considerations for a successful cdma 450 deployment
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Considerations for a successful CDMA 450 Deployment. September 2004 Stephane Le Dreau EMEA CDMA Business development VP. The challenges CDMA 450 operators face today. Minimize Costs Future Proof Solution, Vendor Experience & Viability Operational Efficiency, Deployment Flexibility - PowerPoint PPT PresentationTRANSCRIPT
Presentation Name
NORTEL NETWORKS CONFIDENTIAL PG 1
Considerations for a successful CDMA 450 Deployment
September 2004
Stephane Le Dreau
EMEA CDMA Business development VP
Nortel Networks Proprietary & Confidential
The challenges CDMA 450 operators face today
• Minimize Costs– Future Proof Solution, Vendor Experience & Viability
– Operational Efficiency, Deployment Flexibility
– High Density Solutions
• Maximize Revenues– Compelling Services Offering
– Easy Feature and Applications Deployments
– Leverage Investment for different business models
– Feature Differentiation & Early Time to Market
• Ensure High Network Performances and Reliability– Quality: Network Performance & Reliability
– Personalized User Experience
• Specific CDMA challenges in Europe– Marketing CDMA in Europe
– Terminal availability
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Minimize CostsMinimize Costs Investment ProtectionInvestment Protection
Vendor Experience & ViabilityVendor Experience & Viability
Operational EfficiencyOperational Efficiency
Deployment FlexibilityDeployment Flexibility
High Density SolutionsHigh Density Solutions
Operator Buying Criteria
Quality: Network Performance & Quality: Network Performance & ReliabilityReliability
450 MHz Terminals450 MHz Terminals
Network PerformanceNetwork Performance& Terminal Availability& Terminal Availability
Maximize RevenuesMaximize Revenues Compelling Services OfferingCompelling Services Offering
Easy Feature and Applications DeploymentsEasy Feature and Applications Deployments
Leverage Investment for different business Leverage Investment for different business modelsmodels
Feature differentiationFeature differentiation
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Investment Protection
• One solution for diverse business applications: Mobility, FWA, Wireless DSL
• Multi band support 450/800/1900/2100
• Support of CDMA2000 1X and 1XEV-DO
• Migration from 1X to 1xEVDO, 1xEVDO Rel A and 1XEV-DV by simple plug-ins
• Plug-in Capacity Increase
• Common Digital & Radio equipment in all BTS models
• Scalable BSC and MSC
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Deployment Flexibility
• Extended coverage option for rural sites - BOOMER CELL
– Cost effective solution to address low capacity markets
– Reduced BTS count
• Cell coverage up to 200km
– Reduced CapEx for larger coverage
• Remote Radio deployment– Hot spot and highway coverage
– Capture untapped revenues due to coverage difficulties
• Flexible BTS portfolio– Macro BTS for high capacity requirement
– Micro BTS for low capacity requirements
– Stand alone 1xEV-DO solution
40 km
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Operational Efficiency
• Native Radio modules– Designed as dedicated/standalone radios
– Eliminates the need to add frequency shifter hardware resulting in reduced site deployment costs.
• Software controlled carrier & capacity growth– Eliminates site visit when subscriber grow
• Maximize backhaul capacity – Unchanellized E1
– ATM backhaul
• Reduced Power Consumption
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Minimize CostsMinimize Costs Future Proof SolutionFuture Proof Solution
Vendor Experience & ViabilityVendor Experience & Viability
Operational EfficiencyOperational Efficiency
Deployment FlexibilityDeployment Flexibility
High Density SolutionsHigh Density Solutions
Operator Buying Criteria
Maximize RevenuesMaximize Revenues
Quality: Network Performance & Quality: Network Performance & ReliabilityReliability
450 MHz Terminals450 MHz Terminals
Network PerformanceNetwork Performance& Terminal Availability& Terminal Availability
Compelling Services OfferingCompelling Services Offering
Easy Feature and Applications DeploymentsEasy Feature and Applications Deployments
Leverage Investment for different business Leverage Investment for different business modelsmodels
Feature differentiationFeature differentiation
Nortel Networks Proprietary & Confidential
Understanding the Economics of Wireless
Revenue = ( ARPU, Penetration, Subscriber Mix)
ARPU, Penetration = ( Handsets, Content, Applications)
Handsets Enable Content
Content /Applications Drives Traffic
Traffic Drives ARPU
Wireless Operators looking for:– Compelling Services Offering– Easy data application Deployment – How to introduce wide range of applications in short time
frame and still insure good end-user experience?
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CDMA 450 Marketing opportunities
Premium Voice Quality
• State of the art noise cancellation
High speed data offering
• Up to 156 kbps available, faster than dialup
• Average 70 kbps when network is loaded
• VPN services to the corporate network from any covered area
Data applications & services
• PTT, LBS –gpsOne, Brew
• 1000’s of applications targeting all consumers
• Flexible data billing models
3G Ready!
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Online Game (e.g. Tetris Competition)
NATE Access Game Category Select Tetris Select Level Select Partner Compete
ARPU & Penetration= (Applications)
Traffic Information (Updated every 5 min.) Music Video & Movie Clips
Powered byNATE Media Player
(Supports H.26L technology)
Content drives traffic
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Country Operator
Mobile Data subs
Q3 2003 1X Launch
1X data penetr'n of
CDMA subs
Data % of ARPU
Q3 2003
Japan KDDI 9,200,000 Apr-02 60% 21.8
Korea SK Telecom 8,220,360 Oct-00 46% 14.0
Korea KTF 4,603,100 May-01 44% 13.1
Korea LG Telecom 1,100,000 May-01 23% 7.9
China China Unicom 800,000 Mar-03 5% N/A
USA Verizon 225,000 Jan-02 1% 2.1
Canada Bell Mobility 80,000 Jan-02 3% 2.5
Global 1X Data Subscribers (3Q03)
• Approx 27.5M 1X data subs (GPRS ~26.8M)• Majority of 1X data subs in Korea & Japan• Data is becoming a significant % of ARPU
Source: EMC, 3GToday
North America
8%
CALA5%
Asia Pac 87%
Broadband Wireless is the Future
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Two Generations of Data ApplicationsInnovation (Devices +Content +Applications) = Enhanced User Experience
Voice/Text messaging Text [news/browsing] Take Picture (still image) Email Pictures Single Media Dial-up Speed Corporate
access Gaming Music Downloads Text based directions
Video messaging Video [News/TV] on Demand Record & send Video Clips Email Video Clips Multi-media messaging DSL-like Corporate access Interactive Gaming Music Video Downloads Interactive Map & Location
Services
1X 1xEV-DO
Enhanced interactive, multi-media and video applications to deliver superior end-user experience
Customer ServiceCustomer Service
RECORD REPLAYRECORD REPLAY
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Multimedia Services
Email with Large Attachments
Video/Audio Streaming
Interactive Color Gaming
Mobile Office
Infotainment On Demand
1xEV-DO Delivers A Superior Data User Experience
2.4 Mbps
3x – 6x CapacityIncrease over 1X
9.6 kbps
154 kbps
Web Browsing
Screen Savers
Bookings/Transactions
Stock Quotes
• Broadband mobility Up to 2.4 Mbps peak data • Dedicated data-optimized carriercomplimentary to 1X Data and voice resources don’t compete• 1.25 MHz spectrum1X and 1xEV-DO functionality Comparable to UMTS with much less spectrum
High Speed Thrills and Delivers
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1xEV-DO Wireless Residential BroadbandExpand subscriber base and usage
Leverage existing installed mobility
network investment
One device – home and on the
road
Always On Broadband2.4 Mbps peak downlink
One bill, one account
Secured Access
Easy to installNo truck roll
Reliable Wireless Wide Area Network
Profitable Up Sell
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PTT Application for CDMA 450 in Europe– PMR/PAMR is key requirement for CDMA 450 in Europe
– PTT (Push To Talk) provides for PAMR like functionality
• One way broadcast of voice (Half-duplex)
• Packetized voice over wireless data network
• Supports person to person (i.e. 1 to 1 walkie-talkie) as well as person to group messaging (1 to many broadcast)
• Instantaneous connection
• Simple user interface (select called party via buddy list or short code, push a button and talk)
SpeakRelease
Release Push
Respond
Push
Application Service Delivery
Platform
+CDMA Infrastructure
+ = PTT Solution
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Enabling Applications via Solution Partners
• Mobile Device Manager
• VPN’s
• Middleware
• Content Management
• Acceleration
• MMS
• Packet Streaming
• Video Telephony
• Push-to-Talk
• Brew
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Minimize CostsMinimize Costs Future Proof SolutionFuture Proof Solution
Vendor Experience & ViabilityVendor Experience & Viability
Operational EfficiencyOperational Efficiency
Deployment FlexibilityDeployment Flexibility
High Density SolutionsHigh Density Solutions
Operator Buying Criteria
Maximize RevenuesMaximize Revenues Compelling Services OfferingCompelling Services Offering
Easy Feature and Applications Easy Feature and Applications DeploymentsDeployments
Leverage Investment for different business Leverage Investment for different business modelsmodels
Quality: Network Performance & Quality: Network Performance & ReliabilityReliability
450 MHz Terminals450 MHz Terminals
Network PerformanceNetwork Performance& Terminal Availability& Terminal Availability
Nortel Networks Proprietary & Confidential
Network Performance
PerformancePerformance RobustnessRobustness
MaintainabilityMaintainability
Coverage + Dependability + Acceptability = Adoption & Usage
COVERAGE & COVERAGE & CAPACITYCAPACITY
% Pops Covered% Pops Covered
# Basestations# Basestations
BHCABHCA
DEPENDABLEDEPENDABLE
OutagesOutages
AccessibilityAccessibility
ACCEPTABLEACCEPTABLE
PricePrice
MobilityMobility
SimplicitySimplicity
Good Good Subscriber Subscriber ExperienceExperience
Good Good Subscriber Subscriber ExperienceExperience
Nortel Optimization
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Factors Impacting Network Quality
• Spectrum Clearance– Interference Must be Controlled
– Use of Filters Increases Link Budget Losses and Affects Overall Performance
• Network Design– Must be Adequate to Provide Coverage/Capacity
– Based on Customer Provided Call Model/Traffic Distribution/Services Offered
– Provisioning is Key Element in Ensuring GOS is Maintained
• Optimization– Key Parameters Must be Optimized for Maximum Efficiency (data and Voice)
• Maintenance– Ensure All Network Resources are Available to all Subscribers
– Latest Software Releases provide New Features/Capacity and Performance enhancements
• Growth– Carrier Additions and Site Sectorization Ensures Resources are Available to Subscribers
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Terminal Availability
• Required to purchase of large number of handsets
• Required long-term and exact forecasting of volumes of purchases
• Extensive testing to insure– Voice Quality
– Data Applications
– Local Market Customization
• How to attract wide range of terminals?
• How to avoid the need to purchase of large number of handsets ?
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Nortel’s 450 Terminal Alliance Program
Terminal Interoperability Leadership
• Compatibility with commercially deployed terminals
• Nortel infrastructure + Multivendor Terminal portfolio solution
• Establish process for ongoing interoperability assurance
Alliance with various terminal vendors
• Best solution pricing (incl. terminal pricing)
• Interoperability assurance program/process
• Bi-Annual Roadmap Planning meeting
Establish ‘Turn Key’ solution
• Business alliance with key terminal vendors
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Investment Investment
ProtectionProtection
Why Nortel Networks CDMA?Why Nortel Networks CDMA?The Solution for all challenges presented previously!
Why Nortel Networks CDMA?Why Nortel Networks CDMA?The Solution for all challenges presented previously!
Expertise Expertise
&&
InnovationInnovation
PerformancePerformance
&&
ReliabilityReliability