consumer participation and empowerment in food …...dedi fardiaz aegfs, manila, 23250108 16...

Dedi Fardiaz AEGFS, Manila, 23250108 1

Consumer Participation and Empowerment

in Food Safety

Dedi Fardiaz

Deputy Chairman for Food Safety and Hazardous Substance Control

NATIONAL AGENCY FOR DRUG AND FOOD CONTROL REPUBLIC OF INDONESIA

Consumer Participation and Empowerment

in Food Safety

Dedi Fardiaz

Deputy Chairman for Food Safety and Hazardous Substance Control

NATIONAL AGENCY FOR DRUG AND FOOD CONTROL REPUBLIC OF INDONESIA


CONSUMER

GOVERNMENT

INDUSTRY/TRADE

WHO Leadership for International Consensus on Food Safety Issues,

Policies, and Actions

SHARED RESPONSIBILTY

SAFE FOOD FOR ALL WHO, 1996 WHO, 1996

Food Legislation

and Enforcement

Advice for

Industry/Trade

Consumer

Education

Information

Gathering and

Research

Provision of

Health-Related

Services

Educated and

Knowledgeable

Public

Discriminating and

Selective

Consumers

Safe Food Practices

in the Home

Community

Participation

Active Consumer

Groups

Good Practices by

Primary Producers

and Distributors

Quality Assurance

and Control of

Processed Food

Appropriate

Processes and

Technology

Trained Managers

and Food Handler

Informative

Labeling and

Consumer

Education


Inspection Inspection

Government (Food Control

Authorities)


Authorities)

Food Producer/Industry Food producer/Industry is responsible to produce better quality and safer foods

Food Producer/Industry Food producer/Industry is responsible to produce better quality and safer foods

Consumer Consumers have a right to select better quality and safer foods of

their choice

Consumer Consumers have a right to select better quality and safer foods of

their choice

Better Quality and Safer Foods Better Quality and Safer Foods

Laboratory Laboratory

Food Legislation Food Legislation

Food Control Management Food Control Management

Information,

Education,

Communication

and Training

Information,

Education,

Communication

and Training

Government provides consumer protection and ensures that all foods are fit and safe for human consumption Government provides consumer protection and ensures that all foods are fit and safe for human consumption

Food control system should be developed and implemented in a

transparent manner

Food control system should be developed and implemented in a

transparent manner


Inspection Inspection


Authorities)


Authorities)

Laboratory Laboratory

Food Legislation Food Legislation

Food Control Management Food Control Management

Information,

Education,

Communication

and Training

Information,

Education,

Communication

and Training

Consumer

Consumer

Food Producer/Industry

Food Producer/Industry

Consumer participates in food safety? Consumer participates in food safety?

Communication through Label, Advertisement

or Special Events (Consumer Education)

Communication through Label, Advertisement

or Special Events (Consumer Education)

Complaints Complaints

Participation in Food Legislation and IECT (Information, Education, Communication and Training) Participation in Food Legislation and IECT (Information, Education, Communication and Training)


Consumer

Consumer

Who should participate in food safety?

General Public?

Consumer Association?

Special Groups in District Governments?

Parents of School Children?

School Teachers?

Other Target Groups?

Objective?

Increase awareness in food safety

Who should participate in food safety?

General Public?

Consumer Association?

Special Groups in District Governments?

Parents of School Children?

School Teachers?

Other Target Groups?

Objective?

Increase awareness in food safety


Consumer

Consumer

What kinds of participation?

Participation in reviewing food legislation

(food safety standards)?

Participation in consumer education?

Participation in food safety campaign?

Participation in monitoring the safety of food?

Other kinds of participation?

What kinds of participation?

Participation in reviewing food legislation

(food safety standards)?

Participation in consumer education?

Participation in food safety campaign?

Participation in monitoring the safety of food?

Other kinds of participation?


Participation and Empowerment? Participation and empowerment are closely linked, the latter makes the former meaningful. Empowerment means that an individual has the capacity to make effective choices, and thus has the capacity to effectively translate choices into desired actions and outcomes. The individual's capacity to make effective choices is conditioned by: (i) ability to make meaningful choices, recognizing the existence of options, and (ii) the opportunities that exist in the person's formal and informal environment. Empowerment can either refer to a process: are efforts being made to empower people?, or to the outcome of a process: have people effectively been empowered?

Participation and Empowerment? Participation and empowerment are closely linked, the latter makes the former meaningful. Empowerment means that an individual has the capacity to make effective choices, and thus has the capacity to effectively translate choices into desired actions and outcomes. The individual's capacity to make effective choices is conditioned by: (i) ability to make meaningful choices, recognizing the existence of options, and (ii) the opportunities that exist in the person's formal and informal environment. Empowerment can either refer to a process: are efforts being made to empower people?, or to the outcome of a process: have people effectively been empowered?


Family

POM(Pengawasan Obat dan Makanan)PI, Indonesia POM(Pengawasan Obat dan Makanan)PI, Indonesia


Samples of Consumer Education Materials Samples of Consumer Education Materials

Singapore Singapore

Dedi Fardiaz AEGFS, Manila, 23250108 11 Brunei Darussalam Brunei Darussalam


Indonesia Indonesia

“Empowering School to Improve the Safety, Quality and

Nutrition of Food Sold in School Area”

“Empowering School to Improve the Safety, Quality and

Nutrition of Food Sold in School Area”


Example of NADFC Efforts? Example of NADFC Efforts?

NADFC has developed food safety training program (including

training modules) for

• trainers (ToT),

• district extension workers,

• district food inspectors,

• food producers and consumers

NADFC has also developed food safety education materials for

consumers

NADFC-District Government Cooperation in Developing

Food Safety Training for Food Producers and Consumers

Food Safety Campaign for General Public

NADFC has developed food safety training program (including

training modules) for

• trainers (ToT),

• district extension workers,

• district food inspectors,

• food producers and consumers

NADFC has also developed food safety education materials for

consumers

NADFC-District Government Cooperation in Developing

Food Safety Training for Food Producers and Consumers

Food Safety Campaign for General Public


BIOLOGICAL HAZARDS

“FREE” OF HAZARDS

CHEMICAL HAZARDS

PHYSICAL HAZARDS

BASIC PRINCIPLES:

Understanding that Foodborne Diseases

caused by:

Understanding how to avoid, remove or

manage:

BASIC PRINCIPLES:

Understanding that Foodborne Diseases

caused by:

Understanding how to avoid, remove or

manage:

Consumer Education in Food Safety Communication Strategy:

Examples:

Do and Don’t

Participatory Multi Level

Food Safety Campaign

Communication Strategy:

Examples:

Do and Don’t

Participatory Multi Level

Food Safety Campaign


FRAMEWORK OF

CONSUMER PARTICIPATION AND EMPOWERMENT

FRAMEWORK OF

CONSUMER PARTICIPATION AND EMPOWERMENT

1. Identifying National Focal Point for Consumer

Participation and Empowerment in Food Safety

2. Need Analysis for Consumer Participation and

Empowerment Program in Food Safety

1. Identifying National Focal Point for Consumer

Participation and Empowerment in Food Safety

2. Need Analysis for Consumer Participation and


2.1. Preparation of Questionnaires

2.2. Preparation of Matrix of Existing Consumer

Participation and Activities

2.3. Inventory of Existing Consumer Participation and

Empowerment Activities Materials

2.4. Analysis of the Need

2.1. Preparation of Questionnaires

2.2. Preparation of Matrix of Existing Consumer

Participation and Activities

2.3. Inventory of Existing Consumer Participation and

Empowerment Activities Materials

2.4. Analysis of the Need


3. Development Consumer Participation and


3. Development Consumer Participation and


3.1. Identifying National Leading Institution for Program

Execution

3.2. Designing the Program based on the Need Analysis

Results (in-country training, overseas training, or e-

training utilizing available distance-learning facilities)

3.3. Development of Program Materials

3.4. Program Trial and Revision

3.1. Identifying National Leading Institution for Program

Execution

3.2. Designing the Program based on the Need Analysis

Results (in-country training, overseas training, or e-

training utilizing available distance-learning facilities)

3.3. Development of Program Materials

3.4. Program Trial and Revision

4. Execution of Consumer Participation and


4. Execution of Consumer Participation and


F:/Agenda Item 10.4.doc


SUMMARY

• Food safety is a shared responsibility among government (food

control agency), all parties involved in the food chain including

primary production, handling, storage, processing, packaging,

transportation, distribution and sale of food products, and

CONSUMERS.

• CONSUMERS need to be made aware of the importance of food

safety in protecting themselves against food safety hazards both

in the choice and preparation of food.

• Food control system should be developed and implemented in a

transparent manner. The confidence of consumers in the safety

and quality of the food supply depends on their perception of the

integrity and effectiveness of food control operations and

activities. Therefore, it is important that stakeholders (including

consumers) are allowed to participate in reviewing food

legislation, where appropriate.

SUMMARY

• Food safety is a shared responsibility among government (food

control agency), all parties involved in the food chain including

primary production, handling, storage, processing, packaging,

transportation, distribution and sale of food products, and

CONSUMERS.

• CONSUMERS need to be made aware of the importance of food

safety in protecting themselves against food safety hazards both

in the choice and preparation of food.

• Food control system should be developed and implemented in a

transparent manner. The confidence of consumers in the safety

and quality of the food supply depends on their perception of the

integrity and effectiveness of food control operations and

activities. Therefore, it is important that stakeholders (including

consumers) are allowed to participate in reviewing food

legislation, where appropriate.


• For effective and efficient participation, target group of

consumers should be defined in accordance with the kind and

objective of participation.

• Government (in cooperation with stakeholders or other agencies)

should establish a diversity of approaches to enhance consumer

awareness and participation in food safety.

• A Framework based on the Need Analysis should be Developed

for Consumer Participation and Empowerment Program

• For effective and efficient participation, target group of

consumers should be defined in accordance with the kind and

objective of participation.

• Government (in cooperation with stakeholders or other agencies)

should establish a diversity of approaches to enhance consumer

awareness and participation in food safety.

• A Framework based on the Need Analysis should be Developed

for Consumer Participation and Empowerment Program


BIOLOGICAL HAZARDS CHEMICAL HAZARDS

PHYSICAL HAZARDS FREE HAZARDS

SAFE THE FOOD and

FREE THE PRODUCT from

HAZARDOUS SUBSTANCE

SAFE THE FOOD and

FREE THE PRODUCT from

HAZARDOUS SUBSTANCE

Thank You Very Much Thank You Very Much

consumer participation and empowerment in food …...dedi fardiaz aegfs, manila, 23250108 16...

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