consumer electronic show (ces) 2015 report - wearables, robots, smart home, and zappos ecosystem in...
TRANSCRIPT
Consumer Electronic Show 2015
Wrap-‐up
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Introducing the CES One of the biggest tech event
• 40 years+ exisBng
• 170,000 visitors, 7,000 journalists, 3,600 exhibitors, 800 speakers in 2015
• Covering all the « consumer tech »: automoBve, home, TV/laptops, wearables... 2
Introducing the CES Key trend for 2010s: digital transformaBon
• 2000s: CES mostly about content producers (media channels, cinema studios) and manufacturers of screens (TV, digital cameras…)
• 2010s: Digital is everywhere, with BMW, Seb, banks, healthcare…
• Consumer tech = $1t in 2014, mostly for manufacturers ($300bn). Apps ($20bn) and ads ($11bn) sBll small. 3
CES 2015 Trends
Smart Home, RoboBcs, 3D, Wearables
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CES 2015 Trends Wearables : more specialized, less awkward
• The whole range of sports tracking wearables from 2013-‐2014 (Jawbone, FitBit) are gecng more specialized, partly to avoid a face to face compeBBon with the upcoming Apple smart watch and the new models from other tech giants.
• The design is also gecng beder, with items who don’t look (too) clumsy anymore, and are someBmes looking good for a mass market, not only geeks and early adopters. 5
Withings Ac0vité
Parrot Flower
Binatone Scout 5000
CES 2015 Trends Smart Home : connected, but interoperable?
• No big news in 2015 for the Smart Home: everything gets “smart”, from the fridge to the lederbox, but too much sensors and data make the dashboard not always usable from a mass market perspecBve.
• The biggest issue though is the “Game of Thrones” happening in the field, with changing and mulBple alliances, partnerships, umbrella brands which make choosing one hard.
• It’s a very top-‐down innovaBon with lidle concern of what people actually need or want. 6
Stand Lowe’s
Alliance Z-‐Wave
Dashboard of Fibaro
CES 2015 Trends Robots : Service without design
• A lot of robots to help us in our day to day errands and life: cleaning of all surfaces, following robots for the elderly or kids, drones for leisure…
• Most of the robots seen at the CES have bad to ugly design, with clumsy interfaces mimicking awkwardly human behavior. Too much plasBcs, weight and volume make them not flexible (a mere bump or level difference on the ground can stop the “rise of the robot”). 7
Toshiba’s Android
Alpha, Nao’s Chinese clone
Furo-‐S (South Korea)
CES 2015 Trends 3D: easy modelisaBon and pro services
• Many different usages in a B2B environment, from modelisaBon to visualisaBon, hands-‐free professional acBvity with real-‐Bme informaBon and data, up to immersive devices.
• 3D Glasses and helmets specialize more and more: for gamers, for architects, for healthcare specialist, but the apps running on them are not standardized or interoperable yet. It’s sBll a very new ecosystem. 8
Immersis : projec0on 180°
Oculus : the most comprehensive immersion
Easy Sim 3D : 3D modelisa0on with no skills, in the cloud
Epson 3D Glasses
CES 2015 Trends Muriel Barneoud: La Poste as a plaporm
• Docapost is the “Digital & Mobile TransformaBon” branch of La Poste. At the CES, they showed a set of Smart Home soluBons and how they were working with French startups such as UmanLife (digital medical file)
• Choice of an agnosBc posiBon in the Smart Home and broader tech field with their “digital hub”, an app which connects all your data from any sensors, brand, technology, without becng on users’ data.
• Postmen are trained to be able to setup and maintain Smart Home products & services. 9
CES Startups
Handpicked selecBon
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CES Startups Sengled: Light bulbs with Wifi, Audio, Video features
• US-‐based company which augments our tradiBonal bulbs with digital features such as Wifi repeBtor, 1080p camera or HD speakers.
• Can be seen as a cheapest way to extend Wifi coverage in rooms, while bringing a modern touch for speakers, and less maintenance overall.
• New Europe Business Development posiBon opened a few weeks ago. 11
CES Startups SeekThermal: See energy gaps & leaks
• A spectrographic camera which can be put on an iPhone or Samsung smartphone analyzes the temperature variaBons and shows different views of the energy (from water between two walls to air-‐con engines or abnormally hot surfaces).
• The picture also displays the temperature in F° or C°.
• Can be used as an easy add-‐on for maintenance agents and cut costs in the case they were fided with specific equipments. $200. 12
CES Startups Adways: interacBve videos with 11x more clicks
• A cloud-‐based sovware which allows anyone, without any specific technical skills, to enrich a video with interacBve and mulBmedia elements. The click-‐through rate has been assessed as 11x higher than tradiBonal video ads.
• CompaBble with mobile, where a simple tap on the interacBve part will display the addiBonal informaBon or offer.
• Can be used in the promoBonal videos of hotels & rooms to tease people on specific points or informaBons. 13
CES Startups Virdys: Easy simulaBon of 3D environments
• Virdys is the publisher of EasySim 3D, a cloud-‐based sovware which allows anyone without any technical skills to modelize 3D environements.
• The sovware is used both to recreate the stage of an incident (for the media), to simulate the effect of a crowd on an exhibiBon stand, to do virtual tours of appartments and houses, or even to do augmented reality.
• Companies could use it both for conference organizers in selected hotels, and more broadly as a tool to virtualize and modelize its hotels and rooms (for users or before acquiring a new hotel). 14
CES Startups Immersis: a 180° projector for movies or games
• Catopsys has created with Immersis a 180° projector. Any game or movie can be projected on the bodom and the surrounding walls for a more immersive experience.
• Originally designed for the military, the company is launching a crowdfunding campaign to raise awareness among gamers.
• Can be used as an add-‐on into rooms for customers. 15
CES Startups GreenCreaBve: let’s compact bodles & cans!
• GreenCreaBve and its R3D3 smart bin compacts bodles, cans and plasBc cups to store more trash in one Bme.
• The bin is also connected, and thanks to its sensors, it can send a noBficaBon to maintenance teams when comes the Bme to be empBed.
• Can be used in a F&B environment (and only in such environment). 16
CES Startups Echy: natural light through opBc fibers
• Natural light is beder on all plans: ecology, wellness, and light power. Echy has built a board of lenses which is to be installed on the roof. OpBc fibers then convey the natural light into any room within the building.
• This startup has been working with retailer Carrefour in France, which shown a higher number of footsteps and purchase as a result of more natural light in supermarkets.
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CES Startups Noke: the smart lock, ready for teams
• Many smart locks are available on the market, but Noke clearly stands out. First, because it’s a universal lock, not depending on a country or region-‐based type of lock. The opening of the lock is made through the app or, when close, through a Bluetooth connecBon.
• Then, because it can be used in a B2B context where a user can control a large fleet of locks from one smartphone.
• Last but not least, it’s possible to set up specific, different lock/open Bmes and user permissions for the maintenance teams. A lock can have a “open” or “openable” status only for 2 hours every Monday for instance.
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CES Startups Vuzix: Smart glasses you can actually use
Within the vast, and oven not sustainable world of connected glasses, Vuzix stands out for a few good reasons. • The company has been acBve since 1997, and is not suspect of just following the trend, as it has
been earning CES awards for the last 10 years. • They have designed two ranges of products, one for “prosumers” (healthcare, construcBon site,
maitnenance) for hands-‐free, informaBon-‐augmented acBvity (can be used for recepBon hosts to avoid looking on a computer screen), and for leisure (gaming and video, without the need for a naBve format: any media file can be read now on the glasses).
• Intel has announced an investment in the company during the CES. 19
CES Startups Rest Madress: Smart sleep without clumsy objects
Rest Madress is a smart which: • Tracks sleep data without the need to have a wristband • Adapts to your body shape and your sleep habits thanks to 18 air triggers which inflate and deflate
based on your data • Twin beds start at $5000 and queen bed at $7000 • Available starBng March 2015 onwards
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Zappos Downtown Project
$350m to re-‐create an entrepreneurial ecosystem
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Zappos From the startup to the acquisiBon by Amazon
• TargeBng a $1bn company in 10 years: reached in 8 through word of mouth
• Acquired by Amazon for $1.2bn in 2009 22
Zappos A corporate culture of happiness and care
• 1,600 emps, 600 for customer service
• No quanBtaBve KPIs on calls, 10h/year on customer service for all employees, care package
• 2% admission rate! 23
Zappos The Downtown Project
• Revitalizing a decrepit area of Las Vegas: low-‐skilled workers, financial crisis…
• $350m investment: $200m in real estate, $100m for startups, $50m for SMEs 24
Zappos The Downtown Project
• Work in Progress: coworking space + accelerator for test & try ($5k for 2 months)
• Shiv Connects: electrical & ecological vehicle subscripBon: $50/month = 10h rides 25
Zappos The shop of the future
• HybridaBon of online & offline tech
• Immersion, zero inventory, delivery post-‐purchase
• Not yet there: kiosks are uneasy, checkout is too close to online experience 26
Zappos A new way to prototype in the city?
• Replacing city councils when they lack resources or skills
• Concept of ecosystems and virtuous circle, with Zappos emps as the base unit 27
Thanks!
InnovaBon is Everywhere, connecBng back corporates to the startup world
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