conservative ground presentation - 8.8.2017
TRANSCRIPT
In 1988, President Ronald Reagan told the Republican Governor’s Association a joke:
there were parts of rural America where Republicans were rare.In
Republicans can now win in Missouri.
But, there are other problems facing party
groups across America today…
3 Big Problems
Declining Membership
Raising Funds
Volunteer Staff
Party Membership
Membership
Party Membership - 2004
Republicans & Democrats both had more members than Independents.
Declining Party Membership
35%
36%
27%
Party Membership - 2017
Independents now nearly double the members of either party.
Declining Party Membership 28%
25%
44%
Party Membership is declining
A 25% drop in Party membership in 13 years!
25%
Republican membership
is older
33% over 68 register GOP
Only 18% under 33 register GOP
-12%
Groups raising less than $100,000per year
+11%
Groups raising more than $500,000per year
+1%
Groups raising from $100,000
to $500,000per year
Non-profit Fundraising
In 2015,for every 100 new donors gained,
96 old or existing donors were lost.
Keeping Donors
Only 46% of donors
continue to give
year after year?
Keeping Donors
Volunteer Staff
Volunteer Staff
You have a job…
You have a family,
and other things.
Time to shift
your thinking.
Completely.
The Solution?
Start thinking like a business.
Treat your party like a business.
Treat your voters
like your customers.
The reasons why businesses fail?
No market need. No cash flow. No mentorship.
Market Need for a Party
The Market Need for a party organization is
to amplify the voice of the voter.
Market Need for a Party - www.caddogop.com
When your Party resembles a business,
Identifying your market need will lead to
revenue streams.
What do you have to offer to your
customers
in return for their financial support?
Party Like A Business
That’s $776 million in sales in 2015 including both e-comm & traditional, in-person sales.
Girl Scouts raise money in your county every year.
194,000,000 boxes sold in 2015.
http://fortune.com/2015/12/08/girl-scout-cookies-buy-online/
The Problems…
No Market Need
No Cash Flow
Not the Right Team
The Solutions!
Communication Tools
Done-for-you Revenue Streams
Leadership Development
>>>
The Right Team
It’s not about “hiring” new people. It’s about training the people you have.
Developing Your Team
Jack Welch was the CEO of GE.
He talked about developing his team as taking care of a garden.
L E A D E R S H I P C O U R S E S
Origins of Conservative
Thought
inspiring voters
developing leaders I Servant Leadership
developing leaders II replacing yourself
discovering new members I where to find them
discovering new members II using the media
how to keep them coming back
conflict resolution
paying for it all
precinct captains
Napolean Hill coined the phrase in his best selling book, “Think and Grow Rich.”
Masterminding
Masterminding
ConferenceCalls
Facebook Group
Newsletter
$1,000.00 Annually
Conservative Ground University
Mastermind Groups
Bright Spots, Big Country
$1,000.00 Annually
Conservative Ground University
Mastermind Groups
Bright Spots, Big Country
$500.00 Annually
$83.00 per month
Done-For-You Revenue Streams
Includes: CGU for Patriots
Conference Calls, Newsletter, Facebook Group Bright Spots, Big Country: What Makes America Great
Sharables Database
Done-For-You Revenue Streams
We Sell This Online for $100 per year. When you sign up with us, you can sell Conservative Coaching for Patriots
through your party organization. We’ll split the proceeds with you.
Done-For-You Revenue Streams
If you sell just 10 memberships to this…
…you completely pay for your party’s membership to this!
Conservative Kid Growth Kit
Presidential TrumplerAmerica Sings
CD
Done-For-You Revenue Streams
conservativeground.org
Questions?