TOURS AND TOURS AND TRAVELSTRAVELS

TOURISM

Tourism is the temporary, short term movement of people to destination outside the places where they normally live and work and their activities during the each destination. it includes all the purposes

WORLD TRAVEL & TOURISM COUNCIL

The tourism industry in India is likely to generate US$ 121.4 billion of economic activity by 2015.

It is estimated that India will lead in South Asia with 8.9 million arrivals by 2020

India is poised to emerge as the 2nd fastest growing (8.8%) tourism economy in the world over 2005-14

India is ranked 6th in terms of price competitiveness and 39th in terms of safety and security.

INDIAN TOURISM

Tourism is the largest service industry in India, with a contribution of 6.23% to the GDP

It provides 8.78% of the total employment in India i.e. about 41.8 million people

The tourism industry in India generated about US$100 billion in 2008

It is expected to increase at a 9.4% annual growth rate

PLC

India at present

India in 5 yrs

time

Tourism develop

ed countrie

s

India

CONSUMER BUYING BEHAVIOR Family Security Availability of aid Reasonable rate Insurance Guidance Proper communication

EGO INVOLVEMENT

Tourists are highly involved in the decisions surrounding their travel experiences

Access to information has made the customer an active participant thus boosting their ego

Their ego and belief in their own instincts and intelligence is very important

Booking over the internet after several comparisons on various websites

Priding themselves on getting the best deals than other travelers

LOYALTY AND COMMITMENT

Price loyalty, in many respects, is replacing brand loyalty

Consumers want to participate in the creation of product, no longer a “one size fits all” world

They also want to turn existing brands into their own and control the transaction

Consumers will go with the best deal It is cheaper to keep a customer than to get

a new one thus tour operators have loyalty programs

FRIENDS & FAMILY INFLUENCE• Advice from family or friends is a huge influencer

in buying decisions as they are trusted & suggestion valued

• The reason to consider friends’ advice as a strong influencer in decision-making is the fact that they may also make up the travel party

• Research on family decision-making as it relates to travel focuses more on how travel brings a family

• The tour operator must overcome any objections or previous bad perceptions that any number of friends and family members may have

NOVELTY SEEKING

• New experiences is a key motivator in the reason people travel.

• Vacationers taking novel trips seek more advice on the destination and spend more time & money during the trip than do travelers who take more commonplace trips.

• Family vacations & work-related activities that have taken customers to number of destinations. Thus they find motivations in new & unique experiences.

TYPES OF TOURISM

Products Monsoon magic Rural & village tourism Medical tourism Wellness & Spa tourism Luxury tourism Adventure tourism MICE

High Involvement

Lower involvement

Rational Aspiration

World Tours Honeymoon Tours

Business Tours

Low budget tour One day trip

Neighbouring country

GOVT. INITIATIVES

Active participation and investment from private sector

Special attention for infrastructure development in NE India and J & K

Improvement and environmental up-gradation of the protected monuments

Greater focus on Rural tourism for eliminating poverty, creating employment and encouraging tribal & local crafts

Training of State Police to act as Tourist Police Encourage Adventure Tourism for the new

class of young tourists Give due importance to Domestic tourism

connected with pilgrimages Promoting its Healthcare tourism by providing

the visitors with private healthcare facilities Encourage special products like yoga,

ayurveda etc

SWOT ANALYSISStrengths

Rich culture heritage and colourful festivals.

Scenic beauty of the country draws tourists from far off places.

Terrain is ideally suited for various adventure activities.

Well known Indian hospitality.

Weaknesses

Inadequate infrastructure to match the expectation.

Restrictive Airline Policy of the Government of India.

Overcrowding of popular tourist centres.

Inadequate marketing and information channels.

Opportunities GOI is giving special

attention to certain regions like NE India.

ADB is preparing a Sub-Regional Plan for development of tourism in India.

Potential for private sector's investment in tourism projects.

Availability of high quality human resource.

Threats

Strong Competition within states of India and abroad.

Terrorism is a major setback of the region.

Disorganized tourism development

Environmental factors also impose a threat

FUTURE OF TOURISM

US$ 3.5 trillion service sector within the global economy

Double-digit growth in foreign tourist arrivals Foreign exchange earnings have shown a robust

growth of 25.6% and 6.32 billion Tourism has now become a significant industry in

India, contributing around 5.9 per cent of the Gross Domestic Product (GDP) and providing employment to about 41.8 million people

US$ 121.4 billion of economic activity by 2015 Medical tourism with revenues from the industry

estimated to grow from US$ 333 million in 200 tourism revenues are expected to surge 42% from 2007 to 2017 to US$ 2.2 billion by 2012

HISTORY OF COX AND KINGS Cox & Kings is the longest established travel company

in the world, its history stretching back to 1758 Richard Cox

HIGHLIGHTS OF COX AND KINGS Accommodation Transportation Local Sightseeing Meals Enroute meals Tour Manager Local Guide Travel Insurance Currently excluded 2.58%GST

FOR INSTANCE OF COX AND KINGS GIT Tour Price - Ex Srinagar Standard(Rs.) Cost per Person on twin sharing 26799 Cost per adult with extra bed (or mattress) 21899 Child between 5-12 years With extra bed + Seat in Coach 20899 Child between 5-12 years With no extra bed + Seat in Coach 18399 Child between 2-5 years With no extra bed + Seat in Coach 10699 Infant (Below 2 yrs) without extra bed and no seat in coach 999 Single Room* 38299

HIGHLIGHTS OF KESARI

KESARI

Vision: To be a world class travel company spreading smiles and happiness.

Mission: A company passionately committed to Total Quality Travel, with continual delivery of value added services. Uphold the highest ethical standards and create new benchmark in the industry.  

Kesari - A Journey of Excellence, Innovation and Joy

“When you make a promise to your guests, honour it.”

A firm belief in honest and transparent deals, no hidden costs and no compromise on sight seeing - that's what makes Kesari the first choice of generations of guests.

CURRENT SCENARIO

Kesari today has to its credit a substantial portfolio of holiday destinations, domestic and international.

Operating in more than 100 destinations in India and over 1000 destinations Worldwide, spreading across the seven continents.

Over 300,000 happy guests have enjoyed the world class standards of service, quality and innovation that Kesari has brought in the tourism industry.

THE BACKBONE OF SUCCESS

personal touch and caring attitude. Totally honest policy Excellent service Perfect tour planning

PRODUCTS AND SERVICES

Kesari services are also offered through their network of over 60 preferred sales agents, all over Maharashtra and other states in India.

SPECIAL INTEREST TOURS

Chota Break Couple Tour Once Again Honeymoon NRI Special Wildlife special World class education

CUSTOMER + FEEDBACK

They are very professional and friendly. No hidden costs

SEGMENTATION Market segmentation is the process in Marketing of dividing a

market into distinct subsets (segments) that behave in the same way or have similar needs.

Why Segmentation ? Help identify new opportunities Make your brands more competitive Improve efficiency and effectiveness of marketing mix

KESARI’S STP

Basis of Segmentation Geographical : Metro Cities , Tier 1& Tier 2 cities Psychographic : Lifestyle, personality, aspiration Behavioral : Occasion, user status, frequency Demographic : Age, stage, income

TARGETING

Kesari is targeting all Middle Class & Upper Middle Class population

Targeted customers are form Metro cities & urban areas Kesari has targeted all age groups by its diverse tour

programs Eg : My Fair lady , Second Inning Kesari is trying to meet unmeeted demands through there

programms Kesari has targeted people with special needs

POSITIONING

As a service provider Kesari has positioned itself as world class Travel company at

affordable rates Company with strong work ethics As a common man’s company

SERVICE DIMENSIONS IN TOURISM

AccessCommunicatio

nCompetenceCourtesyCredibility

ReliabilityResponsivenes

sSecurityTangiblesUnderstanding

the customers

KESARI V/S COX AND KING

Parameters Kesari Cox and kings

Access 8 6

Communication 9 7

Competence 8 8

Courtesy 7 7

Credibility 6 7

Reliability 7 7

Responsiveness 7 7

Security 8 8

Understanding the customers

9 7