Who They Are Premier Group has built a network of local funeral homes with a long-standing history of service and commitment to their clients in Illinois, Kentucky, Oklahoma, Missouri and Tennessee. Working with the hometown staff members, Premier Group implements proven funeral technology and marketing best practices to grow the businesses and strengthen the local funeral homes’ business model.

What They Needed

The funeral homes in Premier Group’s network are important pillars in their communities with rich traditions and history. Most local funeral owners, while experts in the compassionate care of families in need, are not typically savvy with Internet marketing technologies. Newspaper and phone book advertising remain popular. Local websites o"en receive li#le traffic; and most local funeral homes do not have a complete or accurate listings representation online, which is crucial for online visibility. Missing listings and inaccurate phone numbers, addresses and websites are common on popular sites such as Facebook, Yelp, Google and Bing.

Phone numbers in particular are an important detail to get right for online listings success. Grieving family members will reach out by phone, expecting to connect with a compassionate funeral home staff member. One wrong phone number from an incomplete online listing can cause unnecessary pain or confusion and damage the business’s reputation and also reduce search engine optimization (SEO) success.

Before Connectivity

Prior to using the Connectivity Listings product, the listings visibility for Premier Group’s network was a poor 14 percent on average when viewed at 826 sources across the web including news sites, search engines, social media platforms and review sites. This means that the funeral homes’ websites were not easily visible to families searching for them on the web, decreasing chances for new business.

Website traffic to individual locations was very low. Potential clients in this industry are more likely to pick up the phone and call for information and guidance but inaccurate listings complicated this simple transaction. Some of Premier Group’s locations showed up on search engines’ first page of listings and social media, but most did not. Prominently ranked websites are important for these businesses because searching the Internet is quickly becoming the most o"en-used tool for finding a business.

THE!SOLUTION" Connectivity’s Listings Product As part of the onboarding process for new funeral home acquisitions, Premier Group adds the new location to the Connectivity directory listings platform. Connectivity immediately gets to work boosting each local funeral home’s listings in both visibility and accuracy. As more listings are corrected and as Premier Group claims online profiles, visits to the local funeral homes’ websites increases. Over time, be!er organic search results also occur for the funeral homes’ websites. Premier Group’s marketing staff also implements other online best practices: they create new websites for each funeral home along with weekly blogging and updating content/articles; introduce SEO tactics; publish to social media sites; and research and deploy strategic keywords. Combined, these techniques can help drive significant traffic to the websites and help the funeral homes rank higher in organic Internet search results.

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!CONNECTIVITY!CASE!STUDY

Premier Group Web Traffic Soars a"er Connectivity Manages Listings

BEFORE!CONNECTIVITY

Listings Visibility

14%826 Sources Found

116 Sources Synced

710 Syncing

Customers are looking for your business. Let Connectivity help analyze and correct how your business is displayed online. Contact us for a FREE analysis of your online business information. We can help with one click. 888-902-0905 / info@connectivity.com / www.connectivity.com

A!er Connectivity Once Premier Group started using the Connectivity platform, website traffic at individual locations soared. One of their locations saw website impressions increase by 846 percent in one month. Another location’s impressions increased 186 percent over nearly a year. As listings accuracy improved, along with other smart marketing practices, Premier Group’s properties began to appear in high search positions and more people found them online, resulting in more initial outreach interactions and ultimately more business for the funeral homes.

Premier Group also achieved a great improvement in listings visibility and accuracy across all of their locations. One location enjoyed 92 percent accuracy in their online directory listings. Another location increased to 82 percent accuracy. This means that across the Internet the individual business listings were showing up consistently and increasing overall business visibility. Moving a traditional business that relies on print advertising to a highly visible presence on Google and other search engines isn’t an overnight task. But Premier Group now knows that as their listings and SEO improve over time, customers can find their funeral homes in both mobile and desktop searches which is important because this is the most commonly used search method for finding a new business.

Listing Management for Today and Tomorrow

By using the Connectivity Listings product each month, Premier Group can make sure their listings increase in accuracy over time. Due to the nature of their sensitive business, accurate information is the very first step in taking care of their customers. And with a traditional brick-and-mortar business that has a relatively new online presence for some locations, Premier Group wants to make sure their brand and locations are represented accurately today and in the future.

Connectivity suggests reviewing your listings’ progress quarterly, and if there are any problems, your Connectivity account manager will be happy to assist you.

“We’re seeing more website traffic since implementing the Connectivity directory listings platform. The team has been great to work with; they are always ready to answer my questions

and jump in if there’s a problem.”

- Megan Keller, Director of Marketing Premier Group

AFTER!CONNECTIVITY

Listings Visibility

DATA!PULL!#!FROM!AN! INDIVIDUAL!LOCATION!

82%

92%

Website Impressions900%

800%

700%

600%

500%

400%

300%

200%

100%

0m 1m 2m 3m 4m 5m 6m 7m 8m 9m 10m 11m 12m

846%Increase in one month

for one location 186%Increase over nearly a year

for another location

DATA!PULL!$!FROM!AN INDIVIDUAL!LOCATION!

Customers are looking for your business. Let Connectivity help analyze and correct how your business is displayed online. Contact us for a FREE analysis of your online business information. We can help with one click. 888-902-0905 / info@connectivity.com / www.connectivity.com