SET A

1 We are what we have" would be associated with which of the following concepts?  Personality. person's self-concept. Beliefs. Attitudes.

2Another term for a motive (especially after it has become activated or directed) is a:  Action. Need. Drive. Cue.

3Basic needs such as hunger and thirst are called:  Safety needs. Psychological needs. Social needs. Physiological needs.

4Which step of the buyer decision process immediately precedes the purchase decision? 

Post purchase behaviour. Need recognition. Information search. Evaluation of alternatives.

5If a consumer has discomfort caused by post purchase conflict, the consumer is experiencing: 

Subliminal persuasion Confirmation Cognitive dissonance None of the above

6understanding of consumer needs and then develops a marketing mix to satisfy these needs. The marketing concept The strategic plan The product influences The price influences

7. ________________ is one of the most basic influences on an individual’s needs, wants, and behavior. Brand Culture Product Price

8. In terms of consumer behavior; culture, social class, and reference group influences have been related to purchase and _______________.

Economic situations Situational influences Consumption decisions Physiological influences

9. Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________.

Decline in the influence of religious values Decline in communal influences Strong awareness of brands in the market Strong awareness of pricing policies in the market

10. ___________ develop on the basis of wealth, skills and power. Economical classes Purchasing communities Competitors Social classes

11. In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise.

Multilingual needs Cultures Subcultures Product adaptation requirements

12. _______________ are based on such things as geographic areas, religions, nationalities, ethnic groups, and age.

Multilingual needs

Cultures Subcultures Product adaptation requirements

13. Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.

Marketing Strategy Price Knowledge

14. Which of the following is the most valuable piece of information for determining the social class of your best friend's parents?

The number of years schooling that they had Their ethnic backgrounds Their combined annual income Their occupations

15. __________ is the single factor that best indicates social class. Time Money Occupation Fashion

16. In terms of consumption decisions, middle class consumers prefer to _________. o Buy at a market that sells at a whole sale rates o Buy what is popular o Buy only the brands which sell at affordable prices

o Analyze the market and select the best at the lowest prices 17. Marketing research is the function that links the consumer, customer, and publicto the marketer through a. Informationb. Sales.c. Computer.d. All of the above

18. MR stands for a. Medical Researchb. Marketing Researchc. All of the aboved. None of the above

19. ____________Department provides specific information to marketing managers: a. Marketing.b. Finance.c. Marketing research.d. Systems.

20. _____________Department cannot provide specific information to a marketingmanagera. Marketing.b. Finance.c. Marketing research.d. Systems

21. A marketing research project might have _______ types of objectives a. Causalb. Descriptivec. Exploratoryd. All of the above

22. The second step of the marketing research process calls for determining. a. Sample sizeb. objectivesc. Information neededd. All of the above

23. A marketing researcher can gather secondary data, primary data, or both. a. Yesb. Noc. May bed. All of the above

24. Only MNCs prefer having this department a. Sales Departmentb. Marketing Researchc. Productiond. All of the above

25. Primary data consists of information collected a. Productionb. In specific purposec. for the specific purposed. All of the above

26. ________data consists of information that already exists somewhere. a. Environmentalb. primaryc. Secondaryd. All of the above27. ________data consists of information that doesn’t exists. a. Environmentalb. primaryc. Secondaryd. All of the above

28. ______ data collection requires more extensive research, more time, and moremoney. a. Environmentalb. Primaryc. Secondaryd. All of the above

29. Researchers can rarely obtain all the data they need from ________ sources. a. Environmentalb. Primaryc. Secondaryd. All of the above

30. __________is the gathering of primary data by observing relevant people, actions,and situations. a. Situational researchb. Marketing researchc. Observational researchd. All of the above

31. _________research is the approach best suited for gathering descriptive information

a. Surveyb. Marketingc. Observationald. Causal

32. ________can be used to obtain information that people are unwilling or unable toprovide. a. Situational researchb. Marketing research

c. Observational researchd. All of the above

33. The major advantage of survey research is its a. Optionsb. Flexibilityc. Cheap.d. All of the above

34. Marketing Research management helps an organization in.a. Reducing production costsb. Decrease the production costc. Reduce the time it takes to make a new productd. All of the above35. One of the example where marketing research is extensively used byorganizations area. Consumer durables.b. Pharma Industry.c. Industrial Products.d. All of the above.36. observation is best suited for ___________ research a. Exploratory research.b. Survey researchc. Observational researchd. All of the above.37. ___________research tries to explain cause-and-effect relationships.: a. Experimental research.b. Survey researchc. Observational researchd. All of the above.

38. Research may be collected by: a. Mail, personal interview.b. Telephone,c. email, faxd. All of the above39. ________ can be used to collect large amounts of information at a low cost perrespondenta. Mailb. Telephone, personal interviewc. email, faxd. All of the above40. __________questionnaires lack flexibility in that they require simply wordedquestions..a. Mailb. Telephone, personal interviewc. email, faxd. All of the above

41. The marketing researcher must design a sampling plan, which calls for three

decisions: a. Sampling Unit.b. Sample Sizec. Sampling Procedured. All of the above42. _______determines who is to be surveyed.: a. Sampling Unit.b. Sample Sizec. Sampling Procedured. All of the above

43. ________determines the number of people to be surveyed a. Sampling Unit.b. Sample Sizec. Sampling Procedured. All of the above

44. ________determines how the respondents should be chosen a. Sampling Unit.b. Sample Sizec. Sampling Procedured. All of the above

45. In collecting primary data, marketing researchers have a choice of ________research instruments a. questionnaireb. Mechanical devices.c. All of the aboved. None of the above

46.__________are the characteristics of good marketing research a. Scientific Methodb. Research Creativityc. Independence of Model and datad. All of the above

47.Different constraits that may crop up in a research are a. Time.b. Money.c. Sample size.d. All of the above.

48.Many managers see marketing research as only a ________ operation a. Continuous operation.b. Fact-finding operation.c. All of the above.d. none of the above49.A hypothesis differs from a research question; it is a. More specific.b. Makes a prediction.

c. All of the aboved. None of the above

50.The worth of a hypothesis often depends on the _________ skills a. Managing Director’sb. Researcher’sc. Marketer’sd. All of the above

51.A good hypothesis should a. Have logical consistencyb. Be in step with current literature.c. Be testable.d. All of the above

52.A research study includes at least ______ hypotheses a. oneb. Twoc. Threed. Cannot say

53.name the two hypothesis a. Null.b. Alternate.c. All of the above.d. None of the above.

54.Observations that cannot be measured are termed as a. Quantitativeb. Qualitativec. All of the aboved. None of the above

55.Marketing research information is used to take _______ decisionsa. Longb. Shortc. Mediumd. all of the above

56.The major advantage of survey research is its . A.Optionsb. Flexibilityc. Cheap.d. All of the above

57. Marketing Research management helps an organization in. a. Reducing production costsb. Decrease the production costc. Reduce the time it takes to make a new productd. All of the above

58. Information gathered for marketing research is from_________ a. Inside the organizationb. Outside the organizationc. All of the aboved. None of the above

59. Information gathered for marketing research is stored by.a. Market research Information systemsb. Databasec. libraryd. None of the above

60. Marketing research information is gathered by a. Surveysb. Marketing personnelc. customersd. All of the above

61. Documenting of marketing research findings is called _________ a. Document writingb. Report writingc. None of the aboved. All of the above62 Which component of attitudes consists of a consumer's beliefs about an object?

A) affective B) cognitive C) factual D) behavioral E) utilitarian

63Which of the following is used to understand a consumer's cognitive component of attitude? A) attribution theory B) cognitive dissonance theory C) multiattribute attitude model D) attitude consistency theory E) attitude perception model

64.How are actual behaviors and response tendencies most often measured? A) physiological measures B) multiattribute models C) SAM and adSAM D) direct questioning E) 100-point constant-sum scales

65Changing behavior prior to changing affect or cognition is based primarily on _____. A) classical conditioning B) operant conditioning

C) iconic rote learning D) analytical reasoning E) mere exposure

66.Which of the following is an individual factor that can influence attitude change?

A) program context B) level of viewer distraction C) buying occasion D) consumer knowledge E) all of the above

67.The purchase decision and consumption process always occur in the context of _____.

A) others B) a specific situation C) marketing communications D) an extended decision-making process E) a social surrounding

68. To understand a consumer's behavior, we must know about the _____. A) consumer B) situation C) stimulus object D) a and b E) a, b, and c

69.Which of the following also includes a situation-specific component? A) personality B) self-concept C) involvement D) demographics E) brand image

70. Which of the following is a situation in which consumer behavior occurs? A) communications situation B) purchase situation C) usage situation

D) disposition situation E) all of the above

SET B 1. Which of the following is NOT a situation in which consumer behavior occurs?

A) communications situation B) purchase situation C) usage situation D) disposition situation E) all of the above are situations in which consumer behavior occurs

2. Which of the following is a situation characteristic? A) product B) package C) temporal perspective D) demographics E) social class

3Which of the following is NOT an individual characteristic influencing consumer behavior? A) culture B) attitudes C) task definition D) social class E) motivation

4. Which of the following is NOT a consumption response? A) task definition B) problem recognition C) purchase D) disposition E) alternative evaluation

5. Which type of industry has developed around the use of ambient scents? A) professional scenting B) environmental fragrancing C) scent motivation D) environmental creationism E) environmental construction

6. How does music influence consumer behavior? A) subliminally B) reduces consumers' perception of overcrowding C) changes temporal perspective D) influences mood E) changes cognitive structures

7.Under conditions of crowding, consumers tend to _____. A) buy less B) make faster decisions C) use less information D) be less satisfied E) all of the above

8.Which situational characteristic deals with the effect of time on consumer behavior?

A) physical surroundings B) social surroundings C) temporal perspective D) task definition E) antecedent states

9.Which of the following is a reason consumers give gifts?

A) social expectations B) ritualized consumption experiences C) to elicit return favors D) as an expression of love and caring E) all of the above

10We are what we have" would be associated with which of the following concepts?  Personality.

A person's self-concept.Beliefs.Attitudes.11 Another term for a motive (especially after it has become activated or directed) is a:  Action.Need.Drive.Cue.12 Basic needs such as hunger and thirst are called:  Safety needs.Psychological needs.Social needs.Physiological needs.13 Which step of the buyer decision process immediately precedes the purchase decision?  Post purchase behaviour.Need recognition.Information search.Evaluation of alternatives.14If a consumer has discomfort caused by post purchase conflict, the consumer is experiencing:  Subliminal persuasionConfirmation Cognitive dissonanceNone of the above15understanding of consumer needs and then develops a marketing mix to satisfy these needs.

The marketing concept The strategic plan The product influences The price influences

16. ________________ is one of the most basic influences on an individual’s needs, wants, and behavior. Brand Culture Product Price

17. In terms of consumer behavior; culture, social class, and reference group influences have been related to purchase and _______________.

Economic situations Situational influences Consumption decisions Physiological influences

18. Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________.

Decline in the influence of religious values Decline in communal influences

Strong awareness of brands in the market Strong awareness of pricing policies in the market

19. ___________ develop on the basis of wealth, skills and power. Economical classes Purchasing communities Competitors Social classes

20. In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise.

Multilingual needs Cultures Subcultures Product adaptation requirements

21. _______________ are based on such things as geographic areas, religions, nationalities, ethnic groups, and age.

Multilingual needs

Cultures Subcultures Product adaptation requirements

22. Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.

Marketing Strategy Price Knowledge

23. Which of the following is the most valuable piece of information for determining the social class of your best friend's parents?

The number of years schooling that they had Their ethnic backgrounds Their combined annual income Their occupations

24. __________ is the single factor that best indicates social class. Time Money Occupation Fashion

25. In terms of consumption decisions, middle class consumers prefer to _________. Buy at a market that sells at a whole sale rates Buy what is popular Buy only the brands which sell at affordable prices

Analyze the market and select the best at the lowest prices 26. Marketing research is the function that links the consumer, customer, and publicto the marketer through a. Informationb. Sales.c. Computer.d. All of the above

27. MR stands for a. Medical Researchb. Marketing Researchc. All of the aboved. None of the above

28. ____________Department provides specific information to marketing managers:a. Marketing.b. Finance.c. Marketing research.d. Systems.

29. _____________Department cannot provide specific information to a marketingmanager a. Marketing.b. Finance.c. Marketing research.d. Systems

30. A marketing research project might have _______ types of objectives a. Causalb. Descriptivec. Exploratoryd. All of the above

31. The second step of the marketing research process calls for determining. a. Sample sizeb. objectivesc. Information neededd. All of the above

32. A marketing researcher can gather secondary data, primary data, or both. a. Yesb. Noc. May bed. All of the above

33. Only MNCs prefer having this department a. Sales Departmentb. Marketing Researchc. Productiond. All of the above

34. Primary data consists of information collected a. Productionb. In specific purposec. for the specific purposed. All of the above

35. ________data consists of information that already exists somewhere. a. Environmentalb. primaryc. Secondaryd. All of the above36. ________data consists of information that doesn’t exists.a. Environmentalb. primaryc. Secondaryd. All of the above

37. ______ data collection requires more extensive research, more time, and moremoney. a. Environmentalb. Primaryc. Secondaryd. All of the above

38. Researchers can rarely obtain all the data they need from ________ sources. a. Environmentalb. Primaryc. Secondaryd. All of the above

39. __________is the gathering of primary data by observing relevant people, actions,and situations. a. Situational researchb. Marketing researchc. Observational researchd. All of the above

40. _________research is the approach best suited for gathering descriptive information

a. Surveyb. Marketingc. Observationald. Causal41.A good hypothesis should a. Have logical consistencyb. Be in step with current literature.c. Be testable.d. All of the above

42.A research study includes at least ______ hypothesesa. oneb. Twoc. Threed. Cannot say

43.name the two hypothesis a. Null.b. Alternate.c. All of the above.d. None of the above.

44.Measurable observations are called _________ observations.a. Quantitativeb. Qualitativec. All of the aboved. None of the above

45.Observations that cannot be measured are termed as a. Quantitativeb. Qualitativec. All of the aboved. None of the above

46.Marketing research information is used to take _______ decisions.a. Longb. Shortc. Mediumd. all of the above

47.The major advantage of survey research is its a. Optionsb. Flexibilityc. Cheap.d. All of the above48. Marketing Research management helps an organization in. a. Reducing production costsb. Decrease the production costc. Reduce the time it takes to make a new productd. All of the above

49. Information gathered for marketing research is from_________ .a. Inside the organizationb. Outside the organizationc. All of the aboved. None of the above

50. Information gathered for marketing research is stored by.a. Market research Information systems

b. Databasec. libraryd. None of the above

51. Marketing research information is gathered by a. Surveysb. Marketing personnelc. customersd. All of the above

52. Documenting of marketing research findings is called _________ a. Document writingb. Report writingc. None of the aboved. All of the above53 Which component of attitudes consists of a consumer's beliefs about an object?

A) affective B) cognitive C) factual D) behavioral E) utilitarian

54Which of the following is used to understand a consumer's cognitive component of attitude? A) attribution theory B) cognitive dissonance theory C) multiattribute attitude model D) attitude consistency theory E) attitude perception model

55.How are actual behaviors and response tendencies most often measured? A) physiological measures B) multiattribute models C) SAM and adSAM D) direct questioning E) 100-point constant-sum scales

56Changing behavior prior to changing affect or cognition is based primarily on _____. A) classical conditioning B) operant conditioning C) iconic rote learning D) analytical reasoning E) mere exposure

57.Which of the following is an individual factor that can influence attitude change?

A) program context B) level of viewer distraction

C) buying occasion D) consumer knowledge E) all of the above

58.The purchase decision and consumption process always occur in the context of _____.

A) others B) a specific situation C) marketing communications D) an extended decision-making process E) a social surrounding

59. To understand a consumer's behavior, we must know about the _____. A) consumer B) situation C) stimulus object D) a and b E) a, b, and c

60.Which of the following also includes a situation-specific component?

A) personality B) self-concept C) involvement D) demographics E) brand image

61. Which of the following is a situation in which consumer behavior occurs? A) communications situation B) purchase situation C) usage situation D) disposition situation E) all of the above

62. ________can be used to obtain information that people are unwilling or unable toprovide. a. Situational research

b. Marketing researchc. Observational researchd. All of the above

63. The major advantage of survey research is itsa. Optionsb. Flexibilityc. Cheap.d. All of the above

64. Marketing Research management helps an organization in.a. Reducing production costsb. Decrease the production costc. Reduce the time it takes to make a new productd. All of the above65. One of the example where marketing research is extensively used byorganizations are a. Consumer durables.b. Pharma Industry.c. Industrial Products.d. All of the above.66. observation is best suited for ___________ research a. Exploratory research.b. Survey researchc. Observational researchd. All of the above.67. ___________research tries to explain cause-and-effect relationships.:a. Experimental research.b. Survey researchc. Observational researchd. All of the above.

68. Research may be collected by: a. Mail, personal interview.b. Telephone,c. email, faxd. All of the above69. ________ can be used to collect large amounts of information at a low cost perrespondent.a. Mailb. Telephone, personal interviewc. email, faxd. All of the above70. __________questionnaires lack flexibility in that they require simply wordedquestions.. a. Mailb. Telephone, personal interviewc. email, faxd. All of the above