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DISCOVER, BUILD, GROW YOUR BUSINESS TRAINING GUIDE TRAINING GUIDE CONSULTANT CONSULTANT

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Page 1: CONSULTANT TRAINING GUIDE - Epic Servers · Physicians’ Desk Reference (PDR). 1999. Dr. Larry Lands publishes first paper on sports performance. 2001. Immunotec partners with Consultants

the science of living better

DISCOVER, BUILD, GROW YOUR BUSINESS

TRAININGGUIDETRAININGGUIDECONSULTANTCONSULTANT

Page 2: CONSULTANT TRAINING GUIDE - Epic Servers · Physicians’ Desk Reference (PDR). 1999. Dr. Larry Lands publishes first paper on sports performance. 2001. Immunotec partners with Consultants

WelcomeWelcome to the Immunotec family. Congratulations on making the decision to start your Immunotec business. You now have the opportunity to enrich the lives of others by introducing them to Immunotec’s revolutionary products as well as the Immunotec business opportunity. You can truly help others get healthier and more successful as you work to reach the goals you have for yourself and your family.

This training guide builds on the Let’s Get Started... YOUR Action Plan for Success and will give you a path to follow as you start and continue to grow your business. It is designed to give you a step by step system to familiarize yourself with the various support tools and processes available to you, as well as enable you to develop a strong customer base, and train the new Consultants on your team.

Immunotec is committed to providing you the tools and support you need to build your business. Be sure to review the Business Guide that describes Immunotec Business Policies and Procedures (found in your Business Center under My Tools and familiarize yourself with all of the marketing tools that are provided to ensure success in your Immunotec business.

Congratulations and welcome to the Immunotec family!

Table of contents1. Discover The Immunotec Story ................................................. 4 The Immunotec Business Model ................................. 6 10-3-1 – The Immunotec Success Formula ................... 7 Your “Why” ................................................................... 8 Setting Your Financial and Activity Goals...................... 10 Tools for Success ........................................................ 11

2. Build Step One: Start Your List ............................................ 14 Step Two: Schedule Your Activity ............................... 17 Step Three: Invite Your Prospects to Discover Immunotec .................................................... 19 Step Four: Share the Immunotec Story – The Presentation .......................................................... 24 Step Five: Ask for a Decision ....................................... 25

3. Grow Become a Great Sponsor .............................................. 28 Develop Leaders ........................................................... 30 Celebrate Success ........................................................ 31

Page 3: CONSULTANT TRAINING GUIDE - Epic Servers · Physicians’ Desk Reference (PDR). 1999. Dr. Larry Lands publishes first paper on sports performance. 2001. Immunotec partners with Consultants

Research

Immun

ProductsImmunotec

Philosophy

Discover

munotec Immunotec

Innovations

iiDiscover

Page 4: CONSULTANT TRAINING GUIDE - Epic Servers · Physicians’ Desk Reference (PDR). 1999. Dr. Larry Lands publishes first paper on sports performance. 2001. Immunotec partners with Consultants

While the health and wellness industry is growing by leaps and bounds, Immunotec has always been in a class of its own. Recognized by researchers and medical professionals worldwide, Immunotec continues to set the standards for products that produce consistent results.

G Over 40 years of research underlie its flagship product Immunocal, and its groundbreaking innovations have resulted in numerous patents both in North America and around the world.

G Immunotec works with a team of experts in their respective fields in order to develop its high-quality products and weight management system.

G The only nutritional company with a (non-drug) nutritional product listed in the Physicians’ Desk Reference (PDR) and Compendium of Pharmaceuticals and Specialties (CPS).

While some companies start with a few good people and a business idea looking for a product, Immunotec began as a product looking for a good business that would put it into the hands of millions who could benefit from it.

Immunotec’s business model channels goods to the consumer through a network of Independent Consultants. Cutting the costs ordinarily paid to a traditional “middle man”, such as a store, results in a higher earning potential for the Consultant.

When you are your own boss, you have the power to move your business in the direction you want, on your terms.

We invite you to learn more about the possibilities we offer you to have the chance to make money and make a difference, all on your own terms. That is the advantage of an Immunotec business. Enjoy the flexibility of a business tailored around your life – not the other way around.

The Immunotec STORY

Products and packaging may vary from country to country.

4 n TRAINING GUIDE

Page 5: CONSULTANT TRAINING GUIDE - Epic Servers · Physicians’ Desk Reference (PDR). 1999. Dr. Larry Lands publishes first paper on sports performance. 2001. Immunotec partners with Consultants

1978. Dr. Gustavo Bounous initiated a novel research program in conjunction with colleagues,

including Dr. Patricia Kongshavn, from McGill University, to search for a dietary protein source that would optimize the immune system.

1981. Dr. Gustavo Bounous and Dr. Patricia Kongshavn are the first to discover the effect of whey protein on the immune system.

1986. Dr. Wulf Dröge described the effect of glutathione on the immune response of a living organism.

1988. Dr. Gustavo Bounous and Dieter Beer initiate close association. Launch Immunotec Research Corp.

1988. Dr. Wulf Dröge discovers the abnormally low cysteine and glutathione levels in HIV patients.

1994. Dr. Luc Montagnier (future Nobel Prize winner) drew attention to the promising effects of Immunocal, in his opening address at the 10th International AIDS Conference in Yokohama, Japan.

1996. Immunotec Research Corp. merges with Chuck Roberts’ company, Roberts Evergreen Products Ltd., and John Molson and forms Immunotec Research Ltd.

1996. Official Canadian launch.

1997. Official American launch.

1997. Drs. Montagnier, Olivier and Pasquier editthe book Oxidative Stress in Cancer, AIDS, andNeurodegenerative Diseases, devoting an entirechapter to a paper on Immunocal.

1998. Dr. Jimmy Gutman writes his first book on glutathione, The Ultimate GSH Handbook.

1999. Dr. Bounous’ story, Breakthrough in Cell-Defense is written by Dr. Allan Somersall.

1999. Immunocal listed in the highly respected U.S. Physicians’ Desk Reference (PDR).

1999. Dr. Larry Lands publishes first paper on sports performance.

2001. Immunotec partners with Consultants to build 10 Casa Immunotec homes in Honduras.

2003. The first Immunotec Consultant earns a million dollars.

2005. World renowned immunologist Dr. Wulf Dröge joins Immunotec as Senior Vice-President, Research & Development.

2005. Immunotec moves to its new 37,000 sq. ft. headquarters and 1,000 Consultants celebrate the Grand Opening.

2006. Dr. Dröge launches Immunocal Platinum, the next generation of Immunocal, with CMP and RMF which helps to maintain proper muscle function andbone health by reducing calcium loss.

2007. Immunotec Inc. goes public, trading on the TSX Venture exchange under the ticker symbol, IMM.

2007. Immunotec receives regulatory approval from Health Canada to market Immunocal with the health claim: “A natural source of the glutathione precursor cysteine for the maintenance of a strong immune system.”

2008. “HMS 90” becomes “Immunocal” in Canada.

2008. Immunocal sample is tested as part of ConsumerLab.com’s Athletic Banned Substance Screening Program based on the 2007 World Anti-Doping Code Prohibited List and is certified free of any prohibited substances.

2008. Immunotec announces the successful completion of a clinical trial on cancer-related weight loss in lung cancer patients. The research concluded that patients treated with Immunocal showed significant increases in muscle mass and quality of life.

2009. Immunocal first appears in Canadian Compendium of Pharmaceuticals and Specialties (CPS).

2009. Immunotec announces that the Natural Health Products Directorate, a division of Health Canada responsible for evaluating the safety, efficacy and quality of natural health products (NHPs) – granted authorization for Immunotec to conduct a clinical trial of Immunocal in elderly persons.

2010. Immunotec opens market in Mexico.

2012. Opening of new offices in Mexico City.

2012. Glutathione research papers surpass 100,000 articles on PubMed.gov.

2012. Athletes powered by Immunocal win medals in London Olympic Games.

2013. Immunotec launches the MiForm Weight Management System. MiForm is the next generation in weight management and permanent lifestyle changes.

2013. Immunotec named official sponsor of Rowing Canada.

2014. New sales office opens in California.

2015. Immunotec is recognized as a Top 50 Direct Selling company in Canada and the U.S. and a Top 100 worldwide for 2014.

2015. Immunotec receives regulatory approval from

Health Canada to market Immunocal with the health claim:“Helps increase muscle strength and enhance performance when combined with regular exercise.”

2015. Immunocal and Immunocal Platinum are certified by the world-class anti-doping laboratory LGC

and granted the “Informed-Choice Trusted by sport” logo that ensures that both products are free of banned substances.

2016. Immunotec introduces Elasense, a naturally inspired, dermotologist developed skin care collection formulated with SynerG4™, an exlusive antioxidant complex.

®

Immunotec Milestones

Discover

the science of living better

TRAINING GUIDE n 5

Page 6: CONSULTANT TRAINING GUIDE - Epic Servers · Physicians’ Desk Reference (PDR). 1999. Dr. Larry Lands publishes first paper on sports performance. 2001. Immunotec partners with Consultants

Discover

The Immunotec BUSINESS MODELImmunotec follows a very simple, proven business model that provides you with income as you build your team. The network marketing model used is a respected and legitimate method of distribution that pays you rather than warehousers, advertisers, and retailers. It has been championed by well-known business men and has even been taught in universities.

With the Immunotec business model, YOU are the key ingredient. 1. You gather customers. 2. You sponsor Consultants and teach them to do the same.

It really is that simple. It has been said that the further away from simplicity you get in this business, the less money you will make.

It is extremely important for everything you do to be easily duplicated by others. That is why we recommend using only the approved Immunotec training and business presentation. These tools are easily available to all, no matter where they are located around the world.

To take full advantage of all components of the Compensation Plan, your success model is built on “four who get four”.

This means that while selling products to your customers, you also sponsor four Consultants who sell to their customers. These Consultants may each sponsor four more Consultants themselves and the effort continues to duplicate.

The more people you introduce to Immunotec, the faster your business will grow, so you won’t want to stop at just four. And remember, you will meet people along the way who may not be interested in the business opportunity at this time, but still want to live healthier lives by purchasing Immunotec products.

By adding customers and Consultants to your team on a regular basis, not only will you earn steady income, you will be building a business that generates residual income.

6 n TRAINING GUIDE

Page 7: CONSULTANT TRAINING GUIDE - Epic Servers · Physicians’ Desk Reference (PDR). 1999. Dr. Larry Lands publishes first paper on sports performance. 2001. Immunotec partners with Consultants

Discover

The Immunotec SUCCESS FORMULA

10-3-1 and Do It Again

1031

iiWe are sure you are getting excited about the possibilities. Successful people will always tell you that success takes effort and a bit of hard work. It is important that you have some targets of activity and a realistic vision of what you need to do to build your team.

The Immunotec Success Formula is 10-3-1 -- Do It Again. Typically for every 10 people you invite to see the business presentation, you will schedule 3 appointments. Out of those 3 appointments you can expect to sponsor 1 new Consultant. What happens to the others? Some will become your customers and some will even give you referrals.

Our most successful Consultants found that this simple but regular practice enabled them to reach their goal and achieve their “why” with increased consistency. It was also proven that this basic exercise was a key contributor to maintaining the activities required for new Consultants to succeed early in their career and structure the two basic activities of team-building and retailing.

You decide how quickly you want to grow your business and apply the success formula to guide your activity. If you want to sponsor 4 new Consultants or customers a month, then you would simply contact at least 10 people, and set up at least 3 business presentations, each week.

TRAINING GUIDE n 7

Page 8: CONSULTANT TRAINING GUIDE - Epic Servers · Physicians’ Desk Reference (PDR). 1999. Dr. Larry Lands publishes first paper on sports performance. 2001. Immunotec partners with Consultants

Discover

My immediate “why” is…

To be achieved by:

G

G

,,,,What if we told you that how you answer one single question could determine the level of success of your Immunotec business? Well, it is true. 90% of your success is based upon the strength of your “why”. One of the most important activities is for you to spend some time uncovering your true “why”. People get started with Immunotec for a variety of reasons. Sometimes it is to get their products at a discount or make a little extra money to help pay bills. Maybe you have always dreamed of owning your own business. Whatever the reason, your strength and drive will determine your level of success.

As with any business, challenges will come your way. When your “why” is strong, you will not be easily discouraged. That is the reason we encourage you to develop your “why” into a clear vision of where you want to be in 3 months, 1 year, or 5 years. With your vision clearly defined, your activities will take on greater meaning, people around you will take notice, and more often than not they will aspire to be part of your mission.

You may even develop a dreamboard with pictures or clippings of what/who that vision includes and place it where you can see it every day. This is a fun activity to do with your team. Simply gather magazines, poster board, glue, tape, and scissors. Put on some nice music and start dreaming. Cut out pictures that appeal to you and make a collage on your poster board. Your pictures can be symbolic or actual things you want in your life.

Your WHY

The first thing you want to accomplish with your Immunotec business is your immediate “why”.

8 n TRAINING GUIDE

Page 9: CONSULTANT TRAINING GUIDE - Epic Servers · Physicians’ Desk Reference (PDR). 1999. Dr. Larry Lands publishes first paper on sports performance. 2001. Immunotec partners with Consultants

Discover

Let’s start developing your vision now. Be as specific as possible and add as many details to your vision as you can.

1. If I had all the time and money in the world, what would I be doing?

2. Where would I live?

3. How would I spend my time?

4. Who would I help?

5. Where would I travel?

6. What charities would I give to?

7. How would I make a difference in my life?

Your “why” may evolve as you become more familiar with your business.

KEEP YOUR VISION WHERE

YOU CAN SEE IT EVERY DAY TO

MOTIVATE AND INSPIRE YOU

TOWARDS YOUR GOALS!

TRAINING GUIDE n 9

Page 10: CONSULTANT TRAINING GUIDE - Epic Servers · Physicians’ Desk Reference (PDR). 1999. Dr. Larry Lands publishes first paper on sports performance. 2001. Immunotec partners with Consultants

Setting your FINANCIAL and ACTIVITY GOALS

Discover

Every successful business has a plan and your Immunotec business is no different. It is very important to set goals for your business and create a plan to reach those goals. Goals are guideposts on your way to reaching your vision. It is important to have both financial goals and activity goals. Your financial goals are WHAT you want to achieve and your activity goals are HOW you will achieve it.

• Your financial goals allow you to reach your vision. We recommend you do SMART goal setting. Establish goals that are Specific, Measurable, Attainable, Realistic, and Timely.

• Your activity goals are made up of tasks you will complete that allow you to reach your financial goals.

Here are some examples:*

As you can see these goals are very specific, measurable, attainable, realistic, and time limited.

Specific = earn $200/month

Measurable = $200 direct deposited into my account

Attainable = action plan in place

Realistic = based on my time, experience & desire

Time Limited = in the next 60 days

They are SMART goals. Remember you can’t always control whether a prospect comes into the business or becomes a customer, but you absolutely can control how many people you talk with.

Use the Immunotec business model and success formula to set your first financial and activity goals. We recommend you set goals every month. Review your previous month’s goals with your Sponsor or Upline and create new goals based upon the growth of your business.

My financial goal: I want to earn .................... in the next 30 days.

My activity goal: I will do this by contacting ............... people each week.

I will set ............... appointments each week.

What I want to achieve! Financial Goal: I want to earn $400 in the next 30 days by using my success formula of 10-3-1 and sponsoring one new Consultant or customers per week.

How I will achieve it Activity Goal: I will get 3 appointments weekly by making contact with at least 10 people per week.

What I want to achieve! Financial Goal: I want $200 per month residual income in the next 60 days.

How I will achieve it In order to earn $200 per month in residual income, my organization will need to have monthly sales of approximately $3,000 (not including my own retail sales) between both Consultants, who are purchasing for resale, and customers referred directly to Immunotec.

I will do this by talking with at least 10 people per week and I will support my new Consultants, who also have a vision of growth for their business, in selling products to customers and help them teach their teams to do the same within the 10-3-1 weekly framework.

G

G

ii

* The above examples refer to building your downline of Consultants, however, along the way, you will also find customers and build your customer base.

10 n TRAINING GUIDE

Page 11: CONSULTANT TRAINING GUIDE - Epic Servers · Physicians’ Desk Reference (PDR). 1999. Dr. Larry Lands publishes first paper on sports performance. 2001. Immunotec partners with Consultants

Discover

TOOLS for Success

Immunocal is a unique, globally recognized and specially formulated, natural whey protein that has been clinically demonstrated to maintain your immune system*.

This is the MOST important dietary supplement you will ever use

Immunocal Flyer

The Immunocal flyer explains the benefits of Immunocal. It is a very important tool that assists all Consultants in explaining how Immunocal maintains the immune system, what makes it special, the key benefits and the results of daily use.

G Product Sell Sheets

An important tool for growing your business, product sell sheets are available to download in your business center. They include important facts and detailed information on individual products so you and your customers can understand the features and benefits of our high quality product line.

G

TRAINING GUIDE n 11

Brain health : the new frontier in dietary supplements

Clarity. Concentration. Con� dence. Cogniva.

Helps improve cognitive performance*

Environmental toxins, information overload, stress, and the agingprocess may all impact our brains, aff ecting memory, alertness,focus, and overall cognitive performance. Th is is why you needCOGNIVA, an innovative nootropic “smart chew” exclusively fromImmunotec with SYNA-PS50, our proprietary blend of scientifi cally-proven ingredients containing phosphatidylserine (PS).

Now, you canchew your way to

brain health!

Helps improve overall cognitive performance*

Helps improve alertness and concentration*

Provides a quick boost of focus and mental sharpness*

Helps support long-term brain health and memory*

Benefi ts

Connections count!Our brain contains billions of neurons whichcommunicate with each other throughtrillions of connectionscalled synapses.

Healthy connections ensureyour best cognitive performance.

EXCLUSIVELY FROM IMMUNOTEC

with SYNA-PS50™

NEW!

* Th ese statements have not been evaluated by the FDA.Th is product is not intended to diagnose, treat, cure, or prevent any disease.

The only toothpaste containing TOPICAL GLUTATHIONE*in our exclusive antioxidant complex

You’ll § what’s in it• SynerG4™, an exclusive antioxidant complex

comprised of 4 powerful ingredients: master antioxidant Glutathione, extracts of acai berry, green tea and cactus

• Calcium for gentle low-abrasion cleaning

• Xylitol, a natural sweetener that's good for your teeth

• Chlorophyll for gum protection

You’ll § what’s NOT in it• NO artificial flavors, sweeteners, colors, or

preservatives

• NO fluoride

• NO titanium-dioxide

• NO sodium lauryl sulfate

• NO animal testing

Ca+

GSH

Xylitol

Fluoride

TiO2

SLS

Immunotec Toothpaste with SynerG4™

Promotes healthy-looking gums and teeth, helps whiten teeth and fight plaque, leaves your mouth feeling clean and refreshed.

This goes a step beyond regular toothpaste. It incorporates novel bacteria-fighting and oral health enhancing properties.

Jimmy Gutman MD - Senior Medical Advisor

I am excited that all the ingredients are safe… a big plus for our health-conscious customers!

Sandi Walper

Love the taste… and freshness that comes after brushing.

Mónica Hoffman

Leaves my teeth feeling very clean.Ángelo Licari

*Topical glutathione is absorbed locally. Glutathione precursors are necessary to raise total-body glutathione.

July 2017© 2017 Immunotec Inc. All rights reserved.

Immunocal is a unique, globally recognized and specially formulated, natural whey protein that has been clinically demonstrated to maintain your immune system.*

WHY IS IMMUNOCAL UNLIKE OTHER WHEY PROTEIN ISOLATES?

This is the MOST importantdietary supplement you will ever use

IMMUNOCAL® ORIGINAL FORMULA

Specially formulated, exclusively for Immunotec, to help maintain a strong immune system*

48 studies published by doctors and scientists working in top global institutionsGlobal recognition through patents issued in the United States, Canada, and countries around the worldListed in two highly respected medical publications, the CPS in Canada and the PDR in the United StatesA community of satisfied users built up over 20 years including world class professional and amateur athletes

GLUTATHIONE PRECURSOR

40 YEARS OF RESEARCH

CLINICALLY STUDIED

MEDICAL PUBLICATIONS

20 YEARS OF SATISFACTION

“Immunocal helps increase muscle strength and enhance performance when combined with regular exercise.”*Approved Health Canada claim

“Immunocal is a natural source of the glutathione precursor cysteine for the maintenance of a strong immune system.”*Approved Health Canada claim

The PDR (USA) and CPS (Canada) are two of the medical profession's most-respected sources of information. Immunocal is listed in both.

* These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease

KEY BENEFITS1 Maintains a strong immune system*

2Supports the production of antibodies*

3Helps increase muscle strength and enhance performance when combined with regular exercise*

Page 12: CONSULTANT TRAINING GUIDE - Epic Servers · Physicians’ Desk Reference (PDR). 1999. Dr. Larry Lands publishes first paper on sports performance. 2001. Immunotec partners with Consultants

TAKE IMMUNOCAL®

FOR GOOD HEALTH, STRENGTH AND PERFORMANCE!*

“I ,m busy!”

“I’m healthy and I want to stay healthy!”

“I wish I could live a more active lifestyle.”

“I want to play more with my grandchildren.”

“We want to continue traveling.”

“I want to be able to take longer walks at the end of my work day.”

“I want to improve my personal best.”

Young, middle age, senior, no matter what your age, Immunocal improves your quality of life as it helps increase muscle strength and enhance performance when combined with regular exercise.*

*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

IT'S TIME TO BUILD YOUR

HOME-BASED BUSINESS

Welcome to a network marketing opportunity that combines premium quality products,

world class training and support, and a generous compensation plan

Copyright © 2017 Immunotec. Inc. All rights reserved. February 2017

the science of living better

Your independent Immunotec Consultant is

IMMUNOTEC HAS WHAT YOU NEED TO SUCCEED

Your focus can be on selling great products and, if you wish, building a team of others to do the same

Earn retail profit on product salesBuild a team and earn commission on their retail sales

Earn bonuses and recognitionReceive training from experienced Consultants

in person, online, and at business events Immunotec provides sales tools, a personalized

eCommerce Website, ships all orders, handles any returns, and supports you with a dedicated customer service team

A BUSINESS BASED ON WHAT CONSUMERS WANT

The Immunotec business opportunity can be your springboard to successHealth, wellness, fitness, energy. These topics are at the beating heart of today's ever-growing lifestyle products industry.

Immunotec combines the advantages of a premium quality health and wellness product line with one of the most generous compensations plans for Consultants in the marketplace.

Your successful home-based business will be built on a foundation of selling products that people actually need and, if you choose to expand, by building a team of others who do the same.

You will not build your business aloneAs an Immunotec Consultant, you have the support of experienced Consultants who will guide and train you. Plus, you will enjoy head office business support in the form of a personalized eCommerce Website, professional sales tools, a warehouse team that ships your orders and handles any returns, and a multilingual customer service team. And several times per year, you'll be invited to attend business events where you'll meet and learn from recognized experts in the network marketing business.

Live Better. 2019 PRODUCT CATALOG

IMMUNOTECON THE GO!

SHAKE™ (Look inside!)

NEW!

Prospecting Flyers

Prospecting flyers are used as a “leave-with” to everyone you meet, everywhere you go! They summarize our product lines and speak to our credibility with information on the science behind our products and promote the business attached to them.

Product Catalog

The product catalog is a beautiful display of our full range of products. Small and compact, it is easy to carry in your pocket or purse insuring that you are always prepared to meet new customers! Each product page includes in-depth product descriptions, product benefits, daily usage, the product code number, the content of the product container or package.

RECOMMENDED READING LISTMoving Up by John Solleder

Your First Year in Network Marketing by Mark Yarnell

Secrets of the Millionaire Mind by T. Harv Eker

Wave 3: The New Era in Network Marketing by Richard Poe

Wave 4: Network Marketing in the 21st Century by Richard Poe

The Wave 4 Way to Building Your Downline by Richard Poe

Being the Best You can be in MLM by John Kalench

The New Professionals by James W. Robinson

CD: Building Your Network Marketing Business by Jim Rohn

There are always new tools being

designed to help you develop your business.

Make it your habit to visit the MY TOOLS

section in your online Business Center

regularly.

G

G

It all started with the

immune system

THE STORY OF A NETWORK MARKETING COMPANY UNLIKE ANY OTHER.

Discover

12 n TRAINING GUIDE

Page 13: CONSULTANT TRAINING GUIDE - Epic Servers · Physicians’ Desk Reference (PDR). 1999. Dr. Larry Lands publishes first paper on sports performance. 2001. Immunotec partners with Consultants

Buildii

BuildBuild

Build Build

Page 14: CONSULTANT TRAINING GUIDE - Epic Servers · Physicians’ Desk Reference (PDR). 1999. Dr. Larry Lands publishes first paper on sports performance. 2001. Immunotec partners with Consultants

Your list is your business capital. You don’t need to spend a lot of money to start your Immunotec business, but you do need to have a list of contacts and be willing to talk with them. One of the most important business activities you will do is to build and add to your contact list. Your list will never be complete. Successful Consultants update their list daily... always adding new names and adding follow-up notes for others.

How up-to-date is your list?

How many names could you write down if you were paid $100 for each name? Start by pretending you will get paid $100 for every name you write down. If you don’t know a specific name, write down where the person you have in mind works, or where you normally see them... do it quickly and don’t think too much. Write down everyone you know whether you think Immunotec products or business opportunity is right for them or not. Don’t get caught in the trap of pre-judging. You never know, one of these names could be your very first Platinum Consultant. It has happened to other Consultants, it could happen to you!

Use memory joggers such as lists of social organizations, the yellow pages, people with whom you do business, even maps.

WRITE DOWN...

• Friends

• Family

• Neighbors

• People at work

• People at school

• People at church or temple

• People you know socially

• People that service you

• People who sell to you

• People you would like to get to know

• People who care about health and wellness

Make it a habit to make new contacts. Practice starting conversations with new people. Add to your list as you go throughout your day.

Then, think about your dream, your vision... and go back to your list with added motivation.

Step ONE START Your List ii

14 n TRAINING GUIDE

Page 15: CONSULTANT TRAINING GUIDE - Epic Servers · Physicians’ Desk Reference (PDR). 1999. Dr. Larry Lands publishes first paper on sports performance. 2001. Immunotec partners with Consultants

Build

START Your List G People You Know FELLOW PROFESSIONALS:• Co-workers, former co-workers• Past professional acquaintances, client, vendors

FAMILY:• Immediate family members, relatives, cousins, in-laws

FRIENDS: • Current friends, friends you haven’t seen recently• Friends of your friends, friends of your family

NEIGHBORS:• Men and women in your neighborhood, landlord(s)• Retired people, members of the neighborhood watch group• College students

BUSINESS CONTACTS:• Accountant, architect, attorney, auto repairman• Babysitter/child caregiver, baker, banker/teller• Builder/contractor, carpet cleaner• Deliverymen, dentist/orthodontist • Doctor/chiropractor, dry cleaner, electrician, exterminator• Firemen/policemen, florist, furniture salespeople• Furniture upholsterer, gardener, grocer/checker• Hair stylist, health spa workers, housekeeper• Insurance agent, mailman, nurses• Optometrist/ophthalmologist, pharmacist, plumber• Pool maintenance person, printer/photographer• Psychiatrist/psychologist, real estate agent• Rental store workers, service station attendant• Shoe repairman/salesperson, computer repairman/salesperson• Tax service personnel, travel agent, UPS deliverymen• Waiter/waitress

CHURCH CONTACTS:• Religious education directors, youth workers• Ministers of music, fellow church members• Minister/Rabbi/Priest/Emaan

SPORTS CONTACTS:• Tennis partners, people you play sports with• Teammates, soccer, football, baseball, racquetball partners• Golfers, bikers

SOCIAL CONTACTS:• New and old acquaintances• Social Networks contacts

ORGANIZATIONS:• Boy Scouts/Girl Scouts• YMCA/YWCA etc.

Places You Go • Hair salon, day care, post office, restaurants, grocery stores• Gas stations, coffee shops, malls, bank, tanning/nail salons• Florist, travel agency, real estate office, hotel, hospital• Dentist, doctor’s office, retirement homes (residents and staff)• Apartment building, office building, stables

People Who... • Are interested in new opportunities• Don’t like their job• Need money for college• Are saving for retirement• Are most like you• Love to socialize• Care about health• Live an active life• Like to help others• Want to live longer and healthier• Have an entrepreneur approach• Like to stay fit or would like to be fit • Are looking for employment• Have had their work hours reduced• Love to shop• Love to travel• Are getting married• Have invited you to a home party

G

G

TRAINING GUIDE n 15

Page 16: CONSULTANT TRAINING GUIDE - Epic Servers · Physicians’ Desk Reference (PDR). 1999. Dr. Larry Lands publishes first paper on sports performance. 2001. Immunotec partners with Consultants

Now that you have your list started, let’s prioritize it so you can determine your approach. Keep in mind that you do two simple things with your Immunotec business:

1. You gather customers.

2. You sponsor Consultants who gather their own customers.

We want to make sure you use the best approach to accomplish these two activities.

The 3-check mark system will help you determine your best prospects for Consultants and customers. Grab your list and a pen or pencil and let’s get started.

You will go through your list very quickly 3 separate times. This will prevent you from thinking about any one person and making pre-judgments that could limit your business.

You now have some 3, 2, 1 and maybe even no check mark people. You have just divided your list into prospective Consultants and customers and can tailor your approach to each.

Your 3-check mark people are your best Consultant prospects. Future leaders like you. These will be the first people you will work with to schedule business presentations.

Your 2-check mark people are also good Consultant prospects. These will be the next people you schedule.

Your 1-check mark people and 0-check mark people can make excellent customers for you as well provide you with referrals.

Prioritizing Your List

The 3-Check Mark System

Step ONE Go through your list and put a check mark by those people who are outgoing, social, positive people. These are people who you would enjoy going into business with.

Step TWO Now go through your list a second time and put a check mark by those people who you believe would like to build a home-based business. They are people who are motivated to be the best they can be and may already be successful, but just haven’t found the right opportunity yet.

After completing this step, you may realize that you have some people now that have one checkmark, some with two, and maybe some with none. That is OK.

Step THREE Go through your list one last time and place a check mark by those people who will be willing to listen to you. We all have people in our lives that we influence. Place check marks by those people with whom you have credibility and influence.

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Step TWO SCHEDULE Your Activity

You now have your list prioritized and it is time to determine your schedule before you make your calls.

Be sure to check regularly your Immunotec emails and the Immunotec website under Events/Calendar of Events for Immunotec sponsored meetings, events, conference calls, and webinars and place these in your calendar. Talk with your Sponsor and Upline and jot down team meetings, calls, or events that will also help you build your business.

Then, add your daily activities, such as work hours, family obligations and other personal commitments.

As you complete your calendar, focus on income producing activities for your new business. Your greatest income producing activity is sharing the Immunotec story with others through presentation appointments.

We highly recommend you work with your Sponsor or your successful Upline to do your first few presentations. This will be considered “on the business” training. You can also learn by checking out the presentation and videos in your online Business Center, visiting a local meeting, participating in a 3-way presentation with your Upline and their own prospect etc...

Compare times that you and your Sponsor or Upline have available to give the presentation to your prospects. Determine at least 2 different times you will both have so you can give your prospects a choice of appointment times.

Now that you have determined your availability for appointments, let’s start inviting.

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Take some time to complete the exercise below:

10-3-1 is the template of activities you will conduct to get the results you are looking for. 10-3-1 can be done daily, weekly, monthly... as often as you wish, always depending on how big your WHY is, or how fast you want to achieve it. You decide, and we’ll help you get there.

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MY FIRST 10 CONTACTS — Name / Phone Number (Jot down the first 10 people you will contact regarding Immunotec. It is always a good idea to make these calls with your Sponsor or Upline present. That will allow them to coach and encourage you along the way.)

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MY FIRST 3 APPOINTMENTS — Dates / Time / Places (After making your calls, note the appointments you scheduled as a result of these calls.)

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SUCCESS! My first new Consultant and/or new customer — Name / Telephone / Reason for joining

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The Immunotec SUCCESS FORMULA10-3-1 and Do It Again

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Step THREEInvite Your Prospects to DISCOVER Immunotec

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One of the most common questions that new Consultants have is, “What do I say to people to introduce them to Immunotec?” There are as many different types of approaches as there are people.

The most important thing when inviting someone to discover Immunotec is your genuine enthusiasm and sincerity. It is important to be yourself and find an approach that works for you. Remember, you can’t say enough wrong things to the right person and you can’t say enough right things to the wrong person.

Your goal is to set an appointment. It can be an in-person appointment, a three-way call with your Sponsor or Upline, a conference call, or even a group presentation. You do not want to do the presentation on this call. You just want to focus on getting an appointment. Know ahead of time whether you want to invite the person to a business presentation as a potential Consultant or to a product presentation as a potential customer, as your approach may vary accordingly.

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Inviting Your CONSULTANT and/or CUSTOMER Prospects to Discover ImmunotecLet’s look at some suggested steps to your invitation.

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Step ONEGet permission (with a smile on your face & lots of enthusiasm)

You first want to ask your contact if they have just a couple of minutes to talk. This ensures you are calling them at a time when they can focus on what you are saying. It also keeps you from getting into a long conversation as you have put a time limit on the call.

Step TWOAsk about them

You may ask about their family, their job and other things that shows them that you truly do care. You may be surprised what they tell you that will allow you to meet a need. For example, listen for comments like, “Work is really stressful”, or “Johnny was sick again this week”.

Step THREEThe reason I’m calling is...

This phrase is an easy way to get to the point of your call and provides you with a direct way of sharing your excitement.

Step FOURGive them two choices of times to meet, and then two choices for a place.

When you give them limited choices it makes it easier to schedule a time and place that will work for everyone.

Step FIVEConfirm the appointment and thank them

Be sure to thank them for their time, confirm the appointment and let them know you are looking forward to it. Remind them how excited you are about your new business and look forward to sharing it with them.

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Invite Your CONSULTANT Prospects to Discover ImmunotecHere are some examples of invitations you can use to schedule business presentations:

Example 1:The reason I’m calling is... I’m very excited about a serious business I have started involving a nutritional supplements company with an amazing track record called Immunotec. My business partner and I are looking for a couple of key people who care about health and wellness. I thought you would be perfect for our team. I’m not sure if a business is something that would be of interest to you, but we would love to share more information with you to allow you to make your own decision.

When can we meet? Would Tuesday at 9 a.m. or Thursday at 7 p.m. work better for you? What if we meet at Starbucks or Pete’s restaurant near you?

Example 2:The reason I’m calling is... I have a health and wellness business that I am expanding and I thought of you. I would love to sit down and share it with you and get your opinion. Would you be able to meet Saturday at 3 p.m. or Monday at 8 a.m.?

Example 3: The reason I’m calling is... that I have found a business that will allow me to (insert your personal “why”). I am looking for people that want to join me as I expand my business and I thought of you. Can you meet my business partner and me on Tuesday or Thursday at 7 p.m.?

Write your own personal approach here:The reason I’m calling is...

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Invite Your CUSTOMER Prospects to Discover ImmunotecHere are some examples you can use to schedule a product presentation:

Example 1:The reason I’m calling is... I have found an amazing product that is helping me to (insert what the product is doing for you). I really care about your health and would love to sit down with you and share more information. Can we meet _____ or _____?

Example 2:The reason I’m calling is... I now have a health and wellness business and I want everyone I know to learn about the products that I offer. I would love to meet and give you more information. Can we meet _____ or _____?

Example 3:The reason I’m calling is... I can now offer people I know a product that is clinically proven to maintain your immune system. It is even in the Physicians’ Desk Reference in the US and in the Compendium of Pharmaceuticals and Specialties in Canada, and the only way you can get it is through someone you know. I want you to stay healthy. Let’s meet so I can give you all the information. Can we get together _____ or _____?

Write your own personal approach here:The reason I’m calling is...

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As you invite your prospects to discover Immunotec, there may be questions that arise. We want you to feel equipped to overcome the most common objections. The most helpful advice to remember is... Do not go into the presentation, simply stay focused on booking the appointment.

1. What can I say when my prospect tells me they don’t have time to do a business?

Objection: “I don’t have time.”

Response: “That’s OK. I didn’t think I had time either until I saw it. It may not be a fit for you, but just take a look.”

2. What can I say when my prospect says they are not a salesperson or don’t like to do sales?

Objection: “I’m not a salesperson.”

Response: “That’s OK, I’m not looking for sales people. This is about sharing information not selling and that is why I called you. Just take a look.”

3. What do I say when people ask if this is a pyramid?

Objection: “Is this a pyramid?”

Response: “No, pyramids are illegal. I wouldn’t be involved in anything illegal. Just take a look.”

4. What is the best way to answer the question about network marketing?

Objection: “Is this network marketing?”

Response: “Yes, it is all about people helping others to achieve their goals. Just take a look, you’ll be amazed.”

5. How do I deal with it when people ask about cost?

Objection: “Is this going to cost me anything?”

Response: “It won’t cost anything to look and I am sure you will learn something in the process. There is no obligation on your part, just take a look.”

Overcoming Objections

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JUST TAKE A LOOK!

6. What do I say when people tell me they aren’t interested?

Objection: “I’m not really interested.”

Response: “That’s OK. It may not be a fit for you but just take a look.”

You may notice that there is a common phrase that is in every answer, “JUST TAKE A LOOK”. Learn this phrase and it will help you stay focused on the objective of booking the appointment rather than trying to answer all of their questions on the phone.

If you are unable to set the appointment, simply ask permission to follow up at a later date.

For example: “I understand it is not convenient for the moment, may I please call you back in a couple of months. I would like to share with you my experience and news.”

People will watch what you accomplish with Immunotec. When they understand you are taking your business seriously, it is more likely they will take you seriously and listen to you at a later time. By periodically reminding them of how you can help them, and by sharing your success, your offer becomes more attractive.

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Now let’s go into the various ways you can share the Immunotec story.

Step FOURShare the Immunotec Story - The PRESENTATION

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In-Person Presentations

Two with One AppointmentThe most effective meeting is an in-person presentation with your prospect, yourself, and your Sponsor or Upline. You provide the personal credibility by sharing your “why” and story, and your Sponsor or Upline provides the business credibility by presenting the Immunotec story.

Home MeetingYou may also choose to use home meetings. These are group presentations conducted at your home or the home of one of your team members. They are very effective and provide a casual and comfortable setting for business. Be sure to invite twice the amount of people you want to attend as you will have last minute cancellations. You may also consider suggesting to everyone to bring a friend. This is less intimidating for some and creates a great atmosphere.

Group Meeting at Business LocationPresentations are also done in business locations such as hotels, clubs, or office buildings. These are great for introducing your prospect to others involved with Immunotec. Keep in mind that it is best to pick up your prospects. Otherwise, you will find that it is not uncommon for a prospect to have a last minute cancellation or no show. It is nice to plan dinner or dessert either right before or after the meeting. This also gives you a chance to uncover your prospect’s potential “why” and show how Immunotec may be a solution.

Phone Presentations

Three-Way Calls and Conference CallsThree-way calling and conference calls are other ways of sharing the Immunotec story. You can have your Sponsor or Upline on a call with your prospect, or invite your prospect to a group conference call done by an Immunotec leader. When the call is complete, make sure you clarify the next step with your prospect. They may be ready to get started, want to meet in-person, or attend an Immunotec event to help them make a decision.

Online Presentations

Skype and WebinarsAdvances in technology have been tremendous for our industry. You can now share Immunotec through using an online service such as Skype or by conducting an online webinar business presentation. Keep in mind that our business is still a very personal and relationship building business and nothing will take the place of speaking in person. However, these tools are great ways to tell the Immunotec story when meeting in person is not an option.

All of these presentation methods are effective when you are prepared. Make sure you carry your tools to every presentation. Consider having the business presentation, product catalog, Immunocal flyer, compensation plan booklet, prospecting brochures, Consultant Starter Pack and customer Health Pack sheets, as well as applications with you at all times. Business cards also add a professional touch to your Immunotec business.

With these presentation methods and tools, there is no doubt that you will succeed in sharing the Immunotec story with others. Practice using all of these presentation methods, as different people may be attracted to different formats. This will also sharpen your skills and diversify your team and prospects.

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What did you like about

what you just saw?

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Step FIVE Ask for a DECISION

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The presentation is not complete until you know the next step. It is very important to ask your prospect for a decision. At this time, you should determine if your prospect is more interested in becoming a Consultant or a customer.

At the end of the presentation, simply ask “What did you like about what you just saw?” This gives them a chance to think of something positive you can build on to lead them toward a decision.

During the presentation you will have uncovered at least one potential “why” from your prospect. This information will help you guide them in the direction that is right for them.

For example, if you have discovered your prospect shows interest in healthy living, you could say:

Customer: “So, Joe, how do you see Immunotec products helping you with your health.”

Or, if you have discovered your prospect is interested in the business opportunity:

Consultant: “So, Joe, how do you see Immunotec helping you start your own home-based business?”

Another important question that leads to a decision is, “What questions do you need answered so you can make a decision?” This question will give you the opportunity to answer any lingering concerns that may prevent your prospect from making a decision to take advantage of the opportunity or product.

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Asking for a Decision – Common ResponsesWe have found that there are some common responses that will arise as your prospect decides their next step. It is helpful for you to become familiar with ways to answer these responses. As always, be yourself and tailor these suggestions to the needs and communication style of your prospect.

Here are some suggestions:

Consultant Prospect: “I have to think about it.”You: “Great, I am glad you want to think about it. I want to think about it too and make sure this is a good fit for both of us. Let’s see, today is Monday, how about I call you at 5:00 p.m. on Wednesday and we can discuss what we have both decided?”

This is called the 48-hour decision. One of the energy-drains for you will be, what we call, the “forever maybe’s”. You want to place your prospect in either the “yes” category, or the “no, for now” category at the end of 48 hours. It is always good to let your prospect know that you are also thinking about it because you are serious about your business, and only want to put people on your team that are right for the business. Be sure to set a specific appointment time to discuss the decision. If the decision on the business is “no, for now” be sure to ask them to be a customer. You will also want to ask any “no, for now’s” to give you referrals.

Customer Prospect: “I have to think about it.”You: “What questions can I answer for you so that you can get started on the product now?” or “Would you like me to give you some samples to try?” If yes: “I will call you on Monday at 5:00 p.m. to follow up with you to get your feedback.” If no: “I understand, however, if you can think of someone who could benefit from our products, I would appreciate the referral. I will call you Monday at 5:00 p.m. to follow up.”

Consultant Prospect: “I want to try the product first.”You: “Great, it is always a good idea to try the products. Then as a Consultant, you can generate enough retail income to pay for your own products. Are there questions you still have about the product that are keeping you from joining the business now?” This will help you to uncover objections that may be preventing your prospect from joining the business. You can then help them to overcome these objections.

Consultant Prospect: “I don’t have the money.”You: “I understand, that is why it is important for you to fully understand the opportunity. Let me make sure you have your income questions answered so you know how to get your initial investment back. Remember, Immunocal costs about as little money as a cup of coffee per day.”

Customer Prospect: “I don’t have the money.”You: “I understand. The great thing about Immunotec is that there is also a business opportunity. You can become an Immunotec Consultant, start sharing the Immunotec story with others, and also make money. Many of our Consultants make enough money to pay for their products and some earn residual income from their team. Let me show you how the business works.”

Consultant or Customer Prospect: “I need to talk with my spouse.”You: “Great. Let’s set up a time when we can all get together. It is important that your spouse understands what we have just shown you. You probably won’t be able to answer all of the questions, so it will be better if I am there to make sure he/she has correct information. I can meet with the two of you Monday or Tuesday at 5:00 p.m., which works best for both of you?”

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Become a GREAT SPONSOR Once you have sponsored your first new Consultant, you have a team to lead. You are now partners and support each other. You still have your Sponsor and Upline team, and now you have a Downline team as well. It is beneficial for you to know all aspects of being a great Sponsor and Team Leader.

Role model

It has been said that the speed of the leader determines the speed of the pack. Your team will duplicate what you do--not what you say. The first step in being a successful leader is to role model for your team. A successful leader continues to sponsor new Consultants and gather customers regularly. You show your team what to do by doing it yourself. Ask yourself every day: “If my team did today what I did, what would my commission check be?”

Use the Let’s Get Started... YOUR Action Plan for Success and schedule new Consultant trainingGetting your new Consultants off to a quick start is also important. Be sure to use the Let’s Get Started...YOUR Action Plan for Success immediately when you sponsor someone and get their training scheduled within their first week in the business. At their training session, make sure to familiarize them with the materials in their Welcome Kit as well as this Training Guide.

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NAME

TELEPHONE

E-MAIL

Your “Why” is the reason you made the decision to become an Immunotec

Consultant. You may have an immediate “why” that evolves into a bigger vision

as you grow in your business. For example, your immediate “why” may be to pay

off debt, make extra money, or to help people get healthier. Your “why” will sustain

you as you begin to ignite the big dreams you have for your life which may include

travel, private education for your children, early retirement, charitable giving, or

financial independence. My Why - the reason I joined Immunotec is so I can...

My Financial Goals:My first 30 days: My first 6 months:

By the end of my first year I want to be making $ per month.

IMPORTANT Immunotec InformationMy ID #:

My PIN #:

My Website: www.immunotec.com/

Customer Service Telephone Number: 1 888 917-7779

Customer Service Email: [email protected] Service Fax: 1 877 424-5050

Customer Service Hours: M-F 8 a.m. to 9:00 p.m. Eastern Immunotec Head Office Address:300 Joseph Carrier Vaudreuil-Dorion, Quebec J7V 5V5 (Canada)

My SUPPORT TEAM

My “WHY”

YOUR Action Plan for Success

Welcome Note from Your Sponsor…I would like to personally welcome you to our Immunotec Team!

As your Sponsor, my goal is to help you succeed, and our first step is to review this Action Plan together.

Please feel free to contact me if you have any questions. I am committed to support you in your training and business building efforts, and I look forward to celebrating your success.

Welcome to Immunotec, I am so glad to have you on our team!

SPONSOR’S SIGNATURE

Sponsor

My Upline My Upline Gold

My Upline DiamondMy Upline Platinum

Let’s Get Started...

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Communicate regularlyCommunication is the key to developing your team. It is good to stay in touch with your new team members on a regular basis for their first few weeks in the business. That will show them you truly care about their success and are there to help them build their business.

You may also want to schedule some fun team events and go out prospecting together. You can get creative and have your own incentives, contests, and events to get your team engaged and into action. The more involved your team is, the greater their chance for success. And, when they are successful, you are successful!

Help your new Consultants make their first calls and assist them with their presentations

Always review your field activities schedule with your new Consultants and work directly with them to share the Immunotec story and assist them to sponsor their first new Consultants and customers.

This is how they learn and ensure the process of duplication which is essential for them to achieve success.

It is critical that you genuinely care about the success of your team. Remember, they don’t care how much you know until they know how much you care. Helping them build is how you will grow!

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Stay updated and plugged-in with ImmunotecAlways read your communications from the Immunotec home office. This includes emails and your regular newsletter called, Immunocations. Make sure your team is aware of any new announcements, local meetings and events, incentives, and promotions.

It is also advantageous that you attend all Immunotec sponsored conference calls and webinars and encourage your team to do the same. These calls and webinars are designed to provide you with information that will assist you in building your business. Consider this: A franchisee would never consider missing a message, call, event, or online session with the home franchise office, as this could impact their bottom line. Your Immunotec business should be no different.

Attend all presentations, meetings and events with your teamIn your Immunotec business, it is key that you and your team stay energized. Just as a car battery that is not hooked to an alternator loses its power and energy, you and your team can lose power and energy by not attending presentations, meetings, and events. Any time a group of like-minded individuals come together with a common purpose, it can be energizing, supportive, and fun. Make sure you attend all group gatherings with your team. Enthusiasm is contagious and these events will keep you and your team enthusiastic and encouraged.

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Develop LEADERSCreate the right environment and team atmosphereLet’s look at how you develop leaders and help your team become successful. Everything that grows must have the right environment in which to grow, and your team is no different. Consider this, a farmer may have many different types of crops that have various needs, but they will all need some combination of sunlight, water, and nutrients. Your team is the same. They will all have individual goals and needs, but will need the right environment in which to grow.

You create that right environment by hosting and attending regular business presentations, product presentations, and trainings. If there are no regular meetings in your area then start them. A regular weekly business opportunity meeting as well as a weekly training is recommended. You may also want to host product education presentations for your prospects. Get creative and make the events both fun and informative. This provides consistency, encouragement, and skill improvement for your team. Keep in mind these may start in your home or a convenient business location. They do not have to be fancy or in an expensive location, but your team needs regular care and a common place to grow.

Identify potential leadersAs your team grows in numbers, you will want to become proficient at identifying those potential leaders that you can help further develop. Often, what a new Consultant does in the beginning of their business will determine their on-going success. You may find at times you have people on your team for whom you want success more than they want it for themselves. You can’t drag them across the finish line. However, others will arise that are coachable and are willing to put forth the effort. These are the team members on whom you will want to focus your efforts.

Look for someone who is a positive influence, has a strong “why”, excellent people skills, a large sphere of influence, and is coachable. Being coachable is the key because someone can have all of the other ingredients for leadership, but if they aren’t coachable, it will be more challenging to lead them to success.

Host future leader meetingsOnce you have identified your potential leaders, let them know that you are focusing your efforts on helping them to be all they can be and achieve their big dream and vision. Let them know that you see them as a leader and will help them develop their skills. You may want to establish a regular leadership time and place to brainstorm ideas, hold each other accountable, and provide support, encouragement, and training.

Coach your teamCoaching is simply the process of bringing out the best in your team and helping them take the next step. A coach implements a game plan, encourages, guides, and rewards. The Let’s Get Started... YOUR Action Plan for Success is your game plan. This training is your guide, and the compensation plan is the reward. Your role is to use these tools and encourage your team along the way. You can keep your coaching sessions as simple as: What is working? What is not working? What can you do differently? Scheduling weekly business activity reviews is also a good habit to develop.

Provide incentives and funEVERYONE likes to feel a part of something bigger than themselves and everyone likes to have fun. This is where you can get creative and design your own incentives and challenges to get your team excited, working, and engaged.

An example of an incentive is the “you do, you get” approach: “anyone who does three presentations this week, will earn (you decide on the prize).”

Another example is the “top three” approach: “the top three Consultants who retail the most product this month, will earn (again, you decide on the prize).”

Or simply, “recognition” approach: Create your own newsletter and recognize everyone who is doing positive action to build their business.”

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Celebrate SUCCESSRecognize both results and field activities.Recognition is a reward that is not often given in traditional jobs, yet it has been shown to be one of the most powerful motivators for people. Nothing can be more powerful than a pat on the back, or saying, “great job”. In your business, it is important to recognize your team members. You can do this by writing a short congratulations note, hosting a recognition event or simply giving a small gift at your regular meetings. People will work for recognition harder than they will for a paycheck. Keep this in mind and come up with fun and creative ways to make recognition a part of your team culture.

Remember your team will be rewarded for their results when they receive their monthly commissions and bonuses, but it is critical that you as a leader incentivize and reward them for their activities. Successful leaders set aside 5-10 minutes at their public business presentations for team recognition. The following are suggestions on how you can celebrate success with your team.

G Establish a 10-3-1 team and have special name badges for everyone who commits to making 10-3-1 a weekly practice.

G Recognize the team member who makes the most contacts each week.

G Recognize the team member who sponsors the most Consultants and/or gathers the most customers each month.

G Have team prospecting call-nights where everyone brings some healthy food and then makes calls all together. You can have special prizes for the one who gets the most appointments or ring a bell every time an appointment is made.

G Write notes of encouragement to team members to let them know you care and want to support them in reaching their dreams.

G Set up a team volume goal and when the goal is reached have a party.

The importance of Team Recognition

G Write down your ideas and then plan how you want to celebrate your team’s success.

Activities to recognize:

Results to recognize:

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Your Immunotec customers are also critical to your on-going success. Remember the loyalty of your customers is what creates income. Always maintain contact with them. Make sure to introduce them to all the Immunotec products so you can assist them in maintaining a healthy lifestyle.

To do so, establish a follow-up schedule to touch base with your customers. To make sure they know how important they are to you, consider the following examples of customer appreciation activities in addition to regular follow-up.

G Make sure you know your customers’ special occasions and email them a nice note or send them a card.

G Host a customer appreciation event. Serve some refreshments and go through the features and benefits of each of the Immunotec products.

G Email monthly specials to all of your personal customers.

G Offer a prize or product to customers who give you 3 referrals.

G Offer your customer a free product when they refer someone to you that signs-up as a Consultant.

G Host a “Round Robin” and have tables set up for products and the Immunotec business opportunity. Have a Consultant at each table to explain features and benefits. Have groups of customers rotate tables every ten minutes. At the end of the 10 minute presentation, they receive a raffle ticket. Do a raffle at the end and give away prizes or products. Make it fun!

G Write down some of your customer follow-up and appreciation ideas.

Customer Appreciation

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Immunotec is dedicated to improving your life by providing quality products and tools to support your physical, mental and financial state in order for you to find balance in your life. As you find balance in your life, share your success with everyone you know and meet.

Determination is often the first chapter in the book of excellence. Now that you have read this Training Guide, use your determination and start to “plan your work and work your plan” toward achieving your success.

Achieving YOUR SUCCESS

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G NOTES

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Get started today!

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