consulting in telecommunications

SOFRECOM media expertise

  A short story about Orange TV experience

2

Sofrecom: the Orange consultancy for operators , with more than 45 years of experience

45 years of experience in managing major projects for over 200 operators & Orange subsidiaries

45 years of experience in managing major projects for over 200 operators & Orange subsidiaries

Subsidiary of Orange Group, the 5th largest world class operator

Subsidiary of Orange Group, the 5th largest world class operator

Presence in over 100 countries, with a subsidiary in INDONESIA since 1994

Presence in over 100 countries, with a subsidiary in INDONESIA since 1994

A certified company: ISOS 9011:2008, ethic intelligence …

A certified company: ISOS 9011:2008, ethic intelligence …

A end-to-end approach, with a deep knowledge on project management

A end-to-end approach, with a deep knowledge on project management

1,300 consultants, focused on value creation for telecom operators

1,300 consultants, focused on value creation for telecom operators

NetworksCommuni-

cation technologi

es

Value added

services

New operator’s interventi

on perimeter

s

Multimedia & IPTV services

Media & advertisi

ng

Content strategy

Customer

experience

Health

Customer relationsh

ip manage-

ment

Social network

s

Machine to

machine

Operator’s core fields

marketing

An extended network of partners to

deliver the best solutions on the market

A broad international culture with

over 30 nationalities represented

A world leader in

Telecommunica-tion

consulting

45 years of experience in

managing major projects for over 200

operatorsPresence in

over 100 countries, 8 local offices worldwide

Who is Sofreco

m ?

Who we are

Subsidiary of Orange Group, the fifth largest

world class operator

A recognised expertise

International

referencesA perfect

knowledge of your issues

A reliable think factory

A team of 60 consultants

with multiple backgrounds

More than 10 years

experience in innovative

services France Telecom Group economic intelligence for more than 20

years

A perfect command of all innovation key fields

Networks

Communi-cation

technologies

Value added

services

New operator’s interventio

n perimeters

Multimedia & IPTV

services Media & advertis

ing

Content strategy

Customer

experience

Health

Customer relations

hip manage-

ment

Social network

s

Machine to

machine

Operator’s core fields marketing

Our know-how to your service

Think Build

Run

Services

conception

Deplo

ymen

t

Mark

et

Inte

lligence

Market

evaluation

Evolution

The THINK phase

Analyse

Information collect and filtration

Know / Strengthen

Compare

Custom-made studies

Decide

• Newsletters, key factors, key indicators

• Focus on actors / countries / products / services

• Websites animation

• Benchmark• Panoramas• Dashboards

• Market evaluation and sizing

• Marketing studies• White paper• Design Moodboard

• Recommendations• Strategic studies• Position paper• Business plan

To make the right decisions

Product definition / Market

study

Our teams get involved on the entire project or step in on parts of the service, depending on your needs

• 24/24 actu• Videopart

y• EPG• Androïd

VOD application

Innovative services To stay ahead of the competition

Methodology to build a content offer

There are four main topics to address:

■ Definition of the service and the offer:■ Market study ■ Business model■ Design of the offer

■ Definition of the content■ Line up■ Business model■ Negotiation guidelines■ Content negotiation

■ Technical issues■ Service platform■ Player■ Selection of terminal■ Network

■ Launch:■ Distribution model■ Promotion■ Training■ Roadmap of services

How to build a service and content strategy on multi screenta

sks

issu

esS

ofr

eco

m’s

va

lue

Market SurveyMarket Survey

Analysis of the current the

operator position

Analysis of the current the

operator position

the operator Content offer

definition

-Targeted customer-Services-Platforms-Content line-up

the operator Content offer

definition

-Targeted customer-Services-Platforms-Content line-up

the operator validation points

Right confusionTechnical

complexityLocal adaptation

Permanent

ajustement

-What content to choose?

-What right windows to priorise?

- How to answer to technical questions?

- What kind of content format to collect?

-How to ensure to get local version : censorship input & subtitles?

-Content owners feedback demand to permanently adapt our offer: how to manage this constant adaptation without losing our targeted service?

The Sofrecom’s expertise is based on audiovisual multi-services definition from an operator point of view mixing the technical complexity, the content sourcing and the different business models.

Content structure definition

Content structure definition

Business models definition

Business models definition

Catalogue availability Catalogue availability

Distribution models definition

Distribution models definition

Content format availability

Content format availability

Content owner priorities

Content owner priorities

Basic package

Catch-up

Liv

e c

han

ne

l d

istr

ibu

tio

nE

tisa

lat

vid

eo

on

dem

and

T-VoD

MobileiPhone, Androîd

OthersSmart Tv, iPad

20 channels Interactive TV on iPad

News, comedy

Short programs

Premium bouquet

distribution

S-VoDS-VoD offer on Smart TV

& iPad

Free offer

Third party services

Kid’s, Series, Arabic

Launch + 6 months + 1 year + 2 years

Example of a services road map

Time frame proposal

Web

se

rvic

es

• Video Party• EPG

• Androïd VOD

• 24/24 actu

Services

conception

Etisalat: Multi screen content offer and strategy

Customer: Etisalat Year: 2010 Duration: on going Country: UAE, Pakistan, Egypt

■ Sofrecom Service Benchmark 11 operators on their content offer:

Live TV VoD Catch-up 4 screens

Best practises on content services Assessment on existing contracts and gap analysis Design of a multi screen content offer Support for content negotiation Building business model Recommendation on technical constraints

■ Key expertise

Content strategy and business models Content negotiation Audiovisual technical analysis

Launching a multi screen content offer on multiple countries

Sofrecom IPTV and Multiplay references

Siminn, Content strategy definition

■ Objective, support to content editorial and strategy

Customer: Iceland Telecom-Siminn (Incumbent) Year: 2006/2007 Duration : 5 months Country: Iceland

■ Services

Identification and analysis of Siminn position on content and editorial line

Support to the creation and organisation of a content division (subsidiary) inside Siminn

Organise a workshop on content rights: law, negotiation, rules

■ Key expertises

Content strategy definition content service definition content negotiation

assessment and strategic recommendations for evolving the position of an operator in a mature market

The BUILD phase

Orange IPTV: management of various technical projects

Customer: Orange Content, Network & Operation Divisions Year: 2005-2008 Duration: 4 years Country: France, Poland, Spain, UK

■ Sofrecom ServicesTechnical assistance on Orange TV MPEG-4 HD migration project

Project management

Platform and middleware Project management on the evolution of the orange IPTV Middleware

Livebox Project management on the evolution of the orange home gateway

Assistance to launch IPTV services in Spain , Poland, UK, Slovakia

Service Assistance Quality of Services improvement study and assistance

■ Key expertise Project management, technical expertise and engineering skills, IP

networking/multicast/real time skills, QoS on IP network skills, IPTV head end architecture and implementation skills, IPTV middleware skills,…

Europe-wide: improving quality for 4 millions users

Orange VoD on PC: project delivery

Customer: Orange Content Division Year: 2005-2007 Duration: 3 years Country: France

■ Sofrecom Service

To start and manage the Orange Internet VoD project To define the marketing strategy, to conceive the video on demand service

on the web for Orange France To define the service functional specifications To follow-up and to validate the distribution platform development To launch the service in early 2006

■ Key expertise

Project management Video on demand technology on the web, Download & streaming

technology, Position of content owners on security need, DRM technology. Audiovisual application software

Portal and content presentation, animation, edition

France: nationwide launch within 9 months

Orange Hybrid TV: design and project delivery

Customer: Orange Content Division, Orange Marketing Group Year: 2006-2008 Duration: 2+ years Country: France, Poland, Spain, UK

■ Sofrecom Service

Corporate strategic marketing: to position an innovative triple play offer on the French market To define the technical guidelines and specifications of the service and of the STB terminal At the operation level : country coordination, project leadership management, marketing coordination – technical

implementation follow-up

■ Key expertise

Strategic marketing Operational marketing Project leadership management Technical management (TV & VOD) Content definition (TV &VOD)

DTT

DTH

To bring the Internet VOD directly on the TV set

To displayPC contentson the TV set

France and Poland: Nationwide launch within 1 year More than 3 millions boxes deployed

Orange TV: Mobile TV

Customer: NSM (Mobile TV), Year: 2007 - 2008 Duration: 1 year Country: France, Poland, Spain, UK (orange footprint)

■ Sofrecom Service Projects Coordination and support for roadmaps To Ensure projects deadlines, to prepare reporting and to support the Mobile TV

product board. To Support team and project managers regarding the project management tools and

procedures used by the Orange Labs. Help for leveraging contacts, process, maintenance of international stakeholders Benchmarks and studies around mobile TV :

Mobile TV in Orange European countries: overview of the audiovisual and Mobile TV markets in the Orange footprint

Mobile TV User interface trials : test of usability and overview to main features provided by mobile operators

Catch-up TV main players review : Rai Click, Home Choice and HBO Dedicated mobile TV channels: overview to the first mobile TV channels made

for mobile

■ Key expertise

Project Management Orange Mobile TV strategy Mobil TV marketing intelligence Europe wide:

deploying Orange TV service on mobiles

■ Objective: maintenance and optimisation of IPTV solution

Customer: Andorra Telecom Year: 2009-2012 Duration: yearly maintenance Country: Andorra

■ Sofrecom Services

Hotline level 2 Technical support IPTV services platform optimization and extension (Middleware, VoD,

head-end, CA/DRM…)

■ Key expertise

IPTV service platform architecture IPTV technical expertise Business offers Project Management

SOM IPTV: outsourced management

Andorra: maintenance and evolutions of an end-to-end IPTV system

Sofrecom IPTV and Multiplay references

Disneyland Paris, TVoDSL

■ Objective: TVoDSL service design of Disneyland Resort Paris hotels.

Customer: Disneyland Paris (Hospitality) Year: 2005/2007 Duration: 2 year Country: France

■ Sofrecom Service

TV service composition Design of the access and interactive portal Platform development and installation Forecast evolution towards VoD, on-line gaming, Disneyland resort information

and interactive services…

■ Key expertise

Technical architecture of the service platform, interactive mosaic, ergonomic, set top box, channel bouquets, VoD, content security

adaptation and deployment of an IPTV system in hotels

Sofrecom IPTV and Multiplay references

Solidere, Technical support on IPTV Launch

■ Objective: Project office set up and technical assistance to launch the IPTV-VoD service in Beirut over FTTx network. First Viaccess card less CAS launch in the world

Customer: Solidere (Real Estate)

Year: 2007/2008

Duration: 1 year

Country: Lebanon

■ Sofrecom Services Pre sales assistance

Project coordination

Technical assistance Network engineering rules

CPE specifications

Technical solution installation & validation

Technical, marketing & content management training

OSS/BSS interface specification

Platform installation

■ Key expertises IPTV technical expertise,

Business offers

Project Management

deployment of an IPTV system in a real estate environment

They trust us already

consulting in telecommunications

APPENDIX

Dashboard

Compare

Design Moodboar

dInteractiv

ePowerPoin

t

Analyse

Position Paper

Decide