consumer confidence survey 09

31
Confidential & Proprietary • Copyright © 2009 The Nielsen Company Nielsen Consumer Confidence Index Update for 2nd Quarter 2009 (Global Online Survey) by Catherine Eddy Executive Director, Consumer Research

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This is an AC Nielsen Consumer Confidence Survey 09 for Asia Pacific.

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Page 1: Consumer Confidence Survey 09

Confidential & Proprietary • Copyright © 2009 The Nielsen Company

Nielsen Consumer Confidence Index

Update for 2nd Quarter 2009(Global Online Survey)

by Catherine EddyExecutive Director, Consumer Research

Page 2: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Survey Method

• Interviewed 14,029 regular Internet users in 28 markets worldwide

• Samples in Indonesia= 501 while in Asia Pacific 9,583 consumers with Internet access

• Conducted between June 15 to June 29, 2009• In Indonesia we estimate Internet use at 10%, among

urban people. Lower if we include rural people• Most Internet users tend to be students, males, and better

off• So these results are not for the whole population, but

rather for Internet users• It is interesting, however, to see how Internet users in

Indonesia compare to those around the World

Page 3: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

5 Regions…28 Markets Worldwide

• Asia Pacific (13)

– Australia (AU)

– China (CN)

– Hong Kong (HK)

– India (IN)

– Indonesia (ID)

– Japan (JP)

– South Korea (KO)

– Malaysia (MY)

– New Zealand (NZ)

– Philippines (PH)

– Singapore (SG)

– Taiwan (TW)

– Thailand (TH)

• Europe (9)

– France

– Germany

– Italy

– Poland

– Russia

– Spain

– Turkey

– UK

– Ukraine

• North America (2)

– Canada

– USA

• Middle East, Africa & Pakistan - MEAP (2)

– South Africa

– UAE (United Arab Emirates)

• Latin America (2)– Argentina

– Brazil

Page 4: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Consumer Sentiment and Confidence in the Future of the Economy

Page 5: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Consumer Confidence Index

82.277.9

83.280.1

71.177.0

92.0

85.1 83.880.7

73.3

81.6

0

10

20

30

40

50

60

70

80

90

100

LA AP MEAP NA EU Global Average

%

Mar-09 Jun-09

Base : All respondents

Page 6: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Consumer Confidence Index- Top10 in June 2009

112.5 112.1

102.695.9 94.9 94.4 92.5 90.3 89.2 87.2

0%

20%

40%

60%

80%

100%

120%

Indonesia IN PH BR AU CN AE CA NZ SG

Base : All respondents

Page 7: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Consumer Confidence Index: ID

Indonesia

103 104

111113

117120 120

110

104

? 1% ? 7% ? 2% ? 4% ? 3% ? 0% ? 8% ? 5%

1st Half'05

2nd Half'05

1st Half'06

2nd Half'06

1st Half'07

2nd Half'07

1st Half'08

2nd Half'08

1st Half'09

% Change: q 10% q 6%

112.5

p 8.5%

June‘09

Page 8: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Perceptions of Local Job Prospects over the NEXT 12 Months

Base: All Respondents

13%6% 5% 2% 2% 5% 2% 3% 1% 1% 0 0

5%

54% 55%

50%40%

37% 32% 28%25% 23%

18% 17%11%

5%

33%

28% 30%

37%40%

55%55% 54%

58% 58%

60%

36%

43%

2% 2% 5% 6% 6% 9% 10% 13% 12%19% 18%

31%

58%

14%

15%

56%

64%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

ID IN PH CN MY SG AU TH NZ TW HK JP KO AP

Excellent (4) Good (3) Not so good (2) Bad (1)

Page 9: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

21%

8% 4% 3% 3% 2% 4% 2% 2% 1% 1% 5%

65%

51%

58%

50% 46% 43% 43% 40%41%

25%

12% 11%

37%

22% 23%27%

36% 40% 44% 44% 42%42%

55%

41%

2% 0 3% 7% 6% 7% 6% 7% 12% 16%

38% 35%

13%

9%

52%49%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

IN ID PH NZ MY SG TH CN HK TW JP KO AP

Excellent (4) Good (3) Not so good (2) Bad (1)

Perceptions of State of Personal Finances over the NEXT 12 Months

Base: All Respondents

Page 10: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Perceptions of Good or Bad Time for people to buy the things they want and need over the NEXT 12 Months

Base: All Respondents

4% 3% 3% 4% 5% 3% 2% 3% 1% 2% 1% 1% 3%

40% 39% 38% 35% 34% 31% 33% 30% 28%23% 21%

12% 9%

29%

44% 49%45% 50% 52% 54%

47% 54% 61%

59%

34%

49%

9% 6%12% 8% 9% 9%

16% 12% 8%16% 19%

37%

56%

17%

4%

45%

55%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

AU IN NZ CN PH ID SG HK TH MY TW JP KO AP

Excellent (4) Good (3) Not so good (2) Bad (1)

Page 11: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Expenditure and Saving Patterns

Page 12: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

How to utilise spare cash after covering essential living expenses- Asia Pacific Average

60

31

32

26

28

24

20

10

7

60

41

36

35

31

28

27

23

11

5

37

0 10 20 30 40 50 60 70

Putting into savings

Holidays / vacations

Investing in shares of stock / mutual funds

New clothes

New technology products

Paying off debts / credit cards / loans

Out of home entertainment

Home improvements / decorating

Retirement fund

I have no spare cash

%

'March 2009 'June 2009

Base : All respondents

Page 13: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

How to utilise spare cash after covering essential living expenses- Indonesia Average

67

29

25

29

17

20

17

9

3

62

40

34

33

28

22

21

19

9

4

44

0 10 20 30 40 50 60 70 80

Putting into savings

Investing in shares of stock / mutual funds

New technology products

Holidays / vacations

Paying off debts / credit cards / loans

Home improvements / decorating

Out of home entertainment

New clothes

Retirement fund

I have no spare cash

%

Mar-09 Jun-09

Page 14: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Major Concerns

Page 15: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Biggest Concern over the next 6 months- Regional (Asia Pacific) Average

26

12

6

5

5

4

3

3

2

3

2

1

1

1

2

1

24

18

14

8

6

5

4

3

3

3

2

2

2

1

1

3

2

23

0 10 20 30

Job securityThe economy

Work/life balanceHealth

Childrens education and/or welfareIncreasing food prices

Parents welfare and happinessDebt

Increasing utility bills (electricity, gas, heating, etc)Increasing fuel prices

Political stabilityGlobal warming

WarTerrorism

CrimeOther concern

No concerns

%

Mar-09

Jun-09

Biggest Concern

Base : All respondents

•Add up to 100% (single answer)

Page 16: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Biggest Concern over the next 6 months- Indonesia Average

Base : All respondents

Biggest Concern25

13

7

10

8

5

5

3

2

0

0

0

0

2

0

1

1

24

21

13

10

7

6

5

3

3

2

2

1

1

1

1

0

1

0

16

0 10 20 30

The economyWork/life balance

Parents' welfare and happinessChildrens' education and/or welfare

Job securityPolitical stabilityGlobal warming

HealthDebt

Increasing food pricesIncreasing fuel prices

WarTolerance towards different religions

Lack of understanding of other culturesIncreasing utility bills (electricity, gas, heating, etc)

TerrorismOther concern

No concerns

%

Mar-09

Jun-09

•Add up to 100% (single answer)

Page 17: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Major Concerns over the next 6 months- Job security

Base : All respondents

29 28 29 28 24 2620 19 14 18 14 14

7

24

17 15 12 1214 11

11 1012 6 9 9

5

13

0

10

20

30

40

50

60

70

80

90

100

CN HK KO SG PH IN TW MY TH AU JP NZ ID AP

%

Biggest concern Second biggest

Page 18: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Major Concerns over the next 6 months- The economy

Base : All respondents

27 24 24 25 23 2318 16 16 16 16 12 14 18

22 24 19 18 17 1618

16 13 13 1313 11

17

0

10

20

30

40

50

60

70

80

90

100

TH HK ID MY SG TW CN IN AU JP NZ KO PH AP

%

Biggest concern Second biggest

Page 19: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Major Concerns over the next 6 months- Work/life balance

Base : All respondents

21 1811 11 12 8 9 10 10 9 7 7 6

14

13 14

13 12 1113 12 8 8 8 10 6 6

13

0

10

20

30

40

50

60

70

80

90

100

ID CN PH KO TW IN JP AU MY NZ SG HK TH AP

%

Biggest concern Second biggest

Page 20: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Major Concerns over the next 6 months- Health

Base : All respondents

159 10 11 10 8 9 6 6 5 3 3 2

8

17

16 12 9 10 9 77 7 6 7 5 5

12

0

10

20

30

40

50

60

70

80

90

100

HK CN PH JP SG NZ MY AU IN TW ID TH KO AP

%

Biggest concern Second biggest

Page 21: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Major Concerns over the next 6 months- Children's education and/or welfare

Base : All respondents

10 9 6 6 5 4 5 5 5 4 4 3 16

9 107 6 6 7 5 5 5 5 4 4 4

6

0

10

20

30

40

50

60

70

80

90

100

ID KO CN NZ SG TW IN JP PH AU HK TH MY AP

%

Biggest concern Second biggest

Page 22: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Major Concerns over the next 6 months- Increasing food prices

Base : All respondents

8 5 7 4 4 5 4 3 3 2 2 2 2 5

1310 6 9 8 6 7 8 6 6 6 5 4

6

0

10

20

30

40

50

60

70

80

90

100

NZ AU IN SG MY CN JP TW HK KO PH TH ID AP

%

Biggest concern Second biggest

Page 23: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Major Concerns over the next 6 months- Parents' welfare and happiness

Base : All respondents

137 5 6 4 4 4 3 4 3 3 3 3 4

16

10 11 86 6 6 6 5 4 4 4 3

7

0

10

20

30

40

50

60

70

80

90

100

ID IN KO PH HK SG TW CN JP AU MY NZ TH AP

%

Biggest concern Second biggest

Page 24: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Major Concerns over the next 6 months - Political stability

Base : All respondents

6 6 3 5 4 2 1 1 1 0 0 1 0 2

7 6 7 4 4 4 2 2 1 1 1 0 12

0

10

20

30

40

50

60

70

80

90

100

TH ID MY PH JP KO HK TW CN AU IN NZ SG AP

%

Biggest concern Second biggest

Page 25: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Do you think your country is in an economic recession at the moment?

Base : All respondents

9486 84 80 79 76 72 71

64 64 62 60

25

51

614 16 20 21 24 28 29

36 36 38 40

75

49

0

10

20

30

40

50

60

70

80

90

100

KO NZ TH MY SG JP PH TW AU ID IN HK CN AP

%

Yes No

Page 26: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Do you think your country will be out of an economic recession in the next 12 months? Of the 64% who thought we were in one...

Base : All Respondents those who have said yes at Q8

66

39 39 36 3529 28 28 27 27

20 197

30

19

2230

2538

38 39 40 41 40 5343

7743

15

3931

39

2833 33 32 32 33 26

39

1627

0

10

20

30

40

50

60

70

80

90

100

IN CN SG ID HK AU MY TH NZ PH KO TW JP AP

%

Yes No Don't Know

Page 27: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Changing Purchase Behavior

Page 28: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Have spending habits changed compared to 1 year ago

87 8579 78

75 75 73 7168 67

61 59 57

68

13 1521 22

25 25 27 2932 33

39 41 43

32

0

10

20

30

40

50

60

70

80

90

100

TH PH MY KO IN JP TW SG ID NZ CN AU HK AP

%

Yes No

Base : All respondents

Page 29: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Actions taken in June 09 compared to actions predicted to continue- Asia Pacific Average

41

44

45

24

29

38

29

29

30

21

13

16

19

15

8

33

20

19

18

18

17

15

14

12

12

11

9

8

7

5

13

40

0 10 20 30 40 50

Try to save on gas and electricity

Cut down on take-away meals

Cut down on out-of-home entertainment

Spend less on new clothes

Look for better deals on home loans, insurance, credit cards, etc

Cut down on telephone expenses

Delay upgrading technology, eg. PC, Mobile, etc

Switch to cheaper grocery brands

Cut down on holidays / short breaks

Delay the replacement of major household items

Use my car less often

Cut down on smoking

Cut down on or buy cheaper brands of alcohol

Cut down on at-home entertainment

Cut out annual vacation

I have taken other actions not listed above

%

Actions taken Actions predicted to continue

Base : All Respondents those who said yes at Q10 (code 1)

Page 30: Consumer Confidence Survey 09

Confidential & ProprietaryCopyright © 2009 The Nielsen Company

Field dates 15/06/09 – 29/06/09Consumer Confidence Survey

Actions taken in June 09 compared to actions predicted to continue- Indonesia Average 47

45

42

38

38

32

21

17

15

14

13

8

5

5

8

13

37

26

9

11

9

5

9

6

4

10

7

31

1

2

31

46

0 10 20 30 40 50

Delay upgrading technology, eg. PC, Mobile, etc

Try to save on gas and electricity

Cut down on telephone expenses

Cut down on out-of-home entertainment

Spend less on new clothes

Cut down on holidays / short breaks

Delay the replacement of major household items

Cut down on take-away meals

Switch to cheaper grocery brands

Cut out annual vacation

Cut down on smoking

Look for better deals on home loans, insurance, credit cards, etc

I have taken other actions not listed above

Cut down on at-home entertainment

Cut down on or buy cheaper brands of alcohol

I have taken other actions not listed above

%

Actions taken Actions predicted to continue

Base : All Respondents those who said yes at Q10 (code 1)

Page 31: Consumer Confidence Survey 09

Confidential & Proprietary • Copyright © 2009 The Nielsen Company

Thank You