connecting the dots the resourcing matrix of corporate sourcing august 2011
TRANSCRIPT
Connecting the DotsThe Resourcing Matrix of Corporate Sourcing
August 2011
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A Starting Point...
Bannister Video
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The 5 Elements
Platform
Alignment
Execution
Intelligence
StrategySourcing
EngagementBranding
Recruitment
Technology
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Technology
Avature
Social Networks
External Databases
Boolean Deep Dive
Web 3.0
Networking
Talent Community
Advertising & Branding
Registration Page
Reporting & Dashboards
Microsites
Taleo
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Sourcing2
Mind Map
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Engagement3
What?
How? Who?
When?
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Branding
► Branding is more than engagement; it’s about motivation and building loyalty
► Use marketing and CRM tactics to target the messages by candidate segmentations
4
Candidate needs & wants
Proof points
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Recruitment
► By combining profile data and level of brand engagement we can segment the talent community into different categories
► We use this insight to understand how and when to engage talent with a relevant recruitment message
5
Ambassador
Target Hire
Networker
Inactive
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Case Study – IT Community
Strategy
Diversity & Inclusiveness Agenda
Foundations of our IT Community
Intelligence
Existing networks/channels to market
International women’s day
Alignment
Key Note Speaker
Females in IT & Telecommunications
Execution
100 Female IT Delegates
3-Pronged Invitation Approach
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Case Study 1 – Women in IT
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Case Study – IT Community
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Case Study – IT Community“
“Innovation, Cloud Computing, Semantic Web, Web 3.0, eHealth”
“Cloud Computing, Mobile technology, Social Media in enterprise organisations”
“Cloud computing, Risk management, Agile software development”
“How do we prepare for the IT future?”
“Using social media to gather, create and disseminate data/info/knowledge”
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The “Coordination Factor”
Platform
Alignment
Execution
Intelligence
StrategySourcing
EngagementBranding
Recruitment
Technology
StrategicCoordination
No phase exists in departmental isolation
Start small, get specific
Identify resources, internalise required skills and platforms
Sourcing is considerably more than research – it’s a strategic enabler
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Thank you
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This communication provides general information which is current at the time of production. The information contained in this communication does not constitute advice and should not be relied on as such. Professional advice should be sought prior to any action being taken in reliance on any of the information. Ernst & Young disclaims all responsibility and liability (including, without limitation, for any direct or indirect or consequential costs, loss or damage or loss of profits) arising from anything done or omitted to be done by any party in reliance, whether wholly or partially, on any of the information.
Any party that relies on the information does so at its own risk. Liability limited by a scheme approved under Professional Standards Legislation.
Kara McLeodEmployer Branding Manager
Direct : +61 2 9248 6048
Ernst & Young Centre680 George StreetSydney NSW 2000Australia
Christian Le LouxOceania Talent Sourcing Leader
Direct : +61 2 9248 4669
Ernst & Young Centre680 George StreetSydney NSW 2000Australia