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CONNECTOR10C’s

CONNECTOR 10C’S

The Connector 10C’s Model is an easy to remember 10 step checklist to help you create strategic plans for digital & social media

CONNECTOR 10C’S

What is your current market situation?

What are you trying to promote and what are your objectives, budgets & timelines?

Have you conducted a SWOT analysis?

CONTEXT

CONSUMERS

Do you have existing relationships with customers?

Have you a deep understanding of your target market’s behaviour?

Who are the early adopters and opinion leaders?

COMMUNITY

Are your target consumers members of any communities?

What are the shared passions or situations that unite them?

How does the community communicate with each other?

CONCEPTS

What concepts will inspire people to take notice of you?

Can you win a competitive advantage with innovative ideas?

Do you have access to creative resources?

COLLABORATION

What are the partnerships which will make you stronger?

Could you ever partnered with suppliers, staff or customers?

Will your audience co-create concepts & content?

CONTENT

What content will get your concept attention among your target market?

Will you build a web site or create an app or video?

Is all your content ‘on brand’ and integrated online & offline?

CONNECTIONS

How do you connect with your audience online & offline?

Can you use a mix of bought, owned & earned media?

Can you use digital technologies to strengthen your connections?

CONVERSATION

Are you listening to what people are saying about your market?

How do you start a conversation and inspire word of mouth?

How will you keep the conversation going?

CONTAGIOUS

Is your concept & content good enough to spread like a virus?

Are you skilled in social media?

Is your content shareable and trackable?

CONVERSION

How do you measure your activities and success?

What are your key performance indicators?

What is the propensity of people to recommend you?

CONNECTOR 10C’S

NEW INFLUENCERS

TOP 10BUZZWORDS

JARGON BUSTING

TOP 10TRENDS

1. Digital Video / Web TV2. Community Marketing3. Location Based Services4. Mobile & Web Apps5. Eventisation of TV6. Online=Offline7. Micro Business Boom8. 3 Screens9. Real Time Social Search10. Data Data Data

Top 10 TRENDS

1. Mashable.com2. SocialMediatoday.com3. InsideFacebook.com4. chrisbrogan.com 5. SocialMediaExaminer.com6. ReadWriteWeb.com7. adage.digital.com8. Wearesocial.com9. Digitaltimes.ie10. 1000heads.com

TOP TEN WEB RESOURCES

TOP10WEB SITES

ONLINE = OFFLINE

CONNECTOR MARKETING MIX

COMMUNITY MARKETING

NEW MEDIA MIX

THANK YOU!