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Consumer Products & Retail Execution processes

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Page 1: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

Consumer Products & Retail

Execution processes

Page 2: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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XC Excellence club

Rome, Milan, Turin, Rimini, London, Bruxelles, Frankfurt, Copenhagen, Rotterdam and Sao Paolo (Brasil)

XC Excellence Club in Europe

XC Excellence Club is a Consortium Ltd Company gathering elite IT B2B companies to provide value added services on SAP extended modules XC was established from its member in 2009 to coordinate their large account business activities

• 35 m € turnover of XC companies

• About 250 professionals

Page 3: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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What you will find in this speech

Business cases

3) Transportation Management

1) Forecasting and Replenishment

2) Extended Warehouse Management

Solution overview

Screenshot examples

On the following Retail and Consumer product core processes:

Page 4: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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Forecasting and Replenishment

• Distribution planning processes are linked to product lifecycle

– Every company, based on its own market and product lifecycle structure, requires specific distribution processes

• Today we focus our attention on

– Retailers (grocery and automotive)

– Forecasting and Replenishment processes

• and all related buying, promo and inventory processes

– Based on products with long lifecycles • not focused on apparel and footwear,

seasonal products or Luxury goods

New Product Introduction

Initial Allocation

Target Stock Level

Inventory Optimization

Replenishment

Rationing

Consolidation

Final Push

Markdown optimization

Promotion management

Fore

cast

ing

Page 5: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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SAP F&R at Plusfresc

Family business founded in 1929. 125 Mlo € turnover 66 grocery shops:

51 owned, 15 franchised

2 formats: Full (800 m2) Basic (200-300 m2)

900 collaborators

Page 6: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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Project goals: from manual to automatic orders

• Organization goals: – To develop a true Supply Chain department.

– To improve Replenishment by implementing forecasting.

– To reduce manual processes for DC replenishment.

• Economical goals: – Service level increase from the Distribution Centre to the Stores.

– Inventory reduction at the Distribution Centre.

• Scope: – All dry products, including fresh and frozen categories at the DC: > 8000

references.

– SAP F&R Engine + Order Manager.

– Advanced functionalities: • Different service levels.

• Investment buying

• Duration: 6 months (30% of assortment live in SAP) + roll-out (3 months)

Page 7: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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Results: Stock reduction

Valued stock evolution of the 1.444 articles during the pilot

Page 8: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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Outsourcing based on SAP F&R at Aurgi

Founded in 1972. Spanish retailer of automotive spare

parts and accesories. 47 stores & repair shops in Spain. 1 Distribution Centre. Very aggressive pricing & promotion.

Page 9: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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Project goals: orders & promotion management

• Organization goals: – Outsourcing: order calculation, servers, SAP license, implementation.

• Economical goals: – Service level increase at the Stores. – Fine-tune stock management during the promotion cycle. – Use store future orders to feed DC demand.

• Scope: – 1000 references. – 1 DC + 38 stores. 1 year later, there are 47 stores.

• Duration: 11 weeks (1st store) + roll-out (5 weeks)

Page 10: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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• Speed of implementation: the whole organization in 16 weeks.

• Only 1 out-of-stock in 1 article in promotion in just 1 store.

Results: speed, reduced stock-outs

• Stock Planner

• SAP Expert

• Stock Planner

• Demand Planner

Demand review

Order creation

Order follow-up

Model evolution

IT Support ERP IT Support SAP

Hansen & Cawley

(Excellence Club)

Aurgi

Page 11: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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SAP F&R main functionalities

Page 12: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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Predictors: DIF (demand influencing factors)

Page 13: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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Plusfresc F&R screenshot

Page 14: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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Plusfresc F&R screenshot detail

Each color is a different type of promotion

Page 15: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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What you will find in this speech

Business cases

3) Transportation Management

1) Forecasting and Replenishment

2) Extended Warehouse Management

Solution overview

Screenshot examples

On the following Retail and Consumer product core processes:

Page 16: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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Network design capabilities

Page 17: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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SAP EWM at Hallmark

Private business founded in 1910. 4.0 Billion $ turnover 49.000 products available

10.000 new per year

Distribution: 8 production facilities in US 39.000 retail outlets 2.600 hallmark stores 100 countries, 30 languages

12.000 employees

Page 18: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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Project goals: integrated processes

• Architectural goal – The overall aim of the project was to future-proof the business and enable the

simplification – SAP Extended Warehouse Management (EWM) in support of their range of needs,

including its specific functional requirements, the multiple ownership of stock and multi-ERP integration, the costs involved and their strategic direction

• Organization goals – All business units within the warehouse are now consolidated giving operational

and technical benefits. – Mobile warehouse workforce and material handling equipment giving high

efficiency, accuracy and throughput.

• Economical goals – Service levels protected by on-hand warehouse throughput and performance

statistics at any moment in time. – Increase workforce exibility, resources now able to serve the full range of Hallmark

business units where before functions were disparate – Improved resource management; Hallmark can measure productivity levels and

quickly react to any volumes drop.

Page 19: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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EWM coverage today

Page 20: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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SAP EWM screenshots: Food (italy)

and participations on major italian EWM projects

Hallmark Harrods

Page 21: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

Empower your SAP®

What you will find in this speech

Business cases

3) Transportation Management

1) Forecasting and Replenishment

2) Extended Warehouse Management

Solution overview

Screenshot examples

On the following Retail and Consumer product core processes:

Page 22: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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SAP TM at Howdens

Founded in 1953. 887 Mlo £ turnover 540 Howdens Joinery depots

supplying over 350,000 kitchens each year to homes in the UK.

Customers are local trade professionals

Page 23: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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Project goals: visibility and planning

• SAP TM Project Scope – Provision of load building and

optimization functionality

– Full integration with the existing SAP ERP delivery processes

– Load building solution providing template solution for roll out to three Regional Distribution Centre's

• Project Facts – Sites: 3 NDCs, 500+ Depots

– Delivery profile: multi-drop average 3 drops per vehicle

– Outbound deliveries: approx. 1500 per week

– Vehicles: 120 over 6 locations

– Trailers: 540 non peak

Benefits Highlights • Visibility of information • Informed and empowered

workforce • Better management

information • Integrated transport

planning and scheduling • Improved technical

landscape • Flexible planning • Utilisation of resources • Improved usability

Page 24: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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SAP TM solution landscape

and participations on all major EU TM projects (Nestlè, Panalpina, etc.)

Cargills Global Parcel Carrier NOL APL

Page 25: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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Transportation Cockpit

Page 26: Consumer Products & Retail Execution processessapvod.edgesuite.net/SAP_Forum/italianforum/pdfs/itfm32_Execution.pdf · 27/09/2013 · 900 collaborators . ... – SAP Extended Warehouse

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Per contatti e approfondimenti

XC Excellence Club S.c.a r.l. Via Maria Saveria Sanzi, 21

00151 ROMA

[email protected]

www.sapxc.com

Pietro Maradei President and CEO

+39 346.22 24 293

[email protected]