consumer snapshot december 2013

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Consumer Snapshot december 2013

http://www.prosperdiscovery.com/

© 2013, Prosper® www.ProsperDiscovery.com

sentiment strategy

december 2013

Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.

holiday


sentiment

Source: Monthly Consumer Survey

consumer confidence economic sentiment climbs marginally in December, with

37.9% confident/very confident in chances for a strong economy

very confident/confident in chances for a strong economy {adults 18+}

13 month summary current reading draws even with Dec-12 (37.6%) and

[from the optimist’s view] marks the second consecutive month of increase for the indicator – a rare feat in recent

months

37.6%

28.3%

37.9%

20%

25%

30%

35%

40%

45%


sentiment


very confident/confident in chances for a strong economy {adults 18+}

we’ve seen better… confidence has yet to “recover” to the solid 45%-50%

range, which hasn’t been seen since before the recession

consumer confidence economic sentiment climbs marginally in December, with

37.9% confident/very confident in chances for a strong economy

13 month summary current reading draws even with Dec-12 (37.6%) and

[from the optimist’s view] marks the second consecutive month of increase for the indicator – a rare feat in recent

months

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%


strategy


practicality & focus on needs {adults 18+}

pretty practical purchasers while confidence increased slightly in December,

consumers held onto their penchant for practicality (47.9%)

practical purchase intentions are on par year-over-year

focus on the necessities when at the store (52.5%) remains flat from November (52.6%) and

just below Dec-12 (53.7%)

conservative spending plans continue

48.1% 47.9%

53.7% 52.5%

30%

35%

40%

45%

50%

55%

60%

I have become more practical and realistic in mypurchases

what will the New Year bring?


holiday 2013 coupons: top media influencer on holiday shopping {by generation}



39.4%

39.7%

41.4%

37.8%

37.3%

34% 36% 38% 40% 42%

Adults 18+

Millennials

Gen X

Boomers

Silent

top media influences for holiday 2013 overall: coupons, followed by TV/broadcast, word of

mouth, email advertising, and advertising inserts

Millennials (1983 – 1995), Gen X (1965 – 1982), Boomers (1946 – 1964), Silent (born pre-1946)


clipping coupons cut coupons out of advertising inserts {by generation}


Source: Media Behaviors & Influence™ Survey



clipping coupons the “old fashioned way” Millennials are about 25% less likely to clip coupons out

of advertising inserts, compared to the Boomer and Silent generations

73.7%

61.1%

71.5%

81.1%

82.4%

40% 50% 60% 70% 80% 90%

Adults 18+

Millennials

Gen X

Boomers

Silent



clipping coupons do you redeem coupons in any of the following ways? {Millennials}




clipping coupons the “old fashioned way” Millennials are about 25% less likely to clip coupons out

of advertising inserts, compared to the Boomer and Silent generations

62.1%

61.1%

55.9%

51.5%

24.4%

19.2%

0% 20% 40% 60% 80%

Print them out from an email

Cut them out from advertisinginserts

Print them out from a website

Cut them out or bring them infrom other sources

Scan them on my mobiledevice at the checkout

Download them to myfrequent shopper card

Source: Media Behaviors & Influence™ Survey

the Millennial method for redeeming coupons

printing from email slightly more preferred over clipping from ad inserts



thanks

visit ______________________to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more

Pam Goodfellow Consumer Insights Director

Prosper Insights & Analytics™ [email protected] ProsperDiscovery.com

ConsumerSnapshot.com

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consumer snapshot december 2013

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