consumer, corporate, & venture - insight...
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Connecting the Consumer, Corporate, & Venture Dots – An Emerging Strategy for Corporate Innovation | IIeX 2015 NA | © 2015 Legacy Innovation Group, LLC
Accelerating Business Growth Through Strategic Innovation
1
Connecting the Dots –Consumer, Corporate, & Venture
an emerging strategy for corporate innovation
Connecting the Consumer, Corporate, & Venture Dots – An Emerging Strategy for Corporate Innovation | IIeX 2015 NA | © 2015 Legacy Innovation Group, LLC
corporate innovation
is growing up
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Connecting the Consumer, Corporate, & Venture Dots – An Emerging Strategy for Corporate Innovation | IIeX 2015 NA | © 2015 Legacy Innovation Group, LLC
organic innovation alone is a dead paradigm
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entrenched business models
based on
existing
frameworks
and
viewpoints
waning value propositionsrigid business ecosystems
stagnant government regulations
Connecting the Consumer, Corporate, & Venture Dots – An Emerging Strategy for Corporate Innovation | IIeX 2015 NA | © 2015 Legacy Innovation Group, LLC
but it is the corporations that have
the resources for funding the research
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Connecting the Consumer, Corporate, & Venture Dots – An Emerging Strategy for Corporate Innovation | IIeX 2015 NA | © 2015 Legacy Innovation Group, LLC
strategically targeted
inorganic growth
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new strategy
Connecting the Consumer, Corporate, & Venture Dots – An Emerging Strategy for Corporate Innovation | IIeX 2015 NA | © 2015 Legacy Innovation Group, LLC
identification, qualification, &
quantification happen internally
these steer the cv investment program
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Connecting the Consumer, Corporate, & Venture Dots – An Emerging Strategy for Corporate Innovation | IIeX 2015 NA | © 2015 Legacy Innovation Group, LLC
broad based
need finding
&
opportunity identification
and qualification and quantification of these
happen organically
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this relies on traditional research methodstrends analysis | secondary research
qualitative user research | quantitative market research
1
Connecting the Consumer, Corporate, & Venture Dots – An Emerging Strategy for Corporate Innovation | IIeX 2015 NA | © 2015 Legacy Innovation Group, LLC
these
market insights
guide
strategic
corporate venturing
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this can include using syndicated research databasesto identify potential startup companies working in theopportunity space previously identified and validated
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Connecting the Consumer, Corporate, & Venture Dots – An Emerging Strategy for Corporate Innovation | IIeX 2015 NA | © 2015 Legacy Innovation Group, LLC 9
the results ?
Connecting the Consumer, Corporate, & Venture Dots – An Emerging Strategy for Corporate Innovation | IIeX 2015 NA | © 2015 Legacy Innovation Group, LLC
for validated new market opportunities
this strategy
is cutting
time-to-market and effort-to-market
roughly in half
as compared to organic R&D / NPD
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Connecting the Consumer, Corporate, & Venture Dots – An Emerging Strategy for Corporate Innovation | IIeX 2015 NA | © 2015 Legacy Innovation Group, LLC 11
case studies
Connecting the Consumer, Corporate, & Venture Dots – An Emerging Strategy for Corporate Innovation | IIeX 2015 NA | © 2015 Legacy Innovation Group, LLC 12
CASE 1 – OPPORTUNITY ID TO STARTUP PARTNERSHIP
Fortune 100 Global Manufacturer using detailed research to validate a
market-test partnership / investment with a startup.
Connecting the Consumer, Corporate, & Venture Dots – An Emerging Strategy for Corporate Innovation | IIeX 2015 NA | © 2015 Legacy Innovation Group, LLC 13
CASE 2 – MARKET TREND TO PRIVATE ACCELERATOR
Global Tier 1 Automotive Components Manufacturer establishes its own
startup accelerator.
Connecting the Consumer, Corporate, & Venture Dots – An Emerging Strategy for Corporate Innovation | IIeX 2015 NA | © 2015 Legacy Innovation Group, LLC 14
CASE 3 – IP TO NEW CX-BASED MARKET OPPORTUNITY
Small business identified a compelling new consumer experience —
patented the technology / marketing the IP rights.
Connecting the Consumer, Corporate, & Venture Dots – An Emerging Strategy for Corporate Innovation | IIeX 2015 NA | © 2015 Legacy Innovation Group, LLC 15
SOME OTHER CASES (yes, these get researched)
Connecting the Consumer, Corporate, & Venture Dots – An Emerging Strategy for Corporate Innovation | IIeX 2015 NA | © 2015 Legacy Innovation Group, LLC 16
this
strategy
can
work
Connecting the Consumer, Corporate, & Venture Dots – An Emerging Strategy for Corporate Innovation | IIeX 2015 NA | © 2015 Legacy Innovation Group, LLC
Accelerating Business Growth Through Strategic Innovation
17
Connecting the Dots –Consumer, Corporate, & Venture
an emerging strategy for corporate innovation&
Connecting the Consumer, Corporate, & Venture Dots – An Emerging Strategy for Corporate Innovation | IIeX 2015 NA | © 2015 Legacy Innovation Group, LLC 18
About Us
Legacy Innovation Group is
a growth strategy and strategic innovation consulting firm.
We help companies tackle their big wicked growth challenges by creating
new businesses, brands, and products — and reinventing existing ones.
And we help companies rethink their cultures, strategies, structures,
processes, and workplaces to become relentless innovators.
We have a uniquely high–yield blend of methods.
Connecting the Consumer, Corporate, & Venture Dots – An Emerging Strategy for Corporate Innovation | IIeX 2015 NA | © 2015 Legacy Innovation Group, LLC 19
Contact
Anthony MillsCEO
+1 844 534 2294
Legacy Innovation Group, LLC
Grand Rapids, MI 49503
www.legacyinnova.com