consumer receiver availability the battle for the dash€¦ · on channel (iboc) digital...

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HD Radio Advancements and Trends

Alan Jurison

iHeartMedia

Introduction

• HD Radio™ – In the US, many broadcasters have employed HD Radio™, an In-Band

On Channel (IBOC) digital transmission technology from iBiquity Digital Corporation as a method to provide digital transmission alongside analog transmission on the FM and AM bands.

– Initial focus of many broadcasters implementing HD Radio was to provide digital audio delivery to consumers.

– Emphasis on this has changed in recent years.• Artist Experience (Album Art)• Data Services

– Common question from broadcasters, where are the receivers?

Almost 25 Million HD Radio Units Currently In The M arketplaceContinued Rapid Receiver Growth Forecast

Information courtesy iBiquity Digital

0

1

2

3

4

5

6

7

8

CY 2010 CY 2011 CY 2012 CY 2013 CY 2014

Consumer Electronics / Auto Aftermarket

OEM Automotive

All Numbers in Millions

5

0

10

15

25

Cumulative

Annual

17.52

10.51

4.942.96

2023.13

� Receiver sales growth is also reaching critical mas s

Consumer Receiver Availability


Vehicle Brands (Chevy, Ford etc.)

Vehicle Models (Malibu, Focus etc.)

HD Radio Technology Standard

� All major auto brands now offer factory-installed HD Radio Technology on at least one model

The Battle For The Dash

2010 2011 2012 2013 2014

28

154

67

16

86

3621

109

6133

166

92

36

198

76

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� Percentage of new cars delivered with factory-insta lled HD Radio receivers

2005 - 2010 2011 2012 2013 2014

The Battle For The Dash

6%

14%

26%

33%

43%

• Over 5.7 million new HD Radio Equipped Cars Shipped in 2013.• Over 7.3 million new HD Radio Equipped Cars Shipped in 2014.• About 50% models offer it as standard equipment.• 33% of vehicles in 2013 shipped with HD.• 43% of vehicles in 2014 shipped with HD.

Available Artist Experience Receivers

OEM Automotive:

GMC Acadia

Chevrolet Traverse

Buick Enclave


OEM Automotive:

Lexus


OEM Automotive:

Toyota

Photo courtesy iBiquity Digital

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OEM Automotive:

Volkswagen


OEM Automotive:

BMW

Photo courtesy iBiquity Digital


Aftermarket Automotive:

JVC (Upper)

Kenwood (Lower)



Pioneer

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Sony



Alpine


Portable

Insignia

Tabletop

Insignia

OEM Driving Advanced HD Radio Data Services to the Consumers

• HD Radio Data Programs in Production• Toyota and Lexus

� Traffic/Predictive Traffic/Traffic Maps/Weather Forecasts/Doppler Radar

• Mazda� Simple Traffic Maps

• Mitsubishi� Traffic/Weather Forecasts/Fuel Prices

• Honda� Traffic

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Mitsubishi HD Radio Data Services - Traffic, Weather, Fuel Prices

Audio Screen Weekly Weather Forecast ScreenCurrent Weather Screen

Real Time Traffic Screen Traffic Incident Detail ScreenFuel Price Screen

Photos courtesy iBiquity Digital

Honda HD Radio Data Services - Real Time Traffic

Real-Time Traffic Image Showing Flow and Incident

Traffic Incident Details

HD Radio Audio Screen


Toyota/Lexus HD Radio Data Services

Current Weather Forecast Screen 3-Day Weather Forecast Screen Doppler Radar Images

Traffic Flow ImagesReal-time Traffic (Incidents, Construction, Predictive)

Photos courtesy iBiquity Digital Mazda HD Radio Data Services - Traffic Map Images

Traffic Flow ImagesHD Radio Audio Screen


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HD Radio™ Emergency Alerts

Reliable, enhanced emergency notifications through your radio!

Information and photos courtesy iBiquity Digital

Emergency Alerts Receiver – Enhanced Features

� “Wake-up” receiver� Visual notification� Alert reminders� History log

Pop-up alert message with user action request

Active FunctionalityReceiver wake-up functionSpecial-needs functionality product

User customized receivers Language optionsLocation filteringMessage type filteringSleep-mode / Wake-up options

Information and photos courtesy iBiquity Digital


Photos courtesy SAGE, Comlabs, Nautel, GatesAir, and Broadcast Electronics

• Encoders: ComLabs EMNet, SAGE ENDEC

• HD Radio Exporters– Broadcast Electronics –v4.3.2P5 (BE version - Embedded exporter v1.03)

– GatesAir - v4.3.2P5 and above (GatesAir version – v4.3.18 and above)– Nautel – v4.4.7 (Nautel version – 1.7.0.2 or higher required)



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� How HD Radio-on-FM Analog Translator works

� Station upgrades to HD Radio Technology, broadcasts an HD2 (or HD3/HD4) channel;

� Feeds separate programming on HD2 channel (AM simulcast, niche format, foreign language, syndicated show etc.);

� Simulcasts digital HD2 channel on an existing analog FM translator;

� Files appropriate paperwork with the Federal Communications Commission (FCC).

� Creates unique analog FM signal in the market – immediate ROI !

� Creates subleasing opportunities on your stations – immediate ROI !

Monetizing HD Radio Technology

AnalogOnly

Translator

Analog +Digital

HD2 Content


Why It MattersYour listeners already have HD Radio receivers

More listeners are getting HD Radios

Your signal configuration affects their experience

A consistent user experience is good for everyone

Listeners that have a problem call the car dealership, not the station

Diversity Delay

More than 300 samples offset is audible

Level alignment

AES Phase

TX Gain

Ballgame mode

Diversity Delay


Level alignment

AES Phase

TX Gain

Ballgame mode

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Diversity Delay


Level alignment

AES Phase

TX Gain

Ballgame mode

Diversity Delay


Level alignment

AES Phase

TX Gain

Ballgame mode

Diversity Delay


Level alignment

AES Phase

TX Gain

Ballgame mode

Program Service Data

No PSD (title/artist)

Stalled PSD (title/artist) data feed

Unfiltered and unformatted

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Artist ExperienceMissing images

• Station logos

• Music cover art

Image formats: JPEG (non-progressive scan) or PNG

Compatible size (200x200 Pixels)

File size (24 Kbytes max.)

HD Exporter / Importer Configuration

Review your HD Exporter Configuration

Missing information

Improper configuration

Remove default manufacturer information (www.HDradio.com)

• Station Name Short

• Station Name Universal

• Station Name Long

• Station Slogan

• Station Message

• Program Type

Correcting Issues

Monitoring

• Belar

• DaySequerra

• Inovonics

• Worldcast (Audemat)

• Inovonics

Automated alignment control

• BE

• GatesAir

• DaySequerra

Background of Digital Power Level• Commission’s Third Order in 2010 approved

• Blanket authorization of increased digital power to -14dBc for most stations.

• A procedure for some stations to increase from -13.9dBc to -10dBc with a special engineering exhibit.

• Special procedures for grandfathered super-powered stations.

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WHTZ FCC F(50,50) 54dBu Service Contour

Area inside WHTZ 54dBu Service Contour

WLTW FCC F(50,50) 54dBu Service Contour

Area inside WLTW 54dBu Service Contour

WHTZ -20dBc OEM Antenna WLTW -14dBc OEM Antenna

New York City – Empire State Building This is your station in analog� This is your radio station in analog (no RDS)

Factory Installed Toyota Radio shown (comes standard)Photo courtesy iBiquity Digital

Your station with HD Radio Technology

Factory Installed Toyota Radio shown (comes standard)Photo courtesy iBiquity Digital

� This is your HD Radio station

Acknowledgements

• Special thanks to Jeff Detweiler, Marek Milbar, Russ Mundschenk, Mike Raide et. al. iBiquity Digital Corporation for providing certain content in this presentation to further the education and understanding of this technology.

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Questions?

consumer receiver availability the battle for the dash€¦ · on channel (iboc) digital...

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