5,000 (12.9%)


average monthly household credit card debt {adults 18+}

5 year trends in the past year, consumers seem more

willing/able to take on small amounts of debt, with balances of $5,000 or less rising and the % of

$0 balances declining

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Mar

-10

Jul-1

0N

ov-1

0M

ar-1

1Ju

l-11

Nov

-11

Mar

-12

Jul-1

2N

ov-1

2M

ar-1

3Ju

l-13

Nov

-13

Mar

-14

Jul-1

4N

ov-1

4M

ar-1

5

$0 $1 to $2,500 $2,501 to $5,000

with similar patterns occurring among lower, middle, and upper income consumers, reliance

on credit cards may be derived out of need (groceries, gas) or want (dining out, vacation

travel)


Pam Goodfellow Consumer Insights Director

Prosper Insights & Analytics™ [email protected] ProsperDiscovery.com

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consumer snapshot - march 2015

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