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Considerations of Three Key Considerations of Three Key Hospital/Physician Relationships Hospital/Physician Relationships d Fi K I i E l t d Fi K I i E l t and Five Key Issues in Employment and Five Key Issues in Employment Agreements Agreements Georgia Academy of Family Physicians' Meeting Georgia Academy of Family Physicians' Meeting Georgia Academy of Family Physicians Meeting Georgia Academy of Family Physicians Meeting The Westin The Westin Buckhead Buckhead Atlanta Atlanta November 14, 2014 November 14, 2014 1 Jennifer Malinovsky 404 Jennifer Malinovsky 404-322 322-6136 6136 [email protected] [email protected] Jennifer Malinovsky 404 Jennifer Malinovsky 404-322 322-6136 6136 [email protected] [email protected] Ross Burris 404 Ross Burris 404-322 322-6294 6294 [email protected] [email protected]

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Page 1: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Considerations of Three KeyConsiderations of Three Key

Hospital/Physician RelationshipsHospital/Physician Relationships

d Fi K I i E l td Fi K I i E l tand Five Key Issues in Employment and Five Key Issues in Employment AgreementsAgreements

Georgia Academy of Family Physicians' MeetingGeorgia Academy of Family Physicians' MeetingGeorgia Academy of Family Physicians MeetingGeorgia Academy of Family Physicians MeetingThe Westin The Westin BuckheadBuckhead AtlantaAtlanta

November 14, 2014November 14, 2014

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Jennifer Malinovsky 404Jennifer Malinovsky 404--322322--61366136jennifer.malinovsky@[email protected] Malinovsky 404Jennifer Malinovsky 404--322322--61366136jennifer.malinovsky@[email protected]

Ross Burris 404Ross Burris [email protected]@nelsonmullins.com

Page 2: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

ABOUT NELSON MULLINSABOUT NELSON MULLINS Full-Service Law Firm – 100+ years Full-Service Law Firm – 100+ years

Over 500+ attorneys located in 13 offices in 8 eastern states; over 1200 employees Firm-wide

Nationally recognized as one of the largest groups of healthcare attorneys in the country

Approximately 100 attorneys practicing in healthcare; approximately 50 exclusively

H it l/ h i i t ti b th b d ll id Hospital/physician transactions – both buy and sell side across all specialties

www.nelsonmullins.com www.nelsonmullins.com

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Page 3: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

FORCES DRIVING INTEGRATIONFORCES DRIVING INTEGRATION Insurers dominant in market can dictate rates Insurers dominant in market can dictate rates

Decreasing Medicare reimbursement

Medical students graduating with large debt prefer hospitalMedical students graduating with large debt prefer hospital relationships

Increasing malpractice premiumsg p p

Pressures to adopt expensive EHRs

Healthcare Reform Initiatives

Pay for Performance

Bundled Payments Bundled Payments

ACOs3

Page 4: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

POTENTIAL INTEGRATION EFFICIENCIESPOTENTIAL INTEGRATION EFFICIENCIES Physician/hospital coordinated care leads to lower costs Physician/hospital coordinated care leads to lower costs,

higher quality

Physicians concentrating on volumes and service can improve quality

Better information sharing among providers and patients

Reduced contracting costs

Increased bargaining power with insurers

Economies of scale

Eliminate duplicative services

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Page 5: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Physician/Hospital Integration ContinuumIndependent Physician and Independent Medical Staff Privileges

Cooperation through ProfessionalServices Contract

Direct Employment

Employment through

Purchase Physician Practice and Employment of Physicians

Joint Venture

Ambulatory Surgery Center

CIN

PHO

ACOPrivileges Contract through Affiliates

of Physicians Center

Imaging Modality

O

ACO

PHO

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Page 6: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Three Common Types of Three Common Types of ypypHospital/Physician RelationshipsHospital/Physician Relationships

Service Line Co-Management Arrangement - Hospital and physician group enter into a Service Line Co-Management Arrangement for physician group (alone or in conjunction with other physician practices and/or the hospital) to manage a hospital-based service line

Acquisition/PSA H it l i t / t i l f h i i Acquisition/PSA - Hospital acquires assets/certain employees of physician group, flips practice locations to provider-based status, physician group maintains itself as a separate legal entity and contracts with the hospital under a PSA to provide professional medical services (and potentially management, billing and medical di t i )director services)

Acquisition/Employment - Hospital acquires assets of physician group and employs physicians

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Page 7: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Service Line CoService Line Co--ManagementManagementKey Points:

Hospital contracts with physician group to manage a particular hospital-based service line for a FMV payment pursuant to a Service Line Co-Management AgreementLine Co Management Agreement Delineates direct physician participation in all aspects of the service

line including: (i) design and oversight of capital and operating budgets; (ii) development of clinical strategies and business plans, (iii) efficient(ii) development of clinical strategies and business plans, (iii) efficient delivery of clinical and staff services, (iv) periodic assessment of quality of patient care, (v) measurement of patient satisfaction, and (vi) development of clinical outreach.

Physician group continues to exist and provide services consistent with historical practice

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Page 8: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Service Line CoService Line Co--ManagementManagement Opportunities for Group: Opportunities for Group:

"Baby Steps" at integration with hospital

Work with hospital (and potentially other physician groups) to manage service line; Greater participation in hospital processes – collaborative arrangement with hospital designed to improve operational efficiencies and patient outcomes

Additional revenue source – typically 2 components in the range of 3-6% of service line revenues: (i) base fee consistent with FMV of the time and efforts spent participating in the arrangement; and (ii) Bonus fee based on predetermined payment amounts contingent on achievementbased on predetermined payment amounts contingent on achievement of specified, mutually agreed, objectively measureable, program development, quality improvement and efficiency goals.

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Page 9: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Service Line CoService Line Co--ManagementManagement Challenges for Group: Challenges for Group:

Requires active participation and real time and effort for busy physicians

Allocating fees among participating physicians

Constant monitoring to adjust performance standards and targets

Can be costly – (i) independent appraisal; (ii) legal costs; (iii) time to Can be costly – (i) independent appraisal; (ii) legal costs; (iii) time to implement

FMV more difficult to be objectively determined; reliable valuation methodologies are limitedmethodologies are limited

Integration of arrangement with other existing hospital arrangements and hospital/physician arrangements

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Page 10: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Service Line CoService Line Co--ManagementManagement Limited relief for the business/financial risks associated with

maintaining own practice and reimbursement uncertainties

Can be challenging to implement

- “buy-in” on management authority (business and clinical)buy in on management authority (business and clinical)

- establishment of appropriate metrics

- measurements of performance

- participation from all players

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Page 11: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Acquisition/PSA ModelAcquisition/PSA ModelKey Points:

Hospital acquires assets of physician practice at FMV, including practice locations (some or all) pursuant to an Asset Acquisition AgreementAgreement

Opportunity to carve-out one or more practice locations and/or services from the arrangement

Hospital enters into PSA with physician group to provide professional medical services at each such location

Includes both physicians and midlevels Includes both physicians and midlevels

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Page 12: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Acquisition/PSA ModelAcquisition/PSA Model Hospital may enter into MSA and BSA with physician group for the Hospital may enter into MSA and BSA with physician group for the

physician group to provide designated management and billing services at such locations May also have agreements (i) to provide program director services and May also have agreements (i) to provide program director services, and

(ii) regarding quality initiatives/bonus opportunities

Physician group continues to exist and employs physicians, midlevel id d ti b i ffi lproviders and practice business office personnel

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Page 13: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Acquisition/PSA ModelAcquisition/PSA ModelOpportunities for Group:

Less business/reimbursement risk for group

Under the PSA, practice is paid for wRVUs performed, not necessarily bill d d ll t dbilled and collected

Greater certainty of compensation/other remuneration for services Clinical services – paid under the PSA based on a wRVU basis Clinical services paid under the PSA based on a wRVU basis

Potential additional sources of revenues through ancillary arrangements

MSA fl t f t t P ti f t l t d i- MSA – flat fee payment to Practice for management-related services

- BSA – flat fee payment to Practice for billing services

- Medical Director/Quality Metrics – flat fee hourly basis forMedical Director/Quality Metrics flat fee hourly basis for medical/program director services; pre-determined bonus pool for achievement of identified quality metrics

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Page 14: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Acquisition/PSA ModelAcquisition/PSA Model

Group maintains existence and presence in the community Essential for unwind

Group maintains control over certain aspects of its practice Hospital will retain "ultimate" control over aspects for "provider-based"

status purposes but flexibility for certain aspectsstatus purposes, but flexibility for certain aspects

Potential for bifurcated arrangement

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Page 15: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Acquisition/PSA ModelAcquisition/PSA ModelChallenges for Group:g p Educating patient community on changes

If "provider-based", why pay more for same services, same location same physician?

Loss of control over certain aspects of practice Hospital gets to make certain decisions Hospital gets to make certain decisions

Negotiate into arrangements most important factors for practice to control

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Page 16: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Acquisition/PSA ModelAcquisition/PSA Model Potential for Payor-pushback Potential for Payor-pushback

Arguably more limited potential financial upside (than in independent practice) "Locked in" to compensation model for period of time

More limited ability to explore relationships with other systems

Un ind aspects are critical Unwind aspects are critical Typically one of the first agreements negotiated

When? Under what conditions?

Buy-back Assets

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Page 17: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Acquisition/PSA ModelAcquisition/PSA Model Can be time consuming to negotiate/implement Can be time consuming to negotiate/implement

Valuations

Documentation negotiation

Relationships with vendors, landlords, managed care companies

Operation integration

E l l d i h i h i b fi Employment-related issues, such as reporting chain, benefits, etc.

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Page 18: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Acquisition/PSA ModelAcquisition/PSA ModelNumerous Regulatory IssuesNumerous Regulatory Issues

Structuring of arrangements – fraud and abuse/anti-trust

Provider-based arrangements

Physician/provider credentialing

Licensure/CLIA

C O CHOW documentation

GPO purchasing/340B pricing

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Page 19: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Due Diligence Purpose: obtain information about what is material to the Seller’s

b i d id tif it th t d dditi l tt ti dbusiness and identify items that may need additional attention and analysis.

Evaluate the risks of the transaction (search for “red flags”)

Typical requests include information regarding:

Corporate Documents Legal Issues and Govt. Investigationsp g g

Accounting and Financial Statements Licensure and Certifications

Assets and Liens Compliance Program and Training

M t i l C t t d P P i d S itMaterial Contracts and Payor Agreements

Privacy and Security

Real Property – Owned/Leased Employees / Independent Contractors

Intellectual Property Medical Staff

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Intellectual Property Medical Staff

Insurance Environmental

Page 20: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Employment ModelEmployment ModelKey Points:y

Hospital acquires the assets of the physician group practice for FMV pursuant to an Asset Acquisition Agreement FMV of assets should be similar under either employment or PSA model

Types of assets purchased should be similar: (i) employment model –wholesale acquisition of practice; (ii) PSA model – minimum of thoseassets necessary to operate locations as provider-based.

FMV d t d b i d d t thi d t FMV i f t ifi FMV conducted by independent third party. FMV is very fact-specificbased on variety of factors including: types of assets, locale of practice,specialty, competitive environment, size of practice, etc.

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Page 21: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Employment ModelEmployment Model Representative Assets to be Acquired Representative Assets to be Acquired

Permits/licenses/certification/government approvals

Rights under Contracts (vendors, suppliers, software, etc.)

All tangible and personal property (FFE)

Telephone numbers/fax numbers

I i f li h d d Inventories of supplies, purchased goods, etc.

Drug inventories

Clinical policies and procedures Clinical policies and procedures

Intellectual property

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Page 22: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Employment ModelEmployment Model Representative Assets to be Acquired (cont'd) Representative Assets to be Acquired (cont d)

Rights under Leases

Prepaids; security deposits

Patient records

EHR

P l Personnel

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Page 23: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Employment ModelEmployment ModelHospital employs each of the physicians directlyHospital employs each of the physicians directly

pursuant to an Employment Agreement Length of agreement typically 2-4 years

Minimum period of time that party cannot terminate "without cause"

Compensation includes minimum guaranteed base salary plus bonus based on productivitybased on productivity

Compensation terms typically consistent for all physicians, subject to existing practice metrics, if any, for subspecialties

Renegotiating leverage tied to individual performance

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Page 24: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Employment ModelEmployment ModelPhysician group entity winds-up and dissolves after aPhysician group entity winds-up and dissolves after a

period of time

Legal entity ceases to exist as a separate independent entity Legal entity ceases to exist as a separate, independent entity

Nothing left to "unwind" if want to terminate the arrangement

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Page 25: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Employment ModelEmployment ModelOpportunities for Group:pp p Less administrative work

Less business/reimbursement risk

C t i t i ti b d k f Certainty in compensation based on work performance

Fairly straightforward regulatory issues Fairly straightforward regulatory issues

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Page 26: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Employment ModelEmployment ModelChallenges for Group:Challenges for Group: Loss of control of practice/employees

Hospital hires/fires/recruits Hospital hires/fires/recruits

Hospital operates practices consistent with hospital policies and practices

P t ti l " l t " l f t Potential "complete" loss of autonomy

Less upside financial potential in marketplace Compensation at FMV for personally performed services Compensation at FMV for personally performed services

Potential for individual Medical Director agreements

Little to no opportunity for investment in other initiatives, including ill i h tancillary services, research, etc.

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Page 27: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

5 Key Issues in Employment Agreements:5 Key Issues in Employment Agreements:1. Term/Termination1. Term/Termination

2. Compensation/Business Expenses

3. Scope of Services/MedicalDirection/Locations

4. Outside Activities

5. NonCompetes

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Page 28: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Term and TerminationTerm and TerminationIn conjunction with a practice acquisition, 3-5In conjunction with a practice acquisition, 3 5

years before termination without cause

Absent a practice acquisition 1 ½ 3 yearsAbsent a practice acquisition, 1 ½ - 3 years before termination

N f t i ti "f " li itNarrow scope of termination "for cause" – limit to "bad acts"

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Page 29: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Compensation/BenefitsCompensation/BenefitsFixed/Guaranteed base vs. Productivity baseFixed/Guaranteed base vs. Productivity base

- wRVUS (definition; historical determination)

- Revenues less expenses

Bonus based on performancep

Quality Metrics – measurable and achievable

Requirements for compensation under Stark and AKBS

Benefits29

Page 30: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Scope of Services/LocationsScope of Services/LocationsIdentify services that are included in baseIdentify services that are included in base

compensation separate and apart from those that may be additional (e.g. medical direction; administrative services)

Identify specific locations at which you will be y p ybased

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Page 31: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Outside ActivitiesOutside ActivitiesIdentify current outside activitiesIdentify current outside activities

Be aware of conflict of interest policy

Carve-out in advance specific issues

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Page 32: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

NoncompeteNoncompete/Non/Non--solicitsolicitLimit applicationLimit application

Reasonable in terms of geographic scope, time period and services BLUE PENCIL RULEperiod and services – BLUE PENCIL RULE

Carve out private practice

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Page 33: Considerations of Three Key Hospital/Physician ... · Microsoft PowerPoint - Family_Physicians_Presentation11-14-14.pptx Author: JEasterl Created Date: 11/17/2014 4:59:16 PM

Questions?

Ross Burris 404Ross Burris [email protected]@nelsonmullins.com

Jennifer Malinovsky 404Jennifer Malinovsky 404--322322--61366136

[email protected]@nelsonmullins.com

*Nelson Mullins publications and programs are intended to provide reference materials about the subject matter for educational purposes. Thesematerials may reflect views and opinions of individual preparers, or recognizable academic approaches, but are not intended to state the position of theFirm, nor do they represent legal or professional advice. Nelson Mullins neither undertakes nor incurs any attorney-client relationship by providing anysuch publications or information.

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Copyright©2014 Nelson Mullins Riley & Scarborough, L.L.P. All Rights Reserved. These materials may not be reproduced in whole or in part withoutthe express written permission of Nelson Mullins.