connecting the clouds - rightscale compute 2013

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april25-26 sanfrancisco cloud success starts here Connecting the Clouds: Redapt and Equinix Jeff Dickey, SVP of Cloud Solutions, Redapt Ephraim Baron, Director of Enterprise Cloud Solutions, Equinix

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april25-26 sanfrancisco

cloud success starts here

Connecting the Clouds:Redapt and EquinixJeff Dickey, SVP of Cloud Solutions, RedaptEphraim Baron, Director of Enterprise Cloud Solutions,

Equinix

#RightscaleCompute

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The Old Way of Delivering ITServing the World from One Central Location

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3

4

1. Headquarters Experience – Users located in close proximity to where applications are hosted experience good application performance

2. Branch Office Experience – Still positive end-user experience, but certain applications may be impacted

3. Remote Office Experience – Negative end-user experience because of distance from application delivery

4. Kill-Me-Now Experience – Users find it very difficult to do their jobs

#RightscaleCompute

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Users Want Quality of Experience (QoE) This Requires

Flexible Infrastructure• Fast and Efficient• Cloud-based models• Scale as needed based on

usage• Reduce costs associated with

on-premise deployment

Network Optimization• Guarantee performance for

critical applications• Reduce network TCO• Increase availability and

reliability

Big Data and Analytics• Bring data to the network• Improve performance -

enhanced access and distribution

• Increase availability and security

• Data-driven business decisions

Anytime, Anywhere, on Any Device

#RightscaleCompute

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Enter The Cloud

“Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources that can be rapidly provisioned and released with minimal management effort or service provider interaction.”

Essential Characteristics:

• On-demand self-service

• Broad network access

• Resource pooling

• Rapid elasticity

• Measured service

http://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf

NIST Definition of Cloud Computing

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The Promise of the Public Cloud

• Rapid deployment – just swipe your credit card

• No up-front CapEx – Pay-as-you-go consumption

• Active communities of developers

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The Perils of the Public Cloud

• Difficult to control “Shadow IT”

• Technology black box

• If you use a lot of it, it’s expensive

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Securely scale and manage applications, from your data center to the cloud

Address the challenges of Capital Preservation, Compliance, Security,

Performance, Agility, and Time to Market of a production private cloud

Deploy rapidly around the world

What if you could…

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While Optimizing Your Use of Cloud

App

licat

ion

Wor

kloa

d

Time

Public Cloud

Private Cloud

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Introductions

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Who is Redapt?

• Agnostic data center focused reseller and solution provider

• Founded in 1996

• Headquartered in Redmond WA with offices and facilities in Austin TX,

Ashburn VA, Los Angeles, CA, Santa Clara CA, Amsterdam and Hong

Kong

• National/Global sales footprint

• Dell’s largest partner

• Cloud, Big Data, Hyper scale and Data center projects

#RightscaleCompute

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Redapt and the Cloud

Datacenter and Managed Cloud Expertise Redapt’s reference architecture is purpose built for flexibility and designed to

scale in a modular fashion to meet the demands of your business

Hybrid capability Allows customers to take advantage of public cloud economics while maintaining

all of the performance and security benefits of a private cloud

Cloud Rack Packages hardware (servers, networking, storage), software (Citrix cloud

orchestration, hypervisor), and Rightscale cloud management for a total cloud solution. Leverages Equinix for hosting and co-location services

Single pane of glass cloud management Manage public clouds (AWS, RAX) and Redapt private/hybrid clouds

#RightscaleCompute

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Customer EcosystemsInterconnecting Markets

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Platform Equinix: Global Reach and InterconnectionThe world’s largest provider of carrier-neutral data center services

The Challenge

More, More, More• Users• Apps• Devices• Places

Equinix Advantage

Asia • 6 metros• 250+ available

networks

Americas • 15 metros • 450+ available

networks

EMEA• 10 Metros • 375+ available

networks

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The Epicenter of ConnectivityOver 90% of all Internet routes pass through Equinix data centers.

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Get Close to Your Users

Amsterdam AM3

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Improve Performance While Lowering Costs

• Own the Base, Rent the SpikeRun your steady-state loads on owned equipment and burst into the cloud

• Direct ConnectDedicated network connection between your network and a cloud provider

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Redapt cloud racksSimple, fast, smart clouds

A fully packaged private IAAS cloud solution based on commodity x86 hardware hosted at your co-lo of choice:

• Customizable to meet your workload needs

• Highly secure and scalable• Remote monitoring and management

capabilities built in• Proven ROI over Public Cloud offerings

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Turnkey Hybrid Cloud

A

maz

on

Web

Ser

vice

s

R

acks

pac

e

API API

Cloud #1

Cloud #2

Cloud #3 Cloud #4

RightScale Multi-cloud Engine

Automation Engine

Configuration Asset Library

Multi-cloud Dashboard, User Management Cloud

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Makes Cents

Compelling Economics

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Benefits of Private/Hybrid Cloud

Agility: Choose your cloud infrastructure based on Application requirements

Flexibility: Manage application deployments across public and private clouds; scale on demand

Control: Securely manage your public, hybrid, and private cloud deployments from a single Pane of Glass

Proven: Proven Reference Architectures from industry leaders

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Private WAN

Providers

EquinixSwitching

FabricCloudCustomers

Equinix Hosted Cloud Customers

Direct Connect AdvantagesInternet Avoidance = Performance + Security

Elastic – scale at 1 to 10Gbps easily, or multi-10Gbps links

Inexpensive – large bandwidth at drastically lower rates

Secure – Private-high bandwidth dedicated network, with no encryption overhead

Reliable – Direct connectivity provides a more consistent experience than Internet-based connections. 99.95% SLA when using redundant Direct Connect connections

Private – You control data flow over the Direct Connect by advertising specific routes, guaranteeing full control of data flow

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In Addition, Direct Connect Lowers Costs

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Solution Example• Enterprise client deploys private cloud inside Equinix IBX and buys cross connects to:

− Cloud providers, WAN carrier (e.g. Verizon)

Value Proposition• Enterprise client:

− Cost savings in lower IP transit & WAN transport

− Secure, high bandwidth, low latency connectivity to cloud services

− Maintain control, manage costs, provide application migration platform via private cloud with RightScale management

Equinix IBX

Cross Connects

Enterprise Hybrid Cloud via Cross Connect

Private Cloud

Customer’sBranch Offices

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The Cloud Enabled Enterprise

Private Cloud Deployments

Public Cloud Deployments

900+ Network Services Providers

Customer’sBranch Offices

Customer’sMobile

Devices

Cross ConnectPublic IP

MPLSEthernet

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For more information or

to schedule a demo

Redapt www.redapt.com

[email protected]

Equinix www.equinix.com

[email protected]

Move Forward. Succeed.

april25-26 sanfrancisco

cloud success starts here

Questions?