constructive engagement: the holy grail to business & brands thoughts? twitter: @ ericedelstein ...
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Constructive Engagement: The holy grail to business & brands Thoughts? Twitter: @ EricEdelstein @ evly. I’ve been in the digital space since 1998…. - SA’s 1 st Search Engine Agency. - SA’s 1 st Lead Generation Platform. - SA’s 1 st Social Media Crowdsourcing Platform. - PowerPoint PPT PresentationTRANSCRIPT
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Constructive Engagement:The holy grail to business & brands
Thoughts? Twitter: @EricEdelstein @evly
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- SA’s 1st Search Engine Agency
- SA’s 1st Social Media Crowdsourcing Platform
- SA’s 1st Lead Generation Platform
- Social Media Marketing Suite
I’ve been in the digital space since 1998…
Any thoughts? Tweet them @evly
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We recognize that all who claim to be expert in this arena, who claim to
know exactly what to do and how to ideally capitalize, are kidding
themselves, or their clients or both.- Fast Company September 2012
Are you a Social Media Expert?
“”
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Any thoughts? Tweet them @evly
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StreetArt in Germany
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Woolworths SA
Any thoughts? Tweet them @evly
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Idols
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Springleap.com
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99 designs
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Idea Bounty
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Why did they run that campaign?Customer Engagement or Crowdsourcing a new flavor?
Remember the Simba “design your flavor” campaign?
Any thoughts? Tweet them @evly
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Capitec Bank
Used evly’s Ideas app to generate innovative ideas on how to improve consumer banking in South Africa
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Challenge:• Harvest ideas to make local banking
better• Create a forum where Capitec and
non-Capitec customers can converge and engage within a transparent, supportive and viral environment
• Commissioned by King James’s PR - Atmosphere
Solution:• Used the evly Ideas app to generate
innovative ideas from the public on how to improve consumer banking in SA
Results:• 700 unique ideas in under 4 weeks• 2500% increase in engagement on
Fan Page in first week• Campaign Reach: 235 000• Entirely inclusive and accessible
environment for participation• Case study submitted to Finance
Minister, Pravin Gordhan
Capitec Bank
Any thoughts? Tweet them @evly
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Peak Milk
• Leading Nigerian FMCG milk brand
• 90% of campaign activity on mobile
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Challenge:
• The Buchanan group wanted to create a community around the brand.
• evly was the competition platform for Upload a recipe using Spekko Rice
Results:
• In less than 2 weeks there are over 2000 fans, 50% of which have come through the evilly app
Spekko Rice
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Kickstarter
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Pebble smart watches
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KIVA
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Group buying
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grapesstarting point
blendideas
namecreative
slogancopy
labeldesign
Iterative
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Campaign Repository
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• Get people ENGAGED in your organisation (user generated content, sharing, voting, commenting, buying)
• Let them add BUSINESS VALUE (market research, idea generation, creative input) to your organisation
Take Away
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Thank you
email:Skype:
Tel:twitter:
eric@evlycomesoterict+27 82 926 5447 (SA)@EricEdelstein @evly