Consensual MarketingOld Lists, New Lists, and the

Power of Consensual Marketing

MOBE Matt Lloyd Tips For Consensual Marketing

• To which should you promote your MOBE business to: an old, random list or a new, targeted one?

• The answer is both, and here’s how to handle each.

Smart Use of Leads• People who started their businesses with

MOBE have undoubtedly been attending different events for years. They’ve met a lot of people and collected a lot of business cards.

• A collection of contact information like that can be a valuable resource if correctly used. Otherwise, it can be a lot of lost opportunities.

No Consent = Spam• Spam is just bad manners. No one wanted

to receive it and only a few, if any, appreciate it.

• So, with your old list and new list, you’d want to make sure that you have the permission to contact them because that’s the only way your message will be received and your offer will be considered.

A New List Has Consented• When you build a new list, the recipient’s

consent is needed. It starts with the paid ads you create which target a certain group of people and “speak” a solution to their needs or problems they want to solve.

• When these new leads begin to receive your email follow-up sequence, they will recognize them as something they agreed to receive.

Old List Needs Consent Confirmed or Rekindled

• you need to do:• Ensure that each contact is someone you

met at an event which would indicate they had an interest in business opportunities, entrepreneurship, etc.

• Contact each lead personally and acquire approval for your marketing.

Final Thought• With a new list, you know that each person

is more or less interested in what you have to say. The worst thing that could happen with people on an old list is that they might say “no,” which is really no different than the “response” you get to spam emails.

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