consumer behavior course
Post on 21-Oct-2014
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DESCRIPTION
The main idea of the campaign was to create a logo and products that could represent the faculty of communication arts as a whole. This presentation received a very well-responded feedbacks from the professor and classmates.TRANSCRIPT
![Page 1: Consumer Behavior Course](https://reader033.vdocuments.us/reader033/viewer/2022052617/5446ee20afaf9f5d178b47f4/html5/thumbnails/1.jpg)
Communication Management Logo
Pimpisa Jular 4945346628
Sundhika Chagsudulya 4945371228
Usaporn Tanadumrongsak 4945386728
![Page 2: Consumer Behavior Course](https://reader033.vdocuments.us/reader033/viewer/2022052617/5446ee20afaf9f5d178b47f4/html5/thumbnails/2.jpg)
Logo
![Page 3: Consumer Behavior Course](https://reader033.vdocuments.us/reader033/viewer/2022052617/5446ee20afaf9f5d178b47f4/html5/thumbnails/3.jpg)
Logo
The circle shape: the connected worldThe web:
- the interaction of communication arts students through various communication forms- the connection of each generation of communication arts students
The star: bright, shinning future
![Page 4: Consumer Behavior Course](https://reader033.vdocuments.us/reader033/viewer/2022052617/5446ee20afaf9f5d178b47f4/html5/thumbnails/4.jpg)
Color
The name “Comm Arts”: Blue color- Blue: to emphasize the faculty’s color- Big Bold Font: to capture the audiences’ attention as well as to present the modernity and bright future for new generation
The web: Grey as the background of logo and use to link black,blue, and white togetherThe blue border with the program and university name: to make it stands out, we use the white color on blue background
![Page 5: Consumer Behavior Course](https://reader033.vdocuments.us/reader033/viewer/2022052617/5446ee20afaf9f5d178b47f4/html5/thumbnails/5.jpg)
Logo Development
![Page 6: Consumer Behavior Course](https://reader033.vdocuments.us/reader033/viewer/2022052617/5446ee20afaf9f5d178b47f4/html5/thumbnails/6.jpg)
Logo Adaptation to other elements
![Page 7: Consumer Behavior Course](https://reader033.vdocuments.us/reader033/viewer/2022052617/5446ee20afaf9f5d178b47f4/html5/thumbnails/7.jpg)
Logo Adaptation to other elements
![Page 8: Consumer Behavior Course](https://reader033.vdocuments.us/reader033/viewer/2022052617/5446ee20afaf9f5d178b47f4/html5/thumbnails/8.jpg)
Logo Adaptation to other elements
![Page 9: Consumer Behavior Course](https://reader033.vdocuments.us/reader033/viewer/2022052617/5446ee20afaf9f5d178b47f4/html5/thumbnails/9.jpg)
Logo Adaptation to other elements
![Page 10: Consumer Behavior Course](https://reader033.vdocuments.us/reader033/viewer/2022052617/5446ee20afaf9f5d178b47f4/html5/thumbnails/10.jpg)
Logo Adaptation to other elements
![Page 11: Consumer Behavior Course](https://reader033.vdocuments.us/reader033/viewer/2022052617/5446ee20afaf9f5d178b47f4/html5/thumbnails/11.jpg)
Logo Adaptation to other elements
![Page 12: Consumer Behavior Course](https://reader033.vdocuments.us/reader033/viewer/2022052617/5446ee20afaf9f5d178b47f4/html5/thumbnails/12.jpg)
Logo Adaptation to other elements
![Page 13: Consumer Behavior Course](https://reader033.vdocuments.us/reader033/viewer/2022052617/5446ee20afaf9f5d178b47f4/html5/thumbnails/13.jpg)
Tagline
“Communication Arts in
Communication Management, Chulalongkorn University
WE BRIGHTEN YOUR FUTURE”
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Jingle