Consulting @Infinity Gym

Ajayraj Chawla – 363023Chandana Shekar - 344211Sankareshwaran T. - 367073Sriram Iyer - 375245

Outline of the Presentation• About Us• Client Introduction• Business Processes• Current Challenges• Our Approach• Possible Solutions• Estimates• Why choose us?

Consulting @Infinity Gym

About Evaluworks

Consulting @Infinity Gym

• A niche consulting firm working in business & it strategy• Established in Melbourne 10 years ago, spread across

Australia and SE Asia• Employs about 500 employees• Area of expertise include information management,

strategy, M&A’s, change management• Industries covered: health care, retail, ICT & financial

services

Consulting Project History

Consulting @Infinity Gym

• Large Scale Health Insurance Company: IT Transformation

• A strategic approach to IT cost cutting in Retail (health & fitness business, retails chains)

• CRM for health & fitness business, a leading insurance firm

• M&A and human capital analytics for a leading retail client in Australia and Singapore

Client Introduction• Infinity Gym – proxy name • 10 branches, $4.3 million Revenue, niche-

market, personalized training

• 5000 customers, Growing business

• Standard, Promotional and Special packages

• Key stakeholders introduced to us by a professional acquaintance.

Consulting @Infinity Gym

Consulting @Infinity Gym

Business Processes

Current Challenges• No coherent data store

• Isolated Systems

• Time to market

• Reporting

• Feedback and Effectiveness

• No customization

Consulting @Infinity Gym

What we did so far?Product Analysis:

Volumetric Analysis of Data, Security Aspects etc.

Customer Nature and Segments

Strengths & Weakness and overheads of existing product and business model

Project Feasibility Study:

Analyzed Infrastructural and In-house resource readiness

Provide an outline of envisioned application and operating environment

Identified various constraints (Cost, Duration, Scope and Govt’ Regulatory Needs)

Consulting @Infinity Gym

Our Approach … Going Forward

– To Provide the following by capitalizing on our intimate knowledge of client’s actual needs, targeted customers and constraints

• Skill Requirements• Project Road Map (Methodology, Iterations, Risk Analysis etc.)• Cost and Effort Estimation if the IT Project is out-sourced to EvaluWorks• Helping clients in coming up with a good business model to better manage their

internal processes . • Overall : “Helping client achieve good value for money and time”

Consulting @Infinity Gym

Consulting @Infinity Gym

Possible Solutions and Recommendations

Outsourced Development

Commercial Off-the-Shelf CRM Package

Web Based CRM

Consulting @Infinity Gym

• Outsourced Developmento Expensive and time consumingo Riddled with riskso Requires intermediate level in-house technical

expertise for maintenance

Consulting @Infinity Gym

• Commercial Off-the-Shelf packageo Adoption of standard industry practiceso Budget-friendly optiono Limited customization capability

Consulting @Infinity Gym• Web Based CRM

o Use of CRM provider’s security and Business analytics

o Ability to customizeo Quick accessibility from anywhereo Little or no technical expertise required

Consulting @Infinity Gym• Cost for Web Based CRM

Total = $60000Time – 1.5 months

• Cost for COTS Total = $121000 Time – 3 months

• Cost of Outsourcing the development Total = $600,000 Time – 7-8 months

Data migration, consultation and training costs included

Consulting @Infinity Gym

• Return on Investmento Outsourced development - High- High Initial Cost, Slow Realization of Expenseso COTS package - Medium- Low Initial Cost, - Medium Realization of ExpensesoWeb Based CRM - Medium- Low Initial Cost, - Quick Realization of Expenses

Potential Benefits To Clients if We are chosen• Our Strengths

Skills, Experience, Expertise, Quality, Professionalism, Values

• Familiarity with existing product and client’s ecosystem

• Cost Effectiveness (Value for money)

• Tight Project Coordination

• Good coverage

• Flexible contracts and Pay Schedules

Consulting @Infinity Gym