CONSUMER PREFERENCE TOWARDS

LAPTOPS

Submitted to:- Submitted by:-

Mrs. Preeti Sharma Sunny Kumar

0351371708

BBA(M) GEN

Objectives:-

1. To know the existing leader in the laptop industry.

2. To know the factors which affect the buying decision of the consumer

whether directly or indirectly.

3. To check the different brands in the laptop industry.

Scope:-

1. Conduct the survey in the west Delhi for data collection.

Methodology:-

Primary as well as secondary data is being used to conduct the research.

Primary data is collected on the basis of non-probability convenience and snowball

sampling as a tool for data collection. Secondary data is being taken from newspaper,

magazines, articles and visiting the websites of the companies.

Tools:-

Ms Excel is or will be used as a software tool to represent the graphs, tables and

charts in a systematic way.