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    Licenciatura en Lengua y Literatura Inglesas - UCEL

    Written Assignment n 3

    Natalia Soledad Derman

    PhD. Emilse Hidalgo

    Lengua

    5 November, 2010

    Construction of false identities through the manipulation of information: a CDA analysis

    aimed at unmasking real intentions behind linguistic choices

    Introduction

    The aim of this paper is to analyze a series of linguistic features present in an excerpt

    from Bushs speech addressed to the nation on January 29, 2002 that will serve as examples

    to sustain the hypothesis that through his State of the Union Address, former President

    George W. Bush Jr. manipulated the presentation of facts in order to build both national

    identity as civilized as opposed to Iraqis dehumanized identity , and therefore to justify

    American military action on Iraqi territory.

    In order to accomplish this goal, the analysis will be based on different tools from CDA:

    the four macro- structures outlined by Ruth Wodak in The Discourse Historical Approach

    as part of Methods of Discourse Analysis, namely the preservative, justificatory,

    transformative and destructive strate gies (Wodak, 2002 : 71); linguistic choices will

    also be scrutinized following Halliday and Hasans notions of texture, more specifically ,

    cohesive ties and cohesive chains as presented in Language, Context, and Text: Aspects

    of Language in a Social-semiotic Perspective (1989). Teun Van Dijks explanation of

    ideology both in Ideology: a Multidisciplinary Approach (1998) and Discourse, Ideology

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    and Contex t (2001) , and Gorgon Mathews notions on identity present in On the

    Meaning of Culture (2000) will also contribute to the analysis of the fragment selected.

    Finally, to reinforce the interpretation of the speech, Noam Chomskys reflections on

    terrorism in his book 9-11 (2002) and the articles Who are the Global Terrorists? (2002)

    and Dominance and Its Dilemmas (2003), as well as Michael Moores documentary

    Fahrenheit 9/11 (2004) will also be resorted to, and Naomi Kleins journalistic account

    Bagdad Year Zero: Pillaging Iraq in Pursuit of a Neocon Utopia (2004).

    Theoretical Framework

    September 11, 2001 was the first time after the 1812 war that the United Stated were

    attacked by foreign forces and it was as well a turning point in the history of the country

    and its foreign relations. On January 29, 2002 the forty-third President of the United States,

    George W. Bush Jr., addressed the nation through the annual State of the Union Address in

    the US Capitol. In this speech, Bush announced the gove rnments scheme on domestic and

    foreign policy and publicly declared the war on terror targeting those countries that

    formed part of the Axis of Evil , namely Iraq and North Korea, and accusing them of

    being terrorist allies that constitute d a grave and growing danger for the whole world

    because of their possession of weapons of mass destruction (Bush, 2002).

    A much controversial speech that motivated the reaction of many left-leaning critics,

    Bushs State of the Union Address was nonetheless celebrated and supported by many

    Congressmen and citizens and would represent one of the various speeches used to cover

    the real intentions behind the so called war on terror.

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    Noam Chomsky, a linguist, political activist and critic of US policy, not only reacted

    towards this speech but to Bush s plans altogether in the same way he openly criticized the

    Reagan administration (1981-1989), the first one in the US to announce that a war on

    terrorism would be the core of US foreign policy and which allowed for barbaric

    atrocities and vast destruction (Chomsky, 200 2 : 123).

    In his 9-11 , Chomsky takes the definition of terrorism as found in US Army manuals

    and analyses both the attacks to the World Trade Centre and the American attacks on Iraqi

    lands. While a prestigious military historian supported any operation un der the auspices of

    the United Nations against a criminal conspiracy whose members should be haunted down

    and brought before an international court, where they would receive a fail trial, and if found

    guilty, be awarded an appropriate sentence (Howard in Chomsky, 2002 : 123), Noam

    Chomsky state s that in any case that proposal should be applied un iversally (Chomsky,

    2002 : 123). What he means, clearly, is that if one is to follow the American definition of

    terrorism, the term terrorist applies to the United States too.

    When considering terrorism as the use of coercive means aimed at civilian populations

    in an effort to achieve political, religious or other aims, Chomsky argues that it is simply

    part of state action, official doctrine (Chomsky, 2002 : 57 ) like the one Bush announced

    in his State of the Union Address. The importance of Chomskys critical view on the

    concept and practices of terrorism will consequently serve as reinforcement for the current

    analysis.

    Naomi Klein, a Canadian journalist with a left-leaning activist history, has for years taken

    a critical view on government policies and corporate interests. In her article for Harpers

    Magazine (2004), Klein heavily criticizes the Bush Administration and accuses them of

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    having economic intentions behind the invasion of Iraq, not only because of its vast

    amounts of oil but because it would allow a myriad investment opportunities . Right from

    the title of her article, she lets the reader know what her experience in Bagdad had revealed:

    that Bush aimed at pillaging Iraq in pursuit of a neocon utopia (Klein, 2004). But in order

    for this dream to take place, it was necessary first to find a country in ruins, collapsed and

    then introduce what she calls the shock doctrine (www.wikipedia.com).

    Not only Americas official doctrine but also Bushs accession to the Presidential Seat

    and military action on Iraq are harshly criticized and constantly put under an aura of

    suspicion in Michael Moore s documentary Fahrenheit 9-11 (2004). With the aim of

    unmasking hidden truths about American domestic and foreign policy-making,

    manipulation of press releases and individual and corporate economic interests, Moore

    succeeded in achieving what Bill Nichols describes as one of the main goals of

    documentaries. For it is true that Fahrenheit 9-11 not only activates our aesthetic

    awareness [], it also activates our social consciousness (Nichols, 2001 : 69). This

    consideration is also taken by critic Johan Berger, writer of the foreword for Michael

    Moores The Official Fahrenheit 9/11 Reader (2004) in which he praised Moores work

    as The Work of a Patriot . Berger considers that Fahrenheit 9/11 from start to finish

    invite s a political and social argument (Berger in Moore, 2004 : ix) and it does not silence

    anything, but urges viewers to watch and consider critically what is presented.

    One of the main arguments Moore poses in his documentary is that of the economic

    interests behind the invasion of Iraq, more specifically, the building of a natural gas

    pipeline across Afghanistan and his own personal connection with American companies

    that would supposedly rebuild the country in ruins.

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    Berger also mentions in referen ce to Moores work that it demonstrates that, despite all

    the manipulative power of communication experts, it is still possible to break through the

    conspiracy of silence, the manufactured atmosphere of fear and the solitude of feeling

    politically impot ent (Berger in Moore, 2004 : x -xi).

    Critical Discourse Analysis also opens this possibility in the sense that it aims at

    discovering inconsistencies, (self-)contradictions, paradoxes and dilemmas in the text

    internal or discourse-internal structures (Wodak, 2002 :65). In The Discourse Historical

    Approach (2002) Ruth Wodak identifies four types of discursive macro-strategies that lead

    to the construction of national identity. These strategies have been used to analyse how

    discourse can be used to build a desired image, either positive or negative, and how it can

    be manipulated with the purpose of shaping public opinion.

    The four macro-strategies as outlined by Wodak are: a) constructive, which aims at

    constructing national identity; b) preservative or justificatory, which aims at the

    conservation and reproduction of national identities and discourses; c) transformative,

    which aims at the change of national identities; and finally d) destructive, which aims at

    dismantling national identities (Wodak, 2002 :71).

    Apart from this classification of macro-strategies, which are not mutually exclusive but

    rather co-exist, Wodak proposed a set of discourse-analytical strategies which have

    different objectives and are manifested by means of different features:

    - referential or nominalization strategy aims at the constructions of in-groups and

    out-groups and it accounts for how the participants are referred to;

    - predication strategy aims at the positive or negative labeling of social actors and it

    accounts for what traits, characteristics qualities and features they attributed;

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    - argumentation strategy has the purpose of justifying positive and or negative

    attributes by means of arguments that legitimize such characterizations;

    - perspectivation , framing or discourse representation strategy shows level of

    involvement and point of view and it is perceived in the position from which

    arguments are expressed; and finally

    - intensification or mitigation strategy aims precisely at intensifying or mitigating the

    illocutionary force of an utterance (Wodak, 2002 : 72-73) .

    This paper will therefore integrate the study of these strategies in the excerpt from Bushs

    speech (Appendix 1) and will determine how Bushs linguistic choices may account for the

    manipulation in the presentation of facts with the aim of creating a positive self-image and

    dehumanizing the opponent. It is evident that in his speech, Bush explicitly polarizes the

    American nation against the Axis of Evil.

    Antagonizing positions are also considered by Teun Van Dijk. As he pointed out,

    ideologies affect production or interpretation of discourse directly because they are

    involved in the sociocognitive process that links context and knowledge (Van Dijk, 2001 :

    11-12). Members of different groups not only share a system beliefs but also mental

    representations of specific situations. Group ideology is indeed a form of self - and other

    representation and is one of the basic forms of social cognition that at the same time

    define the identity of a group and hence the subjective feelings of belonging of its

    members (Van Dijk, 2000). Polarization appears in the very process of sel f- and other-

    representation, in terms of membership, activities, aims, norms, relations and resources.

    Very often, groups have to defend or legitimize their position and discourse is the natural

    way to do so, i.e., discourse is one very important way of reproducing and developing

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    ideologies, especially when it comes to account for polarization between ingroups, i.e.,

    us and outgroups, or them (Van Dijk, 1998 : 161). As it will be analyzed later on, this

    legitimization of a specific ingroup through discourse can be clearly traced in Bushs State

    of the Union Address.

    In On the Meanings of Culture (2000) , where Gordon Mathews examines the

    different definitions and views of culture, he dedicates a section to the anthropological

    concept of culture. A view worth mentioning for this paper is that coming from 19 th century

    anthropologist Lewis Henry Morgan, who consi dered that all human beings [], however

    primitive, had the potential to become civilized (Mathews, 2000 : 2). According to

    Morgan, societies progressed from savage to barbaric to civilized. The point of interest in

    this view is that what he considered civilized was, of course, his own culture, i.e.

    American, just in the same way George W. Bush Jr. managed to create this same identity

    two centuries later.

    Later on, on his examination of Culture, State and Market Mathews asserts that apart

    from the apparent personal choice of culture from the cultural supermarket, there exist

    mass media manipulation but this manipulation is as powerful as bizarre as manipulation

    by the state (Mathews, 2000 : 9) . Both these forms of manipulation are worth mentioning

    in the current paper, the former because it may be associated with Michael Moores ideas

    shown in Fahrenheit 9/11 as described above, and the latter because of the manipulative

    mode of discourse employed by former president Bush.

    Wodak points ou t that CDA as a specific form and practice of discourse analysis

    obviously always needs to account for at least some of the detailed structures, strategies and

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    functions of text and talk, including grammatical, pragmatic, interactional, stylistic,

    rhetorical, semiotic, narrative or similar forms of verbal and paraverbal organization of

    communicative events (Wodak, 2002 : 97). Taking this into consideration, selected

    lexico-grammatical choices will be used to account for the strategies described above and

    also scrutinized following Halliday and Hasans notions of texture of a text (Halliday

    Hasan, 1989).

    A text has no specified length, but rather, what determines the nature of a text is the

    kind of relations that contribute to the unity of meaning. The source of this unity is called

    texture and it is constituted by means of certain kinds of relations. In other words, texture

    deals with the total unity of a text, which is provided by means of relations between its

    components. The meaning relation between the elements is referred to as cohesive tie and

    it implies the presence of at least two elements. The linguistic, lexico-grammatical

    realization of such tie is referred to as cohesive chain, made up by cohesive devices

    (Halliday-Hasan, 1989 : 71).

    There exist three types of cohesive ties. Co-referen tiality is connected to situational

    identity. Co- classification refers to those elements that belong to an identical class. And

    co-extension refers to the relationship between elements of the same semantic field that

    bear a general resemblance. The kind cohesive tie at work will be shown through these

    different lexico-grammatical choices.

    Co-referentialiaty is realised by means of noun phrases, pronominals, the definite article

    and demonstratives (Halliday-Hasan, 1989 : 74). Co-extension is realised by means of

    sense relations of three kinds: synonymy, when the experiential meaning of the two lexical

    items is identical, antonymy , described as oppositness of experiential meaning, and

    hyponymy, when a general super-ordinate term relates to a series of co-hyponyms. Hasan

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    adds meronymy and repetition to co-extension chains; meronymy because it refers to a

    part- whole relation and thus creates a sense relation, and repetition because the lexical unit

    creates a similar experiential meaning (Halliday -Hasan, 1989 : 80-81). Finally, co-

    classification ties are realised by means of relations of substitution and ellipsis. All of these

    cohesive devices are the explicit realization of implicit meaning relations that underlie a

    text and hence are constitutive of texture (Halliday -Hasan, 1989 : 75).

    As stated before, one of the main points of this paper will be to account for the way in

    which linguistic choices and their interrelation serve as examples to sustain that the aim of

    Bush s piece is to create false national identity. By considering the different cohesive ties

    and their linguistic realization into cohesive devices, it will also be possible to trace a

    consistent construction of antagonising identities with the purpose of justifying military

    action on the so called threatening territory.

    Analysis

    The current analysis will focus on the four macro-strategies outlined by Ruth Wodak

    (2002) and their linguistic realization into cohesive ties and cohesive devices that

    provide texture of the text (Halliday -Hasan, 1989). Linguistic choices will also be

    scrutinised under different probes that account for linguistic strategies delineated by Wodak

    (2002) and it will be then possible to account for the construction of civilized American

    identity as opposed to dehumanised Iraqi identity used to justify military atrocities.

    One of the most evident macro-strategies is the constructive one. In his speech, Bush

    intends to create national American identity as friendly, comforting and humanitarian, as a

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    victimised though strong and determined nation that would free other countries from

    dictatorships and suffering, and as the ultimate -if not unique- form of civilization.

    In considering the following quotations, the underlined segments highlight the notions

    above mentioned:

    Thank you very much. Mr. Speaker, Vice President Cheney, members of Congress,distinguished guests, fellow citizens: As we gather tonight, our nation is at war, oureconomy is in recession, and the civilized world faces unprecedented dangers. Yet thestate of our Union has never been stronger. (Applause.) paragraph 1

    What Bush does in this first section is to present the problems that the country is facing

    both in domestic and foreign affairs, and also to state that even though the country has been

    suffering ever since the attacks on September 11, 2001 the nation has been proudly

    strengthened. Judging from the piece, what Bush also presents is the dichotomy us a s

    civilized victims as opposite to the implied barbaric them.

    We last met in an hour of shock and suffering. In four short months, our nation hascomforted the victims, begun to rebuild New York and the Pentagon, rallied a greatcoalition, captured, arrested, and rid the world of thousands of terrorists, destroyed

    Afghanistan's terrorist training camps, saved a people from starvation, and freed acountry from brutal oppression. (Applause.) paragraph 2

    The notion of suffering and victimization is repeated in this section, and is reinforced by

    the different kinds of action with which the government responded to the attacks: one is the

    comforting, friendly and humanitarian image, and the other is that of the defender and

    justice-seeking nation.

    Thanks to the work of our law enforcement officials and coalition partners, hundredsof terrorists have been arrested. Yet, tens of thousands of trained terrorists are still atlarge. These enemies view the entire world as a battlefield, and we must pursue themwherever they are. (Applause.) So long as training camps operate, so long as nationsharbor terrorists, freedom is at risk. And America and our allies must not, and will not,allow it. (Applause.) paragraph 13

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    Once again the notion of law and justice is stated in this section, as well as a sense of

    determination specifically stressed by the use of modals must and will . The notion of

    friendliness is also considered in this section, but this time with the idea of partnership

    derived from allies . This is strategic since it urges supporting countries to carry out the

    policies that the American government has in mind.

    While the most visible military action is in Afghanistan, America is acting elsewhere.We now have troops in the Philippines, helping to train that country's armed forces togo after terrorist cells that have executed an American, and still hold hostages. Oursoldiers, working with the Bosnian government, seized terrorists who were plotting to

    bomb our embassy. Our Navy is patrolling the coast of Africa to block the shipment of weapons and the establishment of terrorist camps in Somalia. paragraph 16

    Again, the idea of fellowship and support to other nations is stressed here, and also the

    notion of security and America as savior and world police, an idea that dates back to the

    Second World War just like the expression axis of evil.

    Our second goal is to prevent regimes that sponsor terror from threatening Americaor our friends and allies with weapons of mass destruction. Some of these regimeshave been pretty quiet since September the 11th. But we know their true nature.North Korea is a regime arming with missiles and weapons of mass destruction, whilestarving its citizens. - paragraph 19

    The prevailing idea in this paragraph is that of the United States as a friendly savior of

    the world, and at the same time as a fierce opponent of dictatorial regimes.

    It is possible to notice that the highlighted expressions point at the formation of a

    positive view of Americans. In these sections and the passage throughout there is constant

    polarization between the created positive image of us and a negative dehumanized image

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    of the m. This is achieved through the use of specific lexical choices that constitute a co-

    extension chain based on synonymy characterizes us through the choices fellow,

    citizens, civilized world, heroes, people. Another co -extension chain based on

    synonymy characterizes them through the choices terrorists, parasites, dangerous

    killers, enemies.

    These chains also account for the referential or nominalization strategy outlined by

    Wodak (2002, 72-73). It can be perceived that the US and those countries that supported

    their policies are referred to as human, those consid ered enemies are persistently referred

    to as devoid of humanity. This is reinforced by the predication strategy , by which the

    participants are characterized. On the one hand, the US and allies are described by means of

    human attributes through a semantic connection: friends, saviors, mission, heroes,

    strength, shelter, order, rationality. On the other hand, the enemy is degraded by

    treating them as inhuman rid is typically used for unwanted objects or animals, they are

    depicted as corrupted by nature, as if they could never become civilized (Mathews, 2000 :

    2) and it is generalized that no-one likes them.

    Other macro-strategy consistently used by Bush in his speech is the preservative or

    justificatory strategy with the aim of conserving national identities and at justifying military

    atrocities on enemy lands. As stated previously, macro-strategies are not mutually

    exclusive, and thats why several are the examples from Bushs speech in which the

    justificatory strategy is backed up by the constructive one.

    Thank you very much. Mr. Speaker, Vice President Cheney, members of Congress,distinguished guests, fellow citizens: As we gather tonight, our nation is at war, oureconomy is in recession, and the civilized world faces unprecedented dangers. Yet thestate of our Union has never been stronger. (Applause.) paragraph 1

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    Two disconnected issues are brought together in this example: war is justified because of

    the countr ys current economic situation and because some dangerous, inhuman external

    agent represents a threat for the whole of the civilized world. If economy is in recession

    it is then justified that corporations seek to recover their loss on enemy lands. As Naomi

    Klein pointed out, corporations considered that Iraq wa s so contaminated that it needed to

    be rubbed out and remade from scratch to later on introduce a set of laws unprecedented

    in their generosity to multinational companies (Klein, 2004).

    But in order for this to take place, and because the enemy was a source of u nprecedented

    dangers extreme action on that country was necessary to eliminate any trait of them

    through massive bombing with total disregard of the targets, killing thousands of civilians.

    This fact was declared by one of the soldiers shown in Fahrenheit 9/11 when he said We

    called in with some artillery and some napalm and things like that; some innocent women

    and children got hit. We met them on the road and they had little girls with their noses

    blown off andand, uh, husbands carrying their dead wives and things like that (Soldier

    in Moore, 2004 : 75).

    We last met in an hour of shock and suffering. In four short months, our nation hascomforted the victims, begun to rebuild New York and the Pentagon, rallied a greatcoalition, captured, arrested, and rid the world of thousands of terrorists, destroyedAfghanistan's terrorist training camps, saved a people from starvation, and freed acountry from brutal oppression. (Applause.) paragraph 2

    In this case, justified military ac tion lies on the fact that the enemy has caused shock

    and suffering to American citizens, leaving thousands of victims. So anyone capable of

    such an action should be punished. These evil enemies are not only considered responsible

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    for terrorist attacks, but also for violating human rights, which makes counterattacks seem

    fair following the constructed identity of saviours of the world (see above constructive

    strategy).

    Our cause is just, and it continues. Our discoveries in Afghanistan confirmed ourworst fears, and showed us the true scope of the task ahead. We have seen the depthof our enemies' hatred in videos, where they laugh about the loss of innocent life. Andthe depth of their hatred is equaled by the madness of the destruction they design. Wehave found diagrams of American nuclear power plants and public water facilities,detailed instructions for making chemical weapons, surveillance maps of Americancities, and thorough descriptions of landmarks in America and throughout the world. paragraph 11

    What we have found in Afghanistan confirms that, far from ending there, our waragainst terror is only beginning. Most of the 19 men who hijacked planes onSeptember the 11th were trained in Afghanistan's camps, and so were tens of thousands of others. Thousands of dangerous killers, schooled in the methods of murder, often supported by outlaw regimes, are now spread throughout the world liketicking time bombs, set to go off without warning. paragraph 12

    We can't stop short. If we stop now -- leaving terror camps intact and terror statesunchecked -- our sense of security would be false and temporary. History has calledAmerica and our allies to action, and it is both our responsibility and our privilege tofight freedom's fight. (Applause.) paragraph 24

    These three paragraphs are the core of Bushs justification of war. Because Bush

    considered himself a War President who made decision s with war on [his] mind (Bush

    in Moore, 2004 : 50), he knew perfectly well what he was doing, and he had known even

    before his accession to Presidency. Richard Clarke, head of Bushs Counter -Terrorism

    Security Group but critical towards the presidents decision of going into war with Iraq,

    declared that President Bush and administration offic ials had been planning to do

    something about Iraq from before the time they came into office (Clarke in Moore, 2004 :

    44).

    Iraq was assumed to be responsible for the terrorist attacks of September 11 when there

    was absolutely no evidence to link this country to this event. Iraq was the target of

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    American military response because it was said to house the most dangerous terrorists who

    were capable of producing and spreading weapons of mass destruction, and of carrying out

    immoral actions towards their own people. As a consequence, such enemy should be

    stopped to save not only American homeland but the whole world, and the massive

    bombing ordered by President Bush was therefore accept ed to be just.

    In Dominance and Its Dilemmas , however, Chomsky reacts towards these ideas of

    justified terror by the US: But then it is not terror; rather, counterterror, or low intensity

    warfare, or self -defense; and if successful, rational and pragmatic, and an occasion to

    be united in joy (Chomsky, 2002 : 134). Chomsky sustains that Americans should also

    regard themselves as terrorists because of the way in which they acted on Iraqi territory,

    killing thousands of civilians for socio-economic reasons.

    While many critics like Chomsky regarded American attacks as manslaughter, Rumsfeld

    insisted on the care that goes into it, the humanity that goes into it (Rumsfeld in Moore,

    2004 : 76), which means that according to him there is humanity behind the bombing,

    The use of inclusive we is strat egic in the sense that Bush intends to bring people closer

    to him, meaning that all agree with his policies and that every citizen has contributed with

    American action, and trying to convince them that whatever action taken against the enemy

    is never enough and that measures against the axis of evil are prompt and imperative. This

    is the task of the American army and their allies, which together constitute the axis of

    good, not only because they have suffered from enemy attacks, but because they are the

    chosen ones to make every citizen in the world supposedly free.

    Interestingly enough, what Bush affirms to have found that constitute a grave threat to his

    country and to all humanity was never reported. In Dominance and its Dilemmas

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    Chomsky clearly s tates that w hen the occupying army failed to discover [weapons of mass

    destruction] , the administrations stance shifted from absolute certainty that Iraq

    possessed WMD to the position that the accusations were justified by the discovery of

    equipment t hat potentially could be used to produce weapons (Chomsky, 2003), but the

    administration neither accepted their mistake nor stopped the bombing. Instead, Bush

    stressed the potential existence of such weapons, the possibility (could) that the enemy

    had the means to attack.

    From the linguistic point of view, there is once again a clear distinction between us and

    them and the co -extension chains that relate the concepts. While us is at first

    victimized (shock, suffering, victims) and later on shown in a superior position

    (our cause, our war, History has called America, responsibility, privilege),

    them is identified, once again, as a dangerous threat (terrorists, dangerous killers,

    outlaw regimes) through lexical choices loaded with negative meaning (training

    camps, madness, hatred, terror, chemical weapons).

    Wodaks argumentation strategy is evident when analyzing the justificatory macro-

    strategy. By identifying the different topoi (2002) used to justify military action and

    negative other-representation. In this case, these topoi are danger and threat (explicitly

    stated when referring to the enemy), humanitarianism (United states as world police and

    savior of the world ), justice (mentioning of legal action that fell upon terrorists, such as

    captured and arrested ) , responsibility (because the United Stated have been chosen to

    carry out the task of freeing the world from dangerous groups), finances (the terrorist

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    attacks and the consequent action led the country into recession) and abuse (seen in the

    abuse of power exercised by the enemy on their own people, as seen in the word regime ).

    The perspectivation strategy is reflected in History has called America and our allies to

    action, and it is both our responsibility and our privilege to fight freedom's fight (Bush,

    2002 : paragraph 24). Consistent with one of the points stated in the constructive strategy,

    Bush presents the USA as the saviour of the world, hence, they have been appointed to do

    so. This brings biblical allusions to the fact that the USA is the chosen one , the gate

    keeper , in this case, to protect the world from dangerous hands.

    The third macro-strategy to be analyzed is the transformative, which aims at the change of

    national identities. Through the use of this macro-strategy, it is probably intended to

    emphasize national pride, both for the actions taken and the scheme ahead.

    We last met in an hour of shock and suffering. In four short months, our nation hascomforted the victims, begun to rebuild New York and the Pentagon, rallied a greatcoalition, captured, arrested, and rid the world of thousands of terrorists, destroyedAfghanistan's terrorist training camps, saved a people from starvation, and freed acountry from brutal oppression. (Applause.) paragraph 2

    In this section, the focus is placed upon the governments efficiency after the terrorist

    attacks to the World Trade Center, not only from the material point of view, but also from

    the humanitarian and the military perspectives.

    We will work closely with our coalition to deny terrorists and their state sponsorsthe materials, technology, and expertise to make and deliver weapons of massdestruction. We will develop and deploy effective missile defenses to protect Americaand our allies from sudden attack. (Applause.) And all nations should know: Americawill do what is necessary to ensure our nation's security.We'll be deliberate, yet time is not on our side. I will not wait on events, while dangersgather. I will not stand by, as peril draws closer and closer. The United States of

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    America will not permit the world's most dangerous regimes to threaten us with theworld's most destructive weapons. (Applause.) - paragraph 22

    Our first priority must always be the security of our nation, and that will bereflected in the budget I send to Congress. My budget supports three great goals forAmerica: We will win this war; we'll protect our homeland; and we will revive our

    economy.

    - paragraph 25

    There is a clear objective from the government and it is expressed with determination.

    The scheme consists primarily note the fronted position in the enumeration in paragraph

    25- in arming the country and annihilate the enemy, invest in national security in case of

    counterattacks and once the enemy has been defeated, revive national economy. Naomi

    Klein (2004) mentioned in her article that the Bush Administration did not lack a plan, and

    this is clear evidence. According to her , Bushs plans were based upon a v iolent

    ideology, an idea which is not far from Chom skys notions of terrorism.

    But it is important to remember that President Bush is a wise War President and

    through this speech he intends to show that American citizens should trust him, because he

    has taken the matter into his hands. In his speech he changes from an inclusive we to I

    in order to show his determination, which is accompanied by the modal will.

    In all these excerpts there is emphasis placed on action, more specifically material

    processes or processes of doing which involve a doer and a done -to and imply action,

    change and creation (Halliday, 1994 : 110). These material processes are reflected in

    comforted, rebuild, rallied, captured, arrested, rid, saved, freed, work,

    develop, deploy and protect.

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    far from what Chomsky regarded as Washingtons call for support in its war of revenge

    for 11 Sept. (Chomsky, 2002 : 133).

    Our second goal is to prevent regimes that sponsor terror from threatening Americaor our friends and allies with weapons of mass destruction. Some of these regimeshave been pretty quiet since September the 11th. But we know their true nature.North Korea is a regime arming with missiles and weapons of mass destruction, whilestarving its citizens. - paragraph 18

    Iran aggressively pursues these weapons and exports terror, while an unelected fewrepress the Iranian people's hope for freedom. - paragraph 19

    Iraq continues to flaunt its hostility toward America and to support terror. The Iraqiregime has plotted to develop anthrax, and nerve gas, and nuclear weapons for over adecade. This is a regime that has already used poison gas to murder thousands of itsown citizens -- leaving the bodies of mothers huddled over their dead children. This isa regime that agreed to international inspections -- then kicked out the inspectors.This is a regime that has something to hide from the civilized world. - paragraph 20

    States like these, and their terrorist allies, constitute an axis of evil, arming tothreaten the peace of the world. By seeking weapons of mass destruction, theseregimes pose a grave and growing danger. They could provide these arms to terrorists,giving them the means to match their hatred. They could attack our allies or attemptto blackmail the United States. In any of these cases, the price of indifference wouldbe catastrophic. - paragraph 21

    This succession of paragraphs is the most evident example of the use of the destructive

    strategy. By analyzing the over- insistence on the words regime, terror and terrorist it

    is possible to perceive the mnemonic effect behind discourse, to remind addressees of the

    kind of enemy the US is dealing with. It is dangerous because it is barbaric, not civilized as

    the American people and their allies, and it represents an imminent threat to those who live

    in democracy.

    The same mnemonic effect was achieved through the manipulation of the media. The

    words terror, threat, risk and nuclear weapons were repeated over and over again

    to plant in peoples minds the seed of fear and hatred towards the enemy. This is precisely

    what Mathews (2000) stated as regards manipulation by the state and the media and what

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    Moore shows in his documentary (2004): the insistence on the dangers that the enemy can

    cause but silence as regards what the United States are capable of.

    Surprisingly enough, William Arkin, a military analyst, stated after the Pentagon had

    informed in 2002 about the scheme to be carried out in Iraq that no target on the planet or

    in space would be immune to American attack. The U.S. could strike without warning

    whenever and wherever a threat was perceived, and it would be protected by missile

    defenses (Chomsky, 2002). This means that the United Stated owned weapons as powerful

    as the ones they claimed to fear.

    Considering the linguistic choices, there is an explicit co-extension synonym chain to

    refer to the enemy, once again, as opposed to the American civilized world. The enemy,

    or axis of evil , is relexicalised into terrorist underworld, terrorist parasites, terroris t

    allies, regimes and grave and growing danger. At the same time there is also another

    co-extension chain based on meronymy which refers to the actions taken by those countries

    belonging to the axis of evil: threaten, sponsor terror, arming, starving,

    aggressively pursues weapons of mass destruction, exports terror, repress, support

    terror, could provide arms and have terror camps. This meronymy chain is used to

    account for the predication strategy described by Wodak (2002) to refer to the enemy as an

    evil entity capable of such actions.

    It is also perceived that intensification strategy is used repeatedly through the use of

    vocabulary overloaded with negative meaning, namely the chains to refer to the enemy and

    their actions. There is a counterpart for this, which is the mitigation strategy . The lexical

    choices for this strategy are those appealing to fe elings, such as comfort, hope,

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    Appendix 1

    Thank you very much. Mr. Speaker, Vice President Cheney, members of Congress,distinguished guests, fellow citizens: As we gather tonight, our nation is at war, oureconomy is in recession, and the civilized world faces unprecedented dangers. Yet thestate of our Union has never been stronger. (Applause.) paragraph 1

    We last met in an hour of shock and suffering. In four short months, our nation hascomforted the victims, begun to rebuild New York and the Pentagon, rallied a greatcoalition, captured, arrested, and rid the world of thousands of terrorists, destroyedAfghanistan's terrorist training camps, saved a people from starvation, and freed acountry from brutal oppression. (Applause.) paragraph 2

    The American flag flies again over our embassy in Kabul. Terrorists who once occupiedAfghanistan now occupy cells at Guantanamo Bay. (Applause.) And terrorist leaderswho urged followers to sacrifice their lives are running for their own. (Applause.) paragraph 3

    America and Afghanistan are now allies against terror. We'll be partners in rebuildingthat country. And this evening we welcome the distinguished interim leader of aliberated Afghanistan: Chairman Hamid Karzai. (Applause.) paragraph 4

    The last time we met in this chamber, the mothers and daughters of Afghanistan werecaptives in their own homes, forbidden from working or going to school. Today womenare free, and are part of Afghanistan's new government. And we welcome the newMinister of Women's Affairs, Doctor Sima Samar. (Applause.) paragraph 5

    Our progress is a tribute to the spirit of the Afghan people, to the resolve of ourcoalition, and to the might of the United States military. (Applause.) When I called our

    troops into action, I did so with complete confidence in their courage and skill. Andtonight, thanks to them, we are winning the war on terror. (Applause.) The man andwomen of our Armed Forces have delivered a message now clear to every enemy of the United States: Even 7,000 miles away, across oceans and continents, onmountaintops and in caves -- you will not escape the justice of this nation. (Applause.) paragraph 6

    For many Americans, these four months have brought sorrow, and pain that will nevercompletely go away. Every day a retired firefighter returns to Ground Zero, to feelcloser to his two sons who died there. At a memorial in New York, a little boy left hisfootball with a note for his lost father: Dear Daddy, please take this to heaven. I don'twant to play football until I can play with you again some day. paragraph 7

    Last month, at the grave of her husband, Michael, a CIA officer and Marine who died inMazur-e-Sharif, Shannon Spann said these words of farewell: "Semper Fi, my love."Shannon is with us tonight. (Applause.) paragraph 8

    Shannon, I assure you and all who have lost a loved one that our cause is just, andour country will never forget the debt we owe Michael and all who gave their lives forfreedom. paragraph 9

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    Our cause is just, and it continues. Our discoveries in Afghanistan confirmed our worstfears, and showed us the true scope of the task ahead. We have seen the depth of ourenemies' hatred in videos, where they laugh about the loss of innocent life. And thedepth of their hatred is equaled by the madness of the destruction they design. Wehave found diagrams of American nuclear power plants and public water facilities,detailed instructions for making chemical weapons, surveillance maps of American

    cities, and thorough descriptions of landmarks in America and throughout the world.

    paragraph 10

    What we have found in Afghanistan confirms that, far from ending there, our waragainst terror is only beginning. Most of the 19 men who hijacked planes onSeptember the 11th were trained in Afghanistan's camps, and so were tens of thousands of others. Thousands of dangerous killers, schooled in the methods of murder, often supported by outlaw regimes, are now spread throughout the world liketicking time bombs, set to go off without warning. paragraph 11

    Thanks to the work of our law enforcement officials and coalition partners, hundreds of terrorists have been arrested. Yet, tens of thousands of trained terrorists are still atlarge. These enemies view the entire world as a battlefield, and we must pursue themwherever they are. (Applause.) So long as training camps operate, so long as nationsharbor terrorists, freedom is at risk. And America and our allies must not, and will not,allow it. (Applause.) paragraph 12

    Our nation will continue to be steadfast and patient and persistent in the pursuit of twogreat objectives. First, we will shut down terrorist camps, disrupt terrorist plans, andbring terrorists to justice. And, second, we must prevent the terrorists and regimeswho seek chemical, biological or nuclear weapons from threatening the United Statesand the world. (Applause.) paragraph 13

    Our military has put the terror training camps of Afghanistan out of business, yetcamps still exist in at least a dozen countries. A terrorist underworld -- includinggroups like Hamas, Hezbollah, Islamic Jihad, Jaish-i-Mohammed -- operates in remote

    jungles and deserts, and hides in the centers of large cities. paragraph 14

    While the most visible military action is in Afghanistan, America is acting elsewhere.We now have troops in the Philippines, helping to train that country's armed forces togo after terrorist cells that have executed an American, and still hold hostages. Oursoldiers, working with the Bosnian government, seized terrorists who were plotting tobomb our embassy. Our Navy is patrolling the coast of Africa to block the shipment of weapons and the establishment of terrorist camps in Somalia. paragraph 15

    My hope is that all nations will heed our call, and eliminate the terrorist parasites whothreaten their countries and our own. Many nations are acting forcefully. Pakistan is

    now cracking down on terror, and I admire the strong leadership of PresidentMusharraf. (Applause.) paragraph 16

    But some governments will be timid in the face of terror. And make no mistake aboutit: If they do not act, America will. (Applause.) paragraph 17

    Our second goal is to prevent regimes that sponsor terror from threatening America orour friends and allies with weapons of mass destruction. Some of these regimes havebeen pretty quiet since September the 11th. But we know their true nature. North

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    Korea is a regime arming with missiles and weapons of mass destruction, whilestarving its citizens. paragraph 18

    Iran aggressively pursues these weapons and exports terror, while an unelected fewrepress the Iranian people's hope for freedom. paragraph 19

    Iraq continues to flaunt its hostility toward America and to support terror. The Iraqiregime has plotted to develop anthrax, and nerve gas, and nuclear weapons for over adecade. This is a regime that has already used poison gas to murder thousands of itsown citizens -- leaving the bodies of mothers huddled over their dead children. This isa regime that agreed to international inspections -- then kicked out the inspectors.This is a regime that has something to hide from the civilized world. paragraph 20

    States like these, and their terrorist allies, constitute an axis of evil, arming to threatenthe peace of the world. By seeking weapons of mass destruction, these regimes pose agrave and growing danger. They could provide these arms to terrorists, giving themthe means to match their hatred. They could attack our allies or attempt to blackmailthe United States. In any of these cases, the price of indifference would be

    catastrophic.

    paragraph 21

    We will work closely with our coalition to deny terrorists and their state sponsors thematerials, technology, and expertise to make and deliver weapons of mass destruction.We will develop and deploy effective missile defenses to protect America and our alliesfrom sudden attack. (Applause.) And all nations should know: America will do what isnecessary to ensure our nation's security.We'll be deliberate, yet time is not on our side. I will not wait on events, while dangersgather. I will not stand by, as peril draws closer and closer. The United States of America will not permit the world's most dangerous regimes to threaten us with theworld's most destructive weapons. (Applause.) paragraph 22

    Our war on terror is well begun, but i t is only begun. This campaign may not befinished on our watch -- yet it must be and it will be waged on our watch. paragraph23

    We can't stop short. If we stop now -- leaving terror camps intact and terror statesunchecked -- our sense of security would be false and temporary. History has calledAmerica and our allies to action, and it is both our responsibility and our privilege tofight freedom's fight. (Applause.) paragraph 24

    Our first priority must always be the security of our nation, and that will be reflected inthe budget I send to Congress. My budget supports three great goals for America: Wewill win this war; we'll protect our homeland; and we will revive our economy. paragraph 25

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    Bibliography

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