consumer snapshot january 2015

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January 2015

Consumer Snapshot

www.ProsperDiscovery.com © 2015, Prosper® www.ProsperDiscovery.com © 2015, Prosper®

sentiment strategy

Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.

January 2015

state of the consumer


sentiment consumer sentiment

confidence continues to rally into the New Year, with half (50.1%) confident or very

confident in chances for a strong economy, the highest reading since early 2007 (Feb-07 =

53.2%)

very confident/confident in chances for a strong economy {adults 18+}

Source: Prosper Insights & Analytics

13 month summary New Year sentiment may be contributing to

January’s optimism – February/March will be more telling indicators of consumers’ moods and

willingness to spend

43.2%

38.2%

50.1%

30%

35%

40%

45%

50%

55%


sentiment

confidence bookends pulling out the “funk” that has plagued

sentiment since Jan-08, confidence this month is double the recession-era low in Jan-09

(24.7%) and draws even with pre-recession Jan-07 (50.5%) Source: Prosper Insights & Analytics

very confident/confident in chances for a strong economy {adults 18+}

consumer sentiment confidence continues to rally into the New

Year, with half (50.1%) confident or very confident in chances for a strong economy, the

highest reading since early 2007 (Feb-07 = 53.2%)

13 month summary New Year sentiment may be contributing to

January’s optimism – February/March will be more telling indicators of consumers’ moods and

willingness to spend

50.5%

24.7%

50.1%

0%

10%

20%

30%

40%

50%

60%


strategy practicality & focus on needs {adults 18+}

practical purchases although confidence jumped 3 points m/m,

practicality isn’t decreasing in kind

enter: the holiday hangover with holiday bills rolling in, focus on

necessities lifts more than a point in January to 46.1%

however, this month’s reading still points to a more relaxed shopper compared to a year ago, with needs-driven shopping dropping

3+ points y/y


41.8% 39.7%

49.6% 46.1%

30%

35%

40%

45%

50%

55%

I have become more practical and realistic in my purchasesI focus more on what I NEED rather than what I WANT

about two in five (39.7%) cite pragmatic purchase intentions, on par with December, though lowering two points from a year ago



optimism rises for economic rebound with consumers in general feeling more

confident in the economy, more than a third (37.3%) hold hope for an economic rebound,

rising two points y/y


do you think the economy will ever rebound to what it was before the recent* economic crisis? {adults 18+}

*2010 - 2014: “current” economic crisis

40.8%

35.1%

37.3%

30.3%

31.7%

27.6%

29.0%

33.2%

35.1%

20% 25% 30% 35% 40% 45%

Jan-10

Jan-14

Jan-15

Yes No Not sure

however, fewer are confident in a rebound compared to Jan-10 (40.8%)

worth noting: about one in four (27.6%) indicate they are not holding out for a rebound, a new low



optimism rises for economic rebound with consumers in general feeling more

confident in the economy, more than a third (37.3%) hold hope for an economic rebound,

rising two points y/y


do you think the recent* economic crisis will impact your lifestyle over the next 5 years in any of the following ways? (top 5) {adults 18+}

*2010 - 2014: “current” economic crisis

however, fewer are confident in a rebound compared to Jan-10 (40.8%)

worth noting: about one in four (27.6%) indicate they are not holding out for a rebound, a new low

0% 10% 20% 30% 40% 50% 60%

I will try to stick to a budget

I will consider each purchasemore carefully

I will be more price consciouswhen buying clothing and

food

I will spend less dining out

I will not incur a large creditcard debt

Jan-10 Jan-14 Jan-15

look for cautious consumerism to continue

while most top 5 financial “fixes” have eased compared to 2014 and 2010, eight out of 10 indicate that the economy will impact their

lifestyle into 2020


Pam Goodfellow Consumer Insights Director

Prosper Insights & Analytics™ [email protected] ProsperDiscovery.com

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consumer snapshot january 2015

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