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CONSIDERING AN ETHICAL DECISION TREE?
2016 SCCE COMPLIANCE AND ETHICS INSTITUTE
AGENDA
� Introduction
� Description
� Benefits
� Our process
� The results
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INTRODUCTION
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DUKE ENERGY
� Customers
� 7.3 million retail electric customers, representing population of approximately 23 million people
� 500,000 natural gas customers; proposed Piedmont Natural Gas acquisition would add 1.5 million natural gas customers
� Regulated Generation
� Over 50,000 MW
� Non-regulated Generation
� Duke Energy Renewables -wind/solar generation throughout US – 1,700 MW
� Workforce
� Approximately 29,000 employees
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WHAT IS AN ETHICAL DECISION TREE?
� A tree-like graph or model that outlines possible options and their consequences
� Typically prompt for yes or no answers
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WHY DID WE CREATE ONE?
� Our Code cannot cover every possible situation
� Feedback from employees requested a resource that was actionable
� Questions are general enough to be used in any situation
� Easy to keep handy and refer to when needed
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STEP 1: RESEARCH
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RESEARCH
Good ‘Ole Google� Searched for examples from other companies
� Codes of conduct
� Unable to review those on internal sites
� Reviewed existing ethical decision-making models
� Markkula Center for Applied Ethics at Santa Clara University
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RESEARCH
Compiled information on:� Questions
� Number
� Structure
� Tone
� Design
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From Cisco http://www.cisco.com/c/en/us/about/corporate-social-responsibility/ethics-office/decision-tree.html
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STEP 2: DECIDE ON QUESTIONS
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QUESTIONS
� Decided on 9 questions
� Chose “yes” as default answer� Answer of “no” or “unsure” meant you should not proceed and should seek
guidance
� Created additional content to provide context and directions
� Performed cultural review for applicability and translated into Spanish and Portuguese for international operations
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QUESTIONS
1. Is action required?
2. Is it legal?
3. Does it comply with company policy?
4. Does it support company culture and values?
5. Have I considered the impact to our employees, customers, and shareholders?
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QUESTIONS
6. Would I feel comfortable explaining my actions to my colleagues, supervisor, and family?
7. Could I defend my actions if they appeared in a newspaper or social media post?
8. Does it benefit Duke Energy as a whole, not just certain individuals?
9. If I am unclear about something, have I asked the right person for advice?
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STEP 3: DESIGN
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DESIGN
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STEP 3: LAUNCH
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LAUNCH
� Printed 500 to hand out at in-person trainings
� Distributed to executives and strategic partners
� Posted on internal E&C portal pages
� Mentioned in internal portal articles
� Management newsletter article
� Quick Take trainings
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LAUNCH
� Online Code training
� Included in revised Code (October)
� 5 Step Process Infographic
� Digital Signage
� Manager Toolkit
� Mobile app?
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STEP 4: MEASURE RESULTS
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MEASURE RESULTS
� Number one in portal traffic
� 1928 unique visitors vs. 710 to main E&C page in 2Q16
� Employees have indicated they referenced the tree when deciding whether to make a report to the EthicsLine
� Always receive positive feedback during in-person training
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SUMMARY
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CONCLUSION
� A decision tree can help your employees make a decision when other documents do not provide an answer
� Do your research
� Make sure questions are simple to follow and apply to your values and culture
� Use internal resources to create an eye-catching design
� Determine the best ways to disseminate your final product
� Identify ways to measure results in your organization
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QUESTIONS
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CONTACT INFORMATION
Samantha Kelen Greves
Senior Ethics Analyst
Duke Energy
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