consumer engagement in the digital economy
TRANSCRIPT
Living in the momentConsumer engagement in the digital economy
E.J. KenneySVP Industry Business Unit, Consumer ProductsJanuary 2016
They are always on, always connected.
They can get what they want, when and where they want it.
They are always on, always connected.
They can get what they want, when and where they want it.
They are always on, always connected.
They crave personalized experiences and outcomes.
Tremendous growthpotential
Incrementally better?
Fundamentally different.
Personal, relevant, and simple experiences
From carts to hearts
Introducing the consumer outcomes industry
Outcomes are not SKUs
They can’t be forecasted or manufactured
New digital leaders deliver outcomesin moments of opportunity
Moments of opportunity
Sense and respond to real-time market signals
Moments of opportunity
Adopt agile processes to adapt to change
Sense and respond to real-time market signals
Moments of opportunity
Adopt agile processes to adapt to change
Sense and respond to real-time market signals
Reach consumers directly and immediately at the point of need
Energy drink manufacturer that creates brand experiences of joy, exhilaration, and adventure
Energy drink manufacturer that creates brand experiences of joy, exhilaration, and adventure
Beauty company that delights consumers with 3D printing of lipsticks from an app
Delivers outcomes and experiences that help consumers live longer, healthier, and more productive lives
Sends you coaching tips on your breathing, heart rate, and speed
Tracks vitals through wearable sensors and sends insights about your performance to your smart watch
Provides personalized nutrition, diet recommendations, and recipe suggestions
Becomes your partner in health and wellness
Reimagine
Reimagine
$
Business models
Create virtual vertical integration
Share, rent, and optimize
Capitalize on insights
Reimagine
$
Business models
Business processes
Create virtual vertical integration
Share, rent, and optimize
Capitalize on insights
Personalized engagement
Virtual demand-and-supply networks
Hyperconnected manufacturing
Reimagine
$
Business models
Business processes
Work
Create virtual vertical integration
Share, rent, and optimize
Capitalize on insights
Personalized engagement
Virtual demand-and-supply networks
Hyperconnected manufacturing
Contingency-based operations
Transferrable functions
Trusted transparency
SAP HANA platform
Digital Core
Workforce engagement
Assets and the Internet of Things
Omnichannel customer experience
Supplier collaborationbusiness networks
SAP HANA Cloud PlatformSAP Cloud for Customer
SuccessFactors, Ariba, and hybris are SAP companies.
Concur and Fieldglass are now part of SAP.
The time to reimagine is now with digital at the heart of your transformation
