consumer behavior activity ph2b group 4
TRANSCRIPT
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Group 4
Pharmacy 2-B
Carreon, Gerard
Glomo, Dhan Elly
Dormido, Ana Febriane
Mallorca, Pia Lorenz
Posecion, Marielle
CO N SU M ER BEH AVIO R ACTIVITY
KIBIG -KIBIG SN ACK BAR
O W N ED AN D M AN AG ED BY BARBIE,
BABE AN D KEN
PARTN ERSH IP
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Pharm acy 2-B
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Group 4
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Rice Chicken Juice UTILITY MARGINAL
UTILITY
2 0 0 40 40
4 2 2 70 30
4 4 !0 "0
Pic#$re "
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Rice PanciCanon
Juice UTILITY MARGINAL UTILITY
2 0 0 0 04 2 2 0 0
4 4 %0 &"0
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Rice !iomai Juice UTILITY MARGINAL
UTILITY
2 0 0 40 40
4 2 2 70 30
4 4 70 0
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Rice Chicharon
Juice UTILITY MARGINAL
UTILITY
2 0 0 %0 %0
4 2 2 0 "0
4 4 0 0
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Rice Buchi Juice UTILITY MARGINAL UTILITY
2 0 40 404 2 0 20
4 0 0
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PanciCano
n
!iomai Juice UTILITY MARGINAL UTILITY
2 0 0 70 70
4 2 2 '0 20
4 4 !0 &"0
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PanciCano
n
Chicken Juice UTILITY MARGINAL UTILITY
2 0 0 %0 %0
4 2 2 0 "0
4 4 %0 &"0
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PanciCano
n
Chicharon
Juice UTILITY MARGINAL UTILITY
2 0 0 %0 %0
4 2 2 40 &"0
4 4 40 0
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PanciCano
n
Buchi Juice UTILITY MARGINAL UTILITY
2 0 40 40
4 2 0 20
4 40 &20
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Rice Chicken Juice UTILITY MARGINALUTILITY
! 0 0
"0 ! ! 70 "0
"2 "0 "0 70 0
"4 "2 "2 %0 &20
" "4 "4 %0 0
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A(#er #he (oodhas beencons$med)
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comb) " comb) 2 comb) 3 comb) 4 comb) %0
"0
20
30
40
%0
0
70
!0
'0
"00
*+C+
*+PC+
*+-+
*+CC+
*+.
PC+-+
PC+C+
PC+CC+
PC+.
*+C+2
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GUIDE QUESTIONS
") /ha# are #he (ood meal #ha#ibi1&ibi1 -nac .ar be serin1#o #heir cos#$mers
5he ibi1&ibi1 -nac .ar sho$ldbe serin1 Panci# Can#on and-iomai (or i#s com6lemen# and
Coe (or drins)
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GUIDE QUESTIONS
2) Gie a# leas# e reasons 8hy #he-nac .ar 6re(erred #o sere #his meal)
a)9 :# has a li##le bi# o( eery#hin1
b)9 Panci# Can#on is a 1ood s$bs#i#$#e(or rice
c)9 i# is a;ordable
d)9 :# 1ies #he ma
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GUIDE QUESTIONS
3) /hich o( #he com6onen# o( #hela$ria# are com6lemen#ary ands$bs#i#$#e"oo# or
MenuComponen
Comp$emen !u%&iue
*ice Chicen
-iomaiChicharonPanci#Can#on
.$chi
Chicen
-iomaiChicharonPanci#Can#on
.$chi
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GUIDE QUESTIONS
3) /hich o( #he com6onen# o( #hela$ria# are com6lemen#ary ands$bs#i#$#e"oo# or
MenuComponen
Comp$emen !u%&iue
Panci#
Can#on
Chicen
-iomaiChicharonPanci#Can#on
.$chi
Chicen
-iomaiChicharonPanci#Can#on
.$chi
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GUIDE QUESTIONS
4) =MA*G:>AL *A5E ?F [email protected]:5@5:?>9As yo$ ee6 on increasin1 #hen$mber o( serin1s 8hich do yo$
no#ice , 'a( a& he com%inaion& or&er)in*& are increa&e#+ heen#ency o,ar#& a##iiona$
&er)in*& #ecrea&e&+ =b9 as #hecombina#ions or serin1s areincreased, #he #endency #o8ardsaddi#ional serin1s ee6s onincreasin1, =c9 as #he combina#ions or
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BUDGET CONSTRAINTS : Provi! co"# !"#im a#!"
") o8 m$ch is #he cos# o( #heserin1s 8hich 1ies #he hi1hes#mar1inal $#ili#y
30&40 6esos)
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BUDGET CONSTRAINTS : Provi! co"# !"#im a#!"
2) Does #he cos# com6lemen# 8i#h #hes#$den#s b$d1e# or allo8ance
5he cos# o( #he chicen la$ria#com6lemen#s 8i#h #he s#$den#sBallo8ance (or a# s$ch a lo8 6rice yo$
1e# #o #as#e a li##le bi# o( eery#hin1#ha# #he s#ore has #o o;er)
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CONSU$ ER%S C&OICE
") :n o;erin1 #he chicen la$ria#, 8ha#has been considered by ibi1&ibi1-nac .ar
5he arie#y o( (ood #o be ea#en, i#scos#&e;ec#ieness, and i#s a66eal
#o #he b$yers)
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CONSU$ ER%S C&OICE
2) /hich o( #he combina#ions has #hehi1hes# mar1inal $#ili#y
5he rice, chicen, and $icecombina#ion)
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CONSU$ ER%S C&OICE
3) /hich o( #he combina#ions has #helo8es# mar1inal $#ili#y
5he 6anci# can#on, b$chi, and $icecombina#ion)
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CONSU$ ER%S C&OICE
4) :( yo$ hae a##ained or reached #o acombina#ions 8hich 1ae yo$ #he hi1hes#mar1inal $#ili#y, 8ill yo$ s#ill e9
>o beca$se a66aren#ly #he s$cceedin1
combina#ionsB mar1inal $#ili#y 8ill s#eadilychan1e b$# 8ill neer a1ain reach #hehi1hes# (or #he sa#is(ac#ion leels o( a6erson ea#in1 #he same #hin1s oer and
oer a1ain 8ill slo8ly decline)
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T&EOR' O( CONSU$ ER BE&A)IOR
Cons#r$c# a sin1le line or s#a#emen##ha# 8o$ld bes# describe and mare##he (ood sold by ibi1&ibi1 -nac .ar)
:# m$s# be able #o ca6#$re #he #as#esand 6re(erences o( #he c$s#omers)
Per.ec mach in e)erycom%inaion/0