consumer snapshot - february 2014
TRANSCRIPT
© 2014, Prosper® www.ProsperDiscovery.com
sentiment strategy
february 2014
Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
shopper security
© 2014, Prosper® www.ProsperDiscovery.com
sentiment
Source: Monthly Consumer Survey
consumer confidence New Year optimism falls in February, with 38.2%
confident/very confident in chances for a strong economy
very confident/confident in chances for a strong economy {adults 18+}
13 month summary current reading ends three consecutive months of
increase for this indicator, settling back into the high 30% zone that’s very familiar to consumers
38.0%
28.3%
43.2%
38.2%
20%
25%
30%
35%
40%
45%
© 2014, Prosper® www.ProsperDiscovery.com
sentiment
Source: Monthly Consumer Survey
very confident/confident in chances for a strong economy {adults 18+}
the new normal? confidence has certainly picked up since the recession,
but fails to come close to pre-recession sentiment (Feb-07 = 53.2%)
sentiment seems to be stuck in a holding pattern, signaling cautious, budget-minded spending
0%
10%
20%
30%
40%
50%
60%
Feb-07 Feb-08 Feb-09 Feb-10 Feb-11 Feb-12 Feb-13 Feb-14
consumer confidence New Year optimism falls in February, with 38.2%
confident/very confident in chances for a strong economy
13 month summary current reading ends three consecutive months of
increase for this indicator, settling back into the high 30% zone that’s very familiar to consumers
© 2014, Prosper® www.ProsperDiscovery.com
strategy
Source: Monthly Consumer Survey
practicality & focus on needs {adults 18+}
practicality perks up
practicality toward purchasing (44.4%) increases nearly 3 points from January (41.8%)
year-over-year, pragmatic purchase intentions are up slightly
more than half (51.8%) narrow in on just whey they need when at the store, rising two points from January
(49.6%) and up slightly compared to Feb-13 (50.7%)
focus on necessities sharpens as well… 43.0% 44.4%
50.7% 51.8%
30%
35%
40%
45%
50%
55%
60%
I have become more practical and realistic in my purchases
I focus more on what I NEED rather than what I WANT
© 2014, Prosper® www.ProsperDiscovery.com
strategy
Source: Monthly Consumer Survey
financial plans over the next 3 months {adults 18+}
practicality perks up
practicality toward purchasing (44.4%) increases nearly 3 points from January (41.8%)
year-over-year, pragmatic purchase intentions are up slightly 38.4%
32.9%
32.3%
0% 10% 20% 30% 40% 50%
Pay down debt
Decrease overall spending
Increase savings
Feb-12 Feb-13 Feb-14
saving, not spending?
plans increase savings (32.3%) and pay down debt (38.4%) reach highest levels since early 2009
more than half (51.8%) narrow in on just whey they need when at the store, rising two points from January
(49.6%) and up slightly compared to Feb-13 (50.7%)
focus on necessities sharpens as well…
© 2014, Prosper® www.ProsperDiscovery.com
shopper security
Source: Monthly Consumer Survey
shopper security score {adults 18+}
Prosper Shopper Security Score®
monitors level of confidence in personal and financial security when making purchases at select national retailers
on Forbes…
Amazon Sets The Standard For Shopper Security While Target Struggles
score is indexed to the group average for adults 18+ (pegged at 100.0)
175.6
100.4
58.4
0.0 50.0 100.0 150.0 200.0
Amazon
Best Buy
Walmart
Kohl's
Macy's
JCPenney
Target
department stores seem to score lower on average
Amazon.com garners most confidence
Walmart vs. Target = no contest
© 2014, Prosper® www.ProsperDiscovery.com
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