consumer snapshot august 2014

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www.ProsperDiscovery.com Consumer Snapshot august 2014

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Page 1: Consumer Snapshot August 2014

www.ProsperDiscovery.com

Consumer Snapshot august 2014

Page 2: Consumer Snapshot August 2014

© 2014, Prosper® www.ProsperDiscovery.com

sentiment strategy

august 2014

Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.

back-to-school

Page 3: Consumer Snapshot August 2014

© 2014, Prosper® www.ProsperDiscovery.com

sentiment

consumer confidence sentiment remains relatively stable in August, with 41.5%

confident/very confident in chances for a strong economy, off half a point from July

very confident/confident in chances for a strong economy {adults 18+}

13 month summary while confidence continues to track below January’s 13

month high (43.2%), August continues the consistent pattern of ‘14 – and rests nearly 4 points ahead of Aug-13

Source: Prosper Insights & Analytics

37.8%

28.3%

43.2%

41.5%

20%

25%

30%

35%

40%

45%

Page 4: Consumer Snapshot August 2014

© 2014, Prosper® www.ProsperDiscovery.com

sentiment very confident/confident in chances for a strong economy {adults 18+}

confidence continues to uptick like previous months, Aug-14 represents the first August

reading since the Great Recession to exceed 40%, though the current reading rests 2.4 points below pre-

recession Aug-07

Source: Prosper Insights & Analytics

43.9

%

23.6

%

31.1

%

27.8

%

20.6

%

34.0

%

37.8

%

41.5

%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Aug-07 Aug-08 Aug-09 Aug-10 Aug-11 Aug-12 Aug-13 Aug-14

consumer confidence sentiment remains relatively stable in August, with 41.5%

confident/very confident in chances for a strong economy, off half a point from July

13 month summary while confidence continues to track below January’s 13

month high (43.2%), August continues the consistent pattern of ‘14 – and rests nearly 4 points ahead of Aug-13

Debt Crisis

Page 5: Consumer Snapshot August 2014

© 2014, Prosper® www.ProsperDiscovery.com

strategy practicality & focus on needs {adults 18+}

practicality eases in August, two of out five (42.2%) say they’ve become

more practical with their purchasing, backing down from July’s 44.6%

the current reading is also tracking about 2 points below Aug-13

while declining more than a point from July, the majority of consumers (50.2%) continue to focus on just the

necessities

majority focus on needs

Source: Prosper Insights & Analytics

while this month’s reading remains elevated from Q2, it is tracking just below last year’s level

44.0% 42.2%

50.8%

50.2%

30%

35%

40%

45%

50%

55%

I have become more practical and realistic in my purchases

I focus more on what I NEED rather than what I WANT

Page 6: Consumer Snapshot August 2014

© 2014, Prosper® www.ProsperDiscovery.com

holiday spending total planned spending (in billions)

$601.8

$74.9

$19.9

$17.3

$15.9

$12.5

$12.4

$7.0

$6.3

$4.8

$0 $100 $200 $300 $400 $500 $600 $700

Winter Holidays*

Back to School/College

Mother's Day

Valentine's Day

Easter

Father's Day

Super Bowl

Halloween

Independence Day

St. Patrick's Day

overview combined spending for the 2014 Back-to-School / College

season is estimated at $74.9 billion, second only to the Winter Holiday shopping season ($601.8 billion)

* NRF estimate of Winter Holiday sales, defined as retail industry sales in the months of November and December.

Source: National Retail Federation/Prosper Insights & Analytics™

Page 7: Consumer Snapshot August 2014

© 2014, Prosper® www.ProsperDiscovery.com

back-to-school back-to-school historical planned spending {adults 18+}

overview combined spending for the 2014 Back-to-School / College

season is estimated at $74.9 billion, second only to the Winter Holiday shopping season ($601.8 billion)

Source: National Retail Federation/Prosper Insights & Analytics™

back-to-school at-a-glance consumers are expected to spend about 5% more for

Back-to-School compared to last year

$563

$594

$549

$606

$604

$689

$635

$669

$400

$450

$500

$550

$600

$650

$700

$750

2007 2008 2009 2010 2011 2012 2013 2014

overall, BTS spending is estimated to reach $26.5 billion

Page 8: Consumer Snapshot August 2014

© 2014, Prosper® www.ProsperDiscovery.com

back-to-college back-to-college historical planned spending {adults 18+}

overview combined spending for the 2014 Back-to-School / College

season is estimated at $74.9 billion, second only to the Winter Holiday shopping season ($601.8 billion)

Source: National Retail Federation/Prosper Insights & Analytics™

back-to-college at-a-glance consumers are expected to spend nearly 10% more for

Back-to-College compared to last year

overall, BTC spending is estimated to reach $48.4 billion $642

$599

$846

$836

$809

$907

$837

$916

$400

$500

$600

$700

$800

$900

$1,000

2007 2008 2009 2010 2011 2012 2013 2014NRF.com/backtoschool

back-to-school at-a-glance consumers are expected to spend about 5% more for

Back-to-School compared to last year

overall, BTS spending is estimated to reach $26.5 billion

Page 9: Consumer Snapshot August 2014

© 2014, Prosper® www.ProsperDiscovery.com

thanks

visit ______________________to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more

Pam Goodfellow Consumer Insights Director

Prosper Insights & Analytics™ [email protected] ProsperDiscovery.com

ConsumerSnapshot.com

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