connecting the dots: social media for the seo
DESCRIPTION
Connecting the Dots: Social Media for the SEO. Jen Sable Lopez | Community ManagerErica McGillivray | Community Attaché. Tweet with webinar attendees: # mozinar. Technical problems or feedback: Please email [email protected]. Question from Q&A:. Is Social Networking a Fad? - PowerPoint PPT PresentationTRANSCRIPT
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Connecting the Dots:Social Media for the SEO
Jen Sable Lopez | Community Manager Erica McGillivray | Community Attaché
Tweet with webinar attendees:
#mozinar
Technical problems or feedback:Please email [email protected]
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Is Social Networking a Fad?
It just seems to be
propagated by tweens, teens,
and females in general.
Question from Q&A:
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Traffic Anyone?
@jennita #mozinar
Referral Traffic
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Oh, Hello Community!
@jennita #mozinar
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Personal Results
@jennita #mozinar
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@jennita #mozinar
Bigger Social Network +More Social Sharing
=More Search Traffic & Better Rankings
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The SEO Mind
Let’s see how it works
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SEO Pyramid
@jennita #mozinar
I <3 Keywords & Links
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Links, Links, Links
@jennita #mozinarOk… perhaps not that Link
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On-Page Optimization
@jennita #mozinarhttp://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
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Social Media
For the SEO Mind
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So, You Want Links eh?
@jennita #mozinar
This post was published yesterday.
“About 1,070 results”
http://pointblankseo.com/scrape-rate
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Still Have to Think About Content
@jennita #mozinar
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Social Keyword Research
@jennita #mozinar
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Canonical URLs
@jennita #mozinar
http://www.seomoz.org/blog/an-seos-guide-to-http-status-codes?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&utm_content=FeedBurner
http://www.seomoz.org/blog/an-seos-guide-to-http-status-codesCanonical Version:
Non- Canonical Version:
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Super Dumb Easy to Share
@jennita #mozinar
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What Content to Push & Where
@jennita #mozinarhttps://plus.google.com/111294201325870406922/posts/DTEi49PTg2Q
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What is a Klout Score?
And what does it mean for my
business?
Question from Q&A:
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Let’s Talk Specifics
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Fast Indexing + Links
@jennita #mozinar
Links created from Twitter
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What about getting tweets outside of Twitter?
@jennita #mozinar
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Remember: Super Dumb Easy
@jennita #mozinar
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Pay with a Tweet
@jennita #mozinar
http://try.unbounce.com/noob-guide-pdf/
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Pay with a Tweet
@jennita #mozinar
http://simplymeasured.com/freebies/facebook-fan-page-analytics
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Don’t Forget Email!
@jennita #mozinar
From a Customer Service email
From a Webinar reminder email
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Get More Info…
@jennita #mozinar
http://www.cubeduel.com/
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RSS Feed
@jennita #mozinar
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Find Influencers - PRO
@jennita #mozinar
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Find Influencers – Follower Wonk
@jennita #mozinar
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Science of Retweets
@jennita #mozinar
http://www.slideshare.net/danzarrella/the-science-of-re-tweets
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Is Twitter becoming too
spammy for a business to use
legitimately?
Question from Q&A:
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Let’s Talk Specifics
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Insights For Your Site
@jennita #mozinar
http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about
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Insights For Your Site
@jennita #mozinar
http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about
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Which Button to Use?
@jennita #mozinar
Like Box Like Button
For your home page or for your content page?
http://developers.facebook.com/docs/plugins/
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SUPER DUMB EASY
@jennita #mozinar
Sharing on OKCupid used to look like this.
Now, it looks like this.
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Tag people
@jennita #mozinar
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Should I use my top keyword
as my social username or my
company name?
Question from Q&A:
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Google+
Let’s Talk Specifics
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A Necessity
@jennita #mozinar
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A Necessity
@jennita #mozinar
Google+ Dominates SERPs
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Ripples… whoa.
@jennita #mozinar
http://www.seomoz.org/blog/using-google-plus-ripples-to-connect-with-influencers
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Which Account to Use?
@jennita #mozinar
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What Type of Content?
@jennita #mozinar
Why not ask?
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Mmmm Bolding
@jennita #mozinar
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Holy Resource Batman
@jennita #mozinarhttp://www.blindfiveyearold.com/google-plus-seo
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Can’t I just automate this s**t?
Question from Q&A:
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Let’s Talk Specifics
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277% More Effective for Lead Gen
@jennita #mozinarhttp://blog.hubspot.com/blog/tabid/6307/bid/30030/LinkedIn-277-More-Effective-for-Lead-Generation-Than-Facebook-Twitter-New-Data.aspx
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Pages
@jennita #mozinar
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Other Social Sites?
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@jennita #mozinarhttp://blog.shareaholic.com/2012/01/pinterest-referral-traffic/
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@jennita #mozinar
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What kind of goals
should I have?
Question from Q&A:
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Measuring Social
Show me the data!
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@jennita #mozinar
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SimplyMeasured
@jennita #mozinar
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SEOmoz PRO Social
@jennita #mozinar
http://www.seomoz.org/blog/social-media-metrics-not-as-difficult-as-you-thought
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Bit.ly
@jennita #mozinar
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Google Analytics
@jennita #mozinar
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Don’t Give Up On Social