consumer products process architecture...

Consumer Products ProcessArchitecture (CoPPA)CoPPA 1.0 Launch Webcast

June 2015

CoPPA Webcast June 2014

Welcome – Today’s presenters will be

Kristina Rogers

Global Sector Leader | ConsumerProducts

CoPPA Partner Sponsor

Ken Hammond

CSLE Leader | Global Markets - EYKnowledge

CoPPA Partner sponsor

Lisa J Riss

Benchmarking | Global Markets - EYKnowledge

CoPPA Benchmarking Lead

Stuti Sethi

Business Process Management |Global Markets - EY Knowledge

CoPPA Build Lead

Marie Schwob

Global Advisory Sector Resident |Consumer Products

CoPPA Engagement Manager

Sumeet Tandon

Business Process Management |Global Markets - EY Knowledge

CoPPA Project Manager

Harishma Mittal

Benchmarking | Global Markets - EYKnowledge

CoPPA Benchmarking Member


What we will cover today

1 Introduction: objectives, deliverables and intended benefits Ken

2

What does CoPPA 1.0 contain and its value• 2a. Level 1 framework• 2b. Level 1– Level 2 placemat• 2c. Benchmarks• 2d. How can CoPPA benefit you?

Sumeet/Lisa

3What does CoPPA 1.0 look like and how to navigate?• 3a. EY Process Depot• 3b. EY Benchmark Tool

Stuti/ Harishma

4 What go-to-market content is available to support you? Sumeet

5 CoPPA 2.0 – what’s coming Sumeet

6 How can you contribute to the CoPPA journey? Sumeet

7 CoPPA sponsors and key contributors to-date Sumeet


A comprehensive process repository for EYConsumer Products practitioners across all servicelines. This deliverable will include:

1. Consumer Products business process modelsbuilt using ARIS platform

2. Associated risks & controls at various processlevels (as available)

3. Associated KPIs and benchmarking data (asavailable)

4. Relevant go-to-market materials that can beeasily leveraged for client conversations andpursuits

5. ‘How to’ guides for client teams

Introduction: objectives, deliverables and intendedbenefits

Assist positioning EY as theindustry leader in performanceimprovement through theaddition of differentiatedbusiness process capabilities

Business value

Enhance sales proposals—drivesmeaningful sales discussionswith clients; and clientsperceive this knowledge asindicator of expertise

Accelerate the definition oftarget state process models,and redesign effort by startingwith a blueprint of leading-practice processes

Project deliverables

► Our clients are increasingly looking for EY todemonstrate a deep understanding of thecritical processes underpinning their operatingmodel

► EY currently lacks a robust, global set ofConsumer Products business process modelsand sector specific benchmarks hence islagging behind the competition who have moremature and highly extensive process content—and are using more sophisticated processmodelling technologies to enhance delivery

► To address this question, EY Knowledge andConsumer Products sector agreed to jointlysponsor the global business process models &benchmarking initiative

Project context and objective

Supports pursuits Speeds project delivery Supports thought leadership

1


KPIs andbenchmarks

Risks andcontrols

End-to-end

scenarios

Maturitymodels

CoPPA

Process framework

KPIs and benchmarksDefines the typical KPIs andindustry recognizedbenchmarks used to measureperformance across theentire Consumer Productsvalue chain

Process FrameworkDefines industry-leadingprocess architecture andenabling process flows downto activity-level granularity

Risks and controls

Details the operational risks thatcommonly exist within specificprocesses and controls requiredto help mitigate or prevent them

CoPPA 1.0 has risks & controlsonly for support processes likeManage Finance Operations andManage Human ResourceOperations

End-to-end scenarios

Identifies sub-processes andassociated activities and theirlogical flow required toaccomplish the goals of anend-to-end (E2E) process flow

► Concept-to-market► Forecast-to-fulfil► Procure-to-pay► Order-to-cash► Record-to-report► Hire-to-retire► Integrated Business

Planning

Maturity models

Contains performance maturitymodels of key ConsumerProducts processes on a scaleranging from basic to leadingpractice

Part of CoPPA 2.0 Launch— First Half of FY16

High level overview of what CoPPA 1.0 contains2

16

Level 1

90

Level 2

450+

Level 3

100+

Flowcharts

250+

1000+


CoPPA includes 16 discrete process areas and it is designed with four levels of decomposition – to'drill-down' through the hierarchy to get more detail about each process

CoPPA process framework - level 12a

1. Scenarios are part of phase 2 release

2.0 Manage Governance, Risk andCompliance 3.0 Manage FinancesDevelop Purpose, Vision

and Strategy1.0 4.0 Manage Knowledge,Improvement and Change

5.0 Manage Public Relationsand Communication

6.0 Research, Design and DevelopProducts 7.0 Sourcing and Procurement 8.0 Manufacturing 9.0 Logistics and Warehousing

10.0 Marketing 11.0 Sales 12.0 Customer and ConsumerService

13.0 Manage Human ResourceOperations 14.0 Manage Finance Operations 15.0 Manage Information

Technology 16.0 Acquire, Construct, andManage Property

Concept-to-market Forecast-to-fulfil Procure-to-pay Order-to-cash

Record-to-report Hire-to-retire Integrated Business Planning

Management processes

Core Processes

Support Processes

End-to-end Scenarios1


Manage portfolio Manage categories Manage operationalprocurement

Manage logistics strategy andnetwork design Manage inbound logisticsDefine manufacturing

strategyManage maintenanceprogram

Manage idea, concept and prototype Manage strategic sourcing Manage supplier relationshipand performance Manage logistics operations Manage outbound logisticsPlan and schedule production Monitor and control

manufacturing performance

Develop and formulate product/package Manage contracts Manage and reportprocurement performance Manage transportation Manage inventoryExecute manufacturing Manage manufacturing

operational excellence

Manage product and packaging commercialization Manage commodity risk Manage warehousing andstorage Cost-to-serve analysisManage quality and safety Manage manufacturing assets

Understand consumers Develop and managemarketing plans

Develop customer/consumerservice strategy

Measure and evaluatecustomer/consumersatisfaction

Develop customer salesstrategy Manage sales operations

Develop marketing strategy Manage consumerrelationship

Plan customer/consumerservice operations

Manage customer/consumerinformationManage sales planning Manage sales order

Manage brands Deliver and managecustomer/consumer service Manage product returnsManage sales execution Monitor and control sales

Develop employees Evaluate and manageemployee performance

Design and deliverinfrastructure solutions

Perform general accountingand reporting Process payroll

Reward and recognizeemployees Perform cost accounting Process accounts payable

and expense reimbursements

Develop & manage HRplanning, policies, &strategies

Re-deploy and retireemployees

Manage IT strategy andgovernance

Manage infrastructureand operations

Perform planning/budgeting/fore casting

Evaluate and supportfinancial performancemanagement

Design and construct/acquirenon-productive assets

Dispose of workspaceand assets

Recruit employees Manage employeeinformation

Manage enterprisearchitecture Manage and improve ITPerform revenue accounting Manage fixed asset

accountingMaintain non-productiveassets

Manage private/dedicated fleet

Legend

Process level 2Process level 1

Note: This document is best viewed when printed in A3.

CoPPA Placemat (Levels 1–2)

10.0 12.011.0Marketing Sales Customer and Consumer Service

Create and manage organizational performancestrategyDefine business purpose and long-term vision Manage corporate governance Manage treasury operations Build investor relationships

Develop enterprise-wide knowledge management(KM) capabilityManage enterprise portfolio Manage enterprise risk/risk framework Manage mergers and acquisitions Manage ethical issues

Manage changeManage internal controls Manage government and industry relationships

Manage legal and regulatory compliance Manage corporate social responsibility

Manage internal audit Manage public relations

Benchmark performanceDevelop business strategy Manage business resiliency and continuity Manage taxes Manage relations with board of directors

13.0 15.014.0 16.0Manage Human Resource Operations Manage Finance Operations Manage Information Technology Acquire, Construct and Manage Property

4.01.0 2.0 3.0 5.0Develop Purpose, Visionand Strategy

Manage Governance,Risk and Compliance Manage Finances Manage Knowledge,

Improvement and ChangeManage Public Relationsand Communication

Management processes

Core Business Processes

Business support processes

6.0 7.0 9.08.0Sourcing and Procurement Manufacturing Logistics and WarehousingResearch, Design and Develop Products

2b


Over 470 APQC metrics mapped to CoPPA process framework have benchmark valuesavailable

Region Distribution

EY has over 900 measures for Consumer ProductsIndustry across critical functions from organizations

of varying sizes across different sub-industrieswith multiple measurement categories in

their benchmarking repository

Revenue Distribution

EY’s robust benchmarking data repository can bereadily leveraged to support pursuits, engagements andthe development of thought leadership:

► We have process benchmarking data from over 1900 consumer product entitieswhich provide comparisons by sub-sector, revenue, region, number of FTEsand business function

► CoPPA has benchmark values available for process areas such as Finance, HR, Sourcing andprocurement, Manufacturing, Logistics and warehousing, Sales and Marketing, and Customer Service

2c

$20 billion orgreater, 2.8%

Between $1billion and $5billion, 23.1%

Between $10billion and $15

billion, 2.5%

Between $100million and $1billion, 44.0%


billion, 1.5%


billion, 7.8%

Less than $100million, 14.3%

Notcharacterized,

3.9%

Americas, 62.6%

Asia-Pacific,8.4%

EMEIA, 27.1%

Japan, 1.9%

AFS,6.2%

Beverage,12.4%

Farming, 3.4%

Food processing,23.8%

Home andgarden, 24.5%

Others, 29.7%

Sub-Sector Distribution

CoPPA Benchmarks


Poll question

► What do you think can be the uses of CoPPA framework?

a) It will help enhance my proposals to clientsb) It will help accelerate delivery of my engagementsc) It will help me position EY as a leader in knowledge and understanding of client’s

business operating modeld) All of the abovee) I’m not sure how to use it


How can CoPPA benefit you

CoPPA will be an important differentiator in EY’s ability to pursue, win and deliverprofitable engagements to Consumer Products clients requiring process expertise:

► �Differentiate us in the marketplace due to the depth of content and add-on knowledgeelements like associated risks & controls, KPIs and benchmarks tied to processes

► ��Accelerate delivery of projects by providing teams with a blueprint of processes forthe sector and eliminating the need to reinvent the wheel for each opportunity

► �Provide a global unified repository of content with consistent taxonomy anddefinitions

► Enrich our proposals by illustrating how our off-the-shelf process models canaccelerate delivery

2d


Accessing CoPPA (1/26)EY Process Depot

CoPPA can be found in EY ProcessDepot: https://processdepot.ey.net

To access CoPPA, Click on “Processes” Tab.Clicking on “Processes” will direct you to EYProcess Frameworks Homepage

3a


Click on the assignment symbol next toCoPPA to access the framework


Main page for all process models3a


Click on any assignment symbol to drill-down to the next level of detail (Level 2)


CoPPA– Level 1 view43a


Click on any assignment symbol to drill-down to the next level of detail (Level 3)


CoPPA – Level 2 view43a



CoPPA – Level 3 view4

Key Level 3 process will have : 1) an associated flowchart,describing the detailed activities; and 2) context diagram,linking KPIs, org units, risks and controls.

3a



CoPPA – Flowchart and processcontext diagram view

Links associatedKPIs (measures),processobjectives, orgunits, risks andcontrols

Describes thedetailedactivities usingEPC (event-driven processchain) notation

Process context diagram

Flowchart

43a



CoPPA – Flowchart and processcontext diagram view43a

Click on the assignment symbol for anyrisk to view the controls to mitigate the risk


Downloading reports (8/26)EY Process Depot

43a


Downloading reports (9/26)EY Process Depot

43a


Sample reports (10/26)EY Process Depot

43a

EY Process report — Gives a summary of the processesand all other associated information such as KPIs andrisk and controls in MS Word format

EY Risks & Controls report– Gives a list of all the risks and controlsassociated to the process in MS Excel format

EY Indicators report — Gives a list of all the indicatorsassociated to the process in MS Excel format


Printing to PDF (11/26)EY Process Depot

43a


What it looks like (12/26)EY Process Depot

CoPPA – other models & reports4

Sample model types

Process Context Diagram

Risk Diagram

Business Control Diagram

Process Decomposition

Level 1: Major Process

Level 2: Business Process

Level 3: Sub-Process

Level 4: Activity

Sample on-demand reporting

EY Process report

EY Risks & controlsreport

EY Indicators report

3a


Accessing CoPPA (13/26)EY Benchmark tool

CoPPA benchmarks can be found inEY Benchmark Tool:https://benchmarking.ey.net

3b

Click on the EY Benchmark tool icon to viewbenchmark values of the availableKPIS/Metrics



CoPPA benchmarks can be found inEY Benchmark Tool:https://benchmarking.ey.net

3b

To access CoPPA, click on “Analysis” Tab. Clicking on“Analysis” will direct you to the page with all thevisualizations for service lines, sectors andbenchmark studies.



CoPPA – Main page for allbenchmarking visualizations3b


Selecting a Peer Group (16/26)EY Benchmark tool

CoPPA – Peer group selection Panel3b

Please select the peer group criteria for based on theGeographic location and Business entity revenuerange. Once you have made the selection click on“Load Peer Group”


Selecting a Peer Group (17/26)EY Benchmark tool

CoPPA – Peer group selection3b


Instructions page (18/26)EY Benchmark tool

CoPPA – How to use guide3b

Please click on the “How To Use” tab for the processflowcharts and additional instructions for directionson how to navigate and leverage the tool.


Selecting framework (19/26)EY Benchmark tool

CoPPA – Benchmarks Output view3b

Please click on the “Go To APQC Framework” link to view the metricsmapped by the APQC process framework, and click on “Go To CoPPAFramework” link to view the metrics by the CoPPA framework.

Please click on the “Output:Benchmarking Metricsand Data” tab for the metrics.


Selecting Metrics (20/26)EY Benchmark tool

3b

Click on the Level 1 (Major process) for which you want to selectmetrics for in Chart 2. On clicking, the Level 2 processes aligned to theselected Level 1s will be displayed categorized by Metric Categories inChart 3.



3b

Click on the Level 2 for which you are looking for metrics. On clickingon a Level 2, all the metrics with samples for the selected peer groupare displayed in Chart 4 – “Metric Description”.

Click on a metric category to focus on an categoryand view the Level 2s under the category better.



3b

Click on the “Sample size” of the metricyou would like to view the benchmarksfor.


View Benchmark values (23/26)EY Benchmark tool

3b


Download Reports (24/26)EY Benchmark tool

3b

Please select the chart you want to export and Click on theicon and then “Export” to export charts or tables. Onlytables can be exported in the MS Excel format


Sample Reports (25/26)EY Benchmark tool

3b

PDF Format

Visual Image Format

MS PowerPoint Format

MS Excel Format – only Tables


What it looks like (26/26)EY Benchmarking Tool

CoPPA – Benchmarks & reports

Peer group Selection

Criteria: Revenue

Criteria: Area

Criteria: Country and Sub-sector

Metric Selection

Level 1: Major Process

Level 2: Business Process and Metric Category

Metric List

Quartiles with box plot

Sample on-demand reporting

Tabular report inexcel

PDF

PowerPointpresentation

Visual Image

3b


Poll question

► Areas where the clients have been asking for benchmarks? Tick the option where youhave seen the most demand for benchmarks

a) Sourcing and procurementb) Logistics and warehousingc) Manufacturingd) Salese) Marketingf) Customer serviceg) All of the aboveh) I’m not sure


What content is available to support you

Provides a detailed description ofCoPPA, what it is, why we developedCoPPA, its features and benefits, etc.

CoPPA Things you need to know

Provides the placement (poster size)with level 1 process areas anddetailed framework (levels 1-3).

CoPPA placemat & framework

Provides additional step-by-stepdetail on how to find CoPPA andnavigate in EY Process Depot.

CoPPA user guide

Provides sample slides to be used toinsert into proposals; describes ourunified standards and terminology.

Pursuit slides

The CoPPA CHS page is available by clicking on the following link: CoPPA CHS page

A dedicated CHSpage to house allrelated materials –including links andwho to contact formore informationand support

CoPPA CHS page

4


CoPPA 2.0 – what’s coming

FlowchartsDetailed flows for

key areas

CoPPA is still underconstruction but here’s a glanceon what is coming up in CoPPA

2.0…

RisksDetailed risks & controls

We kicked off CoPPA in Q3 FY 15 and thanks to the support and contributionreceived from SMRs from all over the world, we have been able to launch CoPPA1.0 in Q4 FY 15

Advisory

Crowdsourcing

Assurance

Tax

TAS

The crowdsourcingcontinues as weharvest knowledge andmaterials from globalresources acrossservice lines!

CoPPA 2.0…

5

KPIsDetailed measures forkey areas

► Build out of end-to-end scenarios with level 3 process maps along and level 4 flowcharts► Concept-to-market► Forecast-to-fulfil► Procure-to-pay► Order-to-cash► Record-to-report► Hire-to-retire► Integrated Business Planning

► Risks and controls for priority level 2 processes identified during the design session► Harvest and upload maturity models related to core processes► Build benchmarking data to plug the gaps for high priority process areas in Supply chain

and Commercial transformation

ScenariosEnd-to-end scenarios with level3 process maps and flowcharts


How can you contribute to the CoPPA journey?

We are looking for volunteers to help us get to CoPPA 2.0. There are many ways tocontribute:► Share relevant content from your hard drives and laptops with us – we sanitise all

materials received for confidentiality and copyright purposes

► Volunteer to be a Subject Matter Resource for certain areas - that would entail eitherreviewing content we send to you and/or participating in one or two face-to-faceworkshops

► Leverage CoPPA in your proposals and share your success stories with us

► Spread the word, and tell your colleagues and clients about CoPPA

Please reach out to Marie Schwob or Stuti Sethi to know more about how to get involvedin CoPPA 2.0

6

…and by the way, CoPPA is a globally-funded project. We have a code set up torecognise time spent on the project; this code does not have revenue associatedwith it but does give you utilisation.

note


Poll question

► What specific content/expertise do you have that can help us close our existing gaps?Tick the option which is most relevant

a) Supply chain processes ( Research, Design and Develop Products; Sourcing andProcurement; Manufacturing; Logistics and Warehousing)

b) Commercial transformation processes (Sales, Marketing, Customer Service)c) Risk and controlsd) Maturity Modelse) KPIs and Benchmarks


Partner SponsorsKristina Rogers — Global Consumer Products Sector LeaderRichard Taylor — Global Consumer Products Advisory leaderKen Hammond — Global Markets, EY Knowledge CSLE Leader

Global Process Models Team

Stuti Sethi (Lead)Karishma Gupta

Global Benchmarking team

Lisa Riss (Lead)Harishma Mittal

PMOMarie Schwob (Engagement Manager)

Sumeet Tandon (BPM Lead)

Partner Steering GroupThomas Harms

Mike SillsPatricia F Novosel

Ross Lacey

Design AuthorityAustin Wildmore (UKI)

Andrew Caveney/ ElizabethBurgess (UKI)

Ross Lacey (UKI)Ken Dickman (Americas)

Phil Davies (EMEIA)Matthew Burton (EMEIA)

Olivier Hubin (EMEIA)Neil Carver (EMEIA)

Becky Deacon (EMEIA)Simon Scott (EMEIA)

Justin Gatenby (EMEIA)Tanguy Caillet (EMEIA)

Ken Dickman (Americas)Gary Singer (Americas)

Margi Moscoe (Americas)Gary Angel (Americas)

Peter Anderson (Americas)Bennett West (Americas)

Morgan Malone (Americas)Rajkrishna Jaasthi (Americas)William Staszewski (Americas)Jeremey Vaughan (Americas)

Jeff Reid (Americas)Alex Ward (Americas)

James R Immordino (Americas)

Scott Blackwood(Oceania)Andrew Suh (Oceania)

Nicolene Harrison (Oceania)

Subject matter resources

Global Consumer ProductsKnowledge and Marketing team

Stephen PerryEmmanuelle Roman

CoPPA sponsors and key contributors to-date7


Accessing CoPPA and related material

► CoPPA can be found on the EY Process depot:https://processdepot.ey.net

► Associated go-to-market material can be accessed fromthe CoPPA page in the Consumer Products CHSCoPPA CHS

► CoPPA benchmarks can be accessed via EY BenchmarkTool: https://benchmarking.ey.net


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