conociendo y entendiendo a tu cliente mediante monitoreo, analíticos y big data
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“…Yo soy tu consumidor”… Conociendo y entendiendo a tu cliente mediante monitoreo, analíticos y big data. Simón Torres, Oracle Pre-Sales Consultants, CX.TRANSCRIPT
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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 1
“Yo soy tu consumidor” Conociendo y entendiendo
a tu cliente mediante monitoreo, analíticos y
Big Data.
Simón Torres CRM & CX Solution Specialist
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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 2
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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 3
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13 3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13 3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 3
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of data management professionals consider BIG DATA an opportunity 5.1 10.2 16.8
32.1
48 53.4
Big Data Market CAGR next 5 years (data in billions)
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 4 Source: http://wikibon.org/wiki/v/Big_Data_Market_Size_and_Vendor_Revenues
2012 2013 2014 2015 2016 2017
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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 5
VELOCITY VOLUME VARIETY
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VELOCITY VOLUME VARIETY
is realized with
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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 7
Customer Analytics
New Market Opportunity
Business Performance
Risk Management
! !
!
! !
!
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executives who say drawing intelligence from data is top priority
executives who would grade themselves C or lower in preparedness
believe their organization is losing revenue as a result of not being able to fully leverage information
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 8 Source: Oracle Research Study - From Overload to Impact: An Industry Scorecard on Big Data Business Challenges, July 2012
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BIG DATA
MOBILE
VISUALIZATION IN-MEMORY
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Gather and Organize All Data
Islands of Data
Lack of Data Skill
Stale Data Drowning in Spreadsheets
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BIG DATA MOBILE VISUALIZATION IN-MEMORY
VISUALIZATION BIG DATA MOBILE IN-MEMORY
A BETTER APPROACH
A Better Approach
Bringing Technologies Together
+ + +
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AFOR VALUE
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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 14
ANY DATA
Discover Analyze
Plan Predict
BETTER DECISIONS FASTER ACTION
Oracle Business Analytics
14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 15
Exalytics
Big Data Appliance
Exadata
Driving Better Business Outcomes
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Faster Time to Production
Reduce Costs
Enterprise-Scale Performance
00:00 00:01 00:02
Value of Engineered Systems
16 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
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ANY DATA
Discover Analyze
Plan Predict
BETTER DECISIONS FASTER ACTION
Oracle Business Analytics
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of the information you need is unstructured
Source: Fill in
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Valor de los Datos No Estructurados
¿Qué tan importante son los datos no estructurados para el negocio?
Extremadamente
importante 18%
No sé, 6%
No imoprtan hoy 8% Muy
importante 39%
Algo importante
30%
Source: Unisphere Research, 2011
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Volumen: Un día en Internet…
Source: MBAonline.com
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Los Retos de la Información No Estructurada
Los datos crecen en Volúmen y Diversidad
DATA CAN BE DIRTY OR OF UNCERTAIN VALUE
Websites Social Media Texto de Aplicaciones Empresariales
Gestores de Contenido, File Systems, Email
Big Data
80% UNSTRUCTURED
Business Intelligence y Data Warehouses
20% STRUCTURED
XML
A MUCHO TEXTO, EN DIFERENTES ESQUEMAS
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Nuevos Datos
Rápida combinación de
fuentes existentes.
Nuevas Preguntas
Exploración libre a través de una amplia
gama de caracteristicas de los datos.
+
Nuevos Patrones
Visualizaciones interactivas que revelan información oculta en
los datos.
+
Un Requerimiento de Amplias Capacidades Descubriendo Información
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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 23
Next Wave Early Adopters
23 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Hand-Crafted Solutions
Web-Based Companies
Open Source In-House Expertise
Retailers, Social Media
Finished Products Established
Companies
Averse to Risk & Cost
Lack Technical Teams Short Paths
to Solutions
Source: Oracle’s All-Out Assault on the Big Data Market: Offering Hadoop, R, Cubes and Scalable IMDB in Familiar Packages, 2012
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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 24
Oracle Big Data Appliance Big Data
• for Big Data processing
• Servers, RAM, Storage/Rack; easy rack expansion
• NoSQL, Cloudera Hadoop, Oracle R • Oracle Loader, Oracle Data Integrator,
HDFS Connector for integration
• Integrates into your architecture
• Streams data into Exadata @15 TB/hour
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Oracle Exadata Your Data
• • Database server pool • Storage server pool • InfiniBand network
• • faster load and query times • storage savings, less power,
and lot less space
• • Lower data center costs through
consolidation
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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 26
Oracle Business Analytics Drive Better Business Outcomes
ANY DATA
BETTER DECISIONS FASTER ACTION
Discover Analyze
Plan Predict
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Why & How
Visualize the Best Course of Action?
Analyze & Act in Real-Time
What-if Analysis
Update Forecasts Daily or Hourly
FASTER ACTION
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of executives say too much critical information is delivered too late
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Source: Aberdeen Group – January 2012, survey of 247 executives - Data Management for BI – Big Data, Bigger Insight, Superior Performance 28
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Oracle Exalytics In-Memory Machine
Plan
Predict Analyze
Discover
• In-Memory Processing • Responsiveness And
Throughput • Columnar Storage &
Compression • Frequently Used Data is
• Sub-Second Interactivity
• Desktop And Mobile User Experience
• Tightly integrated with Exadata and Big Data Appliance
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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 30
Oracle Business Analytics Drive Better Business Outcomes
ANY DATA
BETTER DECISIONS FASTER ACTION
Analyze
Plan Predict
Discover
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The Mystery of
Diverse Information
Why do they feel that way?
Why did this happen? ?
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 31
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Oracle Information Discovery
• • Unprecedented Information Visibility • Leverage Existing BI Investments • Self-Service Data Discovery • Reduced IT Costs, Better Business
Decisions •
• Contextual Search, Navigation, Analytics
• Dynamic Data and Metadata • Content Acquisition and Text
Enrichment • In-Memory Performance
Rapid, Intuitive Exploration Of Data From Any Combination Of Sources
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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 33
Oracle Business Analytics Drive Better Business Outcomes
ANY DATA
BETTER DECISIONS FASTER ACTION
Discover
Plan Predict
Analyze
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Embedded Intelligence
User Experience
Common Platform
TRENDS
ANOMALY
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 34
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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 35
ERP ANALYTICS
CRM ANALYTICS
YOUR ANALYTICS
INDUSTRY ANALYTICS
In-Memory Business Intelligence
Oracle EBS
JDE
Syndicated
Universal
SAP
Integrated Business Intelligence Platform
Fusion Apps
Over 80 Best Practice Analytics Apps
Siebel PSFT
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Intelligence Embedded in Business Processes
ORACLE APPLICATIONS
BUSINESS PROCESSES
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Oracle Business Analytics “Insight to Action” With Contextual Integration
INSIGHT
ACTION
Hold Credit Approve Hire Approve Discount Change Request Redirect Funds
____ __ ___
Finance HR Sales Supply Chain Marketing
Late Payment Trend
Headcount Budget Analysis
Forecast Update
Supply Shortfall
Poor Campaign Results
ALTERNATIVE TO SLIDE 26
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Note: add trellis charts
Rich User Experience—Available Anywhere, Anytime
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Oracle Business Analytics Drive Better Business Outcomes
ANY DATA
BETTER DECISIONS FASTER ACTION
Discover Analyze
Predict
Plan
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ACTUALS
BUDGET
ACTUALS
BUDGET
ACTUALS
BUDGET
BUDGET
ACTUALS
ACTUALS
BUDGET BUDGET
ACTUALS
BUDGET
ACTUALS
IMPROVE
OF FORECASTS
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 40
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Oracle Enterprise Planning Solutions
Strategic Planning
Financial Budgeting
Workforce, Capital and
Project Planning
Operational Planning
Rolling Forecast Enterprise
Planning Pla.orm
Leverages Business Analytics to Improve Business Predictability
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§ Consolidated numerous disparate planning applications
§ Reduced time, from two weeks to one day
§ Integrated data from multiple ERP systems
§ Improved visibility into project performance
§ Provided user-friendly dashboards
§ Accelerated the pace for developing forward-pricing rates
Improves Budgeting and Planning and Accelerates Rate Changes
Case Study: General Dynamics
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Oracle Business Analytics Drive Better Business Outcomes
ANY DATA
BETTER DECISIONS FASTER ACTION
Discover Analyze
Plan Predict
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Browsing History
Purchase History
Social Stats
Target Audience Predictive Modeling
σ
Predictive Analytics: Example
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CHOICES / ASSETS
Real-Time Context & Data Predictive Modeling
σ
Performance Goals
Decisions
Insight & Forecast
Self-Learning Loop
Real-Time Recommendations
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 45
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R Statistical Programming Language • language
and environment
• Used for and graphics
• in easily producing publication-quality plots
• statistical packages
• with open source community
users
sales
history
returns
online
PCA 5
Factor 3 Factor 1 Clustering 4 Groups
28
16
2
1 80 60 40 20 0
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Oracle R Enterprise Approach
• Data and statistical analysis are and run in-database
• in business processes
• Oracle Data Mining
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WHY ?
Blueprint for Better Outcomes
• Business Analytics • Business Intelligence • Analytic Applications • Data Warehousing
• of analytics
• Systems
• engineered system for in-memory analytics
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ANY DATA
Discover Analyze
Plan Predict
BETTER DECISIONS FASTER ACTION
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 49
Oracle Business Analytics
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Oracle Business Analytics Drive Better Business Outcomes
Exalytics
Big Data Appliance
Exadata
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Adoption & Optimization of Oracle Technology Using Best Practices & Product Expertise
Architecture, Planning, Implementation Services
Complete Support for Oracle Software, Hardware, Engineered Systems
Mission Critical Support Services for All Oracle Applications and Technologies
Your Complete Training Source for Oracle Software and Hardware
The Power of Oracle in the Cloud
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