consumer confidence survey 09
DESCRIPTION
This is an AC Nielsen Consumer Confidence Survey 09 for Asia Pacific.TRANSCRIPT
Confidential & Proprietary • Copyright © 2009 The Nielsen Company
Nielsen Consumer Confidence Index
Update for 2nd Quarter 2009(Global Online Survey)
by Catherine EddyExecutive Director, Consumer Research
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Survey Method
• Interviewed 14,029 regular Internet users in 28 markets worldwide
• Samples in Indonesia= 501 while in Asia Pacific 9,583 consumers with Internet access
• Conducted between June 15 to June 29, 2009• In Indonesia we estimate Internet use at 10%, among
urban people. Lower if we include rural people• Most Internet users tend to be students, males, and better
off• So these results are not for the whole population, but
rather for Internet users• It is interesting, however, to see how Internet users in
Indonesia compare to those around the World
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
5 Regions…28 Markets Worldwide
• Asia Pacific (13)
– Australia (AU)
– China (CN)
– Hong Kong (HK)
– India (IN)
– Indonesia (ID)
– Japan (JP)
– South Korea (KO)
– Malaysia (MY)
– New Zealand (NZ)
– Philippines (PH)
– Singapore (SG)
– Taiwan (TW)
– Thailand (TH)
• Europe (9)
– France
– Germany
– Italy
– Poland
– Russia
– Spain
– Turkey
– UK
– Ukraine
• North America (2)
– Canada
– USA
• Middle East, Africa & Pakistan - MEAP (2)
– South Africa
– UAE (United Arab Emirates)
• Latin America (2)– Argentina
– Brazil
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Consumer Sentiment and Confidence in the Future of the Economy
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Consumer Confidence Index
82.277.9
83.280.1
71.177.0
92.0
85.1 83.880.7
73.3
81.6
0
10
20
30
40
50
60
70
80
90
100
LA AP MEAP NA EU Global Average
%
Mar-09 Jun-09
Base : All respondents
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Consumer Confidence Index- Top10 in June 2009
112.5 112.1
102.695.9 94.9 94.4 92.5 90.3 89.2 87.2
0%
20%
40%
60%
80%
100%
120%
Indonesia IN PH BR AU CN AE CA NZ SG
Base : All respondents
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Consumer Confidence Index: ID
Indonesia
103 104
111113
117120 120
110
104
? 1% ? 7% ? 2% ? 4% ? 3% ? 0% ? 8% ? 5%
1st Half'05
2nd Half'05
1st Half'06
2nd Half'06
1st Half'07
2nd Half'07
1st Half'08
2nd Half'08
1st Half'09
% Change: q 10% q 6%
112.5
p 8.5%
June‘09
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Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Perceptions of Local Job Prospects over the NEXT 12 Months
Base: All Respondents
13%6% 5% 2% 2% 5% 2% 3% 1% 1% 0 0
5%
54% 55%
50%40%
37% 32% 28%25% 23%
18% 17%11%
5%
33%
28% 30%
37%40%
55%55% 54%
58% 58%
60%
36%
43%
2% 2% 5% 6% 6% 9% 10% 13% 12%19% 18%
31%
58%
14%
15%
56%
64%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
ID IN PH CN MY SG AU TH NZ TW HK JP KO AP
Excellent (4) Good (3) Not so good (2) Bad (1)
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
21%
8% 4% 3% 3% 2% 4% 2% 2% 1% 1% 5%
65%
51%
58%
50% 46% 43% 43% 40%41%
25%
12% 11%
37%
22% 23%27%
36% 40% 44% 44% 42%42%
55%
41%
2% 0 3% 7% 6% 7% 6% 7% 12% 16%
38% 35%
13%
9%
52%49%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
IN ID PH NZ MY SG TH CN HK TW JP KO AP
Excellent (4) Good (3) Not so good (2) Bad (1)
Perceptions of State of Personal Finances over the NEXT 12 Months
Base: All Respondents
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Perceptions of Good or Bad Time for people to buy the things they want and need over the NEXT 12 Months
Base: All Respondents
4% 3% 3% 4% 5% 3% 2% 3% 1% 2% 1% 1% 3%
40% 39% 38% 35% 34% 31% 33% 30% 28%23% 21%
12% 9%
29%
44% 49%45% 50% 52% 54%
47% 54% 61%
59%
34%
49%
9% 6%12% 8% 9% 9%
16% 12% 8%16% 19%
37%
56%
17%
4%
45%
55%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
AU IN NZ CN PH ID SG HK TH MY TW JP KO AP
Excellent (4) Good (3) Not so good (2) Bad (1)
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Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Expenditure and Saving Patterns
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Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
How to utilise spare cash after covering essential living expenses- Asia Pacific Average
60
31
32
26
28
24
20
10
7
60
41
36
35
31
28
27
23
11
5
37
0 10 20 30 40 50 60 70
Putting into savings
Holidays / vacations
Investing in shares of stock / mutual funds
New clothes
New technology products
Paying off debts / credit cards / loans
Out of home entertainment
Home improvements / decorating
Retirement fund
I have no spare cash
%
'March 2009 'June 2009
Base : All respondents
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
How to utilise spare cash after covering essential living expenses- Indonesia Average
67
29
25
29
17
20
17
9
3
62
40
34
33
28
22
21
19
9
4
44
0 10 20 30 40 50 60 70 80
Putting into savings
Investing in shares of stock / mutual funds
New technology products
Holidays / vacations
Paying off debts / credit cards / loans
Home improvements / decorating
Out of home entertainment
New clothes
Retirement fund
I have no spare cash
%
Mar-09 Jun-09
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Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Major Concerns
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Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Biggest Concern over the next 6 months- Regional (Asia Pacific) Average
26
12
6
5
5
4
3
3
2
3
2
1
1
1
2
1
24
18
14
8
6
5
4
3
3
3
2
2
2
1
1
3
2
23
0 10 20 30
Job securityThe economy
Work/life balanceHealth
Childrens education and/or welfareIncreasing food prices
Parents welfare and happinessDebt
Increasing utility bills (electricity, gas, heating, etc)Increasing fuel prices
Political stabilityGlobal warming
WarTerrorism
CrimeOther concern
No concerns
%
Mar-09
Jun-09
Biggest Concern
Base : All respondents
•Add up to 100% (single answer)
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Biggest Concern over the next 6 months- Indonesia Average
Base : All respondents
Biggest Concern25
13
7
10
8
5
5
3
2
0
0
0
0
2
0
1
1
24
21
13
10
7
6
5
3
3
2
2
1
1
1
1
0
1
0
16
0 10 20 30
The economyWork/life balance
Parents' welfare and happinessChildrens' education and/or welfare
Job securityPolitical stabilityGlobal warming
HealthDebt
Increasing food pricesIncreasing fuel prices
WarTolerance towards different religions
Lack of understanding of other culturesIncreasing utility bills (electricity, gas, heating, etc)
TerrorismOther concern
No concerns
%
Mar-09
Jun-09
•Add up to 100% (single answer)
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Major Concerns over the next 6 months- Job security
Base : All respondents
29 28 29 28 24 2620 19 14 18 14 14
7
24
17 15 12 1214 11
11 1012 6 9 9
5
13
0
10
20
30
40
50
60
70
80
90
100
CN HK KO SG PH IN TW MY TH AU JP NZ ID AP
%
Biggest concern Second biggest
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Major Concerns over the next 6 months- The economy
Base : All respondents
27 24 24 25 23 2318 16 16 16 16 12 14 18
22 24 19 18 17 1618
16 13 13 1313 11
17
0
10
20
30
40
50
60
70
80
90
100
TH HK ID MY SG TW CN IN AU JP NZ KO PH AP
%
Biggest concern Second biggest
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Major Concerns over the next 6 months- Work/life balance
Base : All respondents
21 1811 11 12 8 9 10 10 9 7 7 6
14
13 14
13 12 1113 12 8 8 8 10 6 6
13
0
10
20
30
40
50
60
70
80
90
100
ID CN PH KO TW IN JP AU MY NZ SG HK TH AP
%
Biggest concern Second biggest
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Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Major Concerns over the next 6 months- Health
Base : All respondents
159 10 11 10 8 9 6 6 5 3 3 2
8
17
16 12 9 10 9 77 7 6 7 5 5
12
0
10
20
30
40
50
60
70
80
90
100
HK CN PH JP SG NZ MY AU IN TW ID TH KO AP
%
Biggest concern Second biggest
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Major Concerns over the next 6 months- Children's education and/or welfare
Base : All respondents
10 9 6 6 5 4 5 5 5 4 4 3 16
9 107 6 6 7 5 5 5 5 4 4 4
6
0
10
20
30
40
50
60
70
80
90
100
ID KO CN NZ SG TW IN JP PH AU HK TH MY AP
%
Biggest concern Second biggest
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Major Concerns over the next 6 months- Increasing food prices
Base : All respondents
8 5 7 4 4 5 4 3 3 2 2 2 2 5
1310 6 9 8 6 7 8 6 6 6 5 4
6
0
10
20
30
40
50
60
70
80
90
100
NZ AU IN SG MY CN JP TW HK KO PH TH ID AP
%
Biggest concern Second biggest
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Major Concerns over the next 6 months- Parents' welfare and happiness
Base : All respondents
137 5 6 4 4 4 3 4 3 3 3 3 4
16
10 11 86 6 6 6 5 4 4 4 3
7
0
10
20
30
40
50
60
70
80
90
100
ID IN KO PH HK SG TW CN JP AU MY NZ TH AP
%
Biggest concern Second biggest
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Major Concerns over the next 6 months - Political stability
Base : All respondents
6 6 3 5 4 2 1 1 1 0 0 1 0 2
7 6 7 4 4 4 2 2 1 1 1 0 12
0
10
20
30
40
50
60
70
80
90
100
TH ID MY PH JP KO HK TW CN AU IN NZ SG AP
%
Biggest concern Second biggest
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Do you think your country is in an economic recession at the moment?
Base : All respondents
9486 84 80 79 76 72 71
64 64 62 60
25
51
614 16 20 21 24 28 29
36 36 38 40
75
49
0
10
20
30
40
50
60
70
80
90
100
KO NZ TH MY SG JP PH TW AU ID IN HK CN AP
%
Yes No
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Do you think your country will be out of an economic recession in the next 12 months? Of the 64% who thought we were in one...
Base : All Respondents those who have said yes at Q8
66
39 39 36 3529 28 28 27 27
20 197
30
19
2230
2538
38 39 40 41 40 5343
7743
15
3931
39
2833 33 32 32 33 26
39
1627
0
10
20
30
40
50
60
70
80
90
100
IN CN SG ID HK AU MY TH NZ PH KO TW JP AP
%
Yes No Don't Know
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Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Changing Purchase Behavior
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Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Have spending habits changed compared to 1 year ago
87 8579 78
75 75 73 7168 67
61 59 57
68
13 1521 22
25 25 27 2932 33
39 41 43
32
0
10
20
30
40
50
60
70
80
90
100
TH PH MY KO IN JP TW SG ID NZ CN AU HK AP
%
Yes No
Base : All respondents
Confidential & ProprietaryCopyright © 2009 The Nielsen Company
Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Actions taken in June 09 compared to actions predicted to continue- Asia Pacific Average
41
44
45
24
29
38
29
29
30
21
13
16
19
15
8
33
20
19
18
18
17
15
14
12
12
11
9
8
7
5
13
40
0 10 20 30 40 50
Try to save on gas and electricity
Cut down on take-away meals
Cut down on out-of-home entertainment
Spend less on new clothes
Look for better deals on home loans, insurance, credit cards, etc
Cut down on telephone expenses
Delay upgrading technology, eg. PC, Mobile, etc
Switch to cheaper grocery brands
Cut down on holidays / short breaks
Delay the replacement of major household items
Use my car less often
Cut down on smoking
Cut down on or buy cheaper brands of alcohol
Cut down on at-home entertainment
Cut out annual vacation
I have taken other actions not listed above
%
Actions taken Actions predicted to continue
Base : All Respondents those who said yes at Q10 (code 1)
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Field dates 15/06/09 – 29/06/09Consumer Confidence Survey
Actions taken in June 09 compared to actions predicted to continue- Indonesia Average 47
45
42
38
38
32
21
17
15
14
13
8
5
5
8
13
37
26
9
11
9
5
9
6
4
10
7
31
1
2
31
46
0 10 20 30 40 50
Delay upgrading technology, eg. PC, Mobile, etc
Try to save on gas and electricity
Cut down on telephone expenses
Cut down on out-of-home entertainment
Spend less on new clothes
Cut down on holidays / short breaks
Delay the replacement of major household items
Cut down on take-away meals
Switch to cheaper grocery brands
Cut out annual vacation
Cut down on smoking
Look for better deals on home loans, insurance, credit cards, etc
I have taken other actions not listed above
Cut down on at-home entertainment
Cut down on or buy cheaper brands of alcohol
I have taken other actions not listed above
%
Actions taken Actions predicted to continue
Base : All Respondents those who said yes at Q10 (code 1)
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