consumer engagement using mobile technology and big-data solutions … · cell broadcasting...
TRANSCRIPT
![Page 1: CONSUMER ENGAGEMENT USING MOBILE TECHNOLOGY AND BIG-DATA SOLUTIONS … · CELL BROADCASTING Interactive Voice Response (IVR ) MOBILE MARKETING SOLUTIONS. IVR: INTERACTIVE VOICE RESPONSE](https://reader034.vdocuments.us/reader034/viewer/2022043007/5f93f6a01a67537d07396cc5/html5/thumbnails/1.jpg)
CONSUMERENGAGEMENTUSINGMOBILETECHNOLOGYANDBIG-DATASOLUTIONS
PHẠMTUẤNĐỨC– CHIEFMARKETINGOFFICER
![Page 2: CONSUMER ENGAGEMENT USING MOBILE TECHNOLOGY AND BIG-DATA SOLUTIONS … · CELL BROADCASTING Interactive Voice Response (IVR ) MOBILE MARKETING SOLUTIONS. IVR: INTERACTIVE VOICE RESPONSE](https://reader034.vdocuments.us/reader034/viewer/2022043007/5f93f6a01a67537d07396cc5/html5/thumbnails/2.jpg)
![Page 3: CONSUMER ENGAGEMENT USING MOBILE TECHNOLOGY AND BIG-DATA SOLUTIONS … · CELL BROADCASTING Interactive Voice Response (IVR ) MOBILE MARKETING SOLUTIONS. IVR: INTERACTIVE VOICE RESPONSE](https://reader034.vdocuments.us/reader034/viewer/2022043007/5f93f6a01a67537d07396cc5/html5/thumbnails/3.jpg)
VIETTEL - BIG DATA IN VIETNAM
![Page 4: CONSUMER ENGAGEMENT USING MOBILE TECHNOLOGY AND BIG-DATA SOLUTIONS … · CELL BROADCASTING Interactive Voice Response (IVR ) MOBILE MARKETING SOLUTIONS. IVR: INTERACTIVE VOICE RESPONSE](https://reader034.vdocuments.us/reader034/viewer/2022043007/5f93f6a01a67537d07396cc5/html5/thumbnails/4.jpg)
WHY TELCO? >130 Mil.Mobile
Subscribers
41 Mil. Surfing
M. internet
Tele-density140/100(subs/people)
Mobile Coverage 98%
![Page 5: CONSUMER ENGAGEMENT USING MOBILE TECHNOLOGY AND BIG-DATA SOLUTIONS … · CELL BROADCASTING Interactive Voice Response (IVR ) MOBILE MARKETING SOLUTIONS. IVR: INTERACTIVE VOICE RESPONSE](https://reader034.vdocuments.us/reader034/viewer/2022043007/5f93f6a01a67537d07396cc5/html5/thumbnails/5.jpg)
41 Mil. SubsSurfing M. internet
Online Real timeTargeting
Online Real timeRewarding
WHY VIETTEL? 70Mil.Subscribers
![Page 6: CONSUMER ENGAGEMENT USING MOBILE TECHNOLOGY AND BIG-DATA SOLUTIONS … · CELL BROADCASTING Interactive Voice Response (IVR ) MOBILE MARKETING SOLUTIONS. IVR: INTERACTIVE VOICE RESPONSE](https://reader034.vdocuments.us/reader034/viewer/2022043007/5f93f6a01a67537d07396cc5/html5/thumbnails/6.jpg)
WHY NOW?
![Page 7: CONSUMER ENGAGEMENT USING MOBILE TECHNOLOGY AND BIG-DATA SOLUTIONS … · CELL BROADCASTING Interactive Voice Response (IVR ) MOBILE MARKETING SOLUTIONS. IVR: INTERACTIVE VOICE RESPONSE](https://reader034.vdocuments.us/reader034/viewer/2022043007/5f93f6a01a67537d07396cc5/html5/thumbnails/7.jpg)
REALTIME TARGETING
Age Gender Income
Interest BehaviorExact ContentExact location Exact Devices
HOW?
VIEWED/REACHEDCUSTOMERS
REGISTEREDCUSTOMERS
PAIDCUSTOMERS
COSTPERREGISTEREDCUSTOMER
targeting
CUSTOMERS
Clicktoregister
Usecode
![Page 8: CONSUMER ENGAGEMENT USING MOBILE TECHNOLOGY AND BIG-DATA SOLUTIONS … · CELL BROADCASTING Interactive Voice Response (IVR ) MOBILE MARKETING SOLUTIONS. IVR: INTERACTIVE VOICE RESPONSE](https://reader034.vdocuments.us/reader034/viewer/2022043007/5f93f6a01a67537d07396cc5/html5/thumbnails/8.jpg)
![Page 9: CONSUMER ENGAGEMENT USING MOBILE TECHNOLOGY AND BIG-DATA SOLUTIONS … · CELL BROADCASTING Interactive Voice Response (IVR ) MOBILE MARKETING SOLUTIONS. IVR: INTERACTIVE VOICE RESPONSE](https://reader034.vdocuments.us/reader034/viewer/2022043007/5f93f6a01a67537d07396cc5/html5/thumbnails/9.jpg)
Text base
ContentBase
LocationBase
Top upReward
MOBILEMARKETINGSOLUTIONS
![Page 10: CONSUMER ENGAGEMENT USING MOBILE TECHNOLOGY AND BIG-DATA SOLUTIONS … · CELL BROADCASTING Interactive Voice Response (IVR ) MOBILE MARKETING SOLUTIONS. IVR: INTERACTIVE VOICE RESPONSE](https://reader034.vdocuments.us/reader034/viewer/2022043007/5f93f6a01a67537d07396cc5/html5/thumbnails/10.jpg)
1. Recorded voice message 2. Noticeboard/Mobile Survey3. Brand Call center dialer
CELL BROADCASTINGInteractive Voice Response (IVR)
MOBILEMARKETINGSOLUTIONS
![Page 11: CONSUMER ENGAGEMENT USING MOBILE TECHNOLOGY AND BIG-DATA SOLUTIONS … · CELL BROADCASTING Interactive Voice Response (IVR ) MOBILE MARKETING SOLUTIONS. IVR: INTERACTIVE VOICE RESPONSE](https://reader034.vdocuments.us/reader034/viewer/2022043007/5f93f6a01a67537d07396cc5/html5/thumbnails/11.jpg)
IVR: INTERACTIVE VOICE RESPONSE
Providing more details and answering enquiries
GOAL BRAND
Huge cost- saving by auto phone communication
END USER
The “ press 1 to ABC, press 2 to XYZ…” journey and it is FREE
MOBILEMARKETINGSOLUTIONS
![Page 12: CONSUMER ENGAGEMENT USING MOBILE TECHNOLOGY AND BIG-DATA SOLUTIONS … · CELL BROADCASTING Interactive Voice Response (IVR ) MOBILE MARKETING SOLUTIONS. IVR: INTERACTIVE VOICE RESPONSE](https://reader034.vdocuments.us/reader034/viewer/2022043007/5f93f6a01a67537d07396cc5/html5/thumbnails/12.jpg)
Advertising via Mobile Internet: - Free data for special wapsite- Redirect wrong wapsite address to sponsor’s wapsite- Banner, Top up for only target audience (not for all)
- Promotional banners, Random display Ads- Fill-in banner (interactive banner for reservation or pre-
order) - Wap 2.0 site, Landing Page tracking SMS/IVR
MOBILE DISPLAY ADVERTISING – NEW SOLUTION
![Page 13: CONSUMER ENGAGEMENT USING MOBILE TECHNOLOGY AND BIG-DATA SOLUTIONS … · CELL BROADCASTING Interactive Voice Response (IVR ) MOBILE MARKETING SOLUTIONS. IVR: INTERACTIVE VOICE RESPONSE](https://reader034.vdocuments.us/reader034/viewer/2022043007/5f93f6a01a67537d07396cc5/html5/thumbnails/13.jpg)
MOBILEMARKETINGSOLUTIONS
![Page 14: CONSUMER ENGAGEMENT USING MOBILE TECHNOLOGY AND BIG-DATA SOLUTIONS … · CELL BROADCASTING Interactive Voice Response (IVR ) MOBILE MARKETING SOLUTIONS. IVR: INTERACTIVE VOICE RESPONSE](https://reader034.vdocuments.us/reader034/viewer/2022043007/5f93f6a01a67537d07396cc5/html5/thumbnails/14.jpg)
MOBILE PAYMENT SOLUTIONS
https://www.youtube.com/watch?v=s5XiqlTRk4c
![Page 15: CONSUMER ENGAGEMENT USING MOBILE TECHNOLOGY AND BIG-DATA SOLUTIONS … · CELL BROADCASTING Interactive Voice Response (IVR ) MOBILE MARKETING SOLUTIONS. IVR: INTERACTIVE VOICE RESPONSE](https://reader034.vdocuments.us/reader034/viewer/2022043007/5f93f6a01a67537d07396cc5/html5/thumbnails/15.jpg)
THANK YOU