MERCHANDISER

1%

STORE/DEPARTMENT MANAGER

2.6%

ASSISTANT BUYER

7.4%

SALES/MARKETING

8.1%

BUYER / PRODUCT MANAGER

21.1%

DIRECTOR / PARTNER

59.7%

Senior decision makers with direct purchasing responsibility

Are you responsible for

purchasing decisions?

YES85.7%

14.3%NO

TOTAL VISITOR SPEND

£1.1BNspent as a

direct result of Autumn Fair 2013

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PURCHASING RESPONSIBILITYAUDIENCE SENIORITY

GROWTH OF AUTUMN FAIR EXHIBITORS

UNIQUE AUDIENCE

37% of Autumn Fair visitors do not attend Spring Fair

37%

2009

2013

Middle East/North Africa

Asia

South East Asia

Australasia/Pacific

Africa

North AmericaEurope

84.1%

Central & South America

1.6%

2%

3.7%0.2%

3.4%

4.5%

51%prefer to source their products and suppliers at exhibitions

Visitors from 80 countries attended Autumn Fair 2013

Over 18% of buyers at Autumn Fair 2013 have an

annual budget of over £250K

£10,001 to £50,000 28.5%

Over £1 million 8.3%9.7% £250,000 to £1 million

Up to £10,00022.5% No buying responsibility 7.6%

11,851

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ANNUAL BUYING BUDGETSOURCE OF PURCHASE

GLOBAL REACH

23.3% £50,001 to £250,000

SOURCE OF PURCHASE

0.5%

SOUTH WEST

WALES

EAST ANGLIA

SCOTLAND

NORTHERN IRELAND NORTHERN

NORTH WEST

YORKSHIRE & HUMBERSIDE

MIDLANDS

EAST MIDLANDS

2.8%

750

1.7%

452

1.2%

322

9.1%

2,465

5.6%

1,512

12.1%

3,278

21.9%

5,946 5.0%

1,373 3.8%

1,042

10.2%

2,777

HOME FURNISHINGS & DECORATIVE ACCESSORIES

SEASONAL DECORATIONS & FLORIST SUNDRIES

ART & FRAMING

CHARACTER LICENSING & MERCHANDISE

GIFTS

KITCHEN, DINING & HOUSEWARES

GARDEN & HOME IMPROVEMENT

GREETINGS & STATIONERY

PRECIOUS JEWELLERY, WATCHES & SILVERWARE

2.5%

31.1%3.7%

13.1%

1.1%

3.4%

4.1%

HOBBY & CRAFT

3.1%

CHILDREN’S GIFTS, TOYS & GADGETS

5.8%

1.5%

2.9%

WELLBEING & BEAUTY

VOLUME GIFT & HOME

CONTEMPORARY GIFTWARE

RETAIL SERVICES

2.1%

PARTY & DRESS UP

0.8%FASHION JEWELLERY & ACCESSORIES

11.8% 2.2%

LONDON & THE SOUTH EAST 26.7%

7,284

40% visited Autumn Fair 2013 for the first time

3.4%

AUTUMN40%

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DIVERSITY OF BUYING INTEREST

VISITORS BY UK REGIONREFRESHED AUDIENCE

5.2%

26.8% of visitors at Autumn Fair 2013 were from London

or the South East

ONLINE/OTHER

1 OUTLET

Total visitors = 29,182 visitors (subject to ABC auditing). Data collected by Autumn Fair 2013 visitor pre-registration form hosted by n200 and previous independent research.

30.7% of visitors’ businesses have multiple outlets

4.1%

7.1%

8.2%

0.5%

3.5%

41.7%

MULTIPLE RETAILER

DEPARTMENT STORE

2%

WHOLESALE/VOLUME

AGENT/DISTRIBUTOR

CHEMIST/PHARMACY

5.6%

MAIL ORDER

2.2%

GIFT PREMIUM/INCENTIVE

SETTING UP A BUSINESS

3.1%

GARDEN CENTRE

2.5%

INDEPENDENT RETAILER

CHARITY/VISITOR ATTRACTION

1.9%

2.9%

PRESS

EVENT MANAGEMENT/HOTEL/LEISURE

1.3%

SUPERMARKET

0.4%0.4%

0.4%

BRIDAL SHOP

0.3%

MANUFACTURER

2.8%IMPORTER

1.2%

FLORISTINTERIOR DESIGNER

HARDWARE & DIY INDEPENDENT

0.6%

DIY SUPERSTORE0.2%

E-COMMERCE

CONVENIENCE STORE/NEWSAGENT

2.2%

2.2%

MULTI-CHANNEL RETAILER

OPENINGSOON

31-100 OUTLETS100+ OUTLETS

6-10 OUTLETS11-30 OUTLETS

2-5 OUTLETS

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PRESENCE OF KEY BUYERS

FENWICK 45BUYERS NEXT 23

BUYERS

TJX EUROPE 18BUYERS

BENTALLS 23BUYERS

JOHN LEWIS PLC 5BUYERS

TK MAXX 13BUYERS

SIZE OF VISITOR BUSINESS

TESCO 8BUYERS

VISITOR COMPANY ACTIVITY

15,25956.8%

5,29119.7%

558 2.1%528 2%

1105 4.1% 3,374 12.6%

752 2.8%