construction interactive-mk 0213

7/29/2019 Construction Interactive-MK 0213

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2013Media kit
http://www.forconstructionpros.com/advertise


2/24

www.RentalProductNews.com

Spotigt on Retai Eetie Merandising 34 October/November 2012

FindteatestnewsatRentaProdutNews.omOnineExusie

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Improe Biing& Inoiing

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howtoget asterasfowandproidebetterserie 12

SPEcIAlREPORT

EmissionsEduationhownewEPAreguationsorsmaengine-poweredequipmentaetourbusiness 24

PortabeSignasInreaseBusinessorcaiorniaRentaBusinessForconstrutionPros.om/

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February2012 www.Pavementonline.com

PAVEMENTMAINTENANCE & RECONSTRUCTION

BEHERE

Where

pavem

ent

means

busin

ess

TheGreenBenefitsof

Micro Surfacing& Slurry SealPage16

HowtoSealCracksEffectivelyPage18

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Airport RunwaysPage24

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WHAT YOU MISSED AT

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in 2012 Page12

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AtIntestateSawin,wne-eatDukeLnsbelieintheimtance equimentiveshim an edevehiscmetitin. 22

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HOWIDIDITHairSalonMakeover PAGE1 8

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100% WMAPage 56

. l.

Best PracticesinPaving,PreservationandPlant Operations Contractor

Two processes needed toreconstruct a Maryland roadin desperate need of repairPage 30

E

hr

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nt

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in

NewProducts Page 10 | Special Report: Flagger Safety Page 66

E.J. Breneman Combines

FDRCIR

and

Helping you optimize ROI on yourconstruction equipment

Online Exclusive: Microtunneling Handles Tough Boring Job

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BACKHOE-LOADERSWhat Users Dig Most About

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backhoe-loaders such asthe JCB4CX are exactlyalike.Sowe askedendusers todescribe which

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doesn't, on theirjobsites.

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potential,butweigh

therisks vs.rewards

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overview

A suite o tools or managing, analyzing and producing data

about our readers that helps advertisers better understandtheir potential customers and improve ROI

*77,000*Equipment Today*20,000*

Rental

*18,500*Pavement Maintenance

& Reconstruction

*29,000*Concrete Contractor

*10,000*Asphalt Contractor

**116,000**Sustainable Construction

**100,000**ForConstructionPros.com

*BPA Statements June 2012

**Publishers own data

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3/24

The athoritative gide

or eqipment prchasing andasset managementWen yo pane wEquipment Today, yo message eaces gway/eavy

conscon an geneal conscon poessonals og o gly vale

pn magazne, webse, emal an moble applcaons. O bg pce ablo

magazne speszes yo message.

We know the indstry! Fo 48 yeas an conng, weve pove nepenen,nsgl conen abo eqpmen bes pacces, nclng selecon, applcaon

an manenance, as well as opons o acqe an manage asses. Eac yea, o

Sepembe sse bngs yo e Contractors Top 50 New Prodcts, celebang

o pn an onlne aences op eqpmen coces. Yo a n s sse gesexceponal vsbly.

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oh cnc: ecc,mn, mchnc,

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d/ cncnqpmn, m, pp

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Adience Proile:By bsiness and indstry*

By job title*

77,000*constructionproessionalssbscribeto our monthly publication

94%o surveyed

subscribers report theyhave the athoritytospeciy, select andapprove purchases**

*Based on June 2012 BPA Statement


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et


4/24

1X 4X 6X 8X 12X

Tabloid Spread $33,355 $32,495 $31,625 $31,415 $30,540

Tabloid Page 18,980 18,270 17,545 17,185 16,425

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Jornal Spread 21,585 21,010 20,395 20,260 19,525

Jornal Page 12,875 12,360 11,870 11,570 11,015

2/3 Page 8,925 8,635 8,335 8,235 7,885

1/2 Page 6,625 6,485 6,300 6,255 6,025

1/3 Page 4,680 4,645 4,400 4,345 4,225

1/4 Page 3,630 3,460 3,325 3,235 3,090

Color Rates: Four-color process $2,500

JaNuary February MarCH aPril May JuNe July auGust sePteMber oCtober NoveMber deCeMber

Ad close 12-5-2012 1-18-2013 2-13-2013 3-18-2013 4-18-2013 5-17-2013 6-17-2013 7-17-2013 8-19-2013 9-16-2013 10-18-2013 11-12-2013

Materials de 12-10-2012 1-24-2013 2-19-2013 3-21-2013 4-23-2013 5-22-2013 6-20-2013 7-22-2013 8-22-2013 9-19-2013 10-23-2013 11-15-2013

Special Focs attaCHMeNtGuide

aNNualsHowCase

Annualpictorialguide

eatureshundreds

o productslisted by

picture andeature. Thecommercialconstructioncontractors

preerredsource oproduct

inormation.

eXCavatorsPeC Guide

truCks &trailers

Prodct Focs world oFCoNCretePreview

Excavators

Liequipment

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Skid-steerloaders

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Pavers concrete

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Telescopichandlers

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Attachments

Road buildingand repair

On- ando-road tires

Demolitionattachments

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Underground/utility

equipment

Skid-steerloaders andattachments

Compactionequipment

Undercarriageand tracks

Vehicles andaccessories

Wheelloaders

Grading andscraping

equipment

Backhoe-loaders

Compact trackloaders

Power sources

Service andrepair equipment

TechnologyTrends

Projectmanagement

solutions

Jobsitecommunication

Grade controltechnology

Equipmentmonitoring and

logistics

Trcks &Transportation sPeCial FoCus

Rnning theBsiness

Oils & Lbricants

Jobsite Saety& Compliance

Bons/ShowDistribtion

aed, woC, NaPa,NPe, ara

Ntea, aGC bauMa iCuee

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elevatiNG

saFety

F 2013

2013 Editorial Calendar

2013Display

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Ad Sizes & SpecicationsLocated on page 14 or on our marketingand advertising resource center atForConstrctionPros.com/Advertise.

Sean Dnphy, [email protected]

800.547.7377 ext. 1504

Throughout 2013, watchfor special reports onsustainable construction

Dates and topics are subject to change without notice.

EquipmentToday

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Sustainable

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5/24

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mng, hcp c

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pmn h,pmn mng,mn, ch/h

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The leading sorce

o prodct inormation,bsiness management advice,and indstry insight

Rental ages ecson maes w pcasng powe n e enal nsy.

Ove e cose o moe an 30 yeas, we eane o epaon as e mos

ceble soce o accae, n-ep an nbase nsy nomaon. O

ably o eac acoss mea plaoms allows s o p yo message n on o

enal nsy poessonals so ey can mae nome ecsons abo eqpmen

pcasng an asse managemen.

With Rental, yo target the right rental bsinesses wo spply eqpmen anools o conacos, commecal bsnesses an o--yoselesno exclsve

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message eceves enance expose o e concee, aspal, pavemen an geneal

conscon secos, as well as o lanscape an OEM maes.

Adience Proile:By job title*

20,000* rental businessessbscribe to our printpublication

96.3%oRental

subscribers areowners, partners,presidents, managersor corporate oicers*o their companies

*Based on June 2012 BPA StatementCompared with Rental Equipment Register

June 2012 BPA Statement

More than 20%g ch xcmngmnhn ncmp

EquipmentToday

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Sustainable

Construction

FCP.com

Digital

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rn

reNtal


6/24


JaNuaryFebruary/

MarCHaPril/

MayJuNe/July

auGust/sePteMber

oCtober/NoveMber deCeMber

Ad close 12-5-2012 1-4-2013 3-5-2013 5-3-2013 7-5-2013 9-9-2013 10-31-2013

Materials de 12-10-2012 1-9-2013 3-8-2013 5-8-2013 7-10-2013 9-12-2013 11-5-2013

Featre Articles

Each issue tackles atopic or event vital to ourreaders interests, includingeconomic reports, businessmanagement advice andnew product inormation

2013 state oF tHeiNdustry rePort

Analysis o actorsaecting the rental

market and thecontractors who rent,includes an exclusiveeconomic orecast byManredi & Associates

tHe reNtalsHow issue

Comprehensivecoverage o new

products introduced atthe only national tradeshow dedicated to the

rental market

aerial iNdustryrePort

In-depth look at thedynamic orces withinthe aerial market with

analysis as to howthey impact the currentbusiness environment

reNters review

Our sta secret shopsrental businesses and

shares experiences andinsights

busiNesssurvival Guide

Rental industry expertsreveal the secrets to

surviving and thrivingin the current business

climate

2013 editors CHoiCeawards

Rental s editorial staselects the years topproducts available inthe equipment rental

industry

2014 sHowCase

Annual pictorialproduct guide

displaying hundreds oproducts available to

rental eets

Special Reports

Inormation to eectivelyserve rental customers

Blades, Saws Engines, Trailers

Business ManagementSoware

Attachments Pumps Debris Handling Engines

Business ManagementSoware

EarthmovingBig iron is a big part o many rental businesses, and each issue eatures coverage o earthmoving equipment such as:

s s exc bch-l tnch wh l achmn

Constrction SpportContractors increasingly look to rental and rely upon equipment such as:

sc n m M Hnng Cnc Cmpcn P sc

DIY/LightHomeowners are renting more than ever, and to help rental businesses serve that customer base, each issue eatures DIY/Light equipment such as:

ln n Gn F n Cp C Hn t

Bons/Show Distribtion aed smm & CoNdeX,Nn Pmn exp,

woC

ara th rn sh,iPaF smm/iaPa

l n acc shc& smpm,

iPaF u.s. Cnnn,staFda

Spplements

elevatiNG saFety

Dates and topics are subject to change without notice.Throughout 2013, watch for special reports on sustainable construction.

1X 4X 6X 8X 12X

Fll Page Spread $9,075 $8,835 $8,590 $8,355 $8,090

Fll Page 5,195 5,055 4,905 4,780 4,640

2/3 Page 4,185 4,065 3,935 3,840 3,725

1/2 Page Standard 3,615 3,525 3,445 3,335 3,245

1/2 Page 3,240 3,140 3,065 2,975 2,870

1/3 Page 2,620 2,525 2,475 2,395 2,260

1/4 Page 2,195 2,145 2,085 2,025 1,970


2013Display

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Eric Servais, [email protected]

800.547.7377 ext. 1713

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7/24

18,500* pavementproessionals sbscribeto our print publication

67.4%o subscribers

are in corporatemanagement**

How-to resorce

or pavement contractorsWen yo pane wPavement Maintenance & Reconstruction, yo messageeaces conacos wo specalze n pavng, sealcoang, spng, sweepng, cac

epa an/o pavemen epa. Conacos n pavng an pavemen manenance

ely onPavement as e ow-o ge o nnng e bsnesses moe

eecvely an pofably.

Get increased credibilitywen yo pane wPavement, sevng e pavemennsy o 27 yeas w eoal coveage a aesses e ene le cycle

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oppony o mee yo clens an pospecs ace o ace.




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Gnmn

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oh cnc

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d/ pc qpmn

n pmn mnnnc

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By job title*

100% qualifed circulation byindividual name and title or unction

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Pmn


8/24


JaNuary FebruaryMarCH/aPril May

JuNe/July

auGust/sePteMber


Ad close 12-5-2012 1-11-2013 2-15-2013 4-10-2013 5-21-2013 7-18-2013 9-20-2013 11-8-2013

Materials de 12-10-2012 1-16-2013 2-21-2013 4-15-2013 5-24-2013 7-23-2013 9-25-2013 11-14-2013

Best Practices Focs MaNaGiNG aCoNtraCtiNG

busiNess

Industry trends

Contractor profles

Job stories

Articles by NPEspeakers

PaveMeNtPreservatioN

Contractor profles

Job stories

Technology update

sealCoatiNG

How to eature

Contractor profles

Job stories

striPiNG

How to eature

Contractor profles

Job stories

2013 toPCoNtraCtorraNkiNGs

Paving

Sealcoating

Striping

Sweeping

PaviNG &CoMPaCtioN

How to eature

Contractor profles

Job stories

CoNtraCt sweePiNG

How to eature

Contractor profles

Job stories

aNNualProduCt

sHowCase

Special ReportsNatioNal

PaveMeNt eXPoshow coverage

state oF tHeiNdustry

sPeCialNaPsa FoCus

PAVEMENT Featres:These topics coveredregularly in our 2013 issues

CONSTRuCTION: Png, mng, cmpcn

MAINTENANCE: scng, png, ccng

REPAIR: in, ph p, pchng

PRESERVATION:s , mccng, chp , g , cp

SWEEPING: Cncn, , png & pc n

Hot Mi N

This Jst In sc pc n pg

Yor Bsiness Matters Mngmn tp

Tailgate Talk ingh


NPe, woC, ara, NaPaann Mng

arra/aeMa/issa,atssa tc exp

woa aPwa Cngaed smm &

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asPHalt & PaveMeNtiNdustry direCtory

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Fll Page Spread $8,720 $8,495 $8,255 $8,030 $7,780

Fll Page 4,995 4,860 4,720 4,595 4,465

2/3 Page 4,025 3,910 3,790 3,690 3,585

1/2 Page Standard 3,480 3,390 3,310 3,205 3,120

1/2 Page 3,115 3,020 2,950 2,860 2,765

1/3 Page 2,520 2,430 2,380 2,305 2,175

1/4 Page 2,115 2,065 2,005 1,945 1,895


2013Display

ad rates


Amy Schwandt, [email protected]

800.547.7377 ext. 1667



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9/24

29,000* sbscribersall involved in concretecontracting

90.5%* o subscribers

are in management(owners, presidents,partners) so you reachdecision makers

The trsted resorce

or concrete contractorsConcrete Contractors ecae o commecal an esenal concee conacos,gvng yo access o a agee, gly qalfe aence a ns o s as e

aoave bsness esoce. WE kNOW thE iNduStrY og o nsy

connecons an as po membes o ASCC, ACi, CFA an tCA. We eae colmns

by nsy cons Bce Spenan, km Basam, Ba hmpey an dave Wloc.

We ct throgh the cltter o elve aconable nomaon abo conceeeqpmen, ools, cen ecnology, jobse solons, ps on sayng compeve,

fnance, nsance an a os o oe a-ng maeal.


By job title*99.3% qualifed circulation by

individual name and title

spf

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bh n n cmmccnc cnc

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CncCnc


10/24

NEW in 2013:

or second cover ormat:Polished and decorative concrete are areas ohigh interest or our concrete contractors whoare looking to diversiy. To provide the industryinsights they seek, we have implementeda second cover or every issue eaturingPolishing Contractormagazine or our newDecorative Contractormagazine.

Polishing Contractor

s e fs pblcaon

ecae o e concee

polsng nsy,

eang new pocs,

pojec pofles, ecncal

acles an bsness

managemen ps.

Decorative Contractor

exploes e ow o an

bsness managemen

o ecoave concee

w ecncal acles,

conaco pofles an

new poc coveage.

EquipmentToday

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ConcreteContractor

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Digital

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CncCnc


11/24


JaNuaryFebruary/

MarCHaPril/

MayJuNe/July

auGust/sePteMber


Ad close 12-12-2012 2-5-2013 4-16-2013 5-24-2013 7-19-2013 9-12-2013 11-8-2013

Materials de 12-20-2012 2-13-2013 4-24-2013 6-4-2013 7-29-2013 9-20-2013 11-19-2013

Cover Featre

Prole o a leading concretecontractor, detailing thecompanys success and howit got where it is today

saFety sPeCial issue

ech c cn qpmn

n , j ,

qpmnn cnc

pgm.

sHowCase

Annual photo-and-eatures guide to

products or concretecontractors and theContractors Choice2013 Top Products

Topics Concrete cutting

Jobsite technology

Concrete consolidation

Trowels

Finishing

Testing equipment

Pumps and placing

Repair

Forming

Pervious concrete

Site prep

Mixers

Tilt-up

BIM

Industrial oors

Rebar accessories

Roadbuilding

ICFs

Concrete anchors

Soware and computerprograms

Reglar Colmns

Challenging the Systemby Bruce Suprenant

Legal Mattersby Dave Whitlock

Business 101by Brad Humphrey


woC, NPe, ara CFa asCC, tCa, iCPsC aed, woC

Second Cover

Spplements

F 2013

1X 4X 6X 8X 12X

Fll Page Spread $7,335 $6,110 $5,090 $4,415 $4,005

Fll Page 4,395 3,665 3,070 2,945 2,860

2/3 Page 3,515 2,925 2,445 2,380 2,315

1/2 Page Standard 3,305 2,340 2,115 2,045 1,975

1/2 Page 2,665 2,235 1,855 1,800 1,750

1/3 Page 1,975 1,645 1,375 1,340 1,295

1/4 Page 1,515 1,260 1,060 1,025 995


2013Display

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Throughout 2013, watch for specialreports on sustainable construction


Nancy Terrill, [email protected]

800.547.7377 ext. 1387

EquipmentToday

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12/24

10,000* asphaltproessionals sbscribeto our print publication

87.5%o surveyed

subscribers** reportthey have athoritytorecommend, purchaseor speciy equipment

27 years as the inormation

athority or asphalt prodcersand contractorsPane wAsphalt Contractoran yo message eaces vale, nsy

ecson-maes wo n o s as e ceble soce o accae, n-ep

nomaon abo e ene le cycle o aspal an pavng. We know the indstryby eglaly engagng conacos n on-gong scssons, aenng ae evens

an vsng jobses.

Asphalt Contractoreaces maeals poces, gway conacos an pblc

wos ofcals w ccal ow-o nomaon on e aspal nsys ee

Ps pocon, pavng an pesevaon an elves e laes nsg an

paes on eqpmen an ecnology o s nsy.

Adience Proile:By job title*

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sp/Mng/em, F/eqpmn

Mng

vP/Gn Mng

Pjc sp/ engn

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aphcnc

aph pc/cnc

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aph pc

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jcn

By bsiness and indstry*



asPHalt

EquipmentToday

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aphCnc


13/24


JaNuary FebruaryMarCH/aPril May

JuNe/July auGust sePteMber oCtober NoveMber deCeMber

Ad close 12-5-2012 1-9-2013 2-4-2013 4-8-2013 5-14-2013 7-3-2013 8-6-2013 9-4-2013 10-2-2013 10-30-2013

Materials de 12-10-2012 1-14-2013 2-7-2013 4-11-2013 5-17-2013 7-9-2013 8-9-2013 9-9-2013 10-7-2013 11-4-2013

Special Reports world oFasPHalt

Show Report

QualityCoNtrol

teCHNoloGyGuide:

Improve thequality o

asphalt youproduce, layand preserve

SHOWCASEAND BuYERS

GuIDE:Comprehensive

listing oequipment and

technologyoerings

or asphaltcontractors and

producers

asPHaltreCyCliNG

aNd CrusHiNGPlaNts:

Insiders lookat the latesttrends and

technologies

traiNiNGreview aNdsCHedule:

Leadingsuppliers list

o trainingopportunities

teCHNoloGy GPs aNd

otHer Jobsitetools:

Productsto improve

productivity onthe jobsite

2014 iNdustryForeCast:Industry

experts predictthe year ahead

Plant Matters Innovative, how-to solutions to maximize production capabilities

Paving Innovations Project proles address specication and logistical challenges

Pavement Preservation Meet the growing demand to maintain the countrys aging inrastructure by ocusing on techniques and equipment to extend the lie cycle o good roads

New Prodcts The latest equipment and technology unveiled to the asphalt industry


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issa, atssawoa aPwa aed

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F 2013

Advertising Specials sm nngch npch

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2013Display

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Amy Schwandt, [email protected]

800.547.7377 ext. 1667


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14/24

Edcating contractorson the sstainableconstrction opportnitydo yo beleve a ecang conacos on ssanable conscon bes

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Get in on the action as a sponso o o qaely gal eons, awa-nomnae Pa app, monly e-newslees, webse an all pn sse.

Evens an connng ecaon ae comng soon.

Editorial Calendar:

116,000 sbscribers** in highway

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iPad edition downloads**as o August 28, 2012

un s innn

MarCH JuNe sePteMber deCeMber

Ad close 2-1-2013 5-2-2013 8-2-2013 10-29-2013

Materials de 2-8-2013 5-9-2013 8-7-2013 11-5-2013

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Includes the print edition.Dates and topics are subject to change without notice.

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Sponsorships are available at many price levels.More inormation is available atForConstrctionPros.com/Advertiseor call your Cygnus integrated media consultant at 800.547.7377.

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15/24

More options than everForConstrctionPros.com, w s poweose o onlne angal maeng oppones, s e conacos #1 soce o

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Mobile-enhanced site: Compable w oays popla evces

Fll social media integration: Faceboo, twe, Lnein,Google Pls an enance blog neace connec eaes,

spples an o eos.

91% o contractors usewebsites to assist inpurchase decision-making+

70% said productdemonstration videosare important++Source: Eric Mower + Associates Group B2B Contractor Insight Study January 2012

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16/24

NEW! Job Lead CenterNow on FoConsconPos.com, e McGaw-hll Conscon

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banne avesng, nclng sac, c mea (anmae),

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sevces, manaces an sbos. W moe an 10,700

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17/24

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18/24

Take yor message mobileW o able applcaons an sponsosps, yo ge n on o

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o e jobs, sponsosp o e FoConsconPos.com moble se

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Tablet edition sponsorshipCeae a bg bzz on a compac evce w sponsosp o a able eon

o one o o nsy-leang magaznes o e-newslees. Ge sgnfcan

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+Source: Eric Mower + Associates Group B2B Contractor Insight Study January 2012

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19/24eveNts

eveNts

High-toch lead generationWee yo exb a one o e Cygns-sponsoe ae evens o a anoe nsy

gaeng, yo now e ccal vale o meeng yo csomes, pospecs an nsy

leaes ace-o-ace. As s ow o enance yo esls om n-peson an val evens.

National Pavement EpoNaonal Pavemen Expo Janay 23-26,

2013, n Nasvlle, tennessee bngs

ogee venos an conacos wo mae

e lvng om pavng, sealcoang, spng,

sweepng, cac epa an pavemen epa.

Wee eqal pas ecaon, newongan byng oeng someng o

pavng poessonals a evey sage o e

caees. tae avanage o s pemm

oppony o mee yo clens an

pospecs ace o ace.

Live-streaming videoBng yo even, poc elease o boo

pesence o le w lve-seamng veo,

playe on FoConsconPos.com an

yo webse.

Trade show promotion and videosdve afc o yo ae sow boo

w pe-sow pomoon va e-blas,

poc sowcase o veo elvee o

o sbscbes nboxes. Nee a poc

o sevce veo? O veo eam wll

cape veo ooage ng e sow anceae a eae veo o sales calls, ae

sow pesenaon, yo copoae webse,

anng an oe copoae ses. An, well

a on FoConsconPos.com.

Webinars/webcastsLoong o leas? Name ecognon?

Posonng as an nsy expe o og

leae? As abo a ml-mea webna o

webcas o accompls all ee goals.

LIVE streaming romWorld o Concrete 2012

ExHIBITOR SALES RESuLTS:

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20/24

Past the hypeA Cygns, wee pas e ype o socal mea an vng no wa

wos an negae, nowlege-base appoac.

Cec o e TRACKtion Leads pogam, a new Cygns pogamsng socal mea analycs complemene by eseac n a

acable, ney oma. Enance a long ls o leas w

aconable nomaon an eny e ey nvals wo ae

eepng yo messagng alve on socal ses.

Engage socal mea cannels o socal eeals, newong,

blng elaonsps an engagng w csomes an pospecs.

B socal mea oesn sccee n a vacm. Son w

gal, moble an pn o n engagemen no sales.

O blogs, wees an poss lea eaes o FoConsconPos.com

an yo avesng message, wee yo pocs an sevces

ae cene sage.

soCial

Facebook claims552 million dailyactive userson average inJune 2012Facebook Newsroom

(http://newsroom.f.com/content/deault.

aspx?NewsAreaId=22)

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21/24

Annoncing Cygns AnalyticsWe ae please o nvel o evolonay ec ool a ncopoaes socal

mea, popeay eseac qesons, pesonal urLs an ml-cannel

acng o agmen yo maeng campagn.

is no goo enog o geneae sales leas wo a plan o mae e sale.

Cygns Analycs can gve yo a compeve avanage by ansomng

aa no meanngl nomaon an aconable mae nowlege.

Engagement ReportEngagemen s no longe ocse on wee yo csomes ne n o

yo messagng. is ow engage ey ae w yo, yo compeos

an e mae n geneal an wa ves ose connecons. te

Engagemen repo elps eny yo maeng saegys sengs

an weanesses an poves compeve bencmas.

TRACKtion Leadste bes way o now yo ban/message s ganng acon w ey

pospecs s o ac wos psng yo message o e maeplace.

Cygns Analycs as ceae e trACkon Leas pogam o o js

a. By acng engagemen n socal mea an oe gaeng pons,

we can eny yo oes pospecs an ow ey ega yo ban,all n eal me!

Cygns Proler Lead ReportGeng los o leas, b no se WhO ey eally ae? Cygns Pofle

Lea repo can fll n e blans by ang qalyng nomaon om

o aabase o eny emogapc nomaon a elps yo age

yo maeng ollow p.

Lead Enrichment Programhave oo many leas an no me o o anyng w em? O Lea

Encmen Pogam can ne yo leas o elp qaly an

eny poenal byes.

NEW!

Convertdata into

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Engagement Report

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aNalytiCs

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22/24

The only tool o its kinddesigned to measre theeectiveness o yor digitalcommnication strategies.Engagemen s no longe ocse on wee

yo csomes ne n o wa yoe sellng. isow engage ey ae w yo, yo compeos,

e maeplace, an wa s vng ose

connecons.

te Cygns Analycs Engagemen repo elps

eny sengs an weanesses n yo

maeng saegy an poves compeve

bencmas.

Mease e expose an consmpon o yo

messagng nclng news acles, pess

eleases, blogs, veos, poc lsngs, webcass,

pocass, an we papes on o gal

plaoms.

Yor cstomized EngagementReport measres:

Your exposure vess yo compeos

Engagement by market segmens an les

The volume o yo obon commncaons

Yo will learn: how yo sac p agans e compeon

how well yo maeng saegy s peomng

insgs no wa e mae fns neesng

an acs pon

Wa conen nceases engagemen an sales

Report sections inclde: Content Overview and Share

An ovevew o yo webse afc, an conen

sae, compae o companes le yo.

Content Effectiveness

An ovevew o ow yo conen s consme,

an wc conen s mos eecve, compae

o companes le yo.

Categories and Channels

A vew o ow yo conen s caegoze, an

n e cannels appeas.

Audience Overview

A loo a e aence vewng yo conen,

compae o companes le yo.

Leads and Investment

Analyss o yo poc nvesmen, an leas

eceve, compae o companes le yo.

EngagementReportYour Content8,234 Visits

13,493 Page Views

1.64 Pages/Visit

93 Content

89 Visits/Content

Companies Like You(Average)

3,494 Visits

5,691 Page Views

1.63 Pages/Visit

51 Content

69 Visits/Content

Content Share

YOU: 20.8 %

A: 15.3 %

B: 4.5 %

C: 0.1 %

D: 0.4 %

E: 2.9 %

F: 10.7 %

G: 24 %

H: 2.8 %

I: 18.7 %

Eme o oo oe CoeOeewomoed

eNGaGeMeNt

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23/24

MarkEtingCaMpaignBEgins

DirECt Mailw eo Urle o Jo

Datacued om/ue

Jo sharEso occommu d em

45 eoe ccedo Jo o dwe o e d e

28 eoe fed ouom/ue

7 eoe owde mee oo e occommue

JOhn sMithInfluence ProfIle:

352fids

212fws

104ctis

45 28 7rEspOnD tOJOhns pOst

COMplEtEsUrvEy

sharE thEMEssagE

JOhns inlUEnCE On sOCial COMMUnity

sharEs ExpanDCaMpaignExpOnEntially

tc couedefe

Combine direct marketing with social mediaand primary research to generate highlyqalied leads that convert into sales.te bes way o now yo ban/message s ganng acon w ey

pospecs s o ac wos psng yo message o e maeplace. Cygns

Analycs as ceae e trACkon Leas pogam o o js a. By acng

engagemen n socal mea an oe gaeng pons, we can eny yo

oes pospecs an ow ey ega yo ban, all n eal me!

A e oppony o elve a be, agee svey an yo ave a ool

a no only wos smae, b ae oo!

W trACkon Leas yo can al n o e ey nvals wo ae

eepng yo message alve on socal ses an specfcally age em n

e malngs.

TRACKtion Leads enables yo to: Bl a csom campagn aon a poc pomoon

develop csom lanng pages an Pesonal urLs (PurLs)

As popeay eseac qesons Ceae new maeng cannels og socal mea

tac eac cannels peomance

Geneae gly aconable leas

TRACKtion Leads

Get real-time results and know exactlywho your brand/message advocates

are via tracking their interaction.

traCktioN

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24/24

For updated inormation throughout the year, visitour marketing and advertising online resource at

ForConstrctionPros.com/Advertiseor call your

Cygnus integrated media consultant at 800.547.7377.

800.547.7377Cnc n n n xpnc

n n--n mng pnnng.

Kris Flitcrof

exc vc Pn

[email protected]

ex. 1646

Debbie George

vc Pn, Mng

[email protected]

ex. 1709

Greg udelhoen

vc Pn, Cnn

[email protected]

ex. 1502

Norine Conroy

dc dg bn

[email protected]

ex. 1330

Sean Dnphy

Gp Ph, Equipment Today,

Sustainable Construction n

OEM Of-Highway

[email protected]

ex. 1504

Amy Schwandt

Ph, Asphalt Contractor

n Pavement

[email protected]

ex. 1667

Eric Servais

Ph, Rental

[email protected]

ex. 1713

Nancy Terrill

Ph, Concrete Contractor

[email protected]

ex. 1387

Jill Draeger

ing M Cnn

[email protected]

ex. 1617

Tammy Jeson

ing M Cnn

[email protected]

ex. 1696

Barb Levin

ing M Cnn

[email protected]

800.538.5544

Denise Singsime

ing M Cnn

[email protected]

ex. 1381

Tom Ltzke

Nn am

n tc Mng

[email protected]

630.484.8040

1233 Jn a.

F ann, wi 53538

.Cgn.cm
http://www.forconstructionpros.com/advertisemailto:Kris.Flitcroft%40Cygnus.com?subject=mailto:Debbie.George%40Cygnus.com?subject=mailto:Greg.Udelhofen%40Cygnus.com?subject=mailto:Norine.Conroy%40Cygnus.com?subject=mailto:Sean.Dunphy%40Cygnus.com?subject=mailto:Amy.Schwandt%40Cygnus.com?subject=mailto:Eric.Servais%40Cygnus.com?subject=mailto:Nancy.Terrill%40Cygnus.com?subject=mailto:Jill.Draeger%40Cygnus.com?subject=mailto:Tammy.Jefson%40Cygnus.com?subject=mailto:Barb.Levin%40Cygnus.com?subject=mailto:Denise.Singsime%40cygnus.com?subject=mailto:Tom.Lutzke%40Cygnus.com?subject=http://www.forconstructionpros.com/advertise/integrated-marketing-solutionsmailto:Tom.Lutzke%40Cygnus.com?subject=mailto:Denise.Singsime%40cygnus.com?subject=mailto:Barb.Levin%40Cygnus.com?subject=mailto:Tammy.Jefson%40Cygnus.com?subject=mailto:Jill.Draeger%40Cygnus.com?subject=mailto:Nancy.Terrill%40Cygnus.com?subject=mailto:Eric.Servais%40Cygnus.com?subject=mailto:Amy.Schwandt%40Cygnus.com?subject=mailto:Sean.Dunphy%40Cygnus.com?subject=mailto:Norine.Conroy%40Cygnus.com?subject=mailto:Greg.Udelhofen%40Cygnus.com?subject=mailto:Debbie.George%40Cygnus.com?subject=mailto:Kris.Flitcroft%40Cygnus.com?subject=http://www.forconstructionpros.com/advertisehttp://www.forconstructionpros.com/advertise

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