consumer preference of tvs motorcycle

CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore

A STUDY ON CONSUMER PREFERENCE OF TVS MOTORCYCLEWITH SPECIAL REFERENCE TO MURUGESAN MOTORS,

PERIYAKULAM TALUK2008

INTRODUCTION OF THE STUDY

Marketing is societal process by which individuals and groups obtain what

they need and want through creating offering and freely exchanging products and

services of value with others. Marketing managements as they are and science of

choosing target market and getting keeping and growing customers through

creating, delivering and communicating superior customer value.

Markets can be classified in May ways, namely local market, national

market and international market. Marketing is a process by means of which goods

and services can be exchanged. On the other hand marketing is a wider and more

comprehensive term. It includes the whole process of distribution. Marketing is

the business process by which products are matched with the market and through

which transfer of ownership is affected.

Marketing has changed dramatically, evolving from the old fashioned

concept of simply providing the goods and making it available for consumer to be

day’s highly competitive marketing strategies.

What is Customer

• A customer is not dependent on us. .. We are dependent on him..

• A Customer is not an interruption of our work. He is her purpose if it we

are not doing a favour by giving us the opportunity to do so.


• A customer is not someone to argue or match with. Nobody ever won an

argument with a customer.

• A customer is a person who brings us his wants it is our job to handle them

profitably to him and to ourselves.

To day more companies are recognizing the importance of satisfying and

retaining customer. Satisfied customer constitute the company’s relationship

capital. If the company were to be sold, the acquiring company would have to

pay not only for the plant and equipment and the brand name, but also for the

delivered customer base, namely the number and value of the customer who

would do business with the new firm.

Advantage of the consumer

Brand goods are generally of good quality because brand owners try to

maintain quality in order to secure stronger market position.

Since branded goods are produced on mass scale are readily available the

customer not face and hard ship in purchasing the products.

Prices of branded goods are uniform thought out the country.

Brand

A brand is name, term symbol or design to identify the goods or service

and to differentials them those of the competitions. A brand identifies the

products for a buyer.

Brand name

A brand name consists of words, letter and 10% numbers which may be

vocalized and refers to products.


Brand equity

Brand equity is what marketing is all about and maintains it is probably the

most important task for any company.

It is identity that includes al the assets that you build around a product to

convert it into a head brand. After all the customer buys brands products.

Brand image

Every brand image is partially designed formal product image the product

image relates to the fundamental aims and satisfied with the consumers find in a

particulars product. Brand image and product image must conform to each other

in the long run.

Brand preference

Brand preference means liking at one brand rather than another. In other

words, brand preference is “ The prior right, favored position, better liking given

to a particular brand of product.

Consumer behavior

According to Webster, “ buyer behavior is all phychological, social and

physical behavior of potential customer as they became aware of evaluate

purchase consumer and tell other people about products and services.

Buyer behavior emphasis that this behavior is both individual process and

group processes. If follows the buyer from awarness through to post purchase

evaluation. It includes communication purchasing, and consumption behavior.

Consumer behavior helps as to under stand the purchase behavior and preference

of different consumers.

Manufactures and service companies who brand their products must choose

which brand names to use. Four strategies are available.


Individual names.

Blanket family names.

Separate family names for all products.

Corporate name combined with individual product names.

Once a company decides on its brands name strategy it faces the task of

choosing a specific brand name. The company could choose the name of a

person location quality, lifestyle or an artificial name. companies need to

periodically audit their brands strengths and weaknesses companies will

occasionally discover hat it may have to reposition the brand because of

changing customer preference or new competitors.


INTRODUCTION OF THE INDUSTRYHISTORY

The Britannica Encyclopaedia describes a motorcycle as a bicycle or tricycle

propelled by an internal-combustion engine (or, less often, by an electric engine).

The motors on minibikes, scooters, and mopeds, or motorized velocipedes, are

usually air-cooled and range from 25 to 250 cubic cm (1.5 to 15 cubic inches) in

displacement; the multiple-cylinder motorcycles have displacements of more

than 1,300 cubic cm.

The automobile was the reply to the 19th-century dream of self-propelling the

horse-drawn carriage. Similarly, the invention of the motorcycle created the

self-propelled bicycle. The first commercial design was a three-wheeler built by

Edward Butler in Great Britain in 1884. This employed a horizontal single-

cylinder gasoline engine mounted between two steerable front wheels and

connected by a drive chain to the rear wheel.

The 1900s saw the conversion of many bicycles, or pedal cycles by adding

small, centrally mounted spark ignition engines. There was then felt the need for

reliable constructions. This led to road trial tests and competition between

manufacturers. Tourist Trophy (TT) races were held on the Isle of Man in 1907

as reliability or endurance races. Such were the proving ground for many new

ideas from early two-stroke-cycle designs to supercharged, multivalve engines

mounted on aerodynamic, carbon-fibre reinforced bodywork.


INVENTION OF TWO WHEELERS

The invention of the first two-wheeler is a much-debated issue. "Who

invented the first motorcycle?" may seem like a simple question, but the answer is

quite complicated.

Two-wheelers owe their descent to the "safety" bicycle, i.e., bicycles with front

and rear wheels of the same size, with a pedal crank mechanism to drive the rear

wheel. Those bicycles, in turn descended from high-wheel bicycles. The high-

wheelers descended from an early type of pushbike, without pedals, propelled by

the rider's feet pushing against the ground. These appeared around 1800, used

iron-banded wagon wheels, and were called "bone-crushers," both for their

jarring ride, and their tendency to toss their riders.

Gottlieb Daimler (who later teamed up with Karl Benz to form the Daimler-Benz

Corporation) is credited with building the first motorcycle in 1885, one wheel in

the front and one in the back, although it had a smaller spring-loaded outrigger

wheel on each side. It was constructed mostly of wood, the wheels were of the

iron-banded wooden-spoked wagon-type, it definitely had a "bone-crusher"

chassis!

This two-wheeler was powered by a single-cylinder Otto-cycle engine, and may

have had a spray-type carburetor. (Wilhelm Maybach, Daimler's assistant, was

working on the invention of the spray carburetor at the time). If two wheels with

steam propulsion can be called a motorcycle, then the first one may have been

American.


One such machine was demonstrated at fairs and circuses in the eastern US

in 1867. This was built by one Sylvester Howard Roper of Roxbury,

Massachusetts. There is an existing example of a Roper machine, dated 1869. A

charcoal-fired two-cylinder engine, whose connecting rods directly drive a crank

on the rear wheel, powers it. This machine predates the invention of the safety

bicycle by many years, so its chassis is also based on the "bone-crusher" bike.

ORIGIN OF MOTOR-SCOOTERS

Edward Butler, an Englishman, built the first motor tricycle in 1884. The first

gasoline-engine motorcycle to appear publicly was built by Gottlieb Daimler, of

Bad Cannstatt, Germany, in 1885. The first practical engines and motorcycles

were designed by the French and Belgians, followed by British, German, Italian,

and American makers.

The popularity of the vehicle grew, especially after 1910. During World War I

the motorcycle was used by all branches of the armed forces in Europe,

principally for dispatching. After the war it enjoyed a sport vogue until the

Great Depression began in 1929. After World War II a revival of interest in

motorcycles lasted into the late 20th century, with the vehicle being used for

high-speed touring and sport competitions.


The practice of attaching auxiliary engines to bicycles in western Europe and

parts of the United States led to the development during the 1950s of a new type

of light motorcycle, the moped. Originating in Germany as a 50-cubic-

centimeter machine with simple controls and low initial cost, it was largely free

of licensing and insurance regulations except in Great Britain.

The more sophisticated motor scooter originated in Italy soon after World War

II, led by manufacture of a 125-cubic-centimeter model. Despite strong

competition from West Germany, France, Austria, and Britain, the Italian

scooters maintained the lead in the diminishing market. The scooter has small

wheels from 20 to 36 cm (8 to 14 inches) in diameter, and the rider sits inside

the frame. Power units are placed low and close to the rear wheel, which is

driven by bevel gearing or chain. Capacities vary from 50 to 225 cubic cm, and

four-speed gearing is common.


INITIAL HIT

Most of the development during this earliest of eras

concentrated on three and four-wheeled designs, since it was complex enough to

get the machines running without having to worry about them falling over. The

next really notable two-wheeler was the Millet of 1892. It used a 5-cylinder

engine built as the hub of its rear wheel. The cylinders rotated with the wheel, and

its crankshaft constituted the rear axle.

The first really successful production two-wheeler though, was the Hildebrand &

Wolfmueller, patented in Munich in 1894. It had a step-through frame, with its

fuel tank mounted on the downtube. The engine was a parallel twin, mounted low

on the frame, with its cylinders going fore-and-aft. The connecting rods

connected directly to a crank on the rear axle, and instead of using heavy

flywheels for energy storage between cylinder-firing, it used a pair of stout elastic

bands, one on each side outboard of the cylinders, to help out on the compression

strokes. It was water-cooled, and had a water tank/radiator built into the top of the

rear fender.

In 1895, the French firm of DeDion-Buton built an engine that was to make the

mass production and common use of motorcycles possible. It was a small, light,

high revving four-stroke single, and used battery-and-coil ignition, doing away

with the troublesome hot-tube. Bore and stroke figures of 50mm by 70mm gave a

displacement of 138cc. A total loss lubrication system was employed to drip oil

into the crankcase through a metering valve, which then sloshed around to

lubricate and cool components before dumping it on the ground via a breather.

DeDion-Buton used this 1/2 horsepower powerplant in roadgoing trikes, but the

engine was copied and used by everybody, including Indian and Harley-Davidson


in the U.S. Although a gentleman named Pennington built some machines around

1895 (it's uncertain whether any of them actually ran), the first US production

motorcycle was the Orient-Aster, built by the Metz Company in Waltham,

Massachusetts in 1898. It used an Aster engine that was a French-built copy of

the DeDion-Buton, and predated Indian (1901) by three years, and Harley-

Davidson (1902) by four.


PROFILE OF THE COMPANY

TVS Group

TVS group was established in 1911 as a bus service in Madurai by Late

Shri. TVS Sundram Iyangar. After some years of services they started automobile

company with limited capital TVS motors is a gusty performer. It is declared a

splendid result for quality for the financial year 2002. It is the first year post

separation with Suzuki but the company just surprised its critics though its

excellent performance.

DEVELOPMENT AND IMPACT

Name changed to TVS motor

After the exit of Suzuki from the joint venture, selling its 25.97% stake at

Rs.15 per share to sundaram claylon, the board in November decided to change

the name of the company to TVS motors Ltd.

Early end to licensing agreement

In December 2001, TVS sought an early end to its licensing agreement

with Suzuki by giving the mandatory 120 days prior notice. Accordingly the

licensing agreement has came to an end in April. TVS can now launch products

under its own brand name .

Victory with victory

In the end at 2001,the company had launched indigenously developed

110cc bike the victor in the executive segment. Priced at around 41,200. (ex-


show room Chennai) the company had invested to 70 crosses on the project and

has been amply rewarded. The products has been a huge hit given its high

mileage and competitive pricing coupled with a higher cc engine for its class.

TVS motors opening a plant in Indonesia

TVS motors is considering opening up a manufacturing plant in the south

eastern asian country of Indonesia and they would be finalizing the plans within a

month itself. They are planning to start production with in 15 months and the

estimated investment is expected to be in the region of USD 50 million.

The company would be launching a series of motor cycles in the

Indonesian market to compliments sales in the local industry. Some of the

variants of their popular models like victor and start are expected to make entry in

to the Indonesian market.

TVS motors plans to sell more than a million bikes this year and want to

capture at least 15% of the market share in the Indian sector.

The motor bike market grew by around 20% last year through TVS itself

saw a 5% drop in sales figures. Much of it can be blamed on the entry of the

Honda as an independent unit in the market.

The company’s latest product centra trough technically quite advance has

failed to generate any fire on the sales chart. They are also planning to enter the

three – wheeler market next year with a planed investment of around Rs.100

Crores for a plant at mysore.

Sachin to promote TVS

TVS has roped in Sachin Tendulkar as the brand ambassador. The contract

entered for an undisclosed sum would be for a period of three years. The

company would be spending 50 crores on building the TVS brand as a whole

rather than spending on advertising on products.


To end royalty payment

TVS will no longer have to pay royalty to Suzuki on its motor cycles after

the end of the licensing agreement.

To increase research and development

The company will be increasing its research and development from 1.8% of

sales to 3.6% of sales in the next year.

To invest 200 crores for expansion

The company has announced plans to invest Rs.200 crores to increase the

capacity up to 1.2 million unit a year no meet the increasing demand for its motor

cycles.

In the export front TVS motor company recorded its highest ever exports of

11,008 units in august 2006, at a growth of 71% compared to the same period last

year.

Achievement of TVS motor company

TVS motor company records 28% growth in motor cycles.

TVS motors company report turn over of Rs.939.62 crores record 26%

growth.

TVS motor company sales up by 23%

TVS bike sales up by 53%

Market Launches of TVS group

India’s first 2 seater 50cc moped, TVS 50 in August 1980.

Introduced 100cc indo – Japanese motorcycle in September 1984

Introduced first indigenous scooter (Sub – 100 cc variomatic scooters),

TVS scooty in June 1994.


First catalytic converter enabled motor cycles, the 110 cc shogun in

December 1996.

Launched India’s first 5 speed motor cycle the shaolin in October 1997.

Launched TVS victor, 4 stoke 110 cc motor cycle, in august 2001. India’s

first indigenously designed and manufactured motor cycle.

Launched TVS centra in January 2004, a world class 4 stoke 100 cc motor

cycle with the revolutionary VT-I engines for best in-class mileage

Introduced TVS star in September 2004, a 100 cc motor cycle with is ideal

for rough terrain

Acknowledged by the Japanese for quality

TVS motor company have been awarded the prestigious and converted

Deming prize, institute by jose. (Japanese union of scientists and

engineers).

TVS motors was also awarded the prestigious TPM excellence award first

category by Japanese institute of plant maintenance, rated as the bench

mark in TPM excellence in India.

Asian network for quality award 2004

TVS Scooty Pep won the prestigious out standing design excellence award

from business world and national institute of design.

Star of asia award to Mr. Venu Srivasan , CMD TVS motor company by

business week international.

Venu srinivasan, chairman and managing director, TVS motor company

was honoured with doctorate in science by university of warwick united

kingdom.

Present condition of the company

Largest and automotive components groups in India.


Diversified in to customer durable, computer peripherals and two wheelers.

Largest automotive components manufacturing group in India.

Joint venture with world leaders.

Sales turnover of Rs. 75000 crores.


IMPORTANCE OF THE STUDY

In this competitive modern age, where different qualities and types of

goods exist, branching is of special importance in the business world branding not

only gives separate identify and easy recognition of the product but also creates a

special brand preference. Consumer are aware of and prefer particular brand

when it is available for purchase.

The competition among the bike makers is growing day-to-day. The Indian

auto industry is also subject to tremendous, changes, with the opening up to the

domestic corporation to meet challenges vehicle productivity, entrance market

orientation loyalty. For knowing consumer taste and preferences, consumer

oriented survey place an important role in the entire market.

In modern day, vehicle is a necessary one from every family to keep the

prestige of holding them in the society.


OBJECTIVES OF THE STUDY

Primary objectives

To find out the factors behind the customer preference for TVS two

wheelers.

Secondary objectives

1. To know the awarness about TVS vehicles among the vehicles users.

2. To find out the opinion of the respondents regarding TVS vehicles, like

cost price, mileage, maintenance cost and gear opinion of their vehicles.

3. To study the importance criteria the consumer looks for the product

performance.

4. To analyze the service rendered and level of consumer satisfaction through

delivery process.


RESEARCH METHODOLOGY

Meaning of research

Research is common parlance refers to a search for knowledge. Once can

also define research as a scientific and systematic search for pertinent information

on a specific topic. In fact research is an art of science investigation.

Definition

The advances learners dictionary of current English lays down the meaning

of research as “ a careful investigation or inquiry through search for new facts in

any branch of knowledge.

REDMAN and MORY define research as “a systematical effort to gain

new knowledge”.

Research design

The research design is the determination and statement of general research

approach of strategy adopted for the particular product. It is the heart of the

planning which the design adheres to the research objected which will ensure that

the needs will be served.

Descriptive adoptive has been followed in the study as it is invested to

produce accurate descriptive of various relevant to the decision faced without

demonstrating that some relationship exist with in variable. It is used to measure

the behavior variables of people of subject who are under the study.


Area of the study

The area of the study is TVS two wheeler vehicles users in coimbatore city.

Methods of data collection

A questionnaire used as data collection pool the researcher interviews the

respondents. Respondents in the questionnaire filled information.

Primary data

The primary data has been collected by conducting direct interview using

structured questionnaire.

Secondary data

The secondary data are collected from books, journals, company records

internet.

Analysis

Analysis is done on the basis of sample percentage and statistical analysis.

Sampling technique

There are two sampling techniques. They are probability sampling non

probability sampling. In this study the research had adopted convenient sampling.

Sampling size

Sampling size taken from the study is 130 respondents.

Statistical tools used

1. simple Percentage Analysis

2. Chi –Square test.

3.


1. Simple Percentage Analysis

The percentage method is used for comparing certain feature. The collected

data represented in the from of tables and graphs in order to give effective

visualization of comparison made.

Actual population

Sample Percentage = X 100

Sample size

2. Chi – Square Analysis test

It is useful to determine the sign can’t relationship between the two

variables

The formula is used for chi-square test.

chi-square = (o-e)2

e

where, o Observed frequency

e Expected frequency

Expected frequency is calculated as follows

Row total X column total

Expected value =

Grand total

Degree of freedom = (r-1) X(c-1)

Where,

R - Number of rows

C - Number of columns.


LIMITATIONS OF THE STUDY

1. This study is limited to Coimbatore city and therefore the findings of the

study cannot it be extended to other areas.

2. The samples have been collected from the limited number of respondents.

3. Time achieve is considered inadequate to conduct such survey.

4. The result of the study may not be generalized to all.

5. Some of the respondents were non co-operative.


TABLE NO.1

TABLE SHOWING AGE GROUP OF THE RESPONDENTS

Age No. of respondents %20-30

30-40

40-50

50-60

55

36

25

14

42

28

19

11Total 130 100

Interpretation

The above table show that 42%of the respondents are between the

age group of 20-30, 28% of the respondents between the age 30-40, 19% of

the respondents between the age 40-50, 11% of the respondents between

the age 50-60.


CHART NO -1

REGARDING THE AGE GROUP OF THE RESPONDENTS

0

5

10

15

20

25

30

35

40

45

Perc

enta

ge

Particulars

20-3030-4040-5050-60


TABLE NO.2

TABLE SHOWING THE OCCUPATION OF THE RESPONDENTS

occupation No. of respondents

%

Private employee

Government employee

Business man

Students

others

75

15

20

10

10

58

11

15

8

8Total 130 100

Interpretation

From the above table it can be analysis that above 58% of the

respondents are occupied in private employee, 15% of the respondents are

business man, 11% of the respondents are government employees, , 8% of

the respondents students,8% of the respondents others.


CHART NO - 2.

CHART REGARDING THE OCCUPATION OF THE

RESPONDENTS

0

10

20

30

40

50

60

Perc

enta

ge

Particulars

Private employeeGovernment employeeBusiness manStudentsOthers


TABLE NO.3

TABLE SHOWING THE NUMBER OF FAMILY MEMBERS

Family members No. of respondents %1-2

2-4

4-6

6 and above

10

65

50

5

8

50

38

4Total 130 100

Interpretation

The above table shows that 50% of the respondents have a 2-3

family members using the vehicle. 38% of the respondents have a 4-6

family members, 8% of the respondents have a 1-2 family members using

the vehicle, 4% of the respondents have a 6 and above family members.


CHART NO- 3

CHART REGARDING THE NUMBER OF FAMILY MEMBERS

0

10

20

30

40

50

60

Particulars

Perc

enta

ge 1to22to44to66 and above


TABLE NO.4

TABLE SHOWING THE MONTHLY INCOME OF THE RESPONDENTS.

Income No. of respondents %3000-5000

5001-7000

7001-9000

9000 above

44

37

27

22

34

28

21

17Total 130 100

Interpretation

The above table shown that 34% of the respondents have a monthly

income up to 3000-5000, 28% of the respondents have a monthly income

5001-7000, 21% of respondents have a monthly income 7001-9000. 17%

of the respondents have a monthly income 9000 above.


CHART NO - 4

CHART REGARDING THE MONTHLY INCOME OF THE

RESPONDENTS

0 10 20 30 40

Parti

cula

rs

Percentage

9000 above 7001-90005001-70003000-5000


TABLE NO.5

TABLE SHOWING THE MOST PREFERRED MODEL IN TVS BY THE

RESPONDENTS

Particulars No. of respondents %TVS MAX R100

TVS victor

TVS star city

TVS apache

51

34

28

17

39

26

22

13

Interpretation

The above table shows that 39% of the respondents prefer TVS

MAX R100, 26% of the respondents prefer TVS victor, 22% of the

respondents prefer TVS star city , 13% of the respondents prefer TVS

apache.


CHART NO – 5

CHART REGARDING THE MOST PREFERRED MODEL IN TVS

BY THE RESPONDENTS

0

5

10

15

20

25

30

35

40

Perc

enta

ge

Particulars

TVS MAX R100 TVS victorTVS star city TVS apache


TABLE NO.6

TABLE SHOWING THE MODE OF PURCHASE BY THE

RESPONDENTS

Particulars No. of respondents

%

Loan

Cash

91

39

70

30

Total 130 100

Interpretation

The above table shows that 70% of the respondents have resorted to

loan, 30% of the respondents have resorted to cash.


CHART NO - 6

CHART REGARDING MODE OF PURCHASE BY THE

RESPONDENTS.


TABLE NO.7

TABLE SHOWING THE MILEAGE PERFORMANCE OF THE

VEHICLE USED BY THE RESPONDENTS.


%

50-60

60-70

70-80

80 and above

59

38

20

13

45

29

16

10Total 130 100

Interpretation

The above table shows that about 45% of the respondents are getting

a mileage of above 50-60 kilometers, 29% of the respondents are a getting

a mileage of 60-70, 16% of the respondents are getting a mileage of 70-80,

10% of the respondents are getting a mileage 80 and above.


CHART NO - 7

CHART REGARDING THE MILEAGE PERFORMANCE OF THE VEHICLE USED BY THE RESPONDENTS

0

5

10

15

20

25

30

35

40

45

Perc

enta

ge

Particulars

50-6060-7070-8080 and above


TABLE NO.8

TABLE SHOWING THE TYPE OF MEDIA PREFERRED BY THE

RESPONDENTS.

Particular No of respondents

%

Television

Newspaper

Magazine

Banners

58

38

20

14

45

29

15

11Total 130 100

Interpretation

The above table shows that about 45% of the respondents have seen

the TVS vehicles is advertisement on Television. 29% of the respondents

have seen through newspaper. 15% of the respondents have seen through

magazine. 11% of the respondents have seen through banners.


CHART NO – 8

CHART REGARDING THE TYPE OF MEDIA PREFERRED BY THE

RESPONDENTS

0

5

10

15

20

25

30

35

40

45

Perc

enta

ge

Particulars

TelevisionNewspaperMagazineBanners


TABLE NO.9

TABLE SHOWING THE MAINTENANCE COST BY THE

RESPONDENTS PER MONTH.

Particulars No. of respondents %1000

2000

3000

4000 and above

78

32

12

8

60

25

9

6Total 130 100

Interpretation

The above table indicated that about 60% of the respondents are

incurring maintenance cost of Rs. 1000, 25% of the respondents are

incurring maintenance cost of Rs.2000, 9% of the respondents are incurring

maintenance cost of Rs. 3000, 6% of the respondents are incurring

maintenance cost 4000 and above.


CHART NO - 9

CHART REGARDING THE MAINTENANCE COST BY THE

RESPONDENTS PER MONTH

0

10

20

30

40

50

60

70

Particulars

Perc

enta

ge

1000

2000

3000

4000 and above


TABLE NO.10

TABLE SHOWING THE PURPOSE OF THE VEHICLE USED BY THE

RESPONDENTS.


%

Official

Personal

55

75

42

58

Total 130 100

Interpretation

The above table shows that 58% of the respondents are using the

vehicle for personnel use. 42% of the respondents are using the vehicle for

official use.


CHART NO - 10

CHART REGARDING THE PURPOSE OF THE VEHICLE USED BY

THE RESPONDENTS

0

10

20

30

40

50

60

Perc

enta

ge

Particulars

OfficialPersonal


TABLE NO.11

TABLE SHOWING THE USAGE OF THE VEHICLE BY THE

RESPONDENTS.


%

0-1 years

1-2 years

2-3 years

3 years & above

17

26

36

51

13

20

28

39Total 130 100

Interpretation


vehicle for 3 years and above, 28% of the respondents are using 2-3 years,

20% of the respondents are using 1-2 years, 13% of the respondents are

using below 1 year.


CHART NO - 11

CHART REGARDING THE USAGE OF THE VEHICLE BY THE

RESPONDENTS IN YEARS .

0

5

10

15

20

25

30

35

40

Perc

enta

ge

Particulars

0-1 years1-2 years2-3 years3 years & above


TABLE NO.12

TABLE SHOWING GEAR OPINION OF THE RESPONDENTS.


%

Excellent

Good

Modification

Poor

26

69

25

10

20

53

19

8Total 130 100

Interpretation

The above table shows that 53% of the respondents opinion about

the gear system is good. 20% of the respondents opinion was excellent,

19% of the respondents opinion was modification, 8% of the respondents

opinion was poor.


CHART NO -12

CHART REGARDING GEAR OPINION OF THE RESPONDENTS

20

53

198

Excellent Good Modification Poor


TABLE NO.13

TABLE SHOWING REASON FOR PURCHASE OF THE MODEL


%

Comfort

Style

Mileage

Advertisement

60

28

37

5

46

22

28

4Total 130 100

Interpretation

The above table shows that 46% of the respondents feel that comport

is the reason for purchase model, 28% of the respondents feel that mileage,

22% of the respondents feel that style, 4% of the respondents feel that

advertisement.


CHART NO -13

CHART REGARDING THE REASON FOR PURCHASE OF THE MODEL

0

5

10

15

20

25

30

35

40

45

50

Perc

enta

ge

Particulars

Comfort Style Mileage Advertisement


TABLE NO.14

TABLE SHOWING THE COST OF VEHICLE


%

High

Moderate

Low

37

66

27

28

51

21Total 130 100

Interpretation

The above table indicates that 51% of the respondents feel that

moderate the cost of vehicle. 28% of the respondents feel that high, 21% of

the respondents feel that low.


CHART NO -14

CHART REGARDING COST OF THE VEHICLE

0

10

20

30

40

50

60

Perc

enta

ge

Particulars

High Moderate Low


TABLE NO.15

TABLE SHOWING THE WARRANTY PERIOD


%

Yes

No

112

18

86

14

Total 130 100

Interpretation

The above table we can inter that about 86% of the respondents are

feeling that the warranty period is helpful, 14% of the respondents are

feeling that did not get the warranty period.


CHART NO - 15

CHART REGARDING THE WARRANTY PERIOD

86

14

Yes No

Particulars


TABLE NO.16

TABLE SHOWING THE USING THE VEHICLE FOR HOW MANY

HOUR A DAY


%

0-1 hour

1-2 hour

2-3 hour

more than 3 hours

12

28

55

35

9

22

42

27Total 130 100

Interpretation


vehicle for a day 2-3 hours, 27% of the respondents are using the vehicle

for a day more than 3 hours, 22% of the respondents are using the vehicle

for a day 1-2 hours, 9% of the respondents are using the vehicle below 1

hours per day.


CHART NO - 16

CHART REGARDING USING THE VEHICLE FOR HOW MANY HOUR A

DAY

0

5

10

15

20

25

30

35

40

45

Perc

enta

ge

Particulars

0-1 hour1-2 hour2-3 hourmore than 3 hours


TABLE NO.17

TABLE SHOWING SPARE PARTS AVAILABILITY WITH THE LOCAL

DEALERS


%

satisfied

dissatisfied

105

25

81

19

Total 130 100

Interpretation

The above the table shows that 81% of the respondents are satisfied

with the spare parts availability with the local dealers 25% of the

respondent are dissatisfied.


CHART NO -17

CHART REGARDING THE SPARE PARTS AVAILABILITY WITH THE

LOCAL DEALERS

0

10

20

30

40

50

60

70

80

90

Perc

enta

ge

Particulars

satisfieddissatisfied


TABLE NO.18

TABLE SHOWING THE LEVEL OF SATISFACTION OF THE

RESPONDENT WITH AFTER SALES AND SERVICE.

Particulars No. of respondents %Highly satisfied

satisfied

Dis-satisfied

Highly dis-satisfied

73

39

11

7

56

30

9

5Total 130 100

Interpretation

The above table shows that 56% of the respondents are highly

satisfied with the after sales and service, 30% of the respondents are

satisfied, 9% of the respondents are dis satisfied, 5% of the respondents

highly dis satisfied.


CHART NO -18

CHART REGARDING THE LEVEL OF SATISFACTION OF THE

RESPONDENT WITH AFTER SALES AND SERVICE.

0

10

20

30

40

50

60

Highly satisfiedSatisfiedDissatisfiedHighly dissatisfied


TABLE NO.19

TABLE SHOWING PROBLEM FACED BY THE RESPONDENTS.


%

Starting trouble

Pick up

Mileage problem

Battery problem

26

75

35

0

15

58

27

0Total 130 100

Interpretation

The above table shows that 58% respondents faced pick up problem,

27% of the respondents faced mileage problem, 15% of the respondents

faced starting trouble problem.


CHART NO - 19

CHART REGARDING THE PROBLEM FACED BY THE RESPONDENTS

0

10

20

30

40

50

60

70

Partcular

Starting troublePick upMileage problemBattery problem


TABLE NO.20

TABLE SHOWING THE RESPONDENTS OPINION ABOUT LONG

RIDING OF THE VEHICLE

Particulars No. of respondents %Wonderful

Excellent

Good

Poor

15

28

66

21

11

22

51

16Total 130 100

Interpretation

The above table shows that 51% of the respondents are long riding is

good, 22% of the respondents are long riding is excellent, 16% of the

respondents are long riding is poor, 11% of the respondents are long riding

is wonderful.


CHART NO - 20

CHART REGARDING THE RESPONDENTS OPINION ABOUT THE

LONG RIDING OF THIS VEHICLE


0

10

20

30

40

50

60

Perc

enta

ge

Particulars

WonderfulExcellentGoodPoor

TABLE NO. 21


TABLE SHOWING THE RESPONDENTS PLAN FOR CHANGING

THEIR VEHICLES

Particulars No. of respondents %

Yes

No

40

90

31

69

Total 130 100

Interpretation

The above table shows that 69% of the respondents have no idea to

change the vehicle. 31% of the respondents says to change the vehicle.

CHART NO - 21


CHART REGARDING THE RESPONDENTS PLAN FOR CHANGING

THEIR VEHICLES

YesNo


TABLE NO. 22

TABLE SHOWING THE RESPONDENTS ALTERNATIVE

PREFERENCE

Particulars No. of respondents %Honda

Hero Honda

Bajaj

yamaha

5

65

40

20

4

50

30

16Total 130 100

Interpretation

The above table shows that 50% of the respondents alternative

preference of the vehicle is Hero honda, 30% of the respondents alternative

preference of the vehicle is Bajaj, 16% of the Respondents alternative

preference of the vehicle is Yamaha, 4% of the respondents alternative

preference of the vehicle is Honda.


CHART NO-22

CHART REGARDING THE RESPONDENTS ALTERNATIVE

PREFERENCE

0

5

10

15

20

25

30

35

40

45

50

Perc

enta

ge

Particulars

HondaHero Honda Bajaj yamaha


TABLE NO. 23

TABLE SHOWING OVERALL PERFORMANCE OF THE VEHICLE

USED BY THE RESPONDENTS

Interpretation

The above table shows that 46% of the respondents feet that they are

highly satisfied with the overall performance.24% of the respondents feet

that satisfied, 20% of the respondents feet that moderate, 10% of the

respondents feel that they dis-satisfied.


%

Highly satisfied

Satisfied

Moderate

Dissatisfied

60

31

26

13

46

24

20

10Total 130 100


CHART NO -23

CHART REGARDING THE OVERALL PERFORMANCE OF THE

VEHICLE USED BY THE RESPONDENTS

0

5

10

15

20

25

30

35

40

45

50

Particulars

Highly satisfiedSatisfiedModerateDissatisfied


CHI - SQUIRE ANALYSIS

TEST - 1RELATIONSHIP BETWEEN AGE AND TYPES OF MODEL

Age group

Types of modelTVS

MAX R100

TVSVictor

TVSStar city

TVSApache

Total

20-3030-4040-5050-60

241287

161062

71263

8522

55362514

Total 51 34 28 17 130

Null hypothesis (Ho)

There is no significant relationship between age and types of model.

Alternative hypothesis

There is significant difference between age and types of model

chi-square test (x2)=E(O-E)2/E

whenO = observed frequencyE = Expected frequency

Expected frequency is calculated as follows:

Row Total x Column TotalE= ______________________ Grand total

Degree of freedom : (r-1) x (c-1)where :


R – Number of Rows

C – Number of Columns

We can calculate value of chi-square test

Group O E (O-E) (O-E)2 (O-E)2E

20-30 age groupMax R 100

VictorStar cityApache







241678

1210122

8665

7232

2214127

14985

10653

5432

22-51

-214-3

-2012

2-200

44251

41169

4014

4400

0.18180.28572.08330.1428

0.28570.4111

21.8

0.40

0.21.3333

0.8100

10.6237


The calculate the Vale of (X2) = E (O-E) / E

Therefore the degree of freedom = (r-1) (c-1)

= (4-1) (4- 1)

= (3) (3)

= 9

The table value of X2 is 9 degree of freedom at 5% level of significance is the

table value showing chi-square analysis

Calculated Value x2 10.6237Degree of freedom 9Level of significant 5%Table Value 16.919Result Accept

Conclusion:Since the calculated value is less than the table value and hypothesis is

proved so there is no significant relationship between age and types of model. All

the age group of people are satisfied regarding prefer the all the model of

vehicles.


TEST - 2

RELATIONSHIP BETWEEN LEVEL OF INCOME AND MODE OF PURCHASE.

Income

level (per month)

Mode of purchaseLoan Cash Total

3000-50005001-70007001-90009001 and

above

35241715

913107

44372722

Total 91 39 130

Null hypothesis (Ho)

There is no significant relationship between level of income and mode of

purchase.

Alternative hypothesis

There is significant difference between level of income and mode of

purchase.


We can calculate value of chi-square test

Group O E (O-E) (O-E)2 (O-E)2E

3000 - 5000LoanCash

5001 - 7000LoanCash

7001 - 9000LoanCash

9000 and aboveLoanCash

359

2413

1710

157

3113

2611

198

157

4-4

-22

-22

00

1616

44

44

00

0.51611.2300

0.15380.3636

0.21050.5000

00

2.974


The calculate the Value of (X2) = E (O-E) / E

Therefore the degree of freedom = (r-1) (c-1)

= (2-1) (4- 1)

= (1) (3)

= 3

The table value of X2 is 9 degree of freedom at 5% level of significance is the

table value showing chi-square analysis

Calculated Value X2 2.974Degree of freedom 3Level of significant 5%Table Value 7.81Result Accept

CONCLUSION

Since the calculated value is less than the table value and our hypothesis is

proved. So there is no significant relationship between income level and mode of

purchase. All the income level people are satisfied regarding mode of purchase.


FINDINGS

42% of the respondents are between the age group of 30-40.

58% of the respondents are occupied in private employee.

50% of the respondents have a family members 2-4.

34% of the respondents have a monthly income up to 3000-5000.

39% of the respondents prefer TVS Max R 100.

56% of the respondents have resorted to loan

45% of the respondents are getting a mileage 50-60.

45% of the respondents have seen the TVS Vehicles advertisement on

Television.

60% of the respondents are incurring maintenance cost of Rs. 1000.

75% of the respondents are using the vehicle for personnel use.

39% of the respondents are using the vehicle for 3 years and above.

53% of the respondents feel good for the gear system.

66% of the respondents feel that the cost of changed for the vehicle is

moderate.

86% of the respondents are feeling that the warranty period is helpful.

46% of the respondents feel that comfort is the reason for purchasing the

model.

42% of the respondents are using the vehicle for a day 2-3 years.

81% of the respondents are satisfied with the spare parts availability.


56% of the respondents people are highly satisfied with after sales service

offered by the company.

58% of the respondents are facing problem while pick-up.

51% of the respondents are long riding is good.

69% of the respondents have no idea to changing the vehicle.

50% of the respondents alternative preference of vehicle alternative preference

of vehicle is hero Honda.

46% of the respondents feel that they are highly satisfied by the overall

performance of the vehicle.


SUGGESTIONS

1. The company should maintain the awareness among TVS vehicle users.

2. The company should have maintain the long riding and maintenance cost.

It reduce the cost and increase the mileage and pick-up.

3. The company should provide alternative media message.

4. Spare part should be made available of reasonable price.

5. Provide more stylish and comfortable the TVS vehicle.

6. Produce the vehicle at international standard and average technology.


CONCLUSION

This study was conducts in Coimbatore city with a broad objective of

consumer preference of two wheelers in TVS vehicle for this purpose. 130

customers were selected and obtained the various responses based on the

questionnaire method.

The data was collected and consolidated using simple percentage method,

and chi-square analysis, Graphic and charts, tables were used for

representation to achieve the objective of the study.

By and large it was found that most of the consumers are choose on TVS

vehicles because of its low maintenance cost, good model and good long

riding etc. It’s maintained in awareness of the vehicles and improving the

satisfaction level and advertisement.


BIBLIOGRAPHY

BOOKS

1. BALU.V,Dr(2001) : “MARKETING RESEARCH OF CONSUMER

BEHAVIOUR”2nd EDITION, SRI

VENKADESWARAN BUBLICATIONS.

2.KOTHARI. C.R (2003) : “RESEARCH METHODOLOGY” 2nd EDITION,

WISHAWAV PRAKASHAN.

3.PHILIP KOTLER(2003) : “MARKETING MANAGEMENT”

MILLENNIUM EDITION PRENTICE TALL OF

INDIA PRIVATE LIMITED, 2001 10th EDITION.

4.PILLAI .R.S.N

AND

BHAGAVATHY : “MODERN MARKETING”

2nd EDITION SULTHAN CHAND

AND SONS.

WEB SITE:

www.tvsmotors.com

http://WWW.TVS/


A STUDY ON CUSTOMER PREFERENCE OF TWO WHEELERS IN TVS

VEHICLE WITH SPECIAL REFERENCE TO PERIYAKULAM (TK)

QUESTIONARIE

1. Name :

2. Address :

3. Age

a). 20-30 b) 30 – 40 c) 40-50 d) 50-60.

4. Occupation

a. Private employee

b. Government employee

c. Business man

d. Students

e. Others.

5. Number of family members:

a) 1-2 b) 2-4 c) 4-6 d) 6 and above

6. Family income (Per month)

a) 3000 – 5000 b) 5001 – 7000 c) 7001 – 9000 d) 9000 and above

7. Which you preferred in TVS bike model

a) TVS MAX R100 b) TVS Victor c) TVS Star city

d) TVS Apache.

8. State the mode of purchase:


a) Loan b) Cash c) Credit d) Hypothecation

9. What is the mileage?

a) 50- 60 b) 60-70 c) 70-80 d) 80 and above

10. What is the media in which you have seen the advertisement of TVS (any

mode)

a) Television b) Newspaper c) Magazine d) Banners

11. What is the maintenance cost (Per month)

a) 1000 b) 2000 c) 3000 d) 4000 and above.

12. For what purpose the vehicle is used?

a) Official b) Personal

13 How long you owned the vehicle

a) 0- 1 year b) 1-2 year c)2-3 year d) 3 year and above

14. What is your opinion about the gear system?

a) Excellent b) Good c) Modification d) Poor

15. State the reason for purchasing the mode?

a) Comfort b) Style c) Mileage d) Advertisement

16. What do you feel about the cost of the vehicle?

a) High b) Moderate c) Low.

17. Did you get any warranty period?

a) Yes b) No

18. If you use Bike, how many hours a day?


a) 0-1 hours b) 1-2 hours c) 2-3 hours d) More than 3 hours.

19. Are you satisfied with the spare parts available with local dealer?

a) Satisfied b) Dissatisfied

20. Are you satisfied with after sales and service?

a) Highly satisfied b) Satisfied c) Highly dissatisfied d) Dis-satisfied.

21. What problem you come across while using the vehicle?

a) Starting trouble b) Pick up c) Mileage problem d) Battery problem.

22. What is your opinion about the long riding of this vehicle?

a) Wonderful b) Excellent c) Good d) Poor

23. Do you have any idea to change the vehicle?

a) Yes b) No.

24. If yes, mention the brand

a) Honda b) Hero Honda c) Bajaj d) Yamaha

25. How do you feel about the overall performance of this vehicle?

a) Highly satisfied b) Satisfied c) Moderate d) Dis-satisfied.

consumer preference of tvs motorcycle

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