connecting with students online by heidi otway
TRANSCRIPT
117 S. Gadsden Street, Tallahassee, FL 32301 | 850.681.3200
Get Social: Connecting with
Students Online
Heidi Otway, APR
Director of PR and Social Media
SalterMitchell won the
2010 Dick Pope
All Florida Grand Image
Award from the
Florida Public Relations
Association
Clients
About Salter>Mitchell
University of Massachusetts Dartmouth Center for Marketing Research
How We Made a Social Connection
with Students Online
Case Study: Campus Connection
Salter>Mitchell needed to
created a unique, “upstream”
social marketing intervention to
prevent suicide on college and
university campuses.
The transition to college can be tough
• Suicide is the third-leading cause of death for all
youths ages 10 to 24.*
• Completions rise sharply at ages 20-24.*
• Studies show as many as half of college
students have contemplated suicide.**
* Florida Vital Statistics Annual Report 2000-2006, Table D-11.
** Drum, David J. et al, New Data on the Nature of Suicidal Crises in College
Students: Shifting the Paradigm, American Psychological Association, Vol.
40, No. 3, 213–222, 2009
What is our audience shopping for?
It’s actually pretty simple:
To connect
Not to look stupid
To meet like-minded people
Not to be lonely
Our
approach:
Make
connecting
on campus
easier
Web portal
allows non-
users to
participate
Case Study: Pilot Project at UNF
Interrupt
Interact:
One Stop
Shop to
make a
campus
connection!
Engage
Evaluate
Get Social…
…Interrupt, Interact, Engage
Let’s Connect
Twitter:
www.twitter.com/heidiotway
LinkedIn:
www.linkedin.com/in/heidotway
Facebook:
www.facebook.com/heidiotway
Email: