consumer perception on facebook and google +
DESCRIPTION
Consumer Perception on Facebook and Google +TRANSCRIPT
Consumer Perception On
Facebook and Google Plus
COMPANY PROFILE
Type : Public
Founded : Cambridge, United States (2004)
Founder(s) : Mark Zuckerberg
Eduardo Saverin
Dustin Moskovitz
Chris Hughes
Headquarters : Menlo Park, California, U.S.
Area served : Worldwide
Key people : Mark Zuckerberg (Chairman and CEO)
Sheryl Sandberg (COO)
David Ebersman (CFO)
Industry : Internet
Facebook Inc
Revenue : US$ 3.71 Billion (2011)
Employees : 3000+ (2011)
Website : Facebook.com
Type of site : Social Networking Service
Advertising : Banner Ads, Referral Marketing, Games
Registration : Required
Users : 901 million (active April 2012)
Available In : Multilingual
Launched : February 4, 2004
Current status : Active
Facebook Inc
Source : http://en.wikipedia.org/wiki/Facebook
Google +
Type : Public
Area served : Worldwide
Industry : Internet
Website : plus.google.com
Slogan : Real-life sharing rethought for the web.
Commercial : Yes
Type of Site : Social network Service
Registration : Required
Users : 170 million
Owner : Google
Launched : 2011
Current Status : Active Source : http://en.wikipedia.org/wiki/Google%2B
What is Perception ?
Perception is defined as the process by which an individual
selects, organizes
and interprets stimuli into a meaningful and coherent picture of
the world.
Examples of the stimuli include products, packages, brand names,
advertisements, and commercials.
What is Social Networking Service ?
A Social Networking service is an online service
or a site that focuses on building and reflecting
of social networks or social relations among people.
A social network service consists of a
representation of each user (often a profile), his/her
social links, and a variety of additional services.
Most social network services are web-based and
provide means for users to interact over
the Internet, such as chat and instant messaging.
COMPETITORS
RESEARCH METHODOLOGY
RESEARCH OBJECTIVE
To Study the Consumer Perception towards Facebook and Google + in
terms of Overall Applications and Privacy Issues.
To Study how Advertisements on Facebook and Google + are related to
the consumer’s demographic attributes.
To study the Challenges and Criticism that Facebook and Google + are
facing in today’s time.
RESEARCH METHODOLOGY
DATA COLLECTION
Primary Data
A Structured Questionnaire is to be used to collect Primary Data.
Secondary Data
The main source of collecting secondary data in this project is
INTERNET.
RESEARCH DESIGN
The Research Design will be Descriptive Research.
RESEARCH METHODOLOGY
SAMPLING METHOD
In this Project Report Convenient Sampling method is to be
used.
SAMPLE SIZE
The Sample Size for this Project Report is 100.
SCOPE OF STUDY
Research is limited to DELHI and NOIDA only
GOOGLE’S PLUS AND
FACEBOOK LIKE
USAGE PERIOD OF FACEBOOK
Less than 6 Months 6 Months- 12
Months More than 12 Months
0
5
10
15
20
25
30
35
5
10
35
Usage Period of Mobile Operat-ing System
ANALYSIS
Less than 6 Months 6 Months- 12
Months More than 12 Months
0
5
10
15
20
25
30
35
40
40
8
2
Usage Period of Mobile Operating System
USAGE PERIOD OF GOOGLE+
RATE THE APPLICATIONS ON FACEBOOK
0
5
10
15
20
25
5 4
108 9
6
10
18
14 14
18
11
2522
16
20
12 13
6
25 6 5
12
4 4 52
68
Very GoodGoodNeutral BadVery Bad
RATE THE APPLICATIONS ON GOOGLE +
0
5
10
15
20
25
7
35
2
65
14
20
14
22
25
1616
19
11
15
10
20
64
12
46
3
7
4
87
3
6
Very GoodGoodNeutral BadVery Bad
ACTIVITIES DONE ON FACEBOOK
0
5
10
15
20
25
78
12
4
911
15
12
76
10
5
20
25
13
18
11
25
5
2
910
12
43 3
9
12
8
5
Very GoodGoodNeutralBadVery Bad
ACTIVITIES DONE ON GOOGLE +
0
5
10
15
20
25
30
10
5
23
2
6
12
2021 21
14
6
18
16
1920
26
28
6 6 6
34
8
43
23
4
2
Very GoodGoodNeutralBadVery Bad
DO YOU RELATE WELL WITH THE ADVERTISMENT PLACED ON YOUR WALL (FACEBOOK)
Yes No0
5
10
15
20
25
30
35
40
4542
8
Relate with Advertisment on Wall
DO YOU RELATE WELL WITH THE ADVERTISMENT PLACED ON YOUR WALL (GOOGLE +)
Yes No0
5
10
15
20
25
3028
22
Relate with Advertisment on Wall
On THE BASIS OF AGE (FACEBOOK)
Less than 20 21-30 31-40 41-50 51-60 61-700
1
2
3
4
5
6
7
1
3 3
1
2
0
2 2
6
4
2
0
3
6
4
1
0 0
2
3 3
1
0 0
2
4
3
1 1
0
3 3
1
0
1 1
3
1
0
1
0 0
4
2
1
0
1 1
4
5
1 1 1
00
1
0 0 0
4
EducationFashionJobsFoodSportsHealth and BeautyBanking and InsuranceElectronic GoodsFMCG GoodsReligion
AGE No of Respondents No of Choices
Less than 20 12 2421-30 15 3031-40 11 2241-50 5 1051-60 4 861-70 3 9
On THE BASIS OF AGE (GOOGLE +)
Less than 20 21-30 31-40 41-50 51-60 61-700
1
2
3
4
5
6
7
8
8
4
2 2
0 0
4
7
1
3
2
1
3
6
2
1 1
3
2
3
2 2
1
0
3
4
0 0
1 1 1
0
6
2
0
2 2
1 1
0
3
1 1
2
4
2
3
EducationFashionJobsFoodSportsHealth and BeautyBanking and InsuranceElectronic GoodsFMCG GoodsReligion
AGE No of Respondents No of ChoicesLess than 20 10 2021-30 12 2431-40 7 1441-50 8 1651-60 8 1661-70 5 10
ON THE BASIS OF GENDER (FACEBOOK)
Male Female0
2
4
6
8
10
12
14
3
7
3
13
9
5
6
3
8
3
2
7
4
1
7
2
9
33
2
EducationFashionJobsFoodSportsHealth and BeautyBanking and InsuranceElectronic GoodsFMCG GoodsReligion
PARTICULARS NUMBERS CHOICES
MALE 27 54
FEMALE 23 46
ON THE BASIS OF GENDER (GOOGLE +)
Male Female0
2
4
6
8
10
12
14
10
6
4
14
11
5
7
2
6
2
5
6
3
1
5
0
6
33
1
EducationFashionJobsFoodSportsHealth and BeautyBanking and InsuranceElectronic GoodsFMCG GoodsReligion
PARTICULARS NUMBERS CHOICES
MALE 30 60
FEMALE 20 40
ON THE BASIS OF OCUPATION (FACEBOOK)
Business Service in Government
Service in Private
Student Self Employed Professionals
Others0
1
2
3
4
5
6
7
8
9
1
0
1
7
1
0
2
0
2
9
2
1
0 0
5
7
0
2
0
2
0
5
0
22
5
0
3
1
00
1 1
6
0
1
3
1
0
1
0 00 0
3
4
2
0
4
5
2
1
2 2
1
EducationFashionJobsFoodSportsHealth and BeautyBanking and InsuranceElectronic GoodsFMCG GoodsReligion
FACEBOOKOccupation No of Persons No of ChoicesBusiness 4 8Service in Government 7 14Service in Private 7 14Student 22 44Self Employed Professionals 6 12 Others 4 8
ON THE BASIS OF OCUPATION (GOOGLE +)
Business Service in Government
Service in Private
Student Self Employed Professionals
Others0
1
2
3
4
5
6
7
8
9
10
2
1
2
9
2
3
4
2
1
3 3
1
3
11 1
4
1
2 22
6
5
2
11
4
2
3
1
6
10
2
3
2
EducationFashionJobsFoodSportsHealth and BeautyBanking and InsuranceElectronic GoodsFMCG GoodsReligion
GOOGLEOccupation No of Persons No of ChoicesBusiness 6 12Service in Government 4 8Service in Private 15 30Student 18 36 Self Employed Professionals 5 10 Others 2 4
DO ADVERTISMENT ON YOUR FACEBOOK ACCOUNT HAVE ANY KIND ON IMPACT ON YOUR CHOICE OF BUYING
Yes No0
5
10
15
20
25
30
35
4038
12
Relate with Advertisment on Wall
DO ADVERTISMENT ON YOUR GOOGLE + ACCOUNT HAVE ANY KIND ON IMPACT ON YOUR CHOICE OF BUYING
Yes No23
23.5
24
24.5
25
25.5
26
26
24
Relate with Advertisment on Wall
RATE THE RELIABILITY OF YOUR FACEBOOK ACCOUNT IN TERMS OF PRIVACY AND SECURITY
Fully Reliable Reliable Neutral Not at all Reliable0
5
10
15
20
25
9
14
21
6
Reliablity in terms of Privacy and Security
RATE THE RELIABILITY OF YOUR GOOGLE + ACCOUNT IN TERMS OF PRIVACY AND SECURITY
Fully Reliable Reliable Neutral Not at all Reliable0
5
10
15
20
25
30
3
12
27
8
Reliablity in terms of Privacy and Security
DIFFERENT KIND OF PRIVACY AND SECURITY YOU KEEP IN MIND WHILE SHAREING INFORMATION AND CONTENT ON YOUR FACEBOOK ACCOUNT
Hacki
ng o
f Acc
ount
Spam
and
Sca
m
Misl
eadi
ng o
r Ina
ppro
pria
te S
tatu
s
Sexu
ally
Exp
licit
Conte
nt
Hate
or R
acist
Spe
ech
0
5
10
15
20
25
30
35
40
45
3337
4438
10
1713
612
40
YesNo
DIFFERENT KIND OF PRIVACY AND SECURITY YOU KEEP IN MIND WHILE SHAREING INFORMATION AND CONTENT ON YOUR GOOGLE + ACCOUNT
Hacki
ng o
f Acc
ount
Spam
and
Sca
m
Misle
adin
g or
Inap
prop
riate
Sta
tus
Sexu
ally
Exp
licit
Conte
nt
Hate
or R
acist
Spe
ech
05
10152025303540
2833
23 2013
2217
27 3037
YesNo
CHALLENGES FACED BY YOU WHILE USING YOUR FACEBOOK ACCOUNT
0
10
20
30
40
50
28
5
38
3
1622
33 36
22
45
12
47
3428
17 14
Yes No
CHALLENGES FACED BY YOU WHILE USING YOUR GOOGLE + ACCOUNT
05
1015202530354045
2115
40
1612
32
42
262935
10
3438
18
8
24
YesNo
FINDINGS
Maximum Respondents Feel Yes for the
following :
1. Do relate with the advertisement on their wall
2. The Advertisement on Facebook account do
have an impact on their choice of buying.
3. Hacking of Account
4. Spam and Scam
5. Misleading or Inappropriate Status
6. Sexually Explicit Content
7. Spend too much time using my account
8. Another account on different Social Networking
Sites
9. Information will be shared with unwanted
people and can be used for social data mining
Maximum Respondents Feel Neutral for the following :
1. Games and Entertainment Application
2. Email and Chat Application
3. Add Family and Friends Applications
4. Join Groups and Events Applications
5. Follow Celebrities Applications
6. Uploading Videos and Photos
7. Using Applications
8. Writing on wall
9. Viewing Profiles
10. Checking News Feeds
Maximum Respondents Feel Bad for the following
Private Messaging
Maximum Respondents Feel NO for the following
1. Hate or Racist Speech 2. I get too many emails, invitation and request from my account.3. I don't feel safe on Social Networking Site.4. I don't understand how to use my account on the Social Networking Site.5. I don't find my Social Networking Site useful6. Privacy and Security concerns relating to Account
Maximum Respondents Feel Good for the followingLike or +1 Brands and Organizations:
Maximum number of respondents say that the Privacy and Security i.e. Reliability is Moderate in Facebook .
GOOGLE +
Maximum Respondents Feel No for the following
1. Misleading or Inappropriate Status
2. Sexually Explicit Content,
3. Get too many emails, invitation and requests
4. Don't feel safe on Social Networking Site
5. Don't understand how to use my account on the Social Networking Site
6. Don't find my Social Networking Site useful
Maximum number of respondents say that the Privacy and Security i.e. Reliability is Moderate in Google + .
Maximum Respondents Feel Yes for the following
1. Do relate themselves well with the advertisement on their wall
2. The Advertisement that they have on their Google+ account do have an impact on their choice of buying.
3. Hacking of Account
4. Spam and Scam
5. Hate or Racist Speech
6. Spend too much time using my account
7. Privacy and Security concerns
8. Have another account on different Social Networking Sites
9. Information will be shared with unwanted people and can be used for social data mining
Maximum Respondents Feel Neutral for the following
1. Games and Entertainment
2. Follow Celebrities
3. Uploading Videos and Photos
4. Private Messaging
5. Checking News Feeds
Maximum Respondents Feel
Good for the following
1. Email and Chat
2. Add Family and Friends
3. Join Groups and Events
4. Like or +1 Brands and
Organizations
5. Using Applications
6. Writing on wall
7. Viewing Profiles
THANK YOU
Name : Utsav MahendraClass : BBA 4502/09