considered carry goods · 23 men’s wallets men’s wallets 24 high line with our wallets, the...

C O N S I D E R E D C A R R Y G O O D S

V O L U M E 1 2 | B a g s , W a l l e t s a n d W o r k A c c e s s o r i e s

S o m e t i m e s t h e q u e s t i o n s a r e c o m p l i c a t e d a n d t h e a n s w e r s a r e s i m p l e .

― D r . S e u s s

Contents1 . 9 . 1 1 .

1 9 . 3 1 . 3 7 .

4 7 . 5 1 . 6 7 .

7 9 .

C O L L E C T I O N S R E C E N T C O L L A B O R A T I O N S B A G S

M E N ’ S W A L L E T S W O M E N ’ S W A L L E T S D E S I G N E R S E D I T I O N

T R A V E L W A L L E T S W O R K A C C E S S O R I E S A B O U T B E L L R O Y

R A N G E O V E R V I E W

Hey, there.It’s 2017, and our lives are more mobile (and chaotic) than ever before…

We have greater freedom. More sources of information. Grander opportunities.

But we know that life isn’t always about working from the deck of a yacht in the

Mediterranean, or building a million-dollar empire from the corner of a café.

There are bound to be some big moments, but there are plenty of others

in-between. And we’re here for those. The ‘phew’ moments. The ‘yeah’ moments.

The everyday moments when things just… work.

Since we began in 2010, we have worked to design solutions for more and more of

those everyday moments. We’re no longer just in your pockets, helping you pay for

your lunch, travel through the airport or carry the bare minimum to a fancy event.

Now, with tech cases, work accessories, women’s wallets and bags, we’re able to move

with you through all the worlds you inhabit. All scenarios, all modes, all moments.

We’re thrilled to share with you our latest products and stories among these

pages. Read them, flick through them, stroke them. Smell them, if you wish.

We won’t judge. And once you’re done, we’d love to hear from you.

“ We’re able to move with

you through all the worlds

you inhabit. All scenarios, all

modes, all moments.

1 2C O L L E C T I O N SC O L L E C T I O N S

Executive CollectionRadiating polish and professionalism,

this collection is about helping you look

the part, with organization for all your

business essentials.


Creative CollectionAnalog or digital, at a desk or on the move...

No matter how it comes, we encourage

your creativity with solutions to help you

capture and carry it.


AdventureCollectionFor those who spend a little extra time outdoors,

these pieces organize your essentials and help

protect them against your active lifestyle.


Designers EditionThis special range honors the purity of

design with subtle embellishments and

fine finishes, lush leathers and beautifully

crisp, minimal silhouettes. For those who

appreciate simplicity, elegance and shine.

9 10R E C E N T C O L L A B O R A T I O N SR E C E N T C O L L A B O R A T I O N S

Recentcollaborations

“As long-term fans of Bellroy, we’re looking

forward to introducing the brand to a wider cycling

audience. When I ride, I want a functional wallet

that protects your phone, but can also act as your

primary wallet off the bike. The All-Conditions

Phone Pocket definitely achieves this.”

– Oliver Cousins, MAAP Co-Founder

“Bellroy’s approach fits with ours: making a product with love, sweating the

details and talking about business in an open, honest voice. We knew we had to do

something together. This is that something, and we couldn’t be prouder of it”.

– Jim Coudal, Field Notes Creative Director

In partnership with one of the world’s leading luxury retailers, the Bellroy XO

Barneys New York collection offers five signature Bellroy wallets customised with

new colours, premium materials and the finest attention to detail. The products

were sold exclusively through Barneys New York retail stores.

M A A P

F I E L D N O T E S

B A R N E Y S N E W Y O R K

11 12

BagsSlim, thoughtfully designed bags for

all of life’s modes. So you can master

the in-between and focus on the

moments that matter – whatever

they might look like.

13 14B A G SB A G S

A bag with two modes: tote and shoulder, slim and expanded

D U O W O R K B A G

• Holds laptops up to 15”

• Detachable shoulder strap and leather handles

• Expandable storage

• Central padded laptop compartment

• Water-resistant fabric and zip

• Made from sustainably produced nylon and

environmentally certified leather

• Aquaguard zip

B DWA

BlackBlack

Moss GreyMoss Grey

A bag with two modes: tote and backpack, slim and expanded

D U O T O T E P A C K


• Can be worn as a backpack, or carried as a tote

• Expandable storage

• Central padded laptop compartment

• Water-resistant fabric and zip



• Aquaguard zip

B DTA

15 16B A G SB A G S

A new kind of work bag, that’s refined and slim

S L I M W O R K B A G


• Front external zip pocket with integrated organization

• Soft lined pockets for sunglasses and small devices

• Detachable shoulder strap and leather handles

• Zip closure at top



BS WA

Carry only what you need and keep it slim

S L I M W O R K T O T E


• Front external zip pocket with integrated organization


• Leather handles that can be held by hand or slung over the shoulder

• Zip closure at top



BS TA

Black Navy

Black Mid Grey Navy

17 18B A G SB A G S

Classic backpack styling with clever storage

C L A S S I C B A C K P A C K


• Padded iPad / A5 document pocket with pen slip

• Internal zip pocket

• External quick access valuables pocket

• Comfort shoulder straps, back padding system and

quick grab handle



The everyday throw-it-on-your-back favorite

S L I M B A C K P A C K


• External quick access zip pocket


• Internal organization

• Leather magnetic snap closure with water-resistant foldover

• Flexible angle shoulder straps



B CBA

BS BA

Black

Black

Mid Grey Navy

Mid Grey Moss Grey

19 20M E N ’ S W A L L E T S

The all-rounder that loves your bills, cards and coinsMen’sWalletsWe re-engineered the standard wallet

to reduce bulk and slim your pockets.

N O T E S L E E V E

• Holds 4–11 cards

• Stores flat bills

• 3 quick-access slots

• Pull-tab for less used cards

• Full-sized note section & coin pocket

• Premium, environmentally certified leather

• Size: 85 x 103mm

Arctic Blue Blue SteelBlack Burnt Orange

Charcoal JavaCocoa Teal

The all-rounder that loves your bills, cards and coins

– with added protection

N O T E S L E E V E R F I D



• 3 quick-access slots

• Pull-tab for less used cards

• Full-sized note section & coin pocket

• RFID protection


• Size: 85 x 103mm

Black–RFID Caramel–RFID Java–RFID

WN S C

WN S C

21 22

Black

M E N ’ S W A L L E T SM E N ’ S W A L L E T S

Simple is back, in a massive way

Management books, marketing blogs, life podcasts

and the creators of Twitter are urging us to simplify

the message, simplify the product, simplify our entire

lives. And we try. But, what happens when none of us

wants to give up our smartphones, global travel or

touch-free payment systems – all of which require

incredible complexity to exist?

So how do we resolve this apparent tension?

Thankfully, there’s a path through the confusion

with a better understanding of the word ‘simple’.

As the late Steve Jobs explained in ‘Insanely Great’:

“When you start looking at a problem and it seems

really simple, you don’t understand the complexity

of the problem. Then you get into the problem,

and you see that it’s really complicated, and you

come up with all these convoluted solutions. That’s

sort of the middle, and that’s where most people

stop. But the really great person will keep on going

and find the key, the underlying principle of the

problem — and come up with an elegant, beautiful

solution that works.”

So there’s the kind of simple that exists on the layer

above complexity, which we like to call the ‘naive

simple’. This is the kind of simple that occurs with

flatpack assembly instructions, or changing that

tap washer — which instead just makes you feel like

Simple Simon. In other words, it’s made to look,

sound and seem simple, but that’s on the surface.

As you start trying to solve the real problems, you

build to complexity, which is where all the patches

and hacks and elaborate solutions fight for your

attention. This is the fighter-jet cockpit or the 80

The result may look simple, but

at its core, it holds a strong level

of capability and relevance that

shapes it.

page instruction manual, where you must stop your

life for a moment just to understand what’s going

on. When you leave things here, they remain really

rather complicated.

But then, with enough persistence, you push through

to the kind of simple that comes next, where it takes on

an elegance. It provides a solution to the problem in the

simplest form. It’s not surface simple. It’s deliberate,

purpose-filled simple. This is the kind of simple that

comes from applying insight and expertise to a complex

but deeply understood problem or situation. So the

result may look simple, but at its core, it holds a strong

level of capability and relevance that shapes it.

“Perfection is achieved, not when there is nothing more

to add, but when there is nothing left to take away.” –

Antoine de Saint-Exupery

Take the iPhone, for example. It’s anything but simple,

yet it has the appearance of simple. It’s sleek, clear and

easy to use. Increasingly complex layers remain hidden,

until you need them. Organization, hierarchy, patterns

and intuitive approaches all help you make sense of

only the bits that are relevant at each moment. This

is the simple that requires deep understanding and

great effort – as well as great discipline – to achieve.

So, as you navigate the different levels of simple, it’s

useful to keep a North Star in mind. So you know

what kind of simple you’re aiming for. For us, it

comes from John Maeda, who wrote an entire book

about simplicity, and then summarized it with one

law: “Simplicity is about subtracting the obvious, and

adding the meaningful.”

B Y A N D Y F A L L S H A W

Slim design to reduce pocket bulk

S L I M S L E E V E


• 2 quick-access card slots

• Pull-tab for less-used cards

• Folded bills

• Slim profile reduces wallet bulk

• Made from premium, environmentally certified leather

• Size: 95 x 80mm

WSS B

Arctic Blue Blue Steel

Charcoal

Caramel

Java Teal

“

The Slim Sleeve, a ‘simple’ design of leather and thread.

23 24M E N ’ S W A L L E T SM E N ’ S W A L L E T S

H I G H L I N E

With our wallets, the form is shaped

by the function – your cards direct the

shape your wallet takes. The more you

use it, the better it will look.

– James, Bellroy designer

“

The slim wallet that loves flat bills

L O W D O W N


• Stores flat bills up to 70mm tall

• Discreet card storage


• Size: 110 x 78mm

WLDA

The slim wallet for all currencies


• Stores flat bills (fits all currency sizes)

• Discreet card storage


• Size: 90 x 102mm

WH L A

Black Blue Steel

Teal

JavaCaramel

Java

Caramel

Charcoal

Black


A minimalist sleeve for cash and cards

M I C R O S L E E V E

• Holds 2–4 quick-access cards

• Central pocket for folded bills or 2 extra cards


• Size: 102 x 73mm

A tiny sleeve for use as a wallet or business card holder

C A R D S L E E V E


• Quick-access slots front and back

• Pull-tab for your infrequently used cards

• Keeps bulk to an absolute minimum

• Made using our Nude approach*


• Size: 71 x 103mm

WM S B

WC SA

Black Blue Steel Charcoal Cocoa

CaramelBlack Charcoal Teal


Classic styling with added storage

The all-rounder with quick access to coins, cash and cards

H I D E & S E E K

C O I N F O L D



• Protected section for business cards

• Hidden section for discreet bill storage

• Hi and Lo sizes to fit all currencies


• Size: 115 x 95mm Hi, 115 x 85mm Lo



• Coin pouch and full-size bill section

• Flap closure with latch

• SIM card slot


• Size: 115 x 90mm

Classic styling with a little extra protection

H I D E & S E E K R F I D



• Protected section for business cards

• Hidden section for discreet bill storage

• Hi and Lo sizes to fit all currencies

• RFID Protection


• Size: 115 x 95mm Hi, 115 x 85mm Lo

Black Charcoal Java

LO WH S D / HI WH S E

LO WH S D / HI WH S E

WCFB

Caramel-RFID Java-RFIDBlack-RFID

JavaBlack


The little wallet that holds a lot

C A R D P O C K E T

• Holds 4-15 cards

• High internal pouch for coins

• Tri-folded bills

• SIM card slot


• Size: 103 x 66mm

Carry a lot, then a little

C A R R Y O U T


• Fits all major currencies

• Removable wallet slips into your pocket

• Designed to fit a phone

• Zip closure keeps contents better protected


• Size: 207 x 108mm

WCPA

WCOA

Blue SteelBlack Caramel

Black Blue Steel Caramel

31 32W O M E N ’ S W A L L E T S

Women’sWallets

Designed with beauty, supported by

smarts. So you can carry enough without

compromising on form or function.

A traditional format for carrying a bit extra and keeping it all contained.

F O L I O W A L L E T

• Holds 6 – 16+ cards

• Stores bills flat

• Designed to fit smartphone, passport and pen

• Internal zip coin pocket


• Premium environmentally certified leather

• Size: 196 x 112mm

FF WA

Black Navy Deep Blush Alabaster

33 34W O M E N ’ S W A L L E T SW O M E N ’ S W A L L E T S

A handy companion, desgined for easy everyday use.

P O C K E T M I N I

• Holds 3–10+ cards

• Folded bills

• Central coin pocket with magnetic closure

• Quick access slot on side wall



• Size: 107 x 93mm

The grab and go, wallet and phone pocket in one.

P O C K E T


• Stores bills flat

• Dual central storage sections

• Designed to fit a smartphone



• Size: 172 x 113mm

FPMA

FPK A


Black Navy Deep Blush

Alabaster

35 36W O M E N ’ S W A L L E T S

An occasion piece that holds the essential personal items.

C L U T C H


• Central pocket with magnetic closure

• Dual central storage sections for phone and personal items

• Detachable wrist strap


• Size: 200 x 135mm

FCL A


W O M E N ’ S W A L L E T S

Mindful of the everyday E X T R A C T F R O M ‘ E X T R A O R D I N A R Y R O U T I N E S ’ B Y M A D E L E I N E D O R E , P H O T O S B Y B R I H A M M O N D

Former Editor of Kinfolk, Melbourne-born Georgia

Frances King now lives in New York as the Deputy

Ideas Editor at Quartz, with staff across six time

zones. Here, she shares the routine that helps keep

clarity, order and mindfulness in her everyday.

First thing

“I’m one of those annoying morning people! By

the time I’m onto mile three of my run and turning

around, I start waking up and think, ‘What the hell

am I doing?!’ It’s the best time to exercise as you

don’t realise how much pain you’re in because you

haven’t really woken up yet. That’s my theory.”

Morning

“I’ve learnt that an easy commute is very important

for my quality of life. It’s not necessarily the time

that can frustrate me, but rather the mental energy

you waste with the stress of getting to work.”

Afternoon

“I do eat lunch at my desk, but I try to take at least

15 minutes to read something; half work, half play. I

find that between 2-4pm my brain is very calm and

creative, between 5-7pm I’m often not feeling it, so

I’ll have another kick between 7-9pm.”

Evening

“I can’t seem to slow my mind down – I’m reading

all the time and talking to different people who

might spark story ideas. I love that feeling, but I

still want to learn how to turn that process off in

my brain. The one thing that has worked for me is

choral singing; when I’m doing that, I don’t think

about anything else. There isn’t just one way to

live mindfully.”

Last thing

“I’ve discovered that moments of quiet are really

important, even as an extrovert. I often bring my

phone into bed because Europe is waking up and

Tokyo and Australia are in the middle of their day,

so I do an email burst before sleep. Email is social

for me, so it feels less like work and more like

keeping up friendships.”

---

“It has taken a lot of experimentation to get to a

point where I’m happy with my routine. I work a

bit, socialize a bit, learn a bit and read a bit, and

that works for me. I’m trying to fly by the seat of

my pants more. I sometimes find that the best

part of having such a structured routine is that I

can break it. I’m learning that I don’t always have

to stick by these arbitrary rules I’ve created.”

By the time I’m onto mile three

of my run and turning around, I

start waking up and think, ‘What

the hell am I doing?!’

– Georgia Frances King

“

37 38

Designers EditionExclusive leathers and design techniques in

deliberately minimalist silhouettes. So you can

relish the simplicity and indulge in the detail.

39 40D E S I G N E R S E D I T I O ND E S I G N E R S E D I T I O N

The everyday crowd pleaser with an air of refinement

N O T E S L E E V E D E



• Three quick access slots and pull tab section

• Section for business cards or coins

• Made from distinctive European leather

• Size: 102mm x 92mm

XN SA

Our most minimalist piece honors the purity of design

C A R D S L I P D E


• Quick access card slot on the front

• Center section for folded bills and extra cards

• Exclusive Designers Edition leather


Restrained on the outside, dynamic on the inside

Z I P W A L L E T D E


• Two quick access slots


• Business card or coin storage



XC SA

X Z WA

Black ForestBurnt Sienna




Made from exclusive leathers with sleek metallic accents, crisp lines and

a gorgeous minimalist form, it’s a way to have your cake and eat it, too —

you get to enjoy the simplicity of what a fine wallet should be and indulge

in all of the details as well.

- IMBOLDN

“Hold your phone, cards and cash in a sweeping leather hold-all

F O L I O W A L L E T D E



• Fits all major currencies in two separate bill sections

• Designed to fit a smartphone



XF WA


43 44D E S I G N E R S E D I T I O N D E S I G N E R S E D I T I O N

T R A V E L W A L L E T D E

Travel well with a wallet that’s good for your mind, and eye

• Sections for passport, tickets and bills

• 4 quick-access card slots + 2 extra slots

• Micro travel pen with refill

• SIM card slot


• Size: 150 x 97mm

X TR A

Black Burnt Sienna

Forest


material and finish. These components are like the DNA or

soul of the product. And it’s the material realisation of this

that defines the beauty and success of the finished piece.

This is where the process is critical. For me, it begins

with concepts (mostly sketches and mood boards).

I group the most compelling ideas into a couple of

directions and bring them into a physical form. Here,

the real learning begins. At Bellroy, we refer to this as

the ‘experience’ – moving beyond a sketch, to a build

process that feels more refined and intricately formed

with each round.

The main hindrances to a design process are uncertainty

and vagueness. Luckily, these can be overcome through

deeper discussion or demonstration. Having some tangible

elements of the products can validate and progress projects

and save months of development time… The sooner you

can move into the ‘experience’ phase, the sooner you can

work towards resolving uncertainty.

The process need not be complex. A simple framework

allows space for great detail and resolution – and a finished

product that’s well-considered and thoughtfully developed.

I design so that I can bring ideas to life for people to enjoy.

Whether the interactions are life-changing or as mild as

a smile on someone’s face – if it is true to its purpose and

balances form with function accordingly, it’s really no more

complicated than that.

A simple framework allows space

for detail and resolution; and a

product that’s well considered

and thoughtfully developed.

A designer’s perspective

Design is like a constant dance between function and

aesthetic: beauty and desire on the surface, true-to-

purpose function within.

My father, a master craftsman, taught me from an

early age to build, design and think about objects with real

care and detail. I’d sit and watch him in his workshop, lights

on well into the night as he worked meticulously on his

ukuleles – anything from small problem-solving to entire

builds. Some projects lasted for months as he prepared the

materials, built jigs and molds, steamed and formed the

timber body, and finessed the inlays. If I was lucky enough,

he’d let me tackle some of the elements under his guidance.

Seeing the detail that came from the investment of time,

creative thought and an experienced hand, set the tone

for me as a designer.

But let’s not confuse detail with complexity. Because some

of the most beautiful objects are daringly simple.

At Bellroy, design is a highly collaborative process and often

follows a common format. But the starting point varies

greatly. It might be a broad need, moment or situation; or

something more specific such as a gesture, function or detail

that the product or range will be built around.

“Stop looking at yourself as a designer and start thinking of

yourself as a deliverer of ideas.” – Stale Malvær

In delivering an idea, I always break down the vision I have

of an item’s finished state into its parts – function, detail,

D A V I N H A N N A

“

47 48T R A V E L W A L L E T S

TravelWalletsYour greatest companion for seamless

travel, taxi to tarmac.

T R A V E L W A L L E T R F I D

T R A V E L W A L L E T

Travel well with a wallet that’s good for your mind, and eye

Fit all of your travel documents in your pocket




• SIM card slot


• Size: 150 x 97mm




• SIM card slot


• Size: 150 x 97mm

W TR A

W TR A

CocoaBlack

Black-RFID Caramel-RFID

Java-RFID

49 50T R A V E L W A L L E T ST R A V E L W A L L E T S

One of the most difficult parts of the process for me, was

actually committing to the journey, and not just letting it

remain a dream inside my head during slow moments at

the office... I think, when we’re looking at embarking on

something big, our minds swirl with all the possibilities

and it can be overwhelming and confusing. I found it really

useful to pour all of those thoughts, doubts, excitements

and opportunities onto a big piece of paper. And then

after having analysed it in a logical way, I burnt the piece

of paper and went with my gut.

Filmmaker Matt Hannon spends life on the road with just his motorbike

and bare essentials. He carries the All-Conditions Essentials Pocket,

Slim Sleeve and Phone Pocket wherever he goes.

“

A protective pocket for travel essentials and all adventures

A L L - C O N D I T I O N S

E S S E N T I A L S P O C K E T

• Holds 4 – 12+ cards

• Fits a passport and iPhone 7/7 Plus or similar

• Micro travel pen

• 5 internal pockets for coins, keys, folded bills and cables

• YKK water-resistant zip

• Water-resistant All-Conditions leather

or Water-resistant All-Conditions woven with leather edging

• Size: 184 x 120mm

For the minimalist traveler

P A S S P O R T S L E E V E

• Sections for passport and folded tickets



• Hi and Lo sizes to fit all passports

• Made using our Nude approach*


• Size: 100 x 148mm Hi , 100 x 140mm Lo

WAE A

LO WPSA / HI WPS B

Burnt OrangeBlack Charcoal

Charcoal woven

Black Tan

51 52W O R K A C C E S S O R I E S

WorkAccessoriesOrganize, breathe and focus with these

tools for the creative professional and

work on the move.

N O T E B O O K C O V E R M I N I

N O T E B O O K C O V E R A 5

A leather cover for your notebook, cards and a pen

A leather cover for your A5 notebook, cards and a pen

• Fits a small (3.5 x 5.5 inch) notebook or 1-2 passports

• Comes pre-loaded with a Bellroy notebook

• Space for a pen


• Magnetic closure


• Fits A5 (5.8 x 8.3 inch) notebooks (Fabriano, Moleskine and Rhodia)

• Comes pre-loaded with a Bellroy notebook

• Pen holder

• Space for a small tablet or e-reader and up to 6 cards

• Comes pre-loaded with a free Bellroy notebook


• Premium environmentally certified leather

Black

Black

Caramel

Caramel

Blue Steel

Java Eucalyptus

EN CB

EN C A

53 54W O R K A C C E S S O R I E SW O R K A C C E S S O R I E S

Hold your pens and cables in a case that travels with you or sits on a desk

P E N C I L C A S E

• Holds pens, pencils, cables and earbuds

• YKK Metaluxe zip and pull loops on both ends for easier handling

• Folds out into a tray

• Available in leather and woven options


• Size: 200 x 60 x 35mm

EP C A

Hold your business cards in a tailored leather case

C A R D H O L D E R

• Holds 20+ business cards (max. 91 x 55 mm) or 4 – 8 daily cards




ECHA

Teal

Caramel

Java

Blue SteelBlack

Mid GreyBlack

55 56W O R K A C C E S S O R I E S W O R K A C C E S S O R I E S

K E Y C O V E R P L U S

K E Y C O V E R

Organize your keys in a slim leather holder

• Fits 2-4 keys

• Super slim design

• Leather loop for a car key



• Size: 42 x 79mm

Organize up to 8 keys in a slim leather holder

• Fits 4-8 keys

• Super slim design

• Leather loop for a car key



• Size: 42 x 92mm

EKC A

EKCB

Blue Steel

Blue Steel

Caramel

Caramel

Black

Teal

Black

Teal

57 58W O R K A C C E S S O R I E S W O R K A C C E S S O R I E S

A work kit for your A5 notes, pens, tech and cables

W O R K F O L I O A 5

• Fits A5 notebooks such as Fabriano, Moleskine and Rhodia

• Pen holder (pen not included)

• Pockets for your phone, e-reader or small tablet and cards

• Available in leather outer with woven lining or

woven outer and lining with leather accents


• Size: 170 x 230mm

A work kit for your A4 notes, papers, pens, tech and cards

W O R K F O L I O A 4

• Fits A4 (8.3 x 11.7 inch) notebooks and papers

• Pen holder (pen not included)

• Pockets for your phone, tablet and cards

• Available in leather outer with woven lining or

woven outer and lining with leather accents


• Size: 250 x 330mm

E WFA

E WFB

Black Caramel

Black Caramel

59 60W O R K A C C E S S O R I E SW O R K A C C E S S O R I E S

Honoring the design of Dieter Rams

Modern life is Minimal.

Originally released in 1958, Dieter Rams’ T3

transistor radio looks like a lost Apple prototype.

With its curved edges, stark minimalism and intuitive

scroll wheel, it’s a physical manifestation of his ‘less

but better’ approach to design. More than half a

century later, it’s considered a modern classic. The

first of many.

Working with Braun from 1955 until retirement in

1988, Rams brought simplicity and style to everyday

objects. In the process, he created iconic designs

that have both stood the test of time and shaped the

world as we know it.

If they happen to look familiar, it’s because almost

every industrial designer since has been influenced by

his work. Apple’s Jonathan Ive is a case in point. The

designer responsible for the iPhone, iPod, and iPad

has described Rams’ work as, “Bold, pure, perfectly

proportioned, coherent and effortless. At a glance,

you knew exactly what it was and exactly how to

use it.”

But what have we mortals learned from Dieter Rams?

Good design transcends aesthetic purpose.

A trained architect and carpenter, Rams was

influenced by the Bauhaus movement, which brought

art and industry together and suggested good design

was about achieving both beauty, and utility. In doing

so, it could transcend its origins and influence society

on a broader scale.

“The simpler the design, the

longer it’s able to serve its

owner as intended.”

He introduced these sensibilities to consumer

products, explaining that, “Indifference towards

people and the reality in which they live is actually

the one and only cardinal sin in design.”

You can see that philosophy in practice via his 606

Universal Shelving System. Released in 1960 under

his Vitsœ imprint, the modular shelving unit is a

master class in form and function. By stripping away

the superfluous and re-engineering the humble shelf

from the ground up, he was able to create a timeless

piece that’s as enduring and popular today as it was

when it launched.

We approached our very first wallet with a similar

intention. After seeing bulky wallets affect how

people sat on chairs or cause struggles with slim

pockets, we set out to re-engineer the way a wallet

was built (with fewer layers of leather and a new type

of card storage). In all our products, the complex

layers of design – built from deep consideration

around the habits of our customers – are hidden

from view, until they’re needed.

Function should inform the form, and the form

make sense of the function.

This adherence to functionalism is the common

thread that links Rams’ many projects.

As he explained, “I wanted to make products whose

appearance did not immediately command attention,

but instead became more appealing through use and

an enduring aesthetic.”

B Y M I K O L A I N A P I E R A L S K I

Over time, this became known as the Braun

Design Process, and was centered on the relationship

between interior and exterior components. The end

goal was to show as little design as possible, blending

these opposing forces to create a singular product.

This was a revolutionary concept in the 1950s, and

it’s still contentious today. While other designers

and architects were busy stamping their identity

on buildings and products, Rams was trying

to remove ego entirely from the process.

He designed not for himself, but to serve others.

That consumer-first sentiment is as apparent in his

early radios and turntables as it is in the 1987 pocket

calculator he designed.

It’s a humility we admire enormously at Bellroy.

Similarly, we don’t consider our job done when a

product is done and packaged. We’ve done our job

when our products succeed in creating moments

of delight for our customers on a daily basis, for

years on end.

Design endures longest when it foregoes

a grand statement.

To really understand Rams’ genius it’s necessary

to look at the world that birthed his ideas. Rams’

design aesthetic was very much a rejection of the

consumerism and wastefulness that characterised

the dawn of the nuclear age.

His pursuit of long-lasting design was a natural

extension of his less but more philosophy. “I always

strove for things to be sustainable. By that I mean

the development of long-lasting products, products

that don’t age prematurely, which won’t become out

of style. Products that will remain neutral, that you

can live with longer.”

We think about this in terms of refining a design into

the simplest form it can be before it loses its purpose.

The more ‘expressive’ a design is, the narrower its

natural environment is likely to be, and the sooner

you’d tire of it. The simpler the design, the longer

it’s able to serve its owner as intended. And, as our

first goal is to ‘make products that will be loved for

as long as possible’, ensuring the timelessness of

our products’ appeal is crucial to us in more ways

than one.

Of course Rams was there first, and he encapsulated

these lessons in a series of 10 design commandments

first published in 1970. Staying true to form, he

later condensed it into a single, unified line: “To

design is to think.”

An abridged version of Rams’ 10 principles:

1. Good design is innovative.

Technology and design move in tandem, the former

providing new opportunities for the latter.

2. Good design makes a product useful.

A product is bought to be used. Good design

emphasises this usefulness, whilst disregarding

anything that detracts from it.

3. Good design is aesthetic.

A product’s aesthetics have an effect on the people

that use it. It’s an integral part of its usefulness.

4. Good design makes a product understandable.

Its function should be self-explanatory.

5. Good design is unobtrusive.

Products that fulfill a purpose are like tools. They are

neither decorative objects nor works of art.

6. Good design is honest.

It does not make a product more innovative, powerful

or valuable than it really is.

7. Good design is long lasting.

It avoids being fashionable and therefore never

appears antiquated.

8. Good design is thorough down to the last detail.

Care and accuracy in the design process show respect

towards the consumer.

9. Good design is environmentally friendly.

It conserves resources and minimizes physical and

visual pollution throughout a product’s lifecycle.

10. Good design is as little design as possible.

Less, but better – because focus has been paid to

only the essential aspects.

For a deeper dive, we recommend ‘Dieter Rams: As

Little Design as Possible’ by Sophie Lovell.

R T 2 0 R A D I O

61 62# T H I S I S M Y B E L L R O Y# T H I S I S M Y B E L L R O Y

This is my BellroyWe strive to make products that delight our customers

for many years to come. There are plenty of stories about

how well we age (naturally), and some of the adventures

we’ve been on. They can be found on Instagram by

searching #thisismybellroy. Here are a few of ours.

“I get to play with all our products, testing them out for feel and function.

But when the test ends, I keep returning to my Slim Sleeve. Every tuck, fold and

stitch has been thought about, in a way that celebrates leather like a Bellroy should.

I love this thing.”

Andy, Bellroy’s Founding Designer.


“I am always trying out product prototypes at a very early stage in the design

process. I put them through their paces to understand what works, and what we

can improve on. I’ve been using this beautiful Arctic blue Phone Case 1-Card since

its first production sample. It’s been through drop tests, flash tests, bounding tests,

fitting tests and of course, the pocket test. We absolutely torture these things so

that they are fit and ready for production. This one actually got a hole drilled in

where the camera hole is. I had to test that the case wasn’t cutting off photos when

using the camera. Turns out it wasn’t…”

Arya, Bellroy’s Production (and Demolition) Manager.

“If you’re walking away from the customs desk in Italy and the lady calls out,

‘Excuse me ma’am, I need to check one more thing,” it could be quite stress

inducing. Luckily, the customs officer just wanted to check out my Passport Sleeve

and ask where I got it! It’s been my trusted travel mate for two years now. The tan

color is actually helpful too, it’d be difficult to lose in an airport lounge.”

Sharni, Bellroy’s Chief Happiness Provider.


“My Very Small (Card Pocket version 1) was given to me years ago, in times ‘BC’

(before children). It now houses library cards, shop cards, gift vouchers, business

cards and has often doubled as a toy/distraction to occupy toddlers. Day to day it

lives in the black hole that is my handbag as my second wallet. Whenever we travel

though, it’s a great carryall for cash and a credit card or two.”

Miyo, Bellroy’s Chief Distractor.

“I lived in Japan for four amazing years, learning about the culture and habits.

Including the meishi (business card) ritual which is slow, considered and respectful.

I bow slightly, carefully hand my card over and introduce myself. Then take time to

read, pause and reflect on their card. My Card Holder is super useful on business

trips back to Japan, because of the two compartments for your cards, and the

cards you receive. I use the Card Holder as a wallet most of the time, with a sneaky

micro pen clipped over the spine, but when I go to Japan I swap it out for business

cards. (And I give the pen a break – it’s a big no-no to write on someone’s meishi).

If you’re exchanging meishi and feel like giving your Japanese a whirl, you can say

“Hajimemashite” (Ha-jim-meh-mash-teh). It roughly means, ‘nice to meet you’.”

Rich, Bellroy’s Meishi Master.

67 68A B O U T B E L L R O YA B O U T B E L L R O Y

Our storyBefore Bellroy, a team of friends set up a blog called

Carryology as a place for fellow carry enthusiasts

to connect and share ideas. It started providing

insights around what people carry, and wallets in

particular – as slim tailoring became popular, bulky

wallets couldn’t hide anymore.

So a team of product designers – sat around a

kitchen table in Bells Beach, Australia – set about

crafting a slim wallet with fewer layers of leather

and smarter card positioning. The release of this

product in 2010 signaled the birth of the Bellroy

brand, and our crusade to ‘slim your wallet’. We’ve

come a fair way since then...

“As the world swapped their baggy trousers for slimmer

fits, we struggled to ignore those ugly wallet lumps. So,

as engineers and designers we tackled the way a wallet

should be built, while a team of close friends helped

shape the way we wanted to communicate that to

the world. And that was with Bellroy.” – Co-founder

Andy Fallshaw

We recognized pretty early on that we can use

business as a force for good. And as a certified B

Corp, we constantly pursue better ways to source

our leathers, reduce our impact on the environment

and make sure our products are used and loved for

as long as possible.

We are (and always have been) about making a

difference to the in-between: helping you get where

you’re going quicker, organizing your workspace so

you can see beyond the screens and admire the view

out the window, letting you pay for your morning

coffee without dropping the stack of stuff in your

arms (or spilling the espresso down the front of your

shirt). Getting you moving through all your worlds

with lighter shoulders.

With our increasingly mobile lives, comes more

and more ways to help our customers. Our range

has moved beyond pockets and includes solutions

for your tech, work accessories and more – right

down to the humble set of keys. Because as long as

there are things to carry through our lives, we want

to find better ways to carry them.

69 70

Our approach to responsible business

We’re proud to be part of the B Corp movement

– a group of certified companies using the power

of business to help solve social and environmental

problems.

How does a carry goods company do that?

By refining the way we create our products.

We apply Lean Manufacturing principles to our

products – it’s an approach that attempts to

understand the whole process, to reach more

sustainable solutions.

By limiting our impact on the environment.

Our environmental goals have been inspired by Cradle-

to-Cradle principles. At the moment, these seem to be

the smartest and most realistic principles to follow,

and have led us to five goals that guide our decisions:

1. Make products that last as long as possible.

2. Eliminate toxins in our products and packaging.

3. Seek biodegradable or recyclable materials where they

make the most sense (without compromising the first two

environmental goals).

4. Reduce waste and energy consumption through

the whole process.

5. Pursue a deeper understanding of our impact and ways

to reduce it.

By considering animal welfare.

We partner with external organizations such as

FarmForward and the LWG Animal Welfare Working

Group to move towards better treatment for animals at

every stage of their lives.

By giving to effective causes.

Our giving program matches donations our team contributes

to charities like The Centre for Effective Altruism, or those

recommended by GiveWell. On top of that, we share 1%

of our sales revenue (that’s revenue, not profit) between

effective human and animal welfare causes.

A B O U T B E L L R O YA B O U T B E L L R O Y

71 72

Design approach

We began with a focus on redesigning the common

wallet. If you hold most wallets sideways, you’ll see a

layer of leather between every card they store. So, for

every additional card you carry, you’re also carrying a

layer of leather. Our major design insight from the very

beginning was to separate just a couple of cards that you

use every day, then store the rest more efficiently in a

separate compartment – without all the extra leather

bulking out your wallet, and pockets.

Moments of quiet delight

We now apply our design principles to a broader range

of carry goods. Each has been considered. Deeply.

We consider the habits, technology and currency of a

region; the environmental footprint of the materials and

construction; the functionality over years to come. All

with the aim of inspiring a little quiet delight between

our customers and the things they carry through life.

The balance between form and function

We believe the function should inspire the form, and the

form should help people understand the function – so

they influence each other equally. We prototype in paper,

card, leather and foam. We hack and experiment. We

try different combinations until we find the best way to

get all the elements working together. If something’s not

quite right, we’ll go again. However many times it takes.

Truth to materials

We work hard to create products that will live a long

life and always choose materials that are proven to

serve their purpose. Leather where you need character

and softness; wovens where you need durability and

lightweight performance; polymer where you need

flexibility and protection.


All with the aim of inspiring a little quiet

delight between our customers and the

things they carry through life. “

73 74

7 . S T R U C T U R A L P O L Y M E R S

Our custom engineered Thermoplastic Polyurethane offers a

balance between flexibility and rigidity.

8 . M I C R O F I B E R L I N I N G S

Microfiber is an extremely fine synthetic fiber with a lightweight

and durable construction, and extremely soft hand-feel.

6 . A L L - C O N D I T I O N S

For our All-Conditions range, we utilize a 500-denier woven

polyamide that is hardwearing and water-resistant.

1 . N A K E D L E A T H E R

3 . A L L - C O N D I T I O N S L E A T H E R

2 . D R E S S E D L E A T H E R

4 . D E S I G N E R S E D I T I O N L E A T H E R

5 . W O V E N

For high durability and performance, we use sustainably

produced polyamides.

L E A T H E R

We only use premium top-grain leathers from gold-rated Leather Working Group tanneries.

They are dyed through so they age much more gracefully than surface-painted leathers.

We always choose materials that are proven to serve their purpose. if you look at

designs that have stood the test of time, they almost always use materials that are

the ‘right’ materials – not just the most common or popular.

Our materials

1.

8.

4.

3.

7.

2.

6.

5.


75 76

U N I T E D A R R O W S

I N C UJ O H N L E W I S

U S A

U K

J A P A N

F R A N C E

W O R L D W I D E

From ~200 SKUs in 2016, to more than double this

by the end of 2017.

With a solid foundation in wallets and phone cases,

we’re stepping out of pockets and into laptop covers,

stationery and bags.

Our manufacturing process sees 200 full-time

production staff dedicated to Bellroy across five

factories in India, China and the Philippines.

We have 11 full-time production lines on the go and

specialize in agile manufacturing.

We can reach customers all around the world with

same-day shipping from UK, Canada, US and Australia.

A few of our retailers Bellroy in numbers

O U R P R O D U C T R A N G E I S G R O W I N G D R A M AT I C A L LY

B A R N E Y S N E W Y O R K C O L E T T E

P ATA G O N I A

U N I Q U E V I S I T O R S T O

B E L L R O Y . C O M I N T H E

P A S T Y E A R

A D I M P R E S S I O N S

S I N C E W E S T A R T E D

O F A L L R E V E N U E I S

D O N A T E D T O E F F E C T I V E

G I V I N G C H A R I T I E S

R E T A I L E R S A C R O S S T H E

G L O B E – F R O M P A R I S

T O P H U K E T

H O W Q U I C K O U R L E A D

T I M E S A R E T O D O U B L E O U R

P R O D U C T I O N C A P A C I T Y

P R O D U C T R E T U R N R A T E

6 . 4 M

1 %

1 2 1 6

3 0 DAYS

1 6 B

~ 0 . 6 %

G L O B A L A N D A G I L E

A U S T R A L I A


77 78

Bellroy in store


H E N R Y B U C K S

I N C U

T E L S T R A + 6 1 H A N G S E L L U N I T

We like to make every Bellroy experience a good one – whether

it’s online, or in store. Our store displays are designed to engage

customers with a playful, tactile experience. And our packaging is

intended to offer a great first interaction, before our products go

off to their forever homes.

TRAVEL

WALLET

Fit your passport, tickets,

flyer cards and a micro pen

in your pocket

TRAVEL

WALLET



in your pocket

HIDE

& SEEK

Our most popular wallet

ideal for cash, coins

and 12 cards

SLIM SLEEVE

Super slim storage for your cash and 12 cards

NOTE

SLEEVE



and 12 cards

SLIM SLEEVE


NOTE

SLEEVE



and 12 cards

SLIM SLEEVE


HIDE

& SEEK



and 12 cards

HIDE

& SEEK



and 12 cards

HIDE

& SEEK



and 12 cards

HIDE

& SEEK



and 12 cards

TRAVEL

WALLET



in your pocket

TRAVEL

WALLET



in your pocket

TRAVEL

WALLET



in your pocket

NOTE

SLEEVE



and 12 cards

Cons idered carry goods for

the best of l i fe ’s moments





SLIM SLEEVE


NOTE

SLEEVE



and 12 cards

HIDE

& SEEK



and 12 cards

NOTE

SLEEVE



and 12 cards

SLIM SLEEVE


NOTE

SLEEVE



and 12 cards

SLIM SLEEVE


P O S U N I T

79 80R A N G E O V E R V I E WR A N G E O V E R V I E W

W O R K A C C E S S O R I E S

B A G S

Slim Work Bag

Classic Backpack Slim Backpack

Duo Work Bag Duo TotepackSlim Work Tote

Notebook Cover Mini Work Folio A4Notebook Cover A5 Work Folio A5Key Cover Card HolderPencil Case

Range overview

E V E R Y D A Y

D E S I G N E R S E D I T I O N

T R A V E L

Note Sleeve Travel WalletHide & Seek

Card Pocket

Passport SleeveHigh Line A/C Essentials Pocket

A/C Phone Pocket A/C Wallet

Low Down

Folio WalletCarry Out

Folio Wallet DECard Slip DE Note Sleeve DE

Pocket Mini

Zip Wallet DE

Pocket

Travel Wallet DE

Clutch A L L - C O N D I T I O N S

Micro Sleeve Card SleeveSlim Sleeve Coin Fold

P H O N E C A S E S T A B L E T & L A P T O P S L E E V E S

Phone Case 1 Card Tablet Sleeve Laptop Sleeve ExtraPhone Case 3 Card Tablet Sleeve ExtraPhone Wallet

T E C H C A S E S

W A L L E T S

J O O R A CC E S S . CO M / B E L L R OY | E M A I L S A L E S @ B E L L R OY. CO M

Bellroy puts its heart, soul and countless

design hours into helping the world carry

with greater simplicity and ease. Every

piece has been deeply considered to help

you get the best of life’s little moments.

B E L L R O Y . C O M

considered carry goods · 23 men’s wallets men’s wallets 24 high line with our wallets, the...

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