GET YOUR GENIUS ON®

YOU ARE THE SOLUTION

TEAMHANDBOOK20

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INNOVATION CONRAD SPIRIT OF

CHALLENGEPRESENTED BY

CATEGORIESAEROSPACE & AVIATIONCYBER TECHNOLOGY SECURITYENERGY & ENVIRONMENTHEALTH & NUTRITION

Table of Contents

Table of Contents

Conrad Spirit of Innovation Challenge .................................................................................................... 3

Conrad Spirit of Innovation Challenge Overview .................................................................................. 4

Conrad Spirit of Innovation Challenge Timeline .................................................................................... 5

Step 1: Join the Community, Form a Team & Team Registration ...................................................... 7

Step 2: Get Started – Develop an Idea ................................................................................................... 9

Step 3: Initial Entry Round – Investor Pitch .......................................................................................... 10

Step 4: Semi-Final Round – The Draft Development Plan ................................................................ 11

Step 5: Final Round – Innovation Summit ............................................................................................ 14

Coach Information .................................................................................................................................... 15

Competition: Rules and Regulations ..................................................................................................... 16

Team Resources ...................................................................................................................................... 18

Conrad Challenge Social Square: ......................................................................................................... 18

Questions? Contact us! ........................................................................................................................... 18

Conrad Challenge Community Code of Civility ............................................................................... 19

Respect Yourself and Others ......................................................................................................... 19

Protect Your Privacy ........................................................................................................................ 20

No-Spam Policy ................................................................................................................................ 20

A Word About Confidentiality and Patents ........................................................................................... 21

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Conrad Spirit of Innovation Challenge Congratulations on taking your first step to becoming an innovator and entrepreneur! Are you ready to take your creativity to new heights as you develop your innovative idea into a commercial product to benefit humanity? Then the Conrad Spirit of Innovation Challenge is for you! Nancy Conrad founded the Conrad Spirit of Innovation Challenge (Conrad Challenge) in honor of her late husband, naval aviator and Apollo 12 astronaut, Charles “Pete” Conrad Jr. and passion for education, entrepreneurship and innovation. Welcome to the Conrad Challenge Community! The Conrad Spirit of Innovation Challenge brings together a dynamic community of innovators and entrepreneurs driving a collaborative movement to develop extraordinary and viable solutions to benefit our world in one of four areas: Aerospace & Aviation, Cyber Technology & Security, Energy & Environment, and Health & Nutrition. In collaboration with NASA, and to celebrate the 45th anniversary of the lunar landing, teams will have the opportunity to register to co-enter their concept in a new special edition category, Giant Leap to Mars. For this category, teams will need to further demonstrate how their proposed product or service will be valuable to a Mars mission. This annual competition challenges teams to use science, technology, engineering and math (STEM) innovation, entrepreneurship, and 21st century skills to create a more sustainable world for this and future generations. Along the way, coaches and mentors from the best in business, industry, research and academia worldwide will be there to help you turn your ideas into reality. You are the solution! Get Your Genius On® and design things that matter!

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Conrad Spirit of Innovation Challenge Overview Who The Conrad Spirit of Innovation Program challenges secondary (ages 13-18) and post-secondary/military (ages 19- 25) teams (2 to 5 members) to use science, technology, engineering, math (STEM), innovation, entrepreneurship, and 21st century skills to develop world-changing solutions to create a more sustainable world for this and future generations. Along the way, coaches and mentors from the best in business, industry, research and academia worldwide will be there to help teams turn their ideas into reality.

What The Conrad Spirit of Innovation Challenge is an annual, multi-phase innovation and entrepreneurial competition that brings together a dynamic community of innovators and entrepreneurs driving a collaborative movement to develop extraordinary and viable solutions to benefit our world in one of four categories: Aerospace & Aviation, Cyber Technology & Security, Energy & Environment, and Health & Nutrition. In addition, through collaboration with NASA and to celebrate the 45th Apollo Lunar Landing, teams this year will have the opportunity co-enter in the Giant Leap to Mars special edition category.

When The 2015 Conrad Spirit of Innovation Challenge is held from August 8, 2014 through early April 2015.

Where Investor Pitch (entry level) and Draft Development Plan (semi-final) rounds of competition are conducted completely online. Student teams’ projects are submitted and judged via the Conrad Challenge Online Community Judging Portal. The final round, Innovation Summit, gives invited finalist teams the opportunity to present their innovations in-person to a panel of expert judges. The Conrad Challenge recruits volunteer judges from among the best in industry, government, research and academia. The Innovation Summit location will be announced in November.

Why Conrad Challenge teams learn they can make a difference in their world through innovation and entrepreneurship while applying science, technology, engineering, math, leadership, collaboration, creative thinking, critical thinking and problem solving. Teams compete for the opportunity to be recognized as Pete Conrad Scholars in addition to an anticipated $500,000+ in awards including seed funding grants, investment opportunities, patent support, business services, scholarships (as provided by our partners & sponsors) to grow their solutions into a real business.

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Conrad Spirit of Innovation Challenge Timeline Step1: Join the Community, Form a Team, and Team Registration Team Registration Open 12:00 p.m. EDT on August 8, 2014 – 11:59 p.m. EDT on October 16, 2014

The Conrad Challenge features an online community of students and coaches interested in innovating to improve the future. Teams can share ideas, tips and encouragement as they advance through the Conrad Challenge. All team members must have a personal profile on the Conrad Challenge Online Community. Team coaches must be 18 years of age or older.

• 2015 Conrad Challenge Basic Team Registration o $95/team; $75 additional teams from same organization/institution o Compete in one of four main categories

• 2015 Special Edition Giant Leap to Mars Team Registration o $10/team o Teams must be registered for Basic Team Registration to co-enter this category

Step 2: Get Started – Develop an Idea & Create a Team Name Teams choose one of four categories in which they will compete: Aerospace & Aviation, Energy & Environment, Cyber Technology and Security, and Health & Nutrition. After selecting a category, teams research a current problem facing that industry and begin to develop their innovative solutions. Teams also registered to compete in the Giant Leap to Mars category will research how their innovative solutions will be valuable to a mission to Mars.

Teams must select a Team Name that will transfer appropriately to a company name. Teams may change their Team Name after registration until October 16, 2014 11:59pm EDT.

Step 3: Initial Entry Round - The Investor Pitch Investor Pitch Round Open 12:00 p.m. on August 8, 2014 – 11:59 p.m. EDT on October 17, 2014 Submission Open 12:00 p.m. EDT on September 30, 2014 – 11:59 p.m. EDT on October 17, 2014

The Investor Pitch entry round is conducted completely online. Teams answer a set of prompts and create a short video about their idea to explain and defend its viability as an innovative solution to a real-world problem. Investor Pitches must be submitted via the online judging portal by October 17, 2014 11:59pm EDT. The teams with the top Investor Pitches will advance to the semi-final round.

Step 4: Semi-Final Round - The Draft Development Plan Submission Open 12:00 p.m. EST on November 28, 2014 – 11:59 p.m. EST on January 9, 2015

The Draft Development Plan semi-final round is conducted completely online. Take your team’s Investor Pitch to the next level by creating a full development plan (business plan, technical plan and graphic representation) to turn your idea into reality. The Draft Business Plan submission deadline is January 9, 2015 11:59pm EST. Teams with successful Development Plans will be eligible to advance to the Conrad Challenge Finals at the Innovation Summit to be held in early April 2015. Innovation Summit location will be announced in November 2014.

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Step 5: Final Round – Final Development Plan & The Innovation Summit Submission Open 12:00 p.m. EST February 20, 2015 – 11:59 p.m. EDT on March 20, 2015 Innovation Summit - Early April 2015 (location & dates to be announced by November 2014)

The Innovation Summit gives invited finalist teams the opportunity to present their innovations through marketing pitches, technical Q&A and prototyping in-person to a panel of judges from relevant industry, government and academia leaders. Winners are honored as Pete Conrad Scholars and are eligible to apply for an anticipated $500,000+ in total seed funding grants, investment opportunities, scholarships, patent support, business services and other opportunities as provided by our partners and sponsors. Final Development Plans and marketing videos must be submitted for initial review by March 20, 2015 11:59pm EDT.

Mini Challenges

Mini Challenges are free, shorter opportunities for Online Community members to practice and hone their entrepreneurial and innovation skills. Members from the top three entries of each Mini Challenge offered throughout the year will be eligible to advance to the Innovation Summit to compete in the Mini Challenge Championship (MC^2).

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Step 1: Join the Community, Form a Team & Team Registration Join the Community – Create a Personal Profile

Conrad Challenge Online Community Navigation Tips:

Conrad Challenge Community: The Conrad Challenge Online Community is a unique educational platform, supportive community and social environment for students and educators. It features a dynamic group of leading experts in science, technology,

business, marketing, innovation and entrepreneurship driving a collaborative movement to develop extraordinary and viable solutions to benefit our world. They are here to mentor you. It is also a great place to connect with students from around the world sharing similar interests and ambitions. Videos: Seek guidance by participating in webinars or watch previously recorded webinars. Use the video resources to inspire new ideas or to view team videos from previous Conrad Challenges. . Invite Friends: Invite friends to join the Conrad Challenge Online Community. The Conrad Spirit of Innovation Challenge partners with many organizations to offer students and educators opportunities beyond the Conrad Spirit of Innovation Challenge. You do not need to participate in the competition to be a member of the

Conrad Challenge Online Community. Calendar: The calendar is your personal calendar to stay on top of important Conrad Challenge dates including submission deadlines and Mini-Challenges. Teams: Check out teams from previous challenges to see what ideas have succeeded in the past. Create and customize your team’s page. News: Stay up-to-date on all Conrad Challenge news. Learn about new programs and share press releases as the competition progresses.

Team Registration • Team Registration opens August 8, 2014 12:00pm EDT. Team coaches must register

teams online. • Teams must be registered by October 16, 2014 11:59pm EDT • Each person on your team must have his or her own Conrad Challenge Online

Community personal profile. • Team Registration Fee:

o 2015 Conrad Challenge Basic Team Registration $95/team; $75 additional teams from same organization/institution Compete in one of four main categories

o 2015 Special Edition Giant Leap to Mars Team Registration $10/team

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Teams must be registered for Basic Team Registration to co-enter this category

Team Profile Requirements Each team must have a team profile on the Conrad Challenge Online Community to promote their team, post videos and write blogs. Your team profile is where everyone will go to learn about your team. Update your profile regularly, including adding photos and articles - use it as a promotional tool.

Eligiblity 1. Entrant teams must consist of 2 to 5 students. 2. Entrant teams must have one team coach (adult supervisor) 18 years of age or older.

Post-secondary/military teams may have a team member serve as the Coach provided the team member meets the team age requirement.

3. Teams must provide a Team Name which could serve as a business name. Teams may use the name of their proposed product, but it is suggested that the teams select a separate name for their Team Name and product name (For example: Team Name might be Apple, Inc. and the product might be iPhone). Teams are permitted to change their Team Name until 11:59 p.m. EDT on October 16, 2014.

4. Teams will submit one project in one of the four main categories. Teams may also submit their product in the special edition category if they are registered to do so. If a team wishes to compete in an additional main category (Aerospace & Aviation, Energy & Environment, Cyber Technology & Security, Health & Nutrition), they must purchase an additional team registration. They may use the same Team Name, but must use a substantially different product name (e.g., Team Name: Apple; Product Name #1: iPhone; Product Name #2: iPad).

5. Team’s will select their academic level: either secondary or post-secondary/military 6. Your team may have team members from both academic age levels, but the academic

level in which your team must compete is determined by the team member in the highest grade level or by the team member who is the oldest.

a. Secondary: ages 13 – 18 with no student reaching age 19 by April 1, 2015. b. Post-secondary/military: ages 19 -25 (actively enrolled in college, university,

trade or technical school; active military members or military veterans) with the oldest member not reaching age 26 by April 1, 2015.

7. Each team coach must acknowledge that he/she has read and understands the terms and conditions set forth in the competition rules & regulations in order for the team to be eligible for any awards.

8. The competition is open international participants. 9. Students who have competed in the past:

a. May compete again, so long as they still meet the above criteria. b. Must have made significant advancements or changes to a product, if they opt to

submit an innovation similar to what was submitted in a previous year.

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10. The Conrad Spirit of Innovation Challenge reserves the right to disqualify a team at any point in the registration, submission or judging process if the team does not meet one or more of these rules.

Step 2: Get Started – Develop an Idea The Conrad Spirit of Innovation Challenge gives teams the chance to develop products or innovations centered around four different categories: Aerospace and Aviation, Cyber-Technology and Security, Energy and Environment, and Health and Nutrition. These categories are intentionally broad to allow students a wide range of opportunities to innovate new ideas. The descriptions below are a guide for determining in which Conrad Challenge category your team’s solution would best fit.

Four Main Categories:

Aerospace & Aviation: describe the human effort in science, engineering and business to fly in the Earth’s atmosphere and surrounding space. Aerospace organizations research, design, manufacture, operate, or maintain aircraft and/or spacecraft. Examples include: avionics, aerodynamics, human factors/cockpit design, and propulsion systems.

Cyber-Technology & Security: is information technology and security as applied to computing devices such as computers and smartphones, as well as computer networks such as private and public networks, including the Internet as a whole. The field covers all the processes and mechanisms by which computer-based equipment, information and services are protected from unintended or unauthorized access, change or destruction. The field also includes protection from unplanned events and natural disasters. Examples include: Java-based solutions in the areas of artificial intelligence applications, network defense systems, counter intelligence technologies for government, and safety. **Students are required to develop Java-based solutions for this category.

Energy & Environment: includes all fields that study the human use of natural resources and the impact of human activity on the environment. Examples include: Energy storage, energy efficiency, renewable resources, sustainable land use, recycling solutions, environmental health, water resources, biodiversity, climate change, waste management, and other clean technology innovations.

Health & Nutrition: encompasses fields of study regarding the human body and behavior as they relate to wellness and medicine. Examples include: prosthetics, nutrition science, exercise science, medical technology, hunger solutions, mental health, assistive technology, healthcare services, healthcare safety, and biomedical engineering.

2015 Special Edition Category

Giant Leap to Mars: This special edition 2015 category is a supplement to the four main categories and invites teams to tailor their 2015 Aerospace & Aviation, Cyber Technology & Security, Energy & Environment or Health & Nutrition category project ideas to explain how their project would benefit a successful mission to Mars.

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Some examples of project ideas that could segue from one of the main categories to the add-on Giant Leap to Mars category include the following technology and human factors: nutrition & fitness, long-term environment factors & countermeasures, sleeping facilities, hygiene & privacy, renewable energy, food management, solar & cosmic radiation and life support systems.

Step 3: Initial Entry Round – Investor Pitch Submit Your Investor Pitch Investor Pitch Round Open: 12:00 p.m. EDT on August 8, 2014 – 11:59 p.m. EDT on October 17, 2014 Investor Pitch Submission Open: 12:00 p.m. EDT on September 30, 2014 Investor Pitch Submission Deadline: 11:59 p.m. EDT on Oct. 17, 2014

The Investor Pitch is the first communication tool for your innovative idea to help you raise interest, support and money with a potential investor. The content of the pitch, along with your presentation, can help the investor determine whether or not to continue evaluating your business opportunity. For the purposes of the Conrad Challenge, the answers to five prompts (6 prompts for Giant Leap to Mars submission) and a short video about the team’s idea serve as the Investor Pitch.

Part 1: Investor Pitch Form: Complete a short, online form* (available in the submission portal in the Online Community) by responding to five prompts (6 prompts for Giant Leap to Mars submission) that provide the judging panel with information about your innovative product or idea:

1. Provide a short description of your product. 2. Explain the problem your product is designed to solve. 3. List the key features of your product. 4. Describe the ways in which your product is innovative. 5. Describe how your product benefits the world. 6. Giant Leap to Mars: Describe how your product benefits a mission to Mars.

Responses are limited to no more than 100 words per prompt. Your team will provide a product tagline or 15-word product description. Your Investor Pitch must be submitted in English. *Investor Pitch submission portal will open September 30, 2014 at 12:00pm EDT. Teams should develop answers to the required Investor Pitch prompts in a Word document prior to submission portal opening. Once portal opens, team’s answers may be copied and pasted from the Word document into the Online Community Submission Portal form

Part 2: The Investor Pitch Video Produce a short video in which your team presents its innovative idea to the judging panel. Your presentation should address your responses to the five prompts (6 prompts for Giant Leap to Mars submission) from the Investor Pitch Form as well as include a creative presentation of your product idea.

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1. The video must be no longer than 2 minutes in length. 2. The video must be in English or with English subtitles. 3. Your video must begin with the phrase “This is the (Team Name) Investor Pitch

submission for (Product Name) for the 2015 Conrad Spirit of Innovation Challenge.” 4. Your video must be submitted via the Online Community submission portal.

Judging: The Investor Pitch - up to 100 points Each submission will be reviewed by at least three technical experts for scoring. Submissions earn points based on innovation and viability as evident in their Investor Pitch Video and Project Data Form. Teams earn points as follows:

1. Up to 10 points for the clarity and effectiveness of their product description 2. Up to 10 points for the effective depiction of the problem to be solved 3. 0 or 10 points for listing the key features of your project 4. Up to 20 points for the thorough description of how the product is innovative 5. Up to 20 points for evidence of research in how the product benefits the world 6. Up to 30 points for the overall effectiveness of the Investor Pitch Video 7. Giant Leap to Mars: “Yes” or “No” - does the product or service benefit a Mars mission?

Step 4: Semi-Final Round – The Draft Development Plan Submit Your Draft Development Plan Draft Development Plan Submission Open: 12:00 p.m. EST on November 28, 2014 Draft Development Plan Submission Deadline: 11:59 p.m. EST on January 9, 2015

A business plan is a written description of your business’s future. It tells what you are going to do and how you are going to it. It outlines the strategy for how your business will take your innovative idea to viable product solution. By writing a business plan, your team will look to the future and set goals for your product and business. You will explain how those goals are attainable and how your business would propose to meet those goals. The business plan tells investors what you plan to do and how your business and investors can benefit from the business goals. A business plan represents all aspects of the business planning process alongside sub-plans including marketing, finance, intellectual property management, human resources management, and operations management, among others.

The Draft Business Plan is composed of three sections:

1. Business Prospectus – An explanation of the concept’s market, expected development costs and sales strategy. Sections include: • Business Description – Describe your product(s) or service(s) and what makes your

business different from existing businesses. Describe the industry in which your business best fits and demonstrate knowledge of the industry practices for similar businesses. Describe the factors you think will make your business successful. (500 words maximum)

• Market Analysis – Explain the market that your business is attempting to reach using its product(s). Do you plan to sell products commercially, license them to other companies,

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pursue government contracts, or some combination of these options? If commercial, who are the buyers? (500 words maximum)

• Competitive Analysis – Describe similar products already on the market or in development. Why is your product better than those already in existence? (500 words maximum)

• Cost – Estimate the expenses in creating, operating, and marketing the business and its products. You will need to include the proposed team budget for attending the Innovation Summit should your team advance to the Final Round (see community resources - Innovation Summit Team Budget). (750 word maximum)

• Funding Sources – How will you gather funding needed to create your product (i.e., government research and development grants, venture capital, private investors, etc.). You will need to include your proposed method of raising the funds to attend the Innovation Summit should your team advance to the Final Round. (750 words maximum) Business Prospectus must be submitted as a PDF via the online judging portal Business Prospectus must be submitted in English

2. Technical Concept Report – An explanation of the product’s technical and scientific details. Sections include: • Technical Summary – Outline key technical and scientific principles your solution utilizes

in its design and functionality. (500 words maximum) • Need Statement - Describe the problem area or need that the proposed project will

address. Provide information and resources on why the concept is important and how it will be used in the selected industry. (1,000 words maximum)

• Background Technology – State existing technology upon which the product or concept is built. Note any competing technologies and explain how this proposed concept is innovative and better than existing technologies that produce similar results. (1,000 words maximum)

• Concept Details – Describe in detail the concept’s conceived function, operations, proposed development and any other information about the technical or scientific merits that will make this product successful. (2,000 words maximum)

Technical Concept Report must be submitted as a PDF via the submission portal. Technical Concept Report must be submitted in English.

3. Graphic Concept Representation – Develop a graphic depiction of your product or

concept that will help the judges understand your idea. This could be a computer graphic program drawing (e.g., Photoshop), a 3-D computer model, or a photograph(s) of an actual prototype or model. Graphic Concept Representation must be submitted in JPEG, GIF, TIFF or PDF

format via the submission portal.

Giant Leap to Mars: for teams also competing in this category, be sure to include in your additional Giant Leap to Mars submission information for all of the above sections regarding your product’s applicability to a Mars mission.

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Judging: Draft Development Plan – up to 100 points

1. Technical Innovation (20 Points) Description: How new or unique is the idea? Does the product already exist?

We look for innovation in any of 3 forms:

1. The technology itself 2. A combination of existing technologies into a new system 3. Innovative business concepts

a. The team should show how their product uses one or more of these types of innovation.

2. Technical Practicality (20 Points)

Description: Will this product work technically?

• The team must show that its product does not break any physical laws. • The team does not have to show proof that the product will work, but should

show an understanding of what research or experiments are needed to prove that it will work.

3. Marketability (10 Points)

Description: Understanding of the key markets for their product must be demonstrated.

• Who is the buyer? • Will the team pursue government Research & Development (R&D) grants,

licensing to another company, or create an entrepreneurial startup? • Is there data showing how similar products have been successful?

4. Costs (10 Points)

Description: The team should break down estimated costs (including costs for the team to participate at Innovation Summit) of taking this product to the ultimate market (whichever end-market the team describes).

• Costs should include any material estimates, R&D (including grants), market studies, and labor costs.

• Teams should be as detailed as possible. 5. Industry Relevance (15 Points)

Description: How important is the idea to the industry?

• Does the product represent a substantial improvement in its industry or are there already products on the market that fill the need?

• The team should list examples of similar products, including patent searches or other examples of technology on the market, and explain how its product is an improvement of what already exists.

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6. Funding Mechanisms (10 Points) Description: Does the team understand the basics of how its product could be funded?

• If it is relatively simple, can the team raise money for prototypes and begin sales through friends and family?

• Does the team need to consider grants, loans, or bringing on investors or partners in their efforts?

7. Overall Completeness (15 Points)

Description: Has the team neglected to mention any important aspects of the product?

• Has the team forgotten to mention how specific parts of its product work? • Has the team explained how it came to certain cost estimates?

Step 5: Final Round – Innovation Summit Final Development Plan Submission Open: 12:00 p.m. EST on February 20, 2015 Final Development Plan Submission Deadline: 11:59 p.m. EDT on March 20, 2015 Innovation Summit: Early April 2015 (location & dates to be announced by November 2014) Just as entrepreneurs pitch their startups to investors, the finalist teams will present their concepts to a panel of experts. The Innovation Summit gives teams the opportunity to present in-person their innovations through public marketing pitches, technical Q&A and prototyping to a panel of expert judges from industry, government and academia. Innovation Summit finalist teams are required to develop a prototype to be included as part of their in-person presentations. Winners are honored as Pete Conrad Scholars and are eligible to apply for an anticipated $500,000+ in awards including seed funding grants, investment opportunities, patent support, business services, scholarships and other opportunities provided by our partners and sponsors. Innovation Summit Team Handbook will be available January 2015

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Coach Information About Our Coaches The Conrad Spirit of Innovation Challenge is a dynamic way for teachers, parents and after-school coordinators to provide context and depth to their curriculum by integrating STEM education, innovation and entrepreneurship with 21st century skills. As adult participants in the Conrad Challenge, coaches receive access to peer mentors and worldwide experts who can provide unique perspectives of the industries they serve. Why Coach a Team?

• Help your students excel in comprehending STEM principles • Engage students by combining STEM principles with entrepreneurship to enhance

classroom curriculum • Create an interdisciplinary environment for learning through innovation, creativity and

design • Provide a real-world context to curriculum • Incorporate 21st century skills including leadership, collaboration, creativity, problem

solving, patience, persistence and team building into the classroom • Participate in an online community dedicated to STEM, entrepreneurship and innovation • Have FUN teaching and learning with your students

A Coach’s Responsibility

• Encourage students to create or join a team and assist them with team registration • Facilitate and encourage your students to discuss their ideas with mentors in the Online

Community • Ensure students have completed all submission requirements • Serve as the supervisor for the team by approving competition submissions, managing

team travel arrangements and handling any financial awards received by the team • Complete the official forms required for the competition if selected as a finalist or beyond • If selected as a finalist, serve as chaperone for your team at the Innovation Summit

Time Commitment Time commitments are flexible to your situation and the complexity of your team’s project. We recommend the following guidelines when planning your schedule:

• Initial Entry: minimum of 1 hour/week to guide your team through the Investor Pitch and Video entry submissions

• Semi-Finals: 2-4 hours/week to support the team in prototype development and submitting a Draft Development Plan (business prospectus, technical plan and graphic representation)

• Finals – minimum of 1 hour/week to support the team prepare for Innovation Summit presentations (finalize Development Plan, marketing pitch presentation, finalize prototype prepare for technical Q&A, etc.). Serve as team chaperone at the Innovation Summit.

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Competition: Rules and Regulations Please read the “Rules & Regulations” in their entirety before beginning the Conrad Spirit of Innovation Challenge: Eligiblity

1. Entrant teams must consist of 2 to 5 students. 2. Entrant teams must have one team coach (adult supervisor) 18 years of age or older.

Post-secondary/military teams may have a team member serve as the Coach provided the team member meets the team age requirement.

3. Teams must provide a Team Name which could serve as a business name. Teams may use the name of their proposed product, but it is suggested that the teams select a separate name for their Team Name and product name (For example: Team Name might be Apple, Inc. and the product might be iPhone). Teams are permitted to change their Team Name until 11:59 p.m. EDT on October 16, 2014.

4. Teams will submit one project in one of the four main categories. Teams may also submit their product in the special edition category if they are registered to do so. If a team wishes to compete in an additional main category (Aerospace & Aviation, Energy & Environment, Cyber Technology & Security, Health & Nutrition), they must purchase an additional team registration. They may use the same Team Name, but must use a substantially different product name (e.g., Team Name: Apple; Product Name #1: iPhone; Product Name #2: iPad).

5. Team’s will select their academic level: either secondary or post-secondary/military 6. Your team may have team members from both academic age levels, but the academic

level in which your team must compete is determined by the team member in the highest grade level or by the team member who is the oldest.

a. Secondary: ages 13 – 18 with no student reaching age 19 by April 1, 2015. b. Post-secondary/military: ages 19 -25 (actively enrolled in college, university,

trade or technical school; active military members or military veterans) with the oldest member not reaching age 26 by April 1, 2015.

7. Each team coach must acknowledge that he/she has read and understands the terms and conditions set forth in the competition rules & regulations in order for the team to be eligible for any awards.

8. The competition is open international participants. 9. Students who have competed in the past:

a. May compete again, so long as they still meet the above criteria. b. Must have made significant advancements or changes to a product, if they opt to

submit an innovation similar to what was submitted in a previous year. The Conrad Spirit of Innovation Challenge reserves the right to disqualify a team at any point in the registration, submission or judging process if the team does not meet one or more of these rules. Submission

1. Each student must be registered on the Spirit of Innovation Challenge Online Community.

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2. Each student may submit once in all four categories but cannot submit more than once in any one category. In total, students may submit up to four times on as many as four different teams.

3. Submissions must be entirely the work of the student team members. Team coaches may guide students, but may not do any writing of the submissions and may not have excessive influence on the concept design. (The determination of excessive influence is the sole discretion of the award management team.)

4. All team submissions must be in English and submitted through the online portal. 5. Submissions must not copy or use other materials without properly citing the source. 6. General entry, semi-finalist and finalist teams are responsible for submitting required

content on or before posted submission deadlines. 7. Semi-finalist teams must submit the Business Prospectus, Technical Concept Report,

and Graphical Representation electronically via the Spirit of Innovation Challenge submission portal in the Online Community. A team’s submission will only be considered complete if a video has been uploaded to the website and all three files have been entered by the submission deadline.

8. The team’s basic information (name, location, student members) will be posted on the team’s online profile. Each team has the option of posting information about their product to the public profile sections of the Conrad Challenge Online Community. It is the responsibility of each team to determine how much detail about their concept is publicly viewable. It is advised not to post any proprietary information about your product on your profile. The Conrad Spirit of Innovation Challenge accepts no responsibility for any damages due to publicly posting a team’s concept information.

9. The Conrad Challenge reserves the right to use team information to promote the Conrad Spirit of Innovation Challenge competition. Possible team information for use includes, but is not limited to, the following: concepts, videos, pictures and team member names. The Conrad Challenge will not use such information for any other purpose without team consent. Furthermore, the Conrad Challenge will not disclose proprietary information surrounding the team’s product to the public.

10. The Conrad Challenge reserves the right to update competition rules at any time for any reason. All registered teams will receive notice of any changes to the rules.

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Team Resources General Entry - Develop an Idea & Investor Pitch

Semi-Final – Draft Development Plan

Final – Final Development Plan

Special Edition: Giant Leap to Mars

Mini Challenges

Conrad Challenge Social Square: For competition news & info

YouTube

Website

Facebook

Twitter

Instagram

Pinterest

Questions? Contact us!

Ask Alex:

• Email: alexp@dihq.org • Office: 856-324-4540

General Contact:

• Email: conradchallenge@dihq.org • Main: 832-864-7223

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Conrad Challenge Community Code of Civility As part of our commitment to making the Conrad Spirit of Innovation Challenge (Conrad Challenge) and www.conradchallenge.com (the "Site") a great place to meet and interact with others around the world who have a passion and commitment to science, technology, engineering, math, innovation and entrepreneurship, you agree to abide by this Code of Civility. By participating on the Site, you give your commitment to abide by this Code when contributing to all Conrad Spirit of Innovation Challenge resources and programs, including for example profiles, team pages, forums, chats, posts and comments, emails, social media sources, etc. ("Communication Services"), and to help create a positive experience for all the community’s users. We reserve the right in our sole discretion to eject or ban any user from participating in the Conrad Challenge or the Site who behaves in a manner deemed inappropriate, offensive or who violates guidelines of this Code of Civility.

Honest Communication

As a general matter, all contributions are expected to:

• Be in compliance to this Code of Civility • Be accurate (where they state facts) • Be genuinely held (where they state opinions) • Be in compliance with applicable law in the United States and in any country from which they

are posted. Respect Yourself and Others

• We require everyone to treat each other with respect. Do not use Communication Services to threaten, harass, stalk or abuse others participating in these services.

• We reserve the right to remove posts that advocate or encourage expressions of violence, bullying, general cruelty, bigotry, racism, illegal activity, hatred or profanity. This includes postings that are deemed inappropriate, offensive or that violate guidelines in the Terms of Service or this Code of Civility. You know how bullies work. We'll do our best to spot them and get rid of them.

• Falsely impersonating a Conrad Foundation or Destination Imagination Conrad Spirit of Innovation Challenge employee, agent, manager, host, or any other person other than yourself, is forbidden.

Anti-Flaming/Baiting Policy:

• Flaming is a hostile and insulting interaction between Internet users. A flame response to other posts or users posting on a site is usually not constructive, does not clarify a discussion, and does not persuade others.

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• Flamers tend to end conversations by entering them; they create a hostile environment in which real discourse is quashed in favor of insults and abuse. We won’t stand for it. Deciding who is or isn't a flamer, and how that contributor will be handled, is at the final and sole discretion of the Conrad Challenge staff.

Protect Your Privacy • We caution you against giving out unnecessary personally identifiable information (such as

social security numbers, credit card numbers, driver license numbers) online, which may be inadvertently obtained by others or, in rare instances, used for illegal or harmful purposes. Talk to your coach, parent or the Conrad Challenge staff if you have a question or concern. To read the Site's Privacy Statement please click here.

No-Spam Policy

• Please don't "spam" through our Communication Services, none of our users like it. To spam includes sending identical and irrelevant submissions to many different discussion groups, mailing lists, chats or communities. Usually, such postings have nothing to do with the particular topic of the group or are of no real interest to those on the mailing list. All spam will be deleted and the person who sent it may be ejected from the community.

Thanks for following this Code of Civility and joining the Conrad Spirit of Innovation Challenge Online Community! The Conrad Spirit of Innovation Challenge is not responsible for any user-created content or other user activities through the Communication Services. All activity on the Site is also governed by the Site's Terms of Service ("TOS")

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A Word About Confidentiality and Patents When you conceive, design and create an innovative product as part of the Conrad Spirit of Innovation Challenge competition, you are creating intellectual property that belongs to you. When you start work on your product, you should think about whether you want to try and protect your intellectual property through patents or confidentiality agreements. You may want to share your ideas with the public at large and decide not to seek any special legal protections for them. The choice is up to you. You should bear in mind, however, that venture capitalists and other investors usually consider whether the intellectual property in an innovative product has been kept confidential or claimed in a patent application, in deciding whether to invest in efforts to commercialize the product. For this reason, the Conrad Spirit of Innovation Challenge is asking all participants – particularly Judges and Mentors – to keep confidential any technical or business information they learn by reading the Product Documents (the Technical Report, Business Plan, and Graphic Representation) submitted by the teams. In addition, the Conrad Spirit of Innovation Challenge is asking all participants in discussions or presentations to keep confidential the information they learn about each team’s innovative product. By participating in the Conrad Spirit of Innovation Challenge, you agree to keep the details of the other teams’ products confidential. We cannot be sure, however, that all participants in the Conrad Challenge will respect these confidentiality restrictions. As an additional measure of protection, the Conrad Spirit of Innovation Challenge encourages all teams to consider filing a provisional patent application covering their product and including any important confidential details from their Product Documents before making their presentations at the Innovation Summit should they be invited. You can find information regarding the process and requirements for filing a patent application at the U.S. Patent and Trademark Office’s website, at www.uspto.gov. If you have any questions about the value or procedures for filing a patent application, we encourage you to consult your own patent attorney or agent who can give you advice tailored to your particular product. Unfortunately, because of the number of submissions, the Conrad Spirit of Innovation Challenge cannot provide you any advice regarding whether to file a patent application before the Innovation Summit.

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