consumer behaviour combined

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single AnswerQuestion What is also known as subliminal perception?

Correct Answer Absolute threshold

Your Answer Absolute threshold

Multiple Choice Single AnswerQuestion Characteristics of Attitudes include a feature as " ATTITUDES

HAVE AN .." :-Correct Answer OBJECT

Your Answer OBJECT

Multiple Choice Multiple AnswerQuestion Managerial approach of Consumer behavior is :-

Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationalityof consumers

Your Answer Micro in nature , Cognitive in nature

Multiple Choice Multiple AnswerQuestion The components of attitude are :-

Correct Answer Cognitive Component , Conative Component , AffectiveComponent

Your Answer Cognitive Component , Conative Component , AffectiveComponent

True/FalseQuestion Marketing research is a part of consumer research which in turn

is a part of product research.Correct Answer False

Your Answer False

Multiple Choice Single AnswerQuestion Name the Primary need of Human being :-

Correct Answer Medicine

Your Answer Medicine

Select The Blank

Question ________ are interested in knowing the feedback of consumers.

Correct Answer Marketers

Your Answer Marketers

Select The BlankQuestion Consumers in U.S are exposed to ________ ads in a day.

Correct Answer 600

Your Answer 600

True/FalseQuestion Individuals belonging to elite professions as Civil Services,

Business executives etc. are accorded same level of status asof ordinary graduates.

Correct Answer False

Your Answer False

Multiple Choice Single AnswerQuestion The Managerial approach in Consumer Behavior :-

Correct Answer Is micro level & cognitive in nature

Your Answer Is micro level & cognitive in nature

Multiple Choice Multiple AnswerQuestion Various statutory regulations enforced by government are :-

Correct Answer Essential commodities Act, 1955 , Drugs control Act , 1950 ,MRTP Act , 1969

Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugscontrol Act , 1950

True/FalseQuestion Getting new customers is more economical than retaining the

existing customers.Correct Answer False

Your Answer False

Multiple Choice Single AnswerQuestion The first major reason for the companies to think differently in

eightiesCorrect Answer Increasing competition

Your Answer Increasing competition

Multiple Choice Multiple AnswerQuestion Peculiar social relations found in rural India are :-

Correct Answer More frequent interaction between same people , Casteinfluence is strong , Status determined by birth in the family

Your Answer More frequent interaction between same people , Casteinfluence is strong , Status determined by birth in the family

Multiple Choice Multiple AnswerQuestion Consumer behavior is based on studies of :-

Correct Answer Social science , Economics , Psychology

Your Answer Social science , Economics , Psychology

Select The BlankQuestion EBM model is criticised on the ground that it gives vague

definition of the role of ________ .Correct Answer Influencing variables

Your Answer Influencing variables

Select The BlankQuestion ________ is defined as repetitive behaviour in absence of

evaluation of alternative choices.Correct Answer Habit

Your Answer Habit

Match The FollowingQuestion Correct Answer Your Answer

Smell Cosmetics and foodproducts

Cosmetics and foodproducts

Feel Paper products, fabrics Paper products, fabrics

Red colour Warm and sensual Warm and sensual

Blue colour Cool and friendly Cool and friendly

Multiple Choice Single AnswerQuestion Who is the ' father ' of modern consumer movement?

Correct Answer Ralph Nader

Your Answer Ralph Nader

Select The BlankQuestion ________has opened new avenue in collection of data in actual

users.Correct Answer Information technology

Your Answer Information technology

True/FalseQuestion Super ego operates both at the conscious and unconscious

level.Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion In EBM model, which search is required if enough information is

available in the memory?Correct Answer Internal

Your Answer Internal

Multiple Choice Multiple AnswerQuestion Different attitude measuring techniques are :-

Correct Answer Summated rating scale , Thurstone scale

Your Answer Summated rating scale , Thurstone scale

Multiple Choice Single AnswerQuestion In the early seventies companies maximized profits through :-

Correct Answer Mass production

Your Answer Mass production

True/FalseQuestion Higher the value of purchase, lengthy is the negotiation process.

Correct Answer True

Your Answer True

Multiple Choice Single Answer

Question Per capita household expenditure is maximum in which state ofIndia?

Correct Answer Punjab

Your Answer Punjab

Select The BlankQuestion Information about a new product stored in bits and pieces in

consumer's mind is called ________.Correct Answer Schema

Your Answer Schema

Select The BlankQuestion Price perceptions________ influence the purchasing behaviour

of consumer.Correct Answer Directly

Your Answer Directly

Select The BlankQuestion Perception of a stimulus below the conscious level is called

________.Correct Answer Absolute threshold


Select The BlankQuestion The output of Nicosia model is ________ .

Correct Answer Human behaviour

Your Answer Human behaviour

True/FalseQuestion Print media is the most important vehicle for communication for

low involvement products.Correct Answer False

Your Answer False

Select The BlankQuestion Nicosia model establishes a link between organisation and its

prospective ________.Correct Answer Consumer

Your Answer Consumer

Multiple Choice Single AnswerQuestion Attitudes are resultant of the combination of :-

Correct Answer Beliefs and Values

Your Answer Beliefs and Values

Select The BlankQuestion ________ gradually leads to brand loyalty.

Correct Answer Habit

Your Answer Habit

Multiple Choice Single AnswerQuestion Defense mechanism induces a person to unconsciously imitate

behaviour of another person who has handled the conflictsuccessfully :-

Correct Answer Identification

Your Answer Identification

Multiple Choice Multiple AnswerQuestion Political factors affecting organisational buying are :-

Correct Answer Defense spending , Lobbying

Your Answer Defense spending , Lobbying

Multiple Choice Multiple AnswerQuestion Factors affecting organisational buying behaviour :-

Correct Answer Environmental , Organisational , Inter personal

Your Answer Environmental , Organisational , Inter personal

Multiple Choice Multiple AnswerQuestion Which are the varoius types of risks?

Correct Answer Financial risk , Psychological risk , Physical risk

Your Answer Financial risk , Psychological risk , Physical risk

Match The Following

Question Correct Answer Your Answer

Intuitive thinking Least price conscious Least price conscious

Aggression, hunger, sex Id Id

Sensing-thinking typepersonality

Own decision maker Own decision maker

Sensitive thinking Short term consideration Short term consideration

Multiple Choice Single AnswerQuestion The salt brand maximum used in India is :-

Correct Answer Tata

Your Answer Tata

Multiple Choice Single AnswerQuestion Buying process involves the following :-

Correct Answer Users, Influence and buyer

Your Answer Users, Influence and buyer

Multiple Choice Multiple AnswerQuestion Ways to increase low involvement product's purchase are :-

Correct Answer Coupons , Displays , Price deals

Your Answer Coupons , Displays , Price deals

Multiple Choice Single AnswerQuestion Attitudes mean a learned orientation towards an object that

provides a tendency to respond :-Correct Answer Favorably or unfavorably

Your Answer Favorably or unfavorably

Multiple Choice Multiple AnswerQuestion Disadvantages of observation survey is :-

Correct Answer Slow and expensive , Interpretation , Less bias

Your Answer Slow and expensive , Interpretation , Less bias


Question It occurs when two stimuli are seen as similar and effects of onesubstitute for the effects of the other :-

Correct Answer Stimulus generalisation

Your Answer Stimulus generalisation

Multiple Choice Single AnswerQuestion Automotive manufacturers in India are concentrated in which

place?Correct Answer Chennai

Your Answer Chennai

Multiple Choice Multiple AnswerQuestion In depth interviewing tech of consumer research is known for :-

Correct Answer Informal approach , Appropriate questions , Identify recordsubtle reaction

Your Answer Informal approach , Identify record subtle reaction , Discoverhidden motivation


Multiple Choice Single AnswerQuestion This method involves questioning respondents and recording their

responses :-Correct Answer Survey research

Your Answer Questionnaire method

Multiple Choice Single AnswerQuestion He is considered the father of psychoanalysis :-

Correct Answer Sigmund Freud

Your Answer Sigmund Freud


Market research Regular process Regular process

Complaint resolutionmechanism

Integration with decisionmaking level

General level expectation

Marketer's challenge Satisfaction of each customer Satisfaction of each customer

Xerox synonymous withphotocopy machine

Brand level expectation Category level expectation

Select The BlankQuestion Price perceptions________ influence the purchasing behaviour of

consumer.Correct Answer Directly


Multiple Choice Single AnswerQuestion What is 'Conative' component of decision making?

Correct Answer Purchase decision

Your Answer Purchase decision

Multiple Choice Single AnswerQuestion A Brand Evaluation that is an outcome of various factors and which

creates a positive or negative attitude about the product is :-Correct Answer One Dimensional

Your Answer Multi Dimensional

Multiple Choice Multiple AnswerQuestion More product knowledge through advanced information leads to

consumers being :-Correct Answer More cost conscious , Less brand loyal

Your Answer More cost conscious , Less choosy , Less demanding

Multiple Choice Multiple AnswerQuestion Characteristics of brand loyal consumers are :-

Correct Answer Self confident , Store loyal

Your Answer Over confident , Store loyal

Multiple Choice Single AnswerQuestion Any communication by experts in that fields makes that communication

more:-Correct Answer Credible

Your Answer Enthusiastic

True/FalseQuestion The rank of India among other countries in the world has gone down in

terms of poverty, unemployment and level of development afterindependence.


Your Answer True



Your Answer Selling at a very high price

True/FalseQuestion Perceptual vigilance helps consumers to collect more information on

products about their benefits before purchase.Correct Answer True

Your Answer True


Question It is the systematic collection and analysis of consumer information for thepurpose of effective decision making :-

Correct Answer Consumer research

Your Answer Consumer research

Multiple Choice Single AnswerQuestion The objective of this Act is to protect the interests of consumers by

establishing consumer councils for settlement of consumer disputes :-Correct Answer Consumer Protection Act 1986

Your Answer Consumer Protection Act 1986

Select The BlankQuestion Involvement is ________ needs specific.

Correct Answer Consumer





Multiple Choice Single AnswerQuestion The first major reason for the companies to think differently in eighties

Correct Answer Increasing competition



Formal product Image, quality etc ofcompany

Maximum customer delight

Traditional organisation No customer complaintshandling

No customer complaintshandling

Feedback Service oriented industries Image, quality etc of company

Customer orientation Maximum customer delight Customer benefits andexperience of service

Multiple Choice Multiple Answer

Question Today's consumers are greatly influenced by those individuals with whomthey share :-

Correct Answer Some common traits & Values , Behavioural peculiarities

Your Answer Some common traits & Values , Behavioural peculiarities , Same financialworth

True/FalseQuestion Attitude towards any product/ brand has nothing to do with the final act of

purchase of that product.Correct Answer False

Your Answer False

Multiple Choice Multiple AnswerQuestion Marketers try to associate their product with symbols of :-

Correct Answer Achievement , Personal development

Your Answer Achievement , Foreign brands & products , Personal development

Multiple Choice Multiple AnswerQuestion How is stimulus generalisation used for brand leveraging?

Correct Answer Extension of brand under successful brand , Extension in a differentproduct category

Your Answer Extension of brand under successful brand , Extension in a differentproduct mix

Multiple Choice Multiple AnswerQuestion Measures by government to protect the interests of consumer are :-

Correct Answer Expansion of public sector , Statutory regulation

Your Answer Statutory regulation , Restrictive trade practices

Select The BlankQuestion Members of the same social class show ________ Lifestyles.

Correct Answer Similar

Your Answer Variable

True/FalseQuestion The unit in which secondary data are expressed may not be the same as

is required in the research project.Correct Answer True

Your Answer False

Select The BlankQuestion The success of consumer research depends upon the cooperation of

________.Correct Answer Public

Your Answer Public

True/FalseQuestion The defense mechanism works at the conscious state.


Your Answer False

Select The BlankQuestion Higher ________ level helps in understanding consumer behavior.

Correct Answer Sophistication

Your Answer Sophistication

True/FalseQuestion Brand personality is a metaphor for the emotional relationship that exists

between a consumer and a brand.Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion The upper class consists of :-

Correct Answer Very small percent of the population

Your Answer Sizeable percent of the population

Select The BlankQuestion A social class is ________ rather than concrete with individuals able to

move into a higher class or drop into a lower class.Correct Answer Continuous

Your Answer Uniform


Question It constitutes the moral factor of personality :-

Correct Answer Ego

Your Answer Id



Your Answer Limen

Multiple Choice Single AnswerQuestion If the outcome of post purchase experience is in line with the expectation,

it is called :-Correct Answer Positive discrepancy

Your Answer Positive discrepancy

Multiple Choice Multiple AnswerQuestion The Degree measure of attitude by any person towards any object /

situation is :-Correct Answer How much he likes it , How much he dislikes it

Your Answer How much he likes it , How much he dislikes it , How he evaluates it

Select The BlankQuestion Organisational buyers buy products/services from ________.

Correct Answer Manufacturer

Your Answer Manufacturer

Select The BlankQuestion The behaviourist theory gives little emphasis on consumer ________.

Correct Answer Attitude

Your Answer Stimuli

True/FalseQuestion In comparison to outdoor publicity of products/ brands, electronic media is

relatively becoming more important.Correct Answer True

Your Answer True

True/FalseQuestion Cognitive learning theory is relevant for convenience products.


Your Answer True

True/FalseQuestion Existing laws of consumerism till date are incapable of implementing and

enforcing the objectives of consumerism.Correct Answer True

Your Answer True

Select The BlankQuestion Attitudes based on ________ information are relatively easy to change.

Correct Answer Ambiguous

Your Answer Ambiguous

Select The BlankQuestion ________ leads to habitual purchasing behaviour if the consumer is

satisfied with the brand over a period of time.Correct Answer Learning

Your Answer Attitude

True/FalseQuestion The production of crops like sorghum, pearl milet, barley and ragi have

gone down over the years.Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion Customer orientation includes :-

Correct Answer Complaint's redressal , Customer's need satisfaction , Customer focussedproduct

Your Answer Complaint's redressal , Customer's need satisfaction , Customer focussedproduct

Multiple Choice Single AnswerQuestion By and Large Attitudes are :-

Correct Answer Interconnected

Your Answer Instinctive

Select The BlankQuestion ________ is the consumer's adaptation to an advertisement over a time

due to boredom and familarity.Correct Answer Ad wearout

Your Answer Ad adapt








Multiple Choice Single AnswerQuestion Characteristics of Attitudes include a feature as " ATTITUDES

HAVE AN .." :-Correct Answer OBJECT

Your Answer OBJECT


Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationalityof consumers



Correct Answer Cognitive Component , Conative Component , AffectiveComponent

Your Answer Cognitive Component , Conative Component , AffectiveComponent



Your Answer False




Select The Blank

Question ________ are interested in knowing the feedback of consumers.




Correct Answer 600

Your Answer 600


Business executives etc. are accorded same level of status asof ordinary graduates.


Your Answer False





Correct Answer Essential commodities Act, 1955 , Drugs control Act , 1950 ,MRTP Act , 1969


True/FalseQuestion Getting new customers is more economical than retaining the

existing customers.Correct Answer False

Your Answer False


eightiesCorrect Answer Increasing competition



Correct Answer More frequent interaction between same people , Casteinfluence is strong , Status determined by birth in the family

Your Answer More frequent interaction between same people , Casteinfluence is strong , Status determined by birth in the family









Your Answer Habit



Cosmetics and foodproducts

Feel Paper products, fabrics Paper products, fabrics

Red colour Warm and sensual Warm and sensual

Blue colour Cool and friendly Cool and friendly

Multiple Choice Single AnswerQuestion Who is the ' father ' of modern consumer movement?

Correct Answer Ralph Nader

Your Answer Ralph Nader






Your Answer True



Your Answer Internal








Correct Answer True

Your Answer True


Question Per capita household expenditure is maximum in which state ofIndia?

Correct Answer Punjab

Your Answer Punjab



Your Answer Schema









Your Answer Human behaviour



Your Answer False


prospective ________.Correct Answer Consumer


Multiple Choice Single AnswerQuestion Attitudes are resultant of the combination of :-

Correct Answer Beliefs and Values

Your Answer Beliefs and Values



Your Answer Habit

Multiple Choice Single AnswerQuestion Defense mechanism induces a person to unconsciously imitate

behaviour of another person who has handled the conflictsuccessfully :-

Correct Answer Identification

Your Answer Identification



Your Answer Defense spending , Lobbying



Your Answer Environmental , Organisational , Inter personal



Your Answer Financial risk , Psychological risk , Physical risk

Match The Following


Intuitive thinking Least price conscious Least price conscious

Aggression, hunger, sex Id Id



Sensitive thinking Short term consideration Short term consideration


Correct Answer Tata

Your Answer Tata




Multiple Choice Multiple AnswerQuestion Ways to increase low involvement product's purchase are :-

Correct Answer Coupons , Displays , Price deals

Your Answer Coupons , Displays , Price deals




Multiple Choice Multiple AnswerQuestion Disadvantages of observation survey is :-

Correct Answer Slow and expensive , Interpretation , Less bias

Your Answer Slow and expensive , Interpretation , Less bias


Question It occurs when two stimuli are seen as similar and effects of onesubstitute for the effects of the other :-

Correct Answer Stimulus generalisation

Your Answer Stimulus generalisation



Your Answer Chennai


Correct Answer Informal approach , Appropriate questions , Identify recordsubtle reaction

Your Answer Informal approach , Identify record subtle reaction , Discoverhidden motivation

1

Consumer Behaviour assgn :02: VaishaliMultiple Choice Single AnswerQuestion Factor of convenience in purchasing :-Correct Answer Is very importantYour Answer Is very important

Multiple Choice Single AnswerQuestion Industries in India depend to a major extent on :-Correct Answer RainfallYour Answer Rainfall

Select The BlankQuestion With consumers becoming more cost-conscious, they are now more ________ to pay

premiums for brand.Correct Answer ReluctantYour Answer Reluctant

True/FalseQuestion Proper analysis of characteristics of social class helps the marketers to gain better

understanding of target market.Correct Answer TrueYour Answer True

True/FalseQuestion Consumers who are highly involved in product are information gatherers.Correct Answer FalseYour Answer True

True/FalseQuestion Print media is the most important vehicle for communication for low involvement

products.Correct Answer FalseYour Answer True

Multiple Choice Multiple AnswerQuestion Characteristics of EBM model are :-Correct Answer Coherent , FlexibleYour Answer Coherent , Flexible

Multiple Choice Multiple AnswerQuestion States with poor unemployment level are :-Correct Answer Bihar , West BengalYour Answer Andhra pradesh , Bihar , West Bengal

True/FalseQuestion Unforeseen factors can also affect the purchasing organisation or supplies.Correct Answer TrueYour Answer True

Select The BlankQuestion Attitudes with________ of involvement are relatively easier to change.Correct Answer Low levelYour Answer Low level


2

Question Pulse Polio Movement conducted by Govt. of India through media advertisement is basedon advertisement by :-Correct Answer Influential PersonalitiesYour Answer Influential Personalities

Select The BlankQuestion ________ data has the possibility of becoming outdated.Correct Answer SecondaryYour Answer Secondary

Multiple Choice Single AnswerQuestion A more isolated style becoming more predominant is an outcome of :-Correct Answer Increased TV channels and electronic media in IndiaYour Answer Increased TV channels and electronic media in India

Multiple Choice Single AnswerQuestion Persons with high authority are accorded :-Correct Answer High status in the societyYour Answer High status in the society

Select The BlankQuestion ________ leads to either satisfaction or dissatisfaction to the consumer.Correct Answer DiscrepancyYour Answer Research

Multiple Choice Multiple AnswerQuestion Consumer behavior is based on studies of :-Correct Answer Social science , Economics , PsychologyYour Answer Social science , Economics , Psychology

Multiple Choice Multiple AnswerQuestion Types of personality are :-Correct Answer Extrovert , IntrovertYour Answer Extrovert , Introvert

True/FalseQuestion The rank of India among other countries in the world has gone down in terms of poverty,

unemployment and level of development after independence.Correct Answer FalseYour Answer False

Multiple Choice Single AnswerQuestion The first major reason for the companies to think differently in eightiesCorrect Answer Increasing competitionYour Answer Increasing competition

Multiple Choice Multiple AnswerQuestion In depth interviewing tech of consumer research is known for :-Correct Answer Informal approach , Appropriate questions , Identify record subtle reactionYour Answer Appropriate questions , Identify record subtle reaction , Informal approach

Select The BlankQuestion ________ of India has formulated a regulatory code which is applicable to all concerned

in Advertising.Correct Answer Ad club

3

Your Answer Press club

Multiple Choice Multiple AnswerQuestion Theories based on the principle of perceptual equilibrium are :-Correct Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theoryYour Answer Social judgement theory , Heider's balance theory , Cognitive dissonance theory

Multiple Choice Multiple AnswerQuestion Various purchase situations can be :-Correct Answer In-store , Gift-giving , Unanticipated purchaseYour Answer In-store , Gift-giving , Unanticipated purchase


No black marketing Social responsibility Social responsibility

Infancy stage Consumerism Consumerism

Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Trade Marks andMerchandise Marks Act, 1958

Full time forcing Variation of tie-up sales Variation of tie-up sales


Reports by Federation of Indian Chambers of Commerce Non-government publicationGovernmentpublication

Types of data Primary and secondary Primary and secondary

New product launch Non routine problem Communication problem

Survey research Communication problem Non-government publication

Multiple Choice Single AnswerQuestion Attitudes mean a learned orientation towards an object that provides a tendency to

respond :-Correct Answer Favorably or unfavorablyYour Answer Favorably or unfavorably

Multiple Choice Multiple AnswerQuestion The essential components towards completing the act of purchase include :-Correct Answer Awareness of Product , Desire to buy , Feasibility of purchaseYour Answer Awareness of Product , Desire to buy , Feasibility of purchase

Multiple Choice Multiple AnswerQuestion Various statutory regulations enforced by government are :-Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950

Select The BlankQuestion ________ gives clues to the firm about what existing or prospective customers think.

4

Correct Answer ResearchYour Answer Research

Select The BlankQuestion ________ are interested in knowing the feedback of consumers.Correct Answer MarketersYour Answer Management team

True/FalseQuestion Minority group consumers tend to be more barnd loyal.Correct Answer TrueYour Answer True

True/FalseQuestion Various sources of information like exhibitions, trade shows, etc influences one's

expectations.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion Heider's Theory talks about :-Correct Answer Balanced Situations , Imbalanced SituationsYour Answer Balanced Situations , Imbalanced Situations

True/FalseQuestion The value and volumes of purchases are high in organisational buying.Correct Answer TrueYour Answer True

Select The BlankQuestion Consumers in U.S are exposed to ________ ads in a day.Correct Answer 600Your Answer 600

True/FalseQuestion When the product benefits are clear cut, the operating principle is perceptual defense.Correct Answer FalseYour Answer True

Multiple Choice Multiple AnswerQuestion How is stimulus generalisation used for brand leveraging?Correct Answer Extension of brand under successful brand , Extension in a different product categoryYour Answer Extension of brand under successful brand , Extension in a different product category

Select The BlankQuestion ________ gradually leads to brand loyalty.Correct Answer HabitYour Answer Habit

Multiple Choice Single AnswerQuestion Name the market whose product has a universal application :-Correct Answer HorizontalYour Answer Horizontal

5

Multiple Choice Single AnswerQuestion Changes in female purchasing roles are mainly attributed to :-Correct Answer Economic and financial independenceYour Answer Economic and financial independence

True/FalseQuestion Marketing research is a part of consumer research which in turn is a part of product

research.Correct Answer FalseYour Answer True

Multiple Choice Multiple AnswerQuestion Characteristics of learning process are :-Correct Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in

behaviour based on experienceYour Answer Change in behaviour, temporary or permanent , Continuously evolves , Change in

behaviour based on experience

Select The BlankQuestion A Social class is________.Correct Answer HierarchicalYour Answer Hierarchical

Multiple Choice Single AnswerQuestion It is purposeful and directed towards the specific goalCorrect Answer MotivesYour Answer Motives

Multiple Choice Single AnswerQuestion Name the Primary need of Human being :-Correct Answer MedicineYour Answer Medicine

Select The BlankQuestion The behaviourist theory gives little emphasis on consumer ________.Correct Answer AttitudeYour Answer Behaviour

Multiple Choice Single AnswerQuestion Social Stratification is the :-Correct Answer Division of members of societyYour Answer Division of members of society

CONSUMER BEHAVIOUR

SET-1Question Consumer has a right to get redressal of ________.Correct Answer Grievances

Question To create product differentiation, manufacturers have to continuously ________ their products.Correct Answer Upgrade

Question Organisational buyers buy products/services from ________.Correct Answer Manufacturer

Question Attitudes are resultant of the combination of :-Correct Answer Beliefs and Values

Question Every ________ youngster in Bihar, Assam and West Bengal is unemployed.Correct Answer Seventh

Question Managerial approach of Consumer behavior is :-Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality of consumers

Question If the outcome of post purchase experience is in line with the expectation, it is called :-Correct Answer Positive discrepancy

Question In the present business scenario CB is complex due to :-Correct Answer Competition , Rapid pace of innovation , Declination of product differentiation

Question ________has opened new avenue in collection of data in actual users.Correct Answer Information technology

Question Attitudes, Beliefs, Values towards any product / Brand are :-Correct Answer Different

Question Types of personality are :-Correct Answer Introvert , Extrovert

Question Various statutory regulations enforced by government are :-Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950

Question Higher ________ level helps in understanding consumer behavior.Correct Answer Sophistication

Question The production of crops like sorghum, pearl milet, barley and ragi have gone down over the years.Correct Answer True

Market research Regular process Regular processComplaint resolution mechanism Integration with decision making levelMarketer's challenge Satisfaction of each customerXerox synonymous with photocopy machine Brand level expectation

Question Trait theory is based on the following assumptions :-

Correct Answer Relatively stable behavioual tendencies among individuals , Difference in the degree tobehavioural tendencies , Relative differences help in characterising their personalities

No black marketing Social responsibilityInfancy stage ConsumerismStatutory regulation Trade Marks and Merchandise Marks Act 1958Full time forcing Variation of tie-up sales

Question Pre-purchase decision are unimportant as compared to post purchase decision.Correct Answer False

Question Customer expectation built up from a particular class of product is at which level?Correct Answer Category

Question It is the period when customer starts using the product/service to meet his specific needs :-Correct Answer After sales

Question It is a general sum of traits of characteristics of the person :-Correct Answer Personality

Question Any person's attitude towards any brand/products is largely influenced by his peer group.Correct Answer True

Question Expectations built up based on customer's knowledge and information about a particular brand andorganisation owning that brand is at a level of :-Correct Answer Brand

Question It constitutes the moral factor of personality :-Correct Answer Ego

Question Ways to increase low involvement product's purchase are :-Correct Answer Coupons , Displays , Price deals

Question Which type of involvement is temporary in nature?Correct Answer Situational involvement

Question The washing powder brand maximum used in India is :-Correct Answer Nirma

Question By and Large Attitudes are :-Correct Answer Interconnected

Question Individuals are strong in which activities while gathering information?Correct Answer Sensation , Intuition

Question Factor of convenience in purchasing :-Correct Answer Is very important

Question ________ leads to either satisfaction or dissatisfaction to the consumer.Correct Answer Discrepancy

Question In depth interviewing tech of consumer research is known for :-Correct Answer Informal approach , Appropriate Questions , Identify record subtle reaction

Question More members will be involved in decision making if the problem is an extentive one.Correct Answer True

Question Expectations built up at the time of transaction between company and consumer is at which level ?Correct Answer Transaction

Question Various sources of information like exhibitions, trade shows, etc influences one's expectations.Correct Answer True

Question When the benefits of product are not clear but is an important one, then one should use ambiguousmessages in ads.Correct Answer True

Question ________ is defined as repetitive behaviour in absence of evaluation of alternative choices.Correct Answer Habit

Question The first major reason for the companies to think differently in eightiesCorrect Answer Increasing competition

Question The salt brand maximum used in India is :-Correct Answer Tata

Question Congruity theory of Attitudes is developed by Osgood &________.Correct Answer Tannen baun

Question Characteristics of low involvement products :-Correct Answer Brand beliefs are formed first by passive learning , Purchase decision is made , Brand

may/may not be evaluated afterward

Question A consumer is likely to be more involved with a product when the product is ________.Correct Answer Expensive

Question Attitudes are ________ in nature.Correct Answer Dynamic

Question There are high chances of product failure if product categorisation is not there in consumer's mind.Correct Answer True

Question Persons with high authority are accorded :-Correct Answer High status in the society

Question Types of restrictive trade practices are :-Correct Answer Full time forcing , Area restriction , Predatory pricing

Question In organisational buying, formal buying is represented by an official and formal ________ .Correct Answer Purchase order

1. Infancy stage 1. Social responsibility

2. Statutory regulation 2. Variation of tie-up sales

3. Full time forcing 3. Measure to protect consumer rights

4. No black marketing 4. Consumerism

5. Consumer Protection Act, 19866. Trade Marks and Merchandise Marks Act, 1958

The components of attitude are :-

a)

b)

c)

d)

Cognitive Component

Cohesive Component

Conative Component

Affective Component

While evaluating information, individuals are strong in following activity :-

a)

b)

c)

d)

Sensation

Intuition

Thinking

Feeling

The Managerial approach in Consumer Behavior:-

a)

b)

c)

d)

Is macro level & cognitive in nature

Is micro level & non cognitive innature

Is macro level & non cognitive innature

Is micro level & cognitive in nature

Trait theory is based on the following assumptions :-

a)

b)

c)

d)

Relatively stable behavioualtendencies among individuals

Difference in the degree tobehavioural tendencies

Relative differences help incharacterising their personalities

Emotional relationship betweenconsumer and brand

Company specific problems highlighted in Sheth model are :-

a)

b)

c)

d)

Degree of centralisation

Degree ofdecentralisation

Organisationalorientation

Organisation size

1. Perceived risk 1. Company specific problems

2. Degree of centralisation 2. Human behaviour

3. Perceptual distortion 3. Breakdown, bankruptcy

4. Unforeseen factors 4. Product specific problem

5. Influences expectations

6. Decides number of members in DMU


Multiple Choice Multiple AnswerQuestion Brand loyalty should have which components?

Correct Answer Behavioural , Attitudnal

Your Answer Behavioural , Attitudnal

Multiple Choice Multiple AnswerQuestion Heider's Theory talks about :-

Correct Answer Balanced Situations , Imbalanced Situations

Your Answer Balanced Situations , Imbalanced Situations




True/FalseQuestion Attitude towards any product/ brand has nothing to do with the

final act of purchase of that product.Correct Answer False

Your Answer False

True/FalseQuestion The value and volumes of purchases are high in organisational

buying.Correct Answer True

Your Answer True



Your Answer Schema

Select The BlankQuestion Employment growth in agriculture is as low as ________ %.

Correct Answer 0.01

Your Answer 0.01



Your Answer Habit


Correct Answer Complaint's redressal , Customer's need satisfaction , Customerfocussed product

Your Answer Complaint's redressal , Customer's need satisfaction , Customerfocussed product




True/FalseQuestion Existing laws of consumerism till date are incapable of

implementing and enforcing the objectives of consumerism.Correct Answer True

Your Answer True


Brand Ambassadors Celebrities in differentfields

Celebrities in differentfields

Sacred consumption Consumption of goodsthat promote beauty

Consumption of goods thatpromote beauty

Secular consumption Promotes technology Promotes technology

Opinion leaders Involve in social activity Involve in social activity




Select The BlankQuestion In organisational buying, formal buying is represented by an

official and formal ________ .Correct Answer Purchase order

Your Answer Purchase order

Select The BlankQuestion ________ data has the possibility of becoming outdated.

Correct Answer Secondary

Your Answer Secondary

Multiple Choice Multiple AnswerQuestion Types of restrictive trade practices are :-

Correct Answer Full time forcing , Area restriction , Predatory pricing

Your Answer Full time forcing , Area restriction , Predatory pricing

Multiple Choice Multiple AnswerQuestion Factors affecting perceived risks about the product are :-

Correct Answer New product , Technologically complex , High price

Your Answer New product , Technologically complex , High price


Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugscontrol Act , 1950




Your Answer False

Multiple Choice Multiple AnswerQuestion Enculturation takes place through a process of instilling values

from key institutions like :-Correct Answer The family & school , Religious institutions

Your Answer The family & school , Religious institutions

Multiple Choice Multiple AnswerQuestion Consumption rituals are series of symbolic behaviour that :-

Correct Answer Occur in sequence , Are repeated frequently

Your Answer Occur in sequence , Are repeated frequently

Multiple Choice Single AnswerQuestion Marketers focus on what kind of product?

Correct Answer High involvement

Your Answer High involvement

True/FalseQuestion Organisational buyers do not have a uniform demand.

Correct Answer True

Your Answer True

Select The BlankQuestion The success of consumer research depends upon the

cooperation of ________.Correct Answer Public

Your Answer Public

Select The BlankQuestion Attitudes are ________ in nature.

Correct Answer Dynamic

Your Answer Dynamic

Multiple Choice Multiple AnswerQuestion States with poor unemployment level are :-

Correct Answer Bihar , West Bengal

Your Answer Bihar , West Bengal

Multiple Choice Single AnswerQuestion Status is :-

Correct Answer Prestige or value attached to the holder of the position

Your Answer Prestige or value attached to the holder of the position

Multiple Choice Multiple AnswerQuestion Customer buys the product with following minimum attributes :-

Correct Answer Reliable delivery , Durable , Style

Your Answer Reliable delivery , Durable , Style

True/FalseQuestion Feedback is a very critical element for service oriented

industries.Correct Answer True

Your Answer True

Select The BlankQuestion ________ in India has been the major cause for slow rise of

consumerism .Correct Answer Illiteracy

Your Answer Illiteracy






Marketer's challenge Satisfaction of eachcustomer

Satisfaction of eachcustomer


Brand level expectation Brand level expectation

Multiple Choice Single AnswerQuestion Human process that is included in the EBM model is :-

Correct Answer Memory

Your Answer Memory

Multiple Choice Single AnswerQuestion Which type of involvement indicates an on-going interest in the

product category?Correct Answer Enduring involvement

Your Answer Enduring involvement

Multiple Choice Multiple AnswerQuestion Response depends upon :-

Correct Answer Drive , Motive , Cues

Your Answer Drive , Motive , Cues

True/FalseQuestion Evaluation of brand is done before purchase for low involvement

products.Correct Answer False

Your Answer False

Multiple Choice Single AnswerQuestion The objective of this Act is to protect the interests of consumers

by establishing consumer councils for settlement of consumerdisputes :-

Correct Answer Consumer Protection Act 1986

Your Answer Consumer Protection Act 1986

Multiple Choice Single AnswerQuestion It is the period when customer starts using the product/service

to meet his specific needs :-Correct Answer After sales

Your Answer After sales


Correct Answer Tata

Your Answer Tata

Multiple Choice Multiple AnswerQuestion In the present business scenario CB is complex due to :-

Correct Answer Competition , Rapid pace of innovation , Declination of productdifferentiation

Your Answer Competition , Rapid pace of innovation , Declination of productdifferentiation

Multiple Choice Single AnswerQuestion In which model, a brand is selected if it excels in respect of one

of the attributes arranged in order of priority?Correct Answer Lexicographic model

Your Answer Lexicographic model



Your Answer False

Select The BlankQuestion Every ________ youngster in Bihar, Assam and West Bengal is

unemployed.Correct Answer Seventh

Your Answer Seventh



Your Answer Interconnected

Multiple Choice Single AnswerQuestion Reduction of manpower through voluntary retirement schemes

has resulted into :-Correct Answer More people being self-employed

Your Answer More people being self-employed


users.

Correct Answer Information technology




Your Answer False



Your Answer False

Consumer Behaviour89. He is considered the father of psychoanalysis :-

a)

b)

c)

d)

Schiffman and KanukSigmund FreudKaren HorneyCarl Jung

4. Today's consumers are greatly influenced by those individuals with whomthey share :-

a)

b)

c)

d)

Some common traits & ValuesBehavioural peculiaritiesSame financial worthMonetary relationships

35. Neutral Sources who give opinion about the product are :-

a)

b)

c)

d)

Paid by the manufacturerPage 1

Consumer Behaviour8Not paid by the manufacturerHired by the manufacturerEmployees of the manufacturer

Marks : 2

46. Any communication by experts in that fields makes that communicationmore:-

a)

b)

c)

d)

EnthusiasticAttractiveCredibleEnvironment friendly

47. In the early seventies companies maximized profits through :-

a)

b)

c)

d)

Implementing better marketing practicesSelling at a very high priceBy providing value based productsMass production

48. The first major reason for the companies to think differently in eighties

Page 2

Consumer Behaviour8a)

b)

c)

d)

Dramatic increase in quality of consumerDevelopment of Individual tasteIncreasing competitionGood Monsoon throughout the decade


Select The BlankQuestion Caste influence is ________in rural India.Correct Answer StrongYour Answer Strong

Multiple Choice Single AnswerQuestion What happes when the consumer gets information on its own?Correct Answer Incidental learningYour Answer Incidental learning

True/FalseQuestion Proper analysis of characteristics of social class helps the

marketers to gain better understanding of target market.Correct Answer TrueYour Answer True

True/FalseQuestion Organisational buyers totally depend on consumer demands.Correct Answer TrueYour Answer False

Select The BlankQuestion ________ type of personality is interested in building a social

relationship.Correct Answer Extrovert

Page 3

Consumer Behaviour8Your Answer Extrovert

Multiple Choice Single AnswerQuestion Pulse Polio Movement conducted by Govt. of India through media

advertisement is based on advertisement by :-Correct Answer Influential PersonalitiesYour Answer Influential Personalities

Multiple Choice Single AnswerQuestion This method involves questioning respondents and recording their

responses :-Correct Answer Survey researchYour Answer Survey research

Multiple Choice Single AnswerQuestion Characteristic of organisational buyer is:-Correct Answer Few in number, high volume businessYour Answer Few in number, high volume business

Multiple Choice Multiple AnswerQuestion Customer buys the product with following minimum attributes :-Correct Answer Reliable delivery , Durable , StyleYour Answer Reliable delivery , Durable , Style

Multiple Choice Single AnswerQuestion Repetition is important in case of :-Correct Answer Convenience goodsYour Answer Convenience goods

True/FalseQuestion In comparison to outdoor publicity of products/ brands, electronic

media is relatively becoming more important.Correct Answer TrueYour Answer True

Select The BlankQuestion ________ leads to either satisfaction or dissatisfaction to the

consumer.Correct Answer DiscrepancyYour Answer Discrepancy

Select The BlankPage 4

Consumer Behaviour8Question ________ are interested in knowing the feedback of consumers.Correct Answer MarketersYour Answer Marketers

True/FalseQuestion Unforeseen factors can also affect the purchasing organisation or

supplies.Correct Answer TrueYour Answer True

Select The BlankQuestion ________ involvement may not always lead to a complex

decision making.Correct Answer HighYour Answer Low

True/FalseQuestion There are high chances of product failure if product categorisation

is not there in consumer's mind.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion Consumerism in India has not progressed due to following

reasons :-Correct Answer Ignorance , Consumerism disorganised , Wealth imbalance

in the countryYour Answer High literacy rate , Ignorance , Wealth imbalance in the

country

Multiple Choice Single AnswerQuestion Buying process involves the following :-Correct Answer Users, Influence and buyerYour Answer Users, Influence and buyer

Multiple Choice Single AnswerQuestion Name the market whose product has a universal application :-Correct Answer HorizontalYour Answer Horizontal


Page 5

Consumer Behaviour8Correct Answer ConsumerYour Answer Situation

Multiple Choice Multiple AnswerQuestion Managerial approach of Consumer behavior is :-Correct Answer Micro in nature , Cognitive in nature , Overemphasis

rationality of consumersYour Answer Micro in nature , Cognitive in nature , Overemphasis

rationality of consumers

True/FalseQuestion Today the focus and challenge before all marketers is to rebuild

themselves around their customers.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion Characteristics of rural market in relation to dependency on

Nature are :-Correct Answer High dependence on natural factors for livelihood ,

Abundance of natural resourcesYour Answer High dependence on natural factors for livelihood ,

Abundance of natural resources

Multiple Choice Single AnswerQuestion By and Large Attitudes are :-Correct Answer InterconnectedYour Answer Interconnected

Multiple Choice Multiple AnswerQuestion Individuals are strong in which activities while gathering

information?Correct Answer Sensation , IntuitionYour Answer Sensation , Intuition

Multiple Choice Single AnswerQuestion Name the Primary need of Human being :-Correct Answer MedicineYour Answer Medicine


Page 6

Consumer Behaviour8Correct Answer Cognitive Component , Conative Component , Affective

ComponentYour Answer Cognitive Component , Conative Component , Affective

Component

Multiple Choice Single AnswerQuestion It is a general sum of traits of characteristics of the person :-Correct Answer PersonalityYour Answer Personality

True/FalseQuestion Various sources of information like exhibitions, trade shows, etc

influences one's expectations.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion Characteristics of Reference price :-Correct Answer Changes , More knowledge less price rangeYour Answer More knowledge less price range

Select The BlankQuestion ________ data has the possibility of becoming outdated.Correct Answer SecondaryYour Answer Secondary

Select The BlankQuestion There is relatively ________ in the dressing styles of urban

women as compared to the rural in past couple of years.Correct Answer More changeYour Answer Less change

Select The BlankQuestion Individuals have a specific perception and image of themselves

called ________.Correct Answer Self conceptYour Answer Self concept

Multiple Choice Multiple AnswerQuestion Consumption rituals are series of symbolic behaviour that :-Correct Answer Occur in sequence , Are repeated frequentlyYour Answer Occur in sequence , Are repeated frequently

Page 7

Consumer Behaviour8

Multiple Choice Multiple AnswerQuestion The essential components towards completing the act of purchase

include :-Correct Answer Awareness of Product , Desire to buy , Feasibility of

purchaseYour Answer Awareness of Product , Desire to buy , Feasibility of purchase

Multiple Choice Multiple AnswerQuestion Ways to reduce chances of failure are:-Correct Answer Buying lowest price item , Warranties and guarantees , Not

too much to expectYour Answer Buying lowest price item , Warranties and guarantees , Not

too much to expect


consumer's mind is called ________.Correct Answer SchemaYour Answer Schema


Survey Data collection method Internal/Govt. agency

Consumer Research Analysis of information Analysis of information

Primary Data Source Data collection method

ORG External agency Internal/Govt. agency

Multiple Choice Multiple AnswerQuestion Types of personality are :-Correct Answer Extrovert , IntrovertYour Answer Extrovert , Introvert

Multiple Choice Single AnswerQuestion The Managerial approach in Consumer Behavior :-Correct Answer Is micro level & cognitive in natureYour Answer Is micro level & cognitive in nature

Page 8

Consumer Behaviour8

Select The BlankQuestion Congruity theory of Attitudes is developed by Osgood

&________.Correct Answer Tannen baunYour Answer Tannen baun

Multiple Choice Multiple AnswerQuestion Customer satisfaction process includes following steps :-Correct Answer Product purchase , After sales service , Repeat purchaseYour Answer Attractive sales team , Product purchase , After sales service

True/FalseQuestion Agriculture is mainly subsistence oriented.Correct Answer TrueYour Answer True

True/FalseQuestion As per scalogram analysis technique if a respondent replies

positively to a difficult question he will respond positively to all questionswhich are simpler than the earlier question.Correct Answer TrueYour Answer True


Physical risk Risk to human body Risk to human body

Psychological risk Risk of losing self esteem Risk of losing self esteem

Social risk Risk in purchasing items which enhance social attractiveness Riskin purchasing items which enhance social attractiveness

Performance risk the purchased product not achieving desired results thepurchased product not achieving desired results

True/FalseQuestion Brand beliefs & brand evaluation are identical in nature.Correct Answer FalseYour Answer False

Page 9

Consumer Behaviour8

Multiple Choice Multiple AnswerQuestion Characteristics of brand loyal consumers are :-Correct Answer Self confident , Store loyalYour Answer Over confident , Self confident , Store loyal

Page 10


Multiple Choice Multiple AnswerQuestion Characteristics of brand loyal consumers

are :-Correct Answer Store loyal , Self confident

Your Answer Store loyal , Over confident , Self confident

True/FalseQuestion Print media is the most important vehicle for

communication for low involvementproducts.


Your Answer True

Select The BlankQuestion Consumer has a right to get redressal of

________.Correct Answer Grievances

Your Answer Grievances

True/FalseQuestion Various sources of information like

exhibitions, trade shows, etc influencesone's expectations.

Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion If the outcome of post purchase experience

is in line with the expectation, it is called :-Correct Answer Positive discrepancy

Your Answer Negative discrepancy

Multiple Choice Single AnswerQuestion The Managerial approach in Consumer

Behavior :-Correct Answer Is micro level & cognitive in nature

Your Answer Is micro level & non cognitive in nature

True/FalseQuestion Unforeseen factors can also affect the

purchasing organisation or supplies.Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion Brand loyalty should have which

components?Correct Answer Behavioural , Attitudnal

Your Answer Behavioural , Attitudnal , Primary stimuli

Select The BlankQuestion ________ has a symbolic meaning tied to

consumer values.Correct Answer Product

Your Answer Price



Your Answer Bihar , West Bengal

True/FalseQuestion Feedback is a very critical element for

service oriented industries.Correct Answer True

Your Answer True

Select The BlankQuestion ________ leads to habitual purchasing

behaviour if the consumer is satisfied withthe brand over a period of time.

Correct Answer Learning

Your Answer Learning




Select The BlankQuestion Industrial growth in rural India has

________.Correct Answer Slowed down

Your Answer Become stagnant

Select The BlankQuestion A Social class is________.

Correct Answer Hierarchical

Your Answer Hierarchical


Correct Answer Tata

Your Answer Tata

Multiple Choice Single AnswerQuestion Buying crackers in Diwali time is an

example of :-Correct Answer Consumption situation

Your Answer Consumption situation

Multiple Choice Single AnswerQuestion Pulse Polio Movement conducted by Govt.

of India through media advertisement isbased on advertisement by :-

Correct Answer Influential Personalities

Your Answer Influential Personalities

Multiple Choice Single AnswerQuestion Opinion Leaders are looked upon by others

as :-Correct Answer Trend setters

Your Answer Trend setters

Multiple Choice Multiple AnswerQuestion While evaluating information, individuals are

strong in following activity :-Correct Answer Thinking , Feeling

Your Answer Sensation , Thinking

Multiple Choice Single AnswerQuestion It is the selection, organisation and

interpretation of marketing andenvironmental stimuli into a cohesivepicture :-

Correct Answer Perception

Your Answer Perception

Select The BlankQuestion With consumers becoming more cost-

conscious, they are now more ________ topay premiums for brand.

Correct Answer Reluctant

Your Answer Reluctant

Match The Following


Formal product Image, quality etcof company

No customercomplaints handling

Traditionalorganisation



Feedback Service orientedindustries

Customer benefitsand experience ofservice

Customerorientation

Maximum customerdelight

Service orientedindustries

Select The BlankQuestion To create product differentiation,

manufacturers have to continuously________ their products.

Correct Answer Upgrade

Your Answer Upgrade

Multiple Choice Multiple AnswerQuestion Characteristics of Reference price :-

Correct Answer Changes , More knowledge less price range

Your Answer Static , More knowledge less price range

True/FalseQuestion Agriculture is mainly subsistence oriented.

Correct Answer True

Your Answer False

Multiple Choice Multiple AnswerQuestion Characteristics of rural market in relation to

dependency on Nature are :-Correct Answer High dependence on natural factors for

livelihood , Abundance of natural resourcesYour Answer High dependence on natural factors for

livelihood , Abundance of natural resources

Multiple Choice Single AnswerQuestion Which type of involvement indicates an on-

going interest in the product category?Correct Answer Enduring involvement


True/FalseQuestion Any person's attitude towards any

brand/products is largely influenced by hispeer group.

Correct Answer True

Your Answer True


Correct Answer Motive , Cues , Drive

Your Answer Drive , Motive , Cues

Select The BlankQuestion Information about a new product stored in

bits and pieces in consumer's mind is called________.

Correct Answer Schema

Your Answer Schema

True/FalseQuestion Study of CB is more complex in India due to

multilingual, multicultural& ethical status.Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion It is a practice by marketers to indulge in

temporary sales at prices below cost. What

is it called?

Correct Answer Predatory pricing

Your Answer Price discrimination

Select The BlankQuestion ________ is defined as repetitive behaviour

in absence of evaluation of alternativechoices.


Your Answer Habit

True/FalseQuestion Evaluation of brand is done before

purchase for low involvement products.Correct Answer False

Your Answer False

Multiple Choice Multiple AnswerQuestion Characteristics of rural market in relation to

marketing stimuli are :-Correct Answer Low product exposure , Low brand

awarenessYour Answer Low product exposure , Low brand

awareness , Low rate of retail outlets

Multiple Choice Single AnswerQuestion Rights and power of consumers are

protected in relation to :-Correct Answer Seller

Your Answer Seller

Multiple Choice Multiple AnswerQuestion Why marketers focus on high involvement

decisions?Correct Answer Marketers assume consumers to be equally

involved as they are , They believe

consumers think before they act

Your Answer Marketers assume consumers to be equallyinvolved as they are , They believeconsumers think before they act


BrandAmbassadors

Celebrities indifferent fields

Celebrities indifferent fields

Sacredconsumption

Consumption ofgoods that promotebeauty

Involve in socialactivity

Secularconsumption

Promotestechnology

Are employees ofthe company

Opinion leaders Involve in socialactivity

Promotestechnology

Multiple Choice Multiple AnswerQuestion Theories based on the principle of

perceptual equilibrium are :-Correct Answer Social judgement theory , Heider's balance

theory , Cognitive dissonance theoryYour Answer Social judgement theory , Heider's balance

theory , Cognitive dissonance theory

True/FalseQuestion When the product is important to consumer

but its benefits are not clear, the operatingprinciple is perceptual vigilance.


Your Answer True

True/FalseQuestion The production of crops like sorghum, pearl

milet, barley and ragi have gone down overthe years.

Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion Marketers focus on what kind of product?

Correct Answer High involvement


Multiple Choice Single AnswerQuestion Which model concentrates on the

purchasing process?Correct Answer Sheth

Your Answer EBM

Select The BlankQuestion Price perceptions________ influence the

purchasing behaviour of consumer.Correct Answer Directly

Your Answer Indirectly

Select The BlankQuestion Attitudes with________ of involvement are

relatively easier to change.Correct Answer Low level

Your Answer Low level

Multiple Choice Multiple AnswerQuestion Peculiar social relations found in rural India

are :-Correct Answer More frequent interaction between same

people , Caste influence is strong , Statusdetermined by birth in the family

Your Answer More frequent interaction between samepeople , Caste influence is strong , Statusdetermined by birth in the family

CONSUMER BEHAVIOUR


















Multiple Choice Single AnswerQuestion Which method involves a detailed probing of the respondent by a

specialist interviewer?Correct Answer In-depth interviewing

Your Answer In-depth interviewing

Multiple Choice Single AnswerQuestion Brand Beliefs are :-

Correct Answer Characteristics of Brands

Your Answer Perceptions of quality of Brands

Multiple Choice Single AnswerQuestion Changes in female purchasing roles are mainly attributed to :-

Correct Answer Economic and financial independence

Your Answer Economic and financial independence




True/FalseQuestion Land reforms are largely failure in India.

Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion Characteristics of rural market in relation to marketing stimuli are

:-Correct Answer Low product exposure , Low brand awareness

Your Answer Low product exposure , Low brand awareness




Multiple Choice Multiple AnswerQuestion Ways to reduce chances of failure are:-

Correct Answer Buying lowest price item , Warranties and guarantees , Not toomuch to expect

Your Answer Buying lowest price item , Warranties and guarantees , Not toomuch to expect













True/FalseQuestion Unforeseen factors can also affect the purchasing organisation

or supplies.Correct Answer True

Your Answer True









Your Answer Chennai

Multiple Choice Multiple AnswerQuestion Customer satisfaction process includes following steps :-

Correct Answer Product purchase , After sales service , Repeat purchase

Your Answer Product purchase , After sales service , Repeat purchase



Your Answer False

Select The BlankQuestion Every ________ youngster in Bihar, Assam and West Bengal is

unemployed.Correct Answer Seventh

Your Answer Seventh


Correct Answer Drive , Motive , Cues

Your Answer Motive , Cues , Drive


eighties



Multiple Choice Single AnswerQuestion If the outcome of post purchase experience is not in line with the

expectation, it is called :-Correct Answer Negative discrepancy


True/FalseQuestion Feedback is a very critical element for service oriented

industries.Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion It is an object existing in the environment as perceived by the

individual. What is it called?Correct Answer Cues

Your Answer Cues





Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality ofconsumers

Your Answer Micro in nature , Cognitive in nature , Overemphasis rationality ofconsumers

Multiple Choice Single AnswerQuestion It is the process wherein all employees of the firm are required to

interact directly with customers :-Correct Answer Orientation

Your Answer Orientation





Physical risk Risk to human body Risk to human body

Psychological risk Risk of losing self esteem Risk of losing self esteem

Social risk Risk in purchasing itemswhich enhance socialattractiveness

Risk in purchasing itemswhich enhance socialattractiveness

Performance risk the purchased product notachieving desired results

the purchased product notachieving desired results



Your Answer False

Select The BlankQuestion Individuals have a specific perception and image of themselves

called ________.Correct Answer Self concept

Your Answer Self concept



Your Answer Threshold level

True/FalseQuestion Ego is a balancing act between Id and superego.


Your Answer False




True/FalseQuestion Primary data has been collected earlier for some other purpose.


Your Answer False




Multiple Choice Single AnswerQuestion Which model has stimuli as the input and human behaviour as

the output?Correct Answer Nicosia

Your Answer Nicosia

Multiple Choice Multiple AnswerQuestion Characteristics of EBM model are :-

Correct Answer Coherent , Flexible

Your Answer Coherent , Flexible

True/FalseQuestion Cultural values are dynamic in nature.

Correct Answer True

Your Answer True

True/FalseQuestion Minority group consumers tend to be more barnd loyal.

Correct Answer True

Your Answer True

Select The BlankQuestion The behaviourist theory gives little emphasis on consumer

________.Correct Answer Attitude








True/FalseQuestion There are high chances of product failure if product

categorisation is not there in consumer's mind.Correct Answer True

Your Answer True

Select The BlankQuestion Industrial growth in rural India has ________.

Correct Answer Slowed down

Your Answer Slowed down


Correct Answer Complaint's redressal , Customer's need satisfaction , Customerfocussed product

Your Answer Complaint's redressal , Customer's need satisfaction , Customerfocussed product


Question Pulse Polio Movement conducted by Govt. of India throughmedia advertisement is based on advertisement by :-

Correct Answer Influential Personalities

Your Answer Influential Personalities

Multiple Choice Multiple AnswerQuestion How is stimulus generalisation used for brand leveraging?

Correct Answer Extension of brand under successful brand , Extension in adifferent product category

Your Answer Extension of brand under successful brand , Extension in adifferent product category

Multiple Choice Multiple AnswerQuestion Consumerism in India has not progressed due to following

reasons :-Correct Answer Ignorance , Consumerism disorganised , Wealth imbalance in

the countryYour Answer Ignorance , Consumerism disorganised , Wealth imbalance in

the country


Multiple Choice Single AnswerQuestion Currently as there is a substantial increase in the price wars, the

only beneficiary ultimately is :-Correct Answer The end customer

Your Answer The Ruling Govt

True/FalseQuestion Proper analysis of characteristics of social class helps the

marketers to gain better understanding of target market.Correct Answer True

Your Answer False

Select The BlankQuestion Caste influence is ________in rural India.

Correct Answer Strong

Your Answer Strong

Multiple Choice Single AnswerQuestion Expectations built up at the time of transaction between

company and consumer is at which level ?Correct Answer Transaction

Your Answer Brand

Multiple Choice Multiple AnswerQuestion Why marketers focus on high involvement decisions?

Correct Answer Marketers assume consumers to be equally involved as they are, They believe consumers think before they act

Your Answer Marketers assume consumers to be equally involved as they are, They believe consumers do not think before they act , Theybelieve consumers think before they act , They believeconsumers act and then think



Your Answer Motivation

Multiple Choice Multiple AnswerQuestion Characteristics of low involvement products :-

Correct Answer Brand beliefs are formed first by passive learning , Purchasedecision is made , Brand may/may not be evaluated afterward

Your Answer Brand beliefs are formed first by passive learning , Brand beliefsare formed first by active learning , Purchase decision is made ,Brand may/may not be evaluated afterward

Multiple Choice Single AnswerQuestion What happes when the consumer gets information on its own?

Correct Answer Incidental learning

Your Answer Unintentional learning

True/FalseQuestion The value and volumes of purchases are high in organisational

buying.Correct Answer True

Your Answer False

Multiple Choice Multiple AnswerQuestion Measures by government to protect the interests of consumer

are :-Correct Answer Expansion of public sector , Statutory regulation

Your Answer Expansion of public sector , Expansion of private sector ,Statutory regulation , Restrictive trade practices

True/FalseQuestion Research provides insight about customer's perception about

the competition.Correct Answer True

Your Answer False



Your Answer False

True/FalseQuestion Today the focus and challenge before all marketers is to rebuild

themselves around their customers.

Correct Answer True

Your Answer False



Your Answer Defense spending , Lobbying , Central regulations , Corporateculture

Multiple Choice Single AnswerQuestion Opinion Leaders are looked upon by others as :-

Correct Answer Trend setters

Your Answer Political Leaders

Multiple Choice Multiple AnswerQuestion Characteristics of rural market in relation to dependency on

Nature are :-Correct Answer High dependence on natural factors for livelihood , Abundance of

natural resourcesYour Answer High dependence on natural factors for livelihood , Abundance of

natural resources , Low dependence on natural factors forlivelihood , Scarcity of natural resources


Correct Answer 600

Your Answer 30



Your Answer Brand loyalty


Correct Answer Reliable delivery , Durable , Style

Your Answer Reliable delivery , Durable , Style , Luxury

Multiple Choice Single AnswerQuestion If the outcome of post purchase experience is in line with the

expectation, it is called :-Correct Answer Positive discrepancy


Multiple Choice Multiple AnswerQuestion Reasons for rural urban disparities are:-

Correct Answer Low priority to agriculture , Failure of land reforms

Your Answer Low priority to agriculture , High priority to agriculture , Successof land reforms , Failure of land reforms



Your Answer Balanced Situations , Correct Situations , Imbalanced Situations, Incorrect Situations

Select The BlankQuestion ________ is considered as a social institution forming an integral

part of social system.Correct Answer Consumerism

Your Answer Protection

Multiple Choice Multiple AnswerQuestion The Degree measure of attitude by any person towards any

object / situation is :-Correct Answer How much he likes it , How much he dislikes it

Your Answer How much he likes it , How much he dislikes it , How heevaluates it , How he measures it

True/FalseQuestion Evaluation of brand is done before purchase for low involvement

products.Correct Answer False

Your Answer False


prospective ________.


Your Answer Buyer



Your Answer Vernier scale , Summated rating scale , Thurstone scale ,Measuring scale

Multiple Choice Single AnswerQuestion Per capita household expenditure is lowest in which state of

India?Correct Answer Bihar

Your Answer Uttar Pradesh

Multiple Choice Single AnswerQuestion Expectations built up based on customer's knowledge and

information about a particular brand and organisation owningthat brand is at a level of :-

Correct Answer Brand

Your Answer Brand

Multiple Choice Multiple AnswerQuestion The basic levels of organisational buyers are :-

Correct Answer Purchaser , Initiator

Your Answer Purchaser , Initiator , Gatekeeper , Buyer

Multiple Choice Single AnswerQuestion The average rural household spend on consumables (excluding

food grains, milk, vegetables) in Rs is :-Correct Answer 215

Your Answer 275



Your Answer Clearly or abruptly

Select The BlankQuestion ________ involvement may not always lead to a complex

decision making.Correct Answer High

Your Answer Low


Types of data Primary and secondary Non-governmentpublication

New product launch Non routine problem Primary and secondary

Survey research Communication problem Government publication

Reports by Federation ofIndian Chambers ofCommerce

Non-governmentpublication

Non routine problem

Multiple Choice Single AnswerQuestion It is the period when customer starts using the product/service to

meet his specific needs :-Correct Answer After sales

Your Answer During sales


Business executives etc. are accorded same level of status as ofordinary graduates.


Your Answer False



Your Answer Behavioural , Attitudnal , Primary stimuli , Secondary stimuli

Select The BlankQuestion ________ consumption behaviour lies in between materialistic

and addictive behaviour.

Correct Answer Fixated

Your Answer Egoistic





Image, quality etc ofcompany

Feedback Service oriented industries Customer benefits andexperience of service

Customer orientation Maximum customerdelight

Maximum customer delight

Multiple Choice Multiple AnswerQuestion Critical information required at ' after sales' level to enhance

consumer satisfaction are :-Correct Answer Repair and maintenance , Consumer follow up

Your Answer Prompt redressal , Repair and maintenance , Consumer followup , Courteous and attentive service

True/FalseQuestion Perceptual vigilance helps consumers to collect more

information on products about their benefits before purchase.Correct Answer True

Your Answer False

True/FalseQuestion Agriculture is mainly subsistence oriented.

Correct Answer True

Your Answer False

Multiple Choice Single AnswerQuestion Who wrote this" Consumerism is shame of the total marketing

concept "?Correct Answer Peter Drucker

Your Answer Peter Drucker


Question Customer expectation built up from a particular class of productis at which level?

Correct Answer Category

Your Answer Category

Multiple Choice Single AnswerQuestion The ability of consumers to detect the variations in sensory

elements is determined by :-Correct Answer Threshold level

Your Answer Limen

Multiple Choice Single AnswerQuestion A Brand Evaluation that is an outcome of various factors and

which creates a positive or negative attitude about the product is:-

Correct Answer One Dimensional

Your Answer Uniform in nature

Multiple Choice Single AnswerQuestion These are temporary settings that occur in the environment at a

specific time and place :-Correct Answer Situational influences

Your Answer Enduring involvement


Multiple Choice Multiple AnswerQuestion Roles of attitudes in developing marketing strategies are :-

Correct Answer Develop promo strategies , To define segments , Develop newproducts

Your Answer To define segments , Develop new products , Develop promostrategies , Beat the competition

Multiple Choice Single AnswerQuestion This model refers to the actual buying process & product and

company factors affect the process of buying :-Correct Answer Characteristics of product and organisation

Your Answer Situation variables

Select The BlankQuestion Lack of customer ________ leads to extinction of brand.

Correct Answer Satisfaction

Your Answer Delight



Your Answer Andhra pradesh , Gujarat , Bihar , West Bengal

Multiple Choice Multiple AnswerQuestion Unforeseen factors that can affect supplies/purchase are :-

Correct Answer Labour , Cash flow , Bankruptcy

Your Answer Labour , Cash flow , Bankruptcy , Technical problem



Your Answer Limen


Question Various statutory regulations enforced by government are :-

Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugscontrol Act , 1950

Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Consumerprotection Act , Drugs control Act , 1950

True/FalseQuestion Organisational buyers totally depend on consumer demands.

Correct Answer True

Your Answer False

True/FalseQuestion More members will be involved in decision making if the problem

is an extentive one.Correct Answer True

Your Answer False



Your Answer Motives


Correct Answer Tata

Your Answer Tata

Multiple Choice Multiple AnswerQuestion Company specific problems highlighted in Sheth model are :-

Correct Answer Degree of centralisation , Organisational orientation ,Organisation size

Your Answer Degree of centralisation , Degree of decentralisation ,Organisational orientation , Organisation size

Multiple Choice Single AnswerQuestion Which type of involvement indicates an on-going interest in the

product category?Correct Answer Enduring involvement


Multiple Choice Single AnswerQuestion It is a method of collecting past and current data by recording

information :-Correct Answer Observation survey

Your Answer Questionnaire method



Your Answer Occur in sequence , Are repeated frequently , Resemblereligious rituals , Induce God fearing sentiments

Select The BlankQuestion Attitudes with________ of involvement are relatively easier to

change.Correct Answer Low level

Your Answer Medium level

True/FalseQuestion Attitude towards a brand is more easier to change than belief

about that brand.Correct Answer False

Your Answer False

Select The BlankQuestion Members of the same social class show ________ Lifestyles.

Correct Answer Similar

Your Answer Dissimilar

Multiple Choice Single AnswerQuestion Which model is also known as Systems model?

Correct Answer Nicosia

Your Answer Blackwell

Select The Blank

Question ________ has a symbolic meaning tied to consumer values.

Correct Answer Product

Your Answer Price

Multiple Choice Single AnswerQuestion When individual deliberately searches for information about

product before purchase, it is called :-Correct Answer Intentional learning

Your Answer Unintentional learning

Select The BlankQuestion In organisational buying, formal buying is represented by an

official and formal ________ .Correct Answer Purchase order


Multiple Choice Multiple AnswerQuestion Various purchase situations can be :-

Correct Answer In-store , Gift-giving , Unanticipated purchase

Your Answer Adhoc , In-store , Gift-giving , Unanticipated purchase

True/FalseQuestion The unit in which secondary data are expressed may not be the

same as is required in the research project.Correct Answer True

Your Answer False

Multiple Choice Single AnswerQuestion Which model concentrates on the purchasing process?

Correct Answer Sheth

Your Answer Blackwell

Multiple Choice Single AnswerQuestion The first step in creating good consumer research is to :-

Correct Answer Define the problem

Your Answer State the limitations



Your Answer Environmental , Organisational , Intra personal , Inter personal

Multiple Choice Single AnswerQuestion It is the systematic collection and analysis of consumer

information for the purpose of effective decision making :-Correct Answer Consumer research

Your Answer Consumer perception


consumer.Correct Answer Discrepancy

Your Answer Discrepancy


Feel Paper products, fabrics Cosmetics and foodproducts

Red colour Warm and sensual Status and authority

Blue colour Cool and friendly Warm and sensual


Aggressive and unfriendly


Correct Answer True

Your Answer False

Multiple Choice Single AnswerQuestion Persons with high authority are accorded :-

Correct Answer High status in the society

Your Answer Medium status in the society



Your Answer Feedback

True/FalseQuestion Consumer has a right to voice grievances or suggestions.

Correct Answer True

Your Answer False

Multiple Choice Single AnswerQuestion It constitutes the moral factor of personality :-

Correct Answer Ego

Your Answer Ego

True/FalseQuestion Use of primary data saves more time as compared to secondary

data.Correct Answer False

Your Answer False

Select The BlankQuestion The success of consumer research depends upon the

cooperation of ________.Correct Answer Public

Your Answer Public


Correct Answer True

Your Answer False

True/FalseQuestion Attitude towards any product/ brand has nothing to do with the

final act of purchase of that product.Correct Answer False

Your Answer False


Intuitive thinking Least price conscious Id

Aggression, hunger, sex Id Optimum stimulation level



Sensitive thinking Short term consideration Dogmatism


Correct Answer Informal approach , Appropriate questions , Identify record subtlereaction

Your Answer Informal approach , Appropriate questions , Identify record subtlereaction , Discover hidden motivation

Select The BlankQuestion ________ is the consumer's adaptation to an advertisement over

a time due to boredom and familarity.Correct Answer Ad wearout

Your Answer Ad adopt



Your Answer Extensive

Multiple Choice Multiple AnswerQuestion The essential components towards completing the act of

purchase include :-Correct Answer Awareness of Product , Desire to buy , Feasibility of purchase

Your Answer Awareness of Product , Desire to buy , Feasibility of purchase ,Group purchasing

Multiple Choice Multiple AnswerQuestion Characteristics of learning process are :-

Correct Answer Change in behaviour, temporary or permanent , Continuouslyevolves , Change in behaviour based on experience

Your Answer Change in behaviour, temporary or permanent , Continuouslyevolves , No change in behaviour , Change in behaviour basedon experience



Your Answer Financial risk , Physiological risk , Psychological risk , Physicalrisk

Multiple Choice Single AnswerQuestion Factor of convenience in purchasing :-

Correct Answer Is very important

Your Answer Is not considered at all


Multiple Choice Single AnswerQuestion Expectations built up based on customer's knowledge and information

about a particular brand and organisation owning that brand is at alevel of :-

Correct Answer Brand

Your Answer Brand

Select The BlankQuestion With consumers becoming more cost-conscious, they are now more

________ to pay premiums for brand.Correct Answer Reluctant

Your Answer Reluctant



Your Answer Buyer & trader

Select The BlankQuestion Individuals have a specific perception and image of themselves called

________.Correct Answer Self concept

Your Answer Self concept

Multiple Choice Multiple AnswerQuestion The essential components towards completing the act of purchase

include :-Correct Answer Awareness of Product , Desire to buy , Feasibility of purchase

Your Answer Awareness of Product , Desire to buy , Feasibility of purchase

Select The BlankQuestion There is relatively ________ in the dressing styles of urban women as

compared to the rural in past couple of years.

Correct Answer More change

Your Answer More change

True/FalseQuestion As per scalogram analysis technique if a respondent replies positively

to a difficult question he will respond positively to all questions whichare simpler than the earlier question.

Correct Answer True

Your Answer True


Market research Regular process Integration with decisionmaking level



Regular process





Multiple Choice Multiple AnswerQuestion Characteristics of brand loyal consumers are :-

Correct Answer Self confident , Store loyal

Your Answer Self confident , Store loyal





Question The first major reason for the companies to think differently in eighties




Correct Answer Motive , Cues , Drive

Your Answer Drive , Cues , Reinforcement


Correct Answer Micro in nature , Cognitive in nature , Overemphasis rationality ofconsumers


True/FalseQuestion Attitude towards a brand is more easier to change than belief about

that brand.Correct Answer False

Your Answer True



Your Answer By providing value based products

Select The BlankQuestion ________ is defined as repetitive behaviour in absence of evaluation

of alternative choices.Correct Answer Habit

Your Answer Brand loyalty

Match The Following



Image, quality etc ofcompany



Feedback Service oriented industries Customer benefits andexperience of service

Customer orientation Maximum customer delight Maximum customer delight

Select The BlankQuestion Attitudes are ________ in nature.

Correct Answer Dynamic

Your Answer Dynamic

Multiple Choice Multiple AnswerQuestion In the present business scenario CB is complex due to :-

Correct Answer Competition , Rapid pace of innovation , Declination of productdifferentiation

Your Answer Competition , Rapid pace of innovation




Multiple Choice Multiple AnswerQuestion Why marketers focus on high involvement decisions?

Correct Answer Marketers assume consumers to be equally involved as they are ,They believe consumers think before they act

Your Answer Marketers assume consumers to be equally involved as they are ,They believe consumers think before they act

Select The Blank

Question Higher ________ level helps in understanding consumer behavior.

Correct Answer Sophistication

Your Answer Selective behavior

Multiple Choice Single AnswerQuestion It is the process wherein all employees of the firm are required to

interact directly with customers :-Correct Answer Orientation

Your Answer Satisfaction

Multiple Choice Single AnswerQuestion Any communication by experts in that fields makes that

communication more:-Correct Answer Credible

Your Answer Environment friendly

True/FalseQuestion Cultural values are dynamic in nature.

Correct Answer True

Your Answer True





consumer.Correct Answer Discrepancy

Your Answer Expectation


Question Different attitude measuring techniques are :-



Multiple Choice Single AnswerQuestion Changes in female purchasing roles are mainly attributed to :-

Correct Answer Economic and financial independence

Your Answer Economic and financial independence

Select The BlankQuestion Congruity theory of Attitudes is developed by Osgood &________.

Correct Answer Tannen baun

Your Answer Tannen baun

True/FalseQuestion Consumers who are highly involved in product are information

gatherers.Correct Answer False

Your Answer True




Multiple Choice Single AnswerQuestion Which method involves a detailed probing of the respondent by a

specialist interviewer?Correct Answer In-depth interviewing

Your Answer In-depth interviewing

True/FalseQuestion The unit in which secondary data are expressed may not be the same

as is required in the research project.

Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion Reasons for rural urban disparities are:-

Correct Answer Low priority to agriculture , Failure of land reforms

Your Answer High priority to agriculture , Failure of land reforms

Multiple Choice Multiple AnswerQuestion Types of restrictive trade practices are :-

Correct Answer Full time forcing , Area restriction , Predatory pricing

Your Answer Area restriction , Tie up sales , Predatory pricing

Select The BlankQuestion ________ is the consumer's adaptation to an advertisement over a

time due to boredom and familarity.Correct Answer Ad wearout

Your Answer Ad adapt

True/FalseQuestion Marketing research is a part of consumer research which in turn is a

part of product research.Correct Answer False

Your Answer True

True/FalseQuestion In comparison to outdoor publicity of products/ brands, electronic

media is relatively becoming more important.Correct Answer True

Your Answer True


Question Characteristics of low involvement products :-

Correct Answer Brand beliefs are formed first by passive learning , Purchase decisionis made , Brand may/may not be evaluated afterward

Your Answer Brand beliefs are formed first by passive learning , Purchase decisionis made , Brand may/may not be evaluated afterward

Select The BlankQuestion Consumer has a right to get redressal of ________.

Correct Answer Grievances

Your Answer Grievances



Your Answer False

True/FalseQuestion When the benefits of product are not clear but is an important one,

then one should use ambiguous messages in ads.Correct Answer True

Your Answer False





Correct Answer Cognitive Component , Conative Component , Affective Component

Your Answer Cognitive Component , Conative Component , Affective Component


Question Purchase situation where purchaser does not evaluate alternatebrands and price and purchases goods, is called:-

Correct Answer Unanticipated purchase situation

Your Answer Unanticipated purchase situation


True/FalseQuestion Proper analysis of characteristics of social class helps the marketers

to gain better understanding of target market.Correct Answer True

Your Answer True

Multiple Choice Multiple AnswerQuestion The Degree measure of attitude by any person towards any object /

situation is :-Correct Answer How much he likes it , How much he dislikes it

Your Answer How much he likes it , How he evaluates it , How he measures it

True/FalseQuestion Brand beliefs & brand evaluation are identical in nature.


Your Answer False

Select The BlankQuestion ________ in India has been the major cause for slow rise of

consumerism .Correct Answer Illiteracy

Your Answer Illiteracy



Your Answer Occur in sequence , Are repeated frequently , Resemble religiousrituals

Select The BlankQuestion Attitudes with________ of involvement are relatively easier to

change.

Correct Answer Low level

Your Answer Low level

Select The BlankQuestion In organisational buying, formal buying is represented by an official

and formal ________ .Correct Answer Purchase order


Multiple Choice Multiple AnswerQuestion Consumerism in India has not progressed due to following reasons :-

Correct Answer Ignorance , Consumerism disorganised , Wealth imbalance in thecountry

Your Answer High literacy rate , Ignorance , Wealth imbalance in the country

Multiple Choice Multiple AnswerQuestion Enculturation takes place through a process of instilling values from

key institutions like :-Correct Answer The family & school , Religious institutions

Your Answer The family & school , Religious institutions , Offices & workplaces

Select The BlankQuestion ________ behaviour indicates addiction.

Correct Answer Compulsive

Your Answer Compulsive




Select The BlankQuestion To create product differentiation, manufacturers have to continuously

________ their products.

Correct Answer Upgrade

Your Answer Upgrade


Unforeseen factors Breakdown, bankruptcy Breakdown, bankruptcy

Perceived risk Decides number ofmembers in DMU

Company specific problems

Degree of centralisation Company specific problems Product specific problem

Perceptual distortion Influences expectations Influences expectations

Multiple Choice Multiple AnswerQuestion Characteristics of learning process are :-

Correct Answer Change in behaviour, temporary or permanent , Continuouslyevolves , Change in behaviour based on experience

Your Answer Change in behaviour based on experience , Change in behaviour,temporary or permanent , Continuously evolves

Multiple Choice Single AnswerQuestion When individual deliberately searches for information about product

before purchase, it is called :-Correct Answer Intentional learning

Your Answer Intentional learning

Multiple Choice Multiple AnswerQuestion Primary use of consumer research is for which applications?

Correct Answer Routine problem , Non routine problem

Your Answer Routine problem , Non routine problem

True/FalseQuestion Study of CB is more complex in India due to multilingual,

multicultural& ethical status.Correct Answer True

Your Answer True

True/FalseQuestion Research provides insight about customer's perception about the

competition.Correct Answer True

Your Answer False

Multiple Choice Single AnswerQuestion Attitudes, Beliefs, Values towards any product / Brand are :-

Correct Answer Different

Your Answer Different

Select The BlankQuestion ________ is considered as a social institution forming an integral

part of social system.Correct Answer Consumerism

Your Answer Consumerism

Multiple Choice Single AnswerQuestion If the outcome of post purchase experience is in line with the

expectation, it is called :-Correct Answer Positive discrepancy


Multiple Choice Single AnswerQuestion Automotive manufacturers in India are concentrated in which place?

Correct Answer Chennai

Your Answer Chennai

Multiple Choice Single AnswerQuestion Characteristics of Attitudes include a feature as " ATTITUDES HAVE

AN .." :-Correct Answer OBJECT

Your Answer OBSESSION

Multiple Choice Single AnswerQuestion It is a practice by marketers to indulge in temporary sales at prices

below cost. What is it called?Correct Answer Predatory pricing

Your Answer Predatory pricing

True/FalseQuestion Use of primary data saves more time as compared to secondary

data.Correct Answer False

Your Answer True


Correct Answer True

Your Answer True

Select The BlankQuestion The behaviourist theory gives little emphasis on consumer

________.Correct Answer Attitude


Multiple Choice Single AnswerQuestion Under this practice, manufacturer draws line for the supplier to make

supplies only in a fixed area :-Correct Answer Area restriction

Your Answer Area restriction


Correct Answer True

Your Answer True

True/FalseQuestion Education does not constitute as a parameter for measuring value &

status of individual in society.Correct Answer False

Your Answer True

Select The BlankQuestion Price perceptions________ influence the purchasing behaviour of

consumer.Correct Answer Directly



Types of data Primary and secondary Primary and secondary

New product launch Non routine problem Routine problem

Survey research Communication problem Communication problem

Reports by Federation ofIndian Chambers ofCommerce

Non-governmentpublication

Non-government publication

True/FalseQuestion Pre-purchase decision are unimportant as compared to post

purchase decision.Correct Answer False

Your Answer False

True/FalseQuestion Super ego operates both at the conscious and unconscious level.

Correct Answer True

Your Answer True

Select The BlankQuestion ________ are interested in knowing the feedback of consumers.



Multiple Choice Single AnswerQuestion Characteristic of organisational buyer is:-

Correct Answer Few in number, high volume business

Your Answer Few in number, high volume business

True/FalseQuestion The rank of India among other countries in the world has gone down

in terms of poverty, unemployment and level of development afterindependence.


Your Answer True

Multiple Choice Multiple AnswerQuestion Types of personality are :-

Correct Answer Extrovert , Introvert

Your Answer Extrovert , Introvert

Multiple Choice Multiple AnswerQuestion Measures by government to protect the interests of consumer are :-

Correct Answer Expansion of public sector , Statutory regulation

Your Answer Expansion of private sector , Statutory regulation

Multiple Choice Single AnswerQuestion If the outcome of post purchase experience is not in line with the

expectation, it is called :-Correct Answer Negative discrepancy





Multiple Choice Single AnswerQuestion Organisational buying process is based on :-

Correct Answer Utilitarian concept

Your Answer Utilitarian concept

Multiple Choice Single AnswerQuestion Human process that is included in the EBM model is :-

Correct Answer Memory

Your Answer Satisfaction

Multiple Choice Multiple AnswerQuestion Individuals are strong in which activities while gathering information?

Correct Answer Sensation , Intuition

Your Answer Sensation , Intuition

Multiple Choice Single AnswerQuestion Pulse Polio Movement conducted by Govt. of India through media

advertisement is based on advertisement by :-Correct Answer Influential Personalities

Your Answer Networking and Transmission


True/FalseQuestion When the product benefits are clear cut, the operating principle is perceptual defense.


Your Answer True

Select The BlankQuestion Attitudes based on ________ information are relatively easy to change.

Correct Answer Ambiguous

Your Answer Sensitive

Select The BlankQuestion A consumer is likely to be more involved with a product when the product is ________.

Correct Answer Expensive

Your Answer Price insensitive






Your Answer Interconnected


Correct Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Drugs control Act , 1950

Your Answer MRTP Act , 1969 , Essential commodities Act, 1955 , Consumer protection Act

True/False

Question There are high chances of product failure if product categorisation is not there inconsumer's mind.

Correct Answer True

Your Answer True



Your Answer Financial risk , Physiological risk

Multiple Choice Single AnswerQuestion These are temporary settings that occur in the environment at a specific time and place :-

Correct Answer Situational influences

Your Answer Situational involvement

Multiple Choice Single AnswerQuestion What happes when the consumer gets information on its own?

Correct Answer Incidental learning

Your Answer Intentional learning

True/FalseQuestion Feedback is a very critical element for service oriented industries.

Correct Answer True

Your Answer True

True/FalseQuestion Various sources of information like exhibitions, trade shows, etc influences one's

expectations.Correct Answer True

Your Answer True

Select The BlankQuestion ________ gives clues to the firm about what existing or prospective customers think.

Correct Answer Research

Your Answer Feedback

Select The BlankQuestion ________ is used as a means of maintaining regular contact and dialogue with the

consumer.Correct Answer Feedback

Your Answer Brochures


Correct Answer More frequent interaction between same people , Caste influence is strong , Statusdetermined by birth in the family

Your Answer More frequent interaction between same people , Caste influence is strong , Statusdetermined by birth in the family

Select The BlankQuestion Organisational buyers buy products/services from ________.

Correct Answer Manufacturer

Your Answer Manufacturer

Multiple Choice Single AnswerQuestion It is an object existing in the environment as perceived by the individual. What is it

called?Correct Answer Cues

Your Answer Motives

True/FalseQuestion There is a close relationship between brand loyalty and habit.

Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion This method involves questioning respondents and recording their responses :-

Correct Answer Survey research

Your Answer Survey research

Multiple Choice Multiple AnswerQuestion While evaluating information, individuals are strong in following activity :-

Correct Answer Thinking , Feeling

Your Answer Feeling , Sensation , Thinking

Multiple Choice Single AnswerQuestion In EBM model, which search is required if enough information is available in the

memory?Correct Answer Internal

Your Answer Intensive

Multiple Choice Multiple AnswerQuestion Two excellent examples that can show that products are means of sharing experience

are :-Correct Answer Food & drinks on social occasions , Flowers for happy/ sad events

Your Answer Exporting consumables to other nations , Food & drinks on social occasions

True/FalseQuestion Minority group consumers tend to be more barnd loyal.

Correct Answer True

Your Answer False

Multiple Choice Multiple AnswerQuestion Customer satisfaction process includes following steps :-

Correct Answer Product purchase , After sales service , Repeat purchase

Your Answer After sales service , Repeat purchase

Select The BlankQuestion In a three element system imbalance will exist if all the relations are ________.

Correct Answer Negative

Your Answer Positive


Correct Answer Informal approach , Appropriate questions , Identify record subtle reaction

Your Answer Informal approach , Appropriate questions , Discover hidden motivation

True/False

Question Individuals belonging to elite professions as Civil Services, Business executives etc. areaccorded same level of status as of ordinary graduates.


Your Answer False


Correct Answer Durable , Style , Reliable delivery

Your Answer Reliable delivery , Durable , Style

True/FalseQuestion The production of crops like sorghum, pearl milet, barley and ragi have gone down over

the years.Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion It is purposeful and directed towards the specific goal

Correct Answer Motives

Your Answer Cues

True/FalseQuestion Perceptual vigilance helps consumers to collect more information on products about their

benefits before purchase.Correct Answer True

Your Answer True

True/FalseQuestion Consumer has a right to voice grievances or suggestions.

Correct Answer True

Your Answer True

Multiple Choice Single AnswerQuestion Which theory is based on the premise that biological needs are the root forces that

determine human motivation and personality?Correct Answer Freud's psychoanalytical theory

Your Answer Carl Jung's theory

Select The BlankQuestion ________ leads to habitual purchasing behaviour if the consumer is satisfied with the

brand over a period of time.Correct Answer Learning

Your Answer Perception

Multiple Choice Single AnswerQuestion Who wrote this" Consumerism is shame of the total marketing concept "?

Correct Answer Peter Drucker

Your Answer Peter Drucker

Multiple Choice Multiple AnswerQuestion More product knowledge through advanced information leads to consumers being :-

Correct Answer More cost conscious , Less brand loyal

Your Answer More cost conscious , Less choosy , Less brand loyal

Select The BlankQuestion ________ involvement may not always lead to a complex decision making.

Correct Answer High

Your Answer Direct

Multiple Choice Single AnswerQuestion Which type of involvement is temporary in nature?

Correct Answer Situational involvement

Your Answer Situational involvement



Your Answer Purchase decision

Multiple Choice Multiple AnswerQuestion Characteristics of rural market in relation to marketing stimuli are :-

Correct Answer Low product exposure , Low brand awareness

Your Answer Low product exposure , Low brand awareness

Select The BlankQuestion The ego defensive function of attitude explains how attitudes ________ the ego from

anxieties & threats.Correct Answer Protects

Your Answer Protects


Consumer Research Analysis of information Analysis of information

Primary Data Source MIS

ORG External agency Internal/Govt. agency

Survey Data collection method Data collection method



Your Answer Behavioural , Primary stimuli

True/FalseQuestion Organisational buyers totally depend on consumer demands.

Correct Answer True

Your Answer False



Your Answer Balanced Situations , Imbalanced Situations

Multiple Choice Single AnswerQuestion A more isolated style becoming more predominant is an outcome of :-

Correct Answer Increased TV channels and electronic media in India

Your Answer Increase in std of living

consumer behaviour combined

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