NEAR EAST UNIVERSITYSCOOL OF TOURISM AND HOTEL MANAGEMENT

THM 420CONSUMER BEHAVIOR

STUDENTS NAME: ÖMER BEYOĞLU AND ELCHIN MAMMADOVINSTURCTOR: NESRIN MENEMENCI

PROJECT:‘’GOLDEN LAND HOLIDAY VILLAGE’’

DISABLED HOTEL

LOCATION

Karpas, North Cyprus

Karpas peninsula (or the panhandle) is the easternmost part of the island of Cyprus, where the land tapers into a thin strip which stretches out towards Turkey.

The area is rich in subterranean water reservoirs and thus crops such as tobacco are grown in abundance.

Karpas peninsula is also almost totally free from heavy concentration of industry and people, and is one of the least polluted regions in the European periphery.

INTRODUCTION

We were choiced the touris product as hotel for ‘’Disabled people’’. We got invested to the Karpas site in North Cyprus. This site very suitable for our project for disabled people. Disabled people in Cyprus cannot use natural resources, they cannot do holidyas.

This hotel which will be established will help to disabled people for do holiday, at the same time – foreign people. Name for our

hotel will be ‘’GOLDEN LAND’’. Every accommodation in this hotel for example (shower, room, bathroom, toilet, pool and etc) will be create for the disabled people. Capacity of hotel is 200 room (400

beds). We will offer this project to EU for support and will take credit from Development Bank.

‘’GOLDEN LAND HOLIDAY VILLAGE’’

DESCRIPTION OF OBJECT

Who will come to the hotel during the boardig at airport will supporting all travel facillity. When the arrival of tourist, they

transport will be supported by our hotel.

At the same time inbound tourits will be created special vehicles. In Cyprus has near 5500 disabled people. For sustainable this

holiday was made special tour packages. Best way of this hotel that disabled people can meet with each other and get married.

In our hotel has a big congress center and capacity is 1000 people.

ACCOMMODATION

GeneralRoom Service, Restaurant, Disabled Access, Air

Conditioned, Non-Smoking Rooms, Wheel Chair Access, Bathrobes, Shower, Breakfast in the Room

ActivitiesFitness Room/Gym, Swimming pool, Tour Desk, Massage / Beauty Centre, Excursions, Volleyball, Hiking, Fitness Facilities, Massage, Solarium, Spa & Wellness Centre, Pool Outdoor

ACCOMMODATION

ServicesElevator / Lift, Dry Cleaning, Babysitting / Child Services, Currency Exchange, Safe-Deposit Box, Bicycle Rental, Photocopier, Facsimile, Luggage Storage, Designated Smoking Area, Express Check-In/Check-Out

InternetHigh-speed Internet is available at this hotel. Wireless internet on site.

ACCOMMODATION

Parking

The hotel has free parking. There is an airport shuttle that

runs from the hotel.

Check In

From 2:00 PM

Check Out

Prior to 12:00 PM

TARGET MARKET

Disabled people and other disabled people from another

countries.

In Cyprus – 5500

In Turkey – 1,559,213

In South Cyprus – 2200

In Azerbaijan – 2000

In Germany – 6,700,000

In Greece – 4,462,003

ERIA RESORT HOTEL - GREECE

ERIA RESORT HOTEL - GREECE

ERIA RESORT HOTEL – GREECE

SWOT ANALYSIS

Strengths New contemporary product

Good communication with Hospitals during emergency situation

Professional Health team

First Disabled Hotel in region

Free Wireless internet access

Meeting rooms with free wireless internet access

Elevator

Owner’s name and reputation in Tourism Sector

Low populatin of region

Peacefull region

SWOT ANALYSIS

Weaknesses Lack of skill base within culinary sector. Non-support of Goverment Low high season (8 weeks) Karpas had a reputation for being expensive within tourist

markets. Low tour operator presence Low brand awareness Few regular flights to Europe in the winter No golfing facilities Transport problems

SWOT ANALYSIS

Opportunities

To be number one in the region amongst tourist segment

Low level of service in existing hotels

Pricing strategy

Partnership with Travel Agents

Clear market opportunity for an international brand

Regional purchasing synergy

Cross selling with partnership hotels in Turkey

SWOT ANALYSIS

Threats

Competition from existing hotels

Perception of the Region

Low pricing from travel agents and hotels during low season

International Barriers

Wastes of Hotel to environment

Natural disasters

CONCLUSION

Dear Teacher and friends,

We did plan to establish our Disabled Hotel.

We think that this hotel very important and

first hotel in the N.Cyprus. Basic objective

that help to disabled people (tourist) for

making the holidays like non-disaled people.

THANK YOU FOR ATTENTION